Insomniacs, prepare for the best night’s sleep ever. That’s right: No more tossing and turning into the wee hours of morning. No more counting sheep on Sunday evenings. And no more lying, wide-eyed, in the dark after waking up in the middle of the night. There’s now an easy—and expert-approved—way to fall asleep in less than a minute.This all-natural remedy is called the 4-7-8 method, and yes, it’s as simple as it sounds. First, get settled into a comfy position on your bed. Then, simply inhale through your nose for four seconds, hold your breath for seven seconds, and then exhale slowly through your mouth for eight more seconds. Repeat until you fall asleep.That’s all there is to it! Don’t believe us? Just ask Harvard-educated medical doctor Andrew Weil, who adopted this exercise from a centuries-long Indian yogi meditation practice.“It’s the single best method that I’ve found for dealing with getting back to sleep if you want up on the middle of the night,” he said in a lecture.The yogis use this method to achieve a state of complete relaxation, counteracting stress and anxiety. Deliberately slowing down your breathing forces the rhythm of your heart to slow down, too, making the rest of your body relax. In other words, it’s a natural sedative—for your body AND mind.“The theory is that by imposing certain rhythms on the breath with your the voluntary system, gradually these are induced into the involuntary nervous system,” he said. “And that comes with time. So it’s the regularity of doing this over a period of weeks, months, years that produces the changes that you want.”Source
A Detailed Look at 3 Key ElementsBefore CMA1, negotiators will need to develop procedures for at least 10 tracks of the Agreement: mitigation, adaptation, loss and damage, finance, technology development and transfer, capacity building, transparency, the global stocktake, compliance and cooperative approaches. While the timing of CMA1 is uncertain, it could come sometime in the next two years. Plus, many of the key rules must be developed and presented to Parties no later than COP24 in 2018. Each of the 10 tracks will involve addressing several questions, finalizing rules, and laying out a set of processes for ensuring goals are met. Together, these elements are crucial to ensuring robust implementation and accelerating the action needed. Here’s a look at three of them:MitigationNationally determined contributions (NDCs), countries’ national climate plans, will be the main vehicle to drive mitigation ambition, and the rules to guide them will be essential. When countries come together at CMA1, they will need to adopt rules and guidelines for NDCs, which must be submitted every five years and will be informed by a global stocktake. Parties will need to issue guidance on what future NDCs should look like; what information countries should provide to make sure their NDCs are understandable and transparent; and how countries should measure their greenhouse gas emissions. Whatever rules negotiators establish should build on the existing guidance agreed to in Lima in 2014, while also requiring countries to be more specific about their assumptions and any methodologies used to develop their NDCs. In addition, Parties must also consider whether to agree to a common timeframe and end-date for new NDCs.AdaptationThe Paris Agreement puts adaptation and addressing climate impacts at its core, and outlines a process for Parties to periodically communicate their domestic adaptation priorities, implementation plans, and support needs. Parties must now determine by CMA 1 how to recognize the adaptation efforts of developing countries and how to assess their adaptation needs. Additionally, this track will need to clarify how countries should communicate their adaptation efforts internationally and what comes next for NDCs’ adaptation components. Critically, any guidelines should help align the various ways that countries communicate on adaptation, allowing a clear understanding of what countries are facing and what they need. These decisions will be important for ensuring international support for the actions countries take to build their resilience to climate impacts. FinanceFinance remains key to enable effective and ambitious climate action. Parties have a number of separate issues to work through on the finance track, including:1) Developing accounting rules and processes for climate finance. Developed countries committed to mobilize $100 billion a year in climate finance by 2020, but lack of agreement on what counts has made it difficult to assess progress. Agreeing on accounting rules and processes by 2018 will help in determining progress towards future finance goals, including for adaptation finance.2) Identifying the information developed countries will provide on projected levels of public finance. Like a good train timetable, having useful advance information on finance will improve predictability and allow developing countries to make longer-term, transformational plans. Parties will need to decide which negotiating body to assign this task— most likely either the Ad-Hoc Working Group on the Paris Agreement (APA) or the Subsidiary Body for Scientific and Technological Advice (SBSTA) – and then proceed apace to establish guidelines. 3) Looking into ways the Adaptation Fund, created under the Kyoto Protocol, could serve the Paris Agreement. Like trains running on different track gauges, there are technical issues to address before the Adaptation Fund can run on the Paris Agreement’s tracks. Extending the Adaptation Fund beyond when the Kyoto Protocol’s second commitment period ends in 2020 could provide much-needed support to developing countries building resilience.These are just three of the many tracks to be completed before 2020. For recommendations and suggestions for advancing these issues, please see the working paper.Getting to the Final DestinationThe world rightly celebrated when 195 countries adopted the Paris Agreement last year, but it will only be as effective as the rules, guidelines and processes that govern it. Negotiators, together with wider stakeholders, do not have to start from scratch. They should build their tracks on top of the lessons and best practices they’ve learned from the more than 20 years’ of UN climate negotiations. With the right rules in place, we can ensure all countries actually get to the future we want—a climate-resilient and prosperous world for all. The Paris Agreement laid out the path to an ambitious future —a net-zero emissions, climate-resilient world. But there are still a number of tasks that must be completed in order to put the world fully on course for that journey.Negotiators in Bonn, Germany must begin serious work this week on those key tasks and start developing the rules, processes and guidelines for how the Paris Agreement will deliver the goals it’s promised.To aid those discussions, WRI created On Track from Paris, a map that outlines outstanding work areas for 10 key “tracks” of the Paris Agreement—tasks that must be completed by the first meeting of the Parties to the Paris Agreement (CMA1). The associated working paper, Staying on Track from Paris: Advancing the Key Elements of the Paris Agreement, provides an even more detailed to-do list to help break down these tasks into smaller, more manageable pieces.
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Nov 17, 2009 3:55:00 PM, updated March 21 2013 SEO Topics: Search Engine Optimization Kit Getting No Love From Google? Learn more about how you can optimize your site to rank higher in search engines so you get found by more qualified prospects. Download our search engine optimization kit.
Originally published Sep 13, 2011 3:01:00 PM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Whoever said business content had to be limited to text? Creative content can be fun and effective, and it can take the form of more than just text-based blog articles and ebooks. And there are so many possibilities! Infographics, cartoons, and slideshows can all be great content options. But perhaps one of the most fun and engaging forms of content you can create is video!Download 195+ visual marketing design templates to use for social media posts, infographics, and more. Video can give marketers a chance to appeal to more visually oriented prospects and customers, and it can also give you a chance to give them a peek into your unique company culture. And did we mention how fun it is? If you’re still not convinced of the power of video, check out some of our own top inbound marketing videos for inspiration … and perhaps a chuckle or two.1. You Oughta Know Inbound MarketingSynopsis: Popular music video about a frustrated outbound marketer who sings her heart out about the horrible life of outbound marketing. Original lyrics sung to Alanis Morissette’s “You Oughta Know.” 2. Link LoveSynopsis: HubSpot’s Rebecca Corliss longs for the inbound links of colleague Rick Burnes, who refuses to link to her website in an emotional love story that comes full circle. 3. “Inbound Marketing” The Movie [Trailer]Synopsis: Anna Darling, a struggling marketer on a mission to bring inbound marketing to Outbound Enterprises, refuses to adhere to her company’s dated and ineffective marketing methods. As she suffers the wrath of her boss and colleagues, her best friend offers encouragement and an office romance fuels her fire.4. Foursquare Cops – Episode 1Synopsis: The first episode in the comedy web series, Foursquare Cops.5. The Adventures of Captain Inbound – Episode 1Synopsis: Greta Get Found, Chris Covert, Annie Analyze, and Captain Inbound work together to defeat the Sultan of Spam in the first episode of the Captain Inbound web series!6. Inbound Marketing RapSynopsis: Inbound marketing music video featuring the SEO Rapper.7. The Marketing Office (Twitter Spoof)Synopsis: HubSpot hasn’t always been fluent in the language of Twitter. It took intensive training sessions led by HubSpot’s social media frontiersman and CMO, Michael Scott … er, Volpe.8. Baby Got LeadsSynopsis: Music video about rapping marketer, Sir Convert-A-Lot and his obsession with lead conversion and inbound marketing. Original lyrics sung to Sir Mix-A-Lot’s “Baby Got Back.”9. Dude, Cold Calling Is for LosersSynopsis: Inbound Marketing vs. Outbound Marketing talk about how cold calls and telemarketing don’t work.10. Don’t Let Unicorns Fool YouSynopsis: Vulgar unicorns, who live in a fantasy world, share misleading marketing fantasies in this animated video. Which video did you enjoy the most? Are you incorporating creative content such as video into your marketing efforts? Topics: Video Marketing
Topics: Email Newsletters Originally published Oct 17, 2013 8:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack If I had to take a guess, I’d venture to say that 90% of marketers have been pressured at some point in their job to have an email newsletter. Your boss is convincing. She says that email newsletters are a one-size-fits-all solution to your email marketing problem. Because of the way they are laid out, you can solve for lead generation, lead nurturing, sales, and customer “delightion” all in one swoop. So you give in. You put together that darn email newsletter faithfully every month to appease her wishes. Then, after a few months, you’re not entirely convinced the newsletter is working … but you’re not sure how to prove it to your boss. Which metrics matter, and which don’t? Based on those metrics, what’s you next course of action?Truthfully, there are a bunch of red flags you could monitor to see if your newsletter is working, but if you’re just getting started, the following six are the most important for you to keep an eye on. Keep in mind that these should serve as warning signs if you notice that they’re becoming the norm — not if you have a wacky week. If you’re experiencing any of these over a few months, it’s time to rethink whether an email newsletter is really your best option — and maybe if it’s the time to cut the newsletter altogether.6 Signs It’s Time to Rethink Having an Email Newsletter1) No one is subscribing to your newsletter or lots of people are unsubscribing from it.If you’re not growing your subscriber list, you’ve got a problem. No matter what your goals are — generating leads, closing customers, or developing a vibrant, happy customer community — your list should be bigger from month to month.More people in your list means more opportunities to reach your goals, so if your list is staying stagnant from your initial send or even petering off, you might want to think about whether you want to continue your email newsletter. Not ready to stop sending your newsletter? Here’s what you can try instead:Reconsider your email newsletter subscription strategy. How do people sign up to get your newsletter in the first place? Consider new, frictionless ways for people to sign up for your blog — maybe as a widget in your blog sidebar or as a check mark on a landing page. Maybe you run a Twitter campaign to get people to sign up. The important thing here is to get creative — and if multiple attempts at generating new subscribers don’t work, swiftly get rid of your email newsletter.Disclaimer: I am NOT advocating buying lists to counteract subscriber stagnation or decline. While yes, buying lists will increase your overall list size immediately, your open and clickthrough rates will take a sharp turn for the worst — never mind your spam rates. The problem here is organic growth, not just growth in general.2) Your open rates are taking a dive.Another big red flag is when your email newsletters aren’t even getting opened in the first place. All the hard work you put in curating content and designing the newsletter all go down the drain when people won’t even open the email in the first place. There are lots of reasons why people won’t open your emails — an unfamiliar sender, uninteresting subject line, or previously uncompelling email content could all prevent subscribers from opening your emails. So when declining open rates are becoming the norm for your newsletters, and you’ve tested a bunch of different options, go on — pull the plug on your newsletter.Wait, wait, wait … you haven’t tested anything yet? Here’s what you can try instead:If you’re not ready to give up your newsletter just yet, try testing out email elements that people can see without opening it: the email subject line and the sender name.The problem could also lie in the content of the email itself. You can try narrowing the focus of your email newsletter content and to appeal to a more niche audience — maybe to a specific industry or a specific persona. (If you’re going to do this, don’t forget to pare down your email list to only people who qualify for that niche.) The more relevant the email is to your list, the more likely the members are to open your email. 3) Your overall clickthrough rates are dismal.Are your email newsletter clickthrough rates consistently hovering below 4.3%? According to Epsilon’s most recent study, that’s the industry average. While your industry may be different, it’s a good benchmark to keep in mind. If your email newsletter clickthrough rates are way below that, you’ve got a problem. And if that’s been a problem for you for a while, go on and cut your email newsletter and focus on creating more targeted, clickworthy emails.You’re not ready to give up on improving email newsletter clickthrough rates? Read on.Here’s a post with some fabulous tips for increasing email clickthrough rates. If you’re reading this now, chances are you can also read that article, so I won’t steal much of its spotlight. But one of my favorite tips in that post is to hit your subscribers over the head with a call-to-action — it’s the one fix that could give you immediate positive results.4) The number of clicks on your main call-to-action (CTA) is close to zilch. You also want to take a look at individual clickthrough rates to see which pieces of content in your newsletter are performing the best. Great email newsletters all have one primary call-to-action — it cuts down on subscriber confusion and helps improve the overall clickthrough rate. But if the one CTA that you’re relying on is failing, it’s time to reconsider whether you should be sending email newsletters at all.Okay, you want one more test before stopping? Here are two things you can try:First, try changing up the design of the CTA. It’s possible that people just aren’t noticing that it’s a CTA they can click. Change up colors, fonts, or shapes — whatever works to make the call-to-action pop from the rest of your email. Need help getting started? Check out our call-to-action template.Second, try cutting other content from your email newsletter. It’s possible that your email newsletter is still too crowded. Reducing content clutter can help your subscribers focus on one thing: clicking through on your emails.5) Your spam rates are going through the roof.If you’re buying lists, you pretty much deserve the spam rates you get … but if you’ve organically grown your list, it’s incredibly frustrating to have people mark your emails as “spam.” The older and more unengaged the list is, the more likely you are to get hit with those spam complaints — so you should go ahead and cleanse that list to only newer, engaged subscribers.But if you’re noticing that a targeted, fairly recent list is hitting spam on your email newsletter, it might be time to close shop. While subscribers may want to receive emails from you, the newsletter probably isn’t the right approach in that situation. Go on — it’s okay to let it go. But wait — you think you can fix this? Okay … there is one other thing you can try:If you think there’s been some mistake — maybe your subscribers mistakenly signed up for the newsletter or had a very mean competitor sign them up as a joke or something. Regardless, if you want to make sure your email subscribers are truly prepared to engage with you from the get-go, try enabling a double-opt in for new subscribers. Most email providers have this functionality built in — you just have to set it up yourself. HubSpot customers, here’s a tutorial on how to set yours up. 6) You’re not hitting your marketing goals.Last but certainly not least, you’ve got to step out your email metrics bubble for a second. If you’re so focused on open rates, clickthrough rates, spam rates, and the numbers on your list, you’re going to be missing out on the whole point of you sending email.Whether you’re using email newsletters to generate leads, get customers, or delight customers, you’ve got to always take a step back and see if your email newsletters are accomplishing those goals. (Closed-loop analytics can help you tie your company goals to marketing activities.) If you’re not hitting your overall marketing goals with your email newsletter, it’s time to reconsider whether you should be publishing one in the first place.Not quite ready to shut down your email newsletter? Do this first:If you’re kinda hesitant to completely cut your newsletter from your activities, try aligning the content you feature in the newsletter more tightly with your marketing goals. For example, if lead generation is your marketing goal, you want to make sure nearly every component of the newsletter drives toward that goal. Take a good, hard look at your content and its metrics to see how it’s achieving your goals — or not — and then only feature the best content in the newsletter to reach your goal. All in all, there are really three main takeaways from this post:1) Always make sure you’re keeping an eye out for your email newsletter performance.2) If any of these red flags pop up, run tests to see if metrics can improve.3) Run a few tests and nothing improved? Get rid of your email newsletter.Seriously — just do it if it’s not working. While your boss may have wanted an email newsletter in the first place, they’d much rather have a solid, successful email marketing strategy. Have you ever brought an email newsletter back from the dead? How did you do it? Share your stories with us in the comments.
Huawei may be going through a major crisis right now, but that hasn’t stopped the company and its sub-brand Honor from dishing out some really attractive phones this year. After launching the fantastic Honor View 20 flagship earlier this year, Honor recently launched the Honor 20 series in London. The series sees three new models – the Honor 20, Honor 20 Pro and Honor 20 Lite – and they are set to launch in India on June 11.The Honor 20 and Honor 20 Pro are premium flagship devices that come with features like a punch-hole AMOLED display, Kirin 980 SoC, all-glass design and quad rear cameras, among other things. We are still a couple of weeks away from the launch of the Honor 20 series in India, but we did get to spend a brief amount of time with the regular Honor 20. After interacting with the Honor 20 for a few days, here are my first impressions.The Honor 20 is identical to the Honor 20 Pro on the outside, but it does get some subtle differences in specs under the hood with regards to RAM, internal storage, cameras and battery capacity.When it comes to the design, the Honor 20 is clearly a stunning device. It looks incredibly premium with glass on the front and back. The rear glass panel comes with what the company calls a 3D Triple Mesh design, which is just a way of saying the panel has three layers to offer a holographic-like reflective finish. The unit we received was in Sapphire Blue, but it also comes in Midnight Black and Icelandic White.advertisement The blue colour looks great, but the panel can easily attract fingerprints and smudges within a matter of minutes. For a phone that sports a 6.26-inch display, it feels quite compact. This is largely because the Honor 20 sees little to no bezels around the display. Apart from a very thin chin, the Honor 20 is all display. The panel gets a small circular cutout on the top left corner to house the front camera.The FHD+ (2340×1080) display looks sharp and vivid with good brightness both indoors and outdoors. You have the option to change the colour mode to Normal if you want lower saturation levels and a warmer temperature. In our in-depth review, we will talk about how the display holds up for watching videos, playing games and general usage.Not only does the Honor 20 feel compact, but it is also lightweight at 174 grams, making it easy and convenient to hold and carry with one hand. The buttons on the side are well within reach, especially the power button which doubles up as a fingerprint sensor. The thumb rests naturally on the sensor and the phone unlocks in a jiffy.The Honor 20 offers a dual Nano SIM slot with no support for storage expandability. You get a single speaker grille on the bottom next to a Type-C port.Honor’s latest flagships are powered by Huawei’s flagship Kirin 980 SoC. The Honor 20 is offered in a single variant that comes with 6GB of RAM and 128GB of internal storage. All of this sounds sufficient to offer a fast and smooth performance. A quick browsing of the UI felt smooth and fast while apps opened in a snap. The Honor 20 Lite ships with Android Pie with Magic UI 2.1, which is essentially a version of EMUI. With Magic UI, you get square-shaped app icons for all apps, which looks consistent and aesthetic. There are a few preloaded apps that come with Magic UI like Honor Club, HiCare, Honor Store, Vigo, Netflix, Booking.com, Facebook and so on. You can uninstall most of these apps if you don’t wish to use them ever.On the back, the Honor 20 gets a quad camera setup almost similar sensors as the Pro model. The primary camera is a 48-megapixel f/1.8 sensor for ultra high-resolution photography. There is a 16-megapixel super wide-angle camera as well. The third and fourth cameras come with 2-megapixel sensors each where one will be used for depth sensing while the other is a macro lens. The basic difference between the two Honor phones is that the regular model gets a depth sensor while the Honor 20 Pro gets an 8MP telephoto camera. Up front, both the Honor 20 phones get a 32MP selfie camera. I briefly snapped a few pictures in the limited time that I spent with the Honor 20 and the results already impress me. The main camera can capture some incredible photos in daylight, especially close-up macros. With AI scene detection enabled, the camera tends to oversaturate colours if you’re snapping greenery or food. There is plenty of dynamic range to be found and selfies look extremely crisp and detailed. I will have more to say about the cameras in a full review.advertisementIMAGE SAMPLESLastly, the Honor 20 houses a 3,750mAh battery, which is 250mAh smaller than the battery inside the Honor 20 Pro. This may mean some difference in battery life delivered between the two phones, but it’s too early to talk about the performance of the Honor 20. You will also be pleased to hear that the Honor 20 supports fast charging and you get a 22.5W charging brick with the box.After checking out the Honor 20 for a couple of days, it seems the company has another special flagship on its hands. This might be the last Honor flagship to run on Android, and it sure looks like an attractive flagship from the outside and inside. Honor typically prices its premium phones at mid-range prices, so we expect a similar treatment with the Honor 20 as well.The Honor 20 series launches in India on June 11, which is when we will know the official India price of the Honor 20 and Honor 20 Pro. In European markets, the Honor 20 costs EUR 499 (approx Rs 38,780), while the Honor 20 Pro is priced at EUR 599 (approx Rs 46,500).ALSO READ | Honor 20 series will go on sale in India via Flipkart after launch on June 11
Former team India captain Mahendra Singh Dhoni turned 38 on Sunday. The Indian camp was in a celebratory mood after their seven-wicket win over Sri Lanka in their last group match and celebrated Dhoni’s birthday with much zeal.In a video posted by BCCI on Twitter, MS Dhoni could be seen cutting a large birthday cake with daughter Ziva present alongside him and the members of the Indian team singing the birthday song.After cutting the cake, MS Dhoni gave its first bite to his daughter Ziva. Dhoni’s wife Sakshi Singh Dhoni was also present in the background.#HappyBirthdayMSDhoni pic.twitter.com/dWbrQde2cLBCCI (@BCCI) July 7, 2019MS Dhoni’s birthday celebrations had begun early on Sunday as the India cricket superstar celebrated the special day with his family and friends in Leeds right after India’s big World Cup 2019 win over Sri Lanka.Sakshi Singh Dhoni took to Instagram to share an adorable photo of herself with MS Dhoni and Ziva from the mini birthday bash on Sunday.Dhoni was showered with loved and lots of good wishes from former players, teammates and fans on social media.Hardik posted Boomerang videos of himself with Dhoni and wrote, “Happy birthday, Mahi bhai! Every day spent with you is a chance to learn and grow. Thank you for being one of the biggest role models in my life. Swipe right to see the fail one.”The Board of Control for Cricket in India (BCCI) also took to Twitter to wish the wicketkeeper-batsman and said:”Four World Cups, four different looks, which one do you like the most? Take a pick. Happy Birthday Dhoni.”advertisementAlso Read | Hardik Pandya, Rishabh Pant greet MS Dhoni in a special wayAlso Read | Happy Birthday MS Dhoni: India’s most successful captain turns 38Also See:
Marketing Campaigns Originally published Aug 24, 2017 7:00:00 AM, updated August 24 2017 Topics: Direct mail regularly gets a bad rap as an exclusively outbound-focused tactic that doesn’t keep up with the ways buyers want to consume content.But in the right situations, direct mail could be a crucial differentiator in a world where 78% of consumers have unsubscribed from a company’s email list because the company was sending too many emails.Just as a product that’s similar to a dozen competitors will struggle to take off, marketing that looks like everyone else’s simply won’t be memorable. Classic digital marketing tactics like email have become so overcrowded that approaching inbound creatively is crucial to standing out from your competition.The key to doing direct mail right is keeping it aligned with your inbound marketing funnel.Click here to download our free guide to digital marketing fundamentals.Never forget your main objective: you want to lead prospects back online to continue nurturing them there. Any piece of mail you send must direct prospects online to help you track them throughout the process — whether that’s including a link to a landing page or a code they can enter on your website. Plus, the more information you have about what kinds of offers they respond to, the better you can speak to their pain points and specific needs.Identifying Your Potential Direct Mail AudiencePrior to beginning any marketing campaign, your team should be laser-focused on your potential customers’ preferences and needs.Your number one priority is standing out to those who are most likely to buy your product. This fundamental step shouldn’t change when you’re considering incorporating direct mail into your marketing. Inbound is all about meeting prospective customers where they are.If your target customers don’t check their mailboxes often, they’re probably not a good fit for direct mail.Given the plethora of other places to spend, it’ll be hard to justify spending on direct mail over, for example, paid content promotion on social media if your target audience is addicted to their smartphones.However, if your potential customers are old enough to own homes or apartments and are likely to check their mailboxes often, direct mail could prove to be effective. It’s all about understanding what your audience needs.If you’ve identified that sending a letter or postcard is an effective way to reach your particular prospects, you can begin to think about the moments in the buyer’s cycle when it’s best to reach out with the personalized touch of a physical piece of mail.Being Conscious of Your Prospects’ Stage in the Buyer CycleA prospect finds a piece of content useful and subscribes to your blog to stay in the know. So what’s your next step?Keep in mind that all your prospect did was subscribe to an email list. That means they’re probably still a pretty “cold” lead. If they found a blog post through organic search or because they saw a headline that looked interesting on LinkedIn, they’re not going to appreciate receiving any type of content that attempts to make a hard sell, let alone a postcard explaining your pricing.Think about the number of coupons and offers that you’ve discovered in your mailbox, only to toss them in the recycling bin immediately. Those pieces of mail probably weren’t relevant to needs you’d expressed.You need to make the content you’re offering via direct mail speak to the individual. That means that if at all possible, you want to segment your mailing list in the same way you’d segment an email list. Can you match a physical offer on a piece of paper to the article or offer the prospect just opened online?Ultimately, striking at the right time with direct mail comes down to maintaining awareness of your prospects’ stage in the buyer’s cycle. Craft the direct mail piece that stands out from the rest by showing that your company understands their leads.Creative Ways to Incorporate Direct Mail — at the Right TimeLet’s return to the recent blog subscriber.The typical inbound marketing response is to send them an email, thanking them for subscribing and assuring them that you’ll keep them updated when the next blog is published. Rather than sending a follow-up email, though, what if you responded with a direct mail piece?You could thank them for subscribing to your blog and direct them to some of your most popular blogs. You could even direct them to a landing page with a video that contains a personal message. It certainly stands out from the mundane marketing messages they see on a daily basis.Rather than sticking with a complete email campaign, you could use a direct mail piece to encourage your prospect to check out an ebook or other offer you’ve created.You could also provide them with a case study from a business similar to theirs and include compelling stats. The key is to help educate them on how to address whatever problems they’re trying to solve.Further down the funnel, once a lead is more familiar with your brand, you might host an event they’d find useful. Invitees often perceive physical event invitations as more personal — just as an invitation to a wedding or large birthday party is likely to feel more genuine when you find it in your mailbox rather than your inbox.Drive event attendance and track your offline efforts effectively by putting a QR code on the invite that motivates invitees to register online.Direct mail is particularly useful when you’re trying to target a specific geo-location, age bracket, or household income level. It comes back to meeting your customers where they are. If you’re running a campaign on a local level, generate buzz in your community by sending out a visually compelling piece of direct mail that neighbors are apt to discuss.Keys to Direct Mail Marketing Success1) Focus on the trackability of your campaigns.You should already be using a marketing automation solution to track your typical inbound efforts. In order to make the most of your direct mail efforts, you must also track these campaigns to decipher what’s working and what’s not.Without tracking — a function of driving recipients online – you won’t have a true understanding of what pieces are resonating with your prospects (and what topics they’re actually interested in). 2) Keep it visual.Remember what the last long, descriptive brochure you read said? Me neither. Lean away from long sentences and blocks of text. Instead, spark your recipient’s interest with a beautiful image that’s relevant to the content or event you’re offering.3) Provide a clear next step.It’s best to limit yourself to one CTA per piece of direct mail — and make it obvious. It’ll limit confusion and make it easier for you to evaluate the piece’s ROI.4) Target people who are checking their mail (and particularly the ones who are hard to reach online).It won’t matter how compelling the image or copy on your postcard are if your recipients aren’t seeing it. Consider setting up automation to send physical mailers to recipients that have expressed interest in your company, but haven’t responded to digital outreach after a certain amount of time.5) Always tie it back to online efforts.The only way you’ll truly know how direct mail is influencing your bottom line is to track everything. Your mailers should have unique codes or phone numbers with unique extensions. Prospects should go to landing pages that track their journey and trigger next steps in your marketing automation or sales process. Make sure you’re setting yourself up to prove the effectiveness of your campaign.Remember, providing information to prospects when they’re ready is a foundational principle of inbound marketing.If you can automate sending the right information at the right time, you’ll be primed to turn leads into customers.Marketers commonly paint direct mail with an outbound brush, but classic mail can be an effective marketing tool with the right approach. With creativity and a targeted approach, you have the chance to speak to your prospects in a personalized and genuine way. E Don’t forget to share this post!
After months of convincing your CEO, they’ve finally approved your team’s request to go to the epic #INBOUND18 event this year (September 4th – 7th in Boston).Ecstatic, you exchange high fives with your teammates, book the flights and hotels, and start your countdown clock to the event.Now what?Instead of getting back to your regular work routine, you’ll want to take some time to plan for your week at Inbound before you go. Why? Trust, us, you’ll be glad you did.An Event like No OtherINBOUND has become one of fastest-growing business events of the year.It’s a fantastic chance for marketing teams to learn, network, and create meaningful relationships. What’s more, over 21,000 people attended the event last year from 100+ different countries. That’s a whole lot of sales, marketing, and customer success pros all in the same place!With so many people and so many talks, sessions, and unique opportunities for networking happening in one week, it’s easy to get caught up in the commotion. Instead of ‘winging it’, you’ll want to plan out what you actually want to achieve from the event. Here are some key reasons why you should formulate an INBOUND game plan in advance:Budget investment: Your company will likely be paying for your transportation, accommodation, food, and miscellaneous things while your team attends INBOUND. For smaller marketing teams with modest budgets, this is a big investment — you’ll want to make sure you’re getting the best return on investment from the event. Planning your days in advance will help keep your team’s budget in check.Time: In addition to investing money, having you team away for a week at Inbound means that you won’t be fully able to attend to your regular work. Be sure to plan ahead so you can adjust deadlines and work around the event.One of a kind opportunity: Unless you go to large scale events all the time, when else would you get the chance to network with so many marketing professionals in one week? Whether you’re looking to get new customers or partners, you’ll want to make sure that amidst all of the talks and the sessions that you’re blocking time off to make meaningful connections with the right people. Networking can easily get lostSo now you know why you should plan for INBOUND, but how can you make the most of your time there?In this blog post, we’ll share our own tactics pre-, post and during the event to help you get the absolute most of your time at INBOUND ’18. Let’s jump in.How to Get the Most of Your Time at INBOUND ’18Define your objectives and strategy.Whether you’re looking for new customers, partners for your affiliate marketing program, or just planning to learn new marketing strategies, going to Inbound can help you tremendously.Before heading off to Boston, get your team together to review your marketing objectives and figure out how what you will do at the event to achieve them. Our team’s main objectives are to learn new content marketing strategies and to find new co-marketing partners. So once we set those objectives, we drafted out the next steps we will take to help us get there.If you’re unsure about why you’re going and the main reason is for the after parties and the happy hours(we don’t blame you), you’ll want take a step back and ask your team the following questions:What do you plan to achieve at the event?How will you use the event to help you achieve your business objectives?How will you measure your achievement?Now that your objectives are set, it’s time to follow through with the next steps.Create valuable content before, during, and after.Now that you’re set go to INBOUND, spread the word! It’s time to start creating content to promote your company’s presence. This can be a great way to create buzz around the event and allow people to get in touch with you beforehand. Here are a few different of content you can create before, during, and after the event:Promotional ImagesCreate different images you can use across your website, in social media messages, and in email signatures. These promotional images should encourage people to reach out to you and connect at the event in person. Be sure to include a CTA of how they get in touch with you either before or during the event. Blog ContentBefore the event: Write a blog post to help the organizers to create buzz and promote the event(like this one!). You can provide your experiences from past editions as well as new strategies you plan on testing out at this event.During the event: With so many talks and workshops going on at the same time, it’s impossible to do everything. Live-blogging during the event can help other event attendants catch up on what they’ve missed in the sessions they couldn’t attend.After the event: Sum up your experiences from the event by writing a recap blog post. This can include your summary of the best talks, workshops and the key takeaways you gathered. Got a great piece of downloadable content that is related to the learnings? Add it in!Email NewsletterLet your customers and users know that you’ll be attending the event by sending out a dedicated email. If you were thinking of hosting an user group or a customer meetup, this helps you put some feelers out to see who would be interested beforehand.Live ContentLive content is an excellent way to engage your audience with the event. Try doing AMAs, interviews and tweet chats with event speakers and influencers using different platforms such as videos, Facebook Live, Instagram Stories, and Snapchat.Stay on top of the event hashtag: #INBOUND18A lot can happen and change during the time leading up to a large scale event.New keynote speakers could be added, venues can change, and there could be side networking gigs that you didn’t know about. You’ll need to be a part of the event conversation in order to know what’s going on, but also to network and engage with attendees.For these reasons, it’s important to follow the event hashtag on social media closely, and this is where social listening will come in handy.Not only can using a social listening tool help you stay on top of the main conversations around the event, it also a great way to do research before the event. You’ll want to use a tool that can help you:See what people are saying pre, during, and post eventRespond quickly to answer questions and engage with attendeesIdentify influencers amongst attendees to connect withAfter the event, you can create a recap report with the event hashtag (#INBOUND18). Show interesting insights such as how the volume of event hashtag evolved during the event, which influencers were mentioned the most, and which social platforms were most used to talk about it.Finally, turn all of this valuable data into a blog post or downloadable PDF so you can get even more out of your experience.See different sessions from your teammates.One of the challenges about going to large events is that there are way too many great speakers and sessions to see, usually all at the same time. Life is hard, we know.And one of the great things about going to events with a team is that you can divide and conquer!As you can’t possibly attend every session, split up with your team so you can learn different things from different talks. Be sure to jot down key takeaways from them and have a debriefing session over coffee or lunch the day.To go one step further, plan a knowledge sharing or retrospective session with the rest of your team who couldn’t attend to share your key learnings. I’ve personally made this one of my objectives for Inbound, so my teammates will be holding me to it!Don’t forget business cards.Everything about events is digitized nowadays. From the organization, scheduling, to networking, everything can be done without interacting with someone in person. This makes the face-to-face aspect of attending events extremely valuable.Social media is fleeting, so it’s a good idea to give people you interact with something physical that will remind them of your interaction. Whether it’s a business card, pens, or USB drives — who doesn’t love free event swag?If you’ve never ordered event swag before, try to go for something out of the ordinary. We all have enough tote bags!FYI. We’re bringing macarons from Paris. Do we have your attention now?Are you prepared for INBOUND18?Don’t let time leading up to INBOUND18 pass you by! Make the most of your time by using some tips from this guide to prepare for your trip.Start registering for the sessions you want to attend, reach out to people you want to connect with, and track the conversations around the event. Event Marketing Originally published Aug 23, 2018 7:30:00 AM, updated September 05 2019 Topics: Don’t forget to share this post!
Former India cricketer Virender Sehwag on Wednesday put his weight behind Anil Kumble to become a national selector in future.”When Anil Kumble became the captain, he came to my room and said ‘go and play how you play as in the next two series you won’t be dropped’. That kind of confidence he gave…”I think Anil Kumble could be the right candidate for the chairman of selectors post. He is someone who has interacted with Sachin (Tendulkar), Sourav (Ganguly) and Rahul (Dravid) as a player and with youngsters as a coach,” Sehwag told reporters on the sidelines of the launch of The Selector app.Kumble was the coach of the Indian team between 2016 and 2017 before stepping down from the role just a day after India lost to Pakistan in the final of the Champions Trophy after an alleged rift with captain Virat Kohli.The spin great is now the Chairman of the ICC Cricket Committee.Presently, MSK Prasad is the Chairman of India’s senior selection committee but questions have been raised about the panel’s efficiency with former greats like Sunil Gavaskar terming the Prasad-led selection committee as “lame ducks”.Sehwag also commented on the BCCI finally agreeing to come under the ambit of the National Anti-Doping Agency (NADA).”Indian players have an issue with the whereabouts clause. We have been tested several times both in and out of competition. No current player has commented on it yet… So we have to wait and see,” said Sehwag.On the stringent conflict of interest rules under the new BCCI constitution, Sehwag said he didn’t quite understand the issue.advertisement”I don’t understand this conflict of interest. But for a player to be banned from everything… I don’t know what else we can do,” he said.India will take on the West Indies in the first match of the two-Test series in Antigua from Thursday and the opinions are divided over who among Rohit Sharma and Ajinkya Rahane should play.Sehwag said that Rohit can fit in only if Kohli plays four bowlers.”Rohit can play the Test against the West Indies only if India play four bowlers. Else I would play only Rahane despite of his lack of form,” the former opener said.Sehwag also made light of the mandatory use of neck pads in the aftermath of Steve Smith being hit badly by a ferocious Jofra Archer bouncer in the second Ashes Test at Lord’s.”I never used chest pad in my life… So I don’t think I need to use neck pads. Batsmen have the bat in hand, helmet on head, what more do you need. ICC has allowed only two bouncers,” he said.Sehwag also felt that Mahendra Singh Dhoni should have batted at No. 5 in the World Cup semifinal which India lost to New Zealand.”M.S. Dhoni should have batted at no. 5 in the World Cup semifinal and not lower down. (Hardik) Pandya should have batted down the order,” he said.Sehwag also expressed his happiness over out of favour India pacer and his former teammate Sreesanth’s ban being reduced to seven years.”Good to see Sreesanth’s ban is reduced. Happy for him. Hope to see him play for some club or state,” Sehwag concluded.Also Read | Virat Kohli chills out at Jolly beach with teammates ahead of 1st Test vs West IndiesAlso Read | India look to maintain 17-year unbeaten streak in Test cricket against West IndiesAlso Read | Competition in Test cricket has gone up two-folds in last couple of years: Virat Kohli
Speculation regarding former India skipper M.S. Dhoni’s retirement has been rife ever since he decided to take a break from the game post the 2019 World Cup, but that has not ruffled the former India skipper one bit as he was spotted playing billiards at the Jharkhand State Cricket Association (JSCA) stadium here.Dhoni was seen in a relaxed mood as he spent time at the indoor campus.#JSCA – # JSCA # # #Ranchi #Rains pic.twitter.com/6n9fGP2IVIKunal Sarangi (@KunalSarangi) September 26, 2019Recently, India’s 2007 T20 and 2011 50-over World Cup winning skipper also shared a video of gully cricket being played on the streets here. Dhoni was also seen in his new car — a one-of-its-kind Jeep Grand Cherokee Trackhawk.Dhoni, 38, was seen taking the Jeep for a spin in the city as bystanders paused to admire the red midsize SUV and a glimpse of their local hero.Dhoni will not be available for selection until November this year, according to reports.The former India captain had previously missed the West Indies tour after taking a two- month break, which also meant that he missed the ongoing home series against South Africa. The extension of the break means that he will miss out on the Vijay Hazare Trophy and the home T20I series against Bangladesh as well.This also means that Dhoni would be available to play for India only in December when the West Indies tour the country for three T20Is and as many ODIs. The series is scheduled to start on December 6.advertisementDhoni had last played for India on July 10 when the Men in Blue lost to New Zealand in the semifinal of the ODI World Cup in England. His break would effectively be nearly six months long.Also Read | Nepal captain Paras Khadka creates T20I world record vs SingaporeAlso see:
India football team goalkeeper Gurpreet Singh Sandhu on Sunday said coach Igor Stimac has been very smart in introducing a host of new faces so that when important players like centre-back Sandesh Jhingan miss out, the team does not suffer.Jhingan suffered a tear on the anterior cruciate ligament (ACL) in his left knee during their 1-1 draw against North East United FC (NEUFC) on Wednesday. The 26-year-old will have to undergo surgery that may rule him out for six months.India will take on Bangladesh in a World Cup qualifier on October 15 at the Vivekananda Yuba Bharati Krirangan in Kolkata.”Its a very important game for us, no doubt in that. And I hope he (Jhingan) recovers well, and recovers soon from the injury. I think the coach has been very smart from the start that he has brought in the mixture of young players so that we have those options and competitiveness in every single position,” Gurpreet told reporters ahead of India’s first practice session in Kolkata. They arrived at the city on Sunday after a 10-day camp in Guwahati.Talking about Jhingan’s injury, Gurpreet said: “It’s something we didn’t want but I’m pretty sure the coaching staff is prepared for that. And we will have players coming in for Sunday’s position. We won’t have his experience, but we have players that can fill in his position and release back.”India are still to win a game in Group E after losing narrowly to Oman 1-2 and holding Qatar to a famous 0-0 draw. Gurpreet was at his best in Doha last month as he made a host of saves to keep the Asian champions at bay. The 27-year-old however played down the enormity of the draw, saying that he has played tougher games in his career.advertisement”I expected to win. I don’t think it’s a dream show. It was my job. I played more difficult games but that never came into light maybe because we lost the game. It’s not that it’s a game that never played before. It was just that against a good opposition. It’s time to move on and replicate that in future.He believes that the experience of playing and getting a point against such a big side was good for the younger players in the team. “A lot of players got the chance after a long break be it Mandar Rao Desai, Nikhil (Poojary), Manveer Singh. All of them played after a long time and that too against a team like Qatar. We truly believe in them and hopefully they can provide us in games like Bangladesh,” he said.Jhingan was brilliant at centre-back too. Asked if he has to shoulder more responsibility in Jhingan’s absence, Gurpreet said: “I hope there are other people to take the responsibility as well.”Bangladesh lost 0-2 to Qatar in their last game but gave a good account of themselves at home. They also lost to Afghanistan in their campaign opener.”We all watched the game. They’re a good team. They play with heart and they make it tough for the opposition as well. So it’s not an easy game,” Gurpreet said.”They made it really difficult for Qatar. So we just need to make sure that we don’t do any mistakes and go out on the pitch playing our strengths,” said the Bengaluru FC goalkeeper.India, placed fourth, have one point from two games while bottom-placed Bangladesh are still to open their account in the five-team group.Also See:
Liverpool ‘Van Dijk is a complete defender’ – Matip delighted to have £75m man at Liverpool Chris Burton 02:07 2/11/18 FacebookTwitterRedditcopy Comments() Liverpool Premier League The Reds broke their transfer record in January to land the Dutch centre-half, with a new team-mate at Anfield delighted to have a star turn on board Virgil van Dijk is “a complete defender” and a £75 million addition that will provide value to Liverpool, says Joel Matip.Having seen their frailties at the back exposed and criticised for much of the first half of the 2017-18 campaign, the Reds sought to find a solution as the winter transfer window approached.An agreement was finally reached for long-standing target Van Dijk, with a club-record deal pushed through on January 1. Article continues below Editors’ Picks Lyon treble & England heartbreak: The full story behind Lucy Bronze’s dramatic 2019 Liverpool v Man City is now the league’s biggest rivalry and the bitterness is growing Megan Rapinoe: Born & brilliant in the U.S.A. A Liverpool legend in the making: Behind Virgil van Dijk’s remarkable rise to world’s best player It has not been the smoothest of starts for the 26-year-old on Merseyside, amid criticism of his weight and contribution, but Matip is convinced that Liverpool have acquired one of the best in the business.Van Dijk’s fellow centre-half told reporters on his new team-mate: “He is a great person. We can laugh together – he is good for the team and with his quality he will help the team.“We now have more players at centre-back, so we can change if somebody is not in the best shape and there is no loss of quality.“He will help the team, he has done it from the beginning. He is a complete defender.“Maybe in a few moments he is more physical, but he is a complete defender, of course, who can help us in every situation.”Van Dijk’s next outing is set to see him reunited with former club Southampton, in what promises to be a highly-charged encounter at St Mary’s and one Liverpool cannot afford to stumble in.Jurgen Klopp’s side remain inside the Premier League’s top four at present, but the battle for Champions League spots is intensifying with six sides still in the mix.Matip added on the Reds’ challenge against the Saints: “There are a lot of really good teams in this league, everybody knew it before.“They have a lot of quality. But we don’t have to hide. We’re doing our job and looking forward. We’re confident we’ll do a good job in the league.“Southampton are not in the best shape at the moment but it will be a hard and tough fight. We have to go 100 per cent to get something.“We have a good feeling, we have enough self-confidence and we are looking forward to the game.“We have to always stay concentrated. We have enough quality to be in front after 90 minutes.” Subscribe to Goal’s Liverpool Correspondent Neil Jones’ weekly email bringing you the best Liverpool FC writing from around the web
OTTAWA — Canada’s national annual inflation rate was 1.4 per cent in January, Statistics Canada says. The agency also released rates for major cities, but cautioned that figures may have fluctuated widely because they are based on small statistical samples (previous month in brackets):— St. John’s, N.L.: 0.1 per cent (0.5)— Charlottetown-Summerside: 0.4 (1.4)— Halifax: 1.0 (1.5)— Saint John, N.B.: 1.5 (0.9)— Quebec: 0.7 (0.9)— Montreal: 1.2 (1.4)— Ottawa: 1.7 (2.5)— Toronto: 1.8 (2.6)— Thunder Bay, Ont.: 1.2 (2.1)— Winnipeg: 1.3 (2.0)— Regina: 0.4 (0.9)— Saskatoon: 0.8 (1.1)— Edmonton: 1.2 (2.1)— Calgary: 1.0 (2.0)— Vancouver: 2.3 (3.1)— Victoria: 2.7 (3.2)The Canadian Press
Rabat – The ministry’s National Noncommunicable Disease Risk Factor Survey shows that Moroccan youth suffer from chronic diseases such as diabetes and high blood cholesterol.A rate of 53 percent of Moroccans above the age of 18 are overweight; 29.3 percent suffer from high blood pressure; 10.6 are diabetic; 10.4 percent risk developing diabetes, 20 percent suffer from obesity, 10 percent are obese; and 5 percent have high blood cholesterol.The survey also revealed that 11.7 percent of youth smoke cigarettes; 1.7 percent drink alcohol; 21.1 percent are physicially inactive and are risking adverse health conditions, and 76.3 percent consume do not consume enough fruits or vegetables. The survey includes information and risk factors about the diseases that will enable health officials to keep track of statistics and develop measures to combat noncommunicable diseases, according to Morocco’s health minister, Anas Doukkali.Read Also: Morocco’s H1N1 Surveillance and Outbreak Compared to the Rest of the MENA RegionMeanwhile, the health ministry’s 2018-2019 strategy of control and prevention against noncommunicable diseases with the support of the World Health Organization (WHO) covered 6,100 families to reduce the rate of the diseases by 2050.According to WHO, noncommunicable diseases kill 41 million people in the world each year, representing 71 percent of all deaths globally.“Modifiable behaviours, such as tobacco use, physical inactivity, unhealthy diet and the harmful use of alcohol, all increase the risk of NCDs,” states WHO.
A man is in critical condition after a single-car crash this morning near a major Hamilton mall. Police say at 9:00 this morning a driver went off Upper Wentworth St, struck a barrier and slipped into the parking lot. Fire crews extricated the man; he was pulled out without vital signs.The man was revived and taken to hospital where he’s fighting for his life.The collision reconstruction unit has taken photos and interviewed witnesses to find out why the car left the road.
The 115-page report, produced by the UN Office for Least Developed Countries, Landlocked Developing Countries and Small Island Developing States (UN-OHRLLS), calls for strengthened cooperation between the world’s 49 LDCs and their development partners.It stresses that while national development rests with the LDCs themselves, support from the international community is crucial to reduce poverty in these countries. The report calls for innovative steps at the national and global levels to jumpstart these economies. At the national level, it suggests that macroeconomic policies should go beyond the pursuit of price stability and purposefully target economic growth, job creation, and sustainable development. Also, sectoral and cross-sectoral policies need to be fully aligned to a macroeconomic framework that supports development. “Taken together, this new policy approach should be viewed as the means to which living standards can be meaningfully and sustainably improved,” the High Representative for LDCs, LLDCs and SIDS, Gyan Chandra Acharya, said at the launch of the report. “It is expected that these policies should contribute to increasing the dynamism of the private sector so as to transform it into a true engine of sustainable growth and development.”Also speaking at the launch, Benin’s Foreign Minister, Nassirou Bako Arifari, said it is important to link this policy approach to the ongoing process of designing the global development agenda beyond 2015, the deadline for achieving the anti-poverty targets known as the Millennium Development Goals (MDGs).“We strongly believe that productive capacity building should be at the heart of the new generation development policy framework of the UN. From this standpoint, this report has served a very timely purpose.”Among its recommendations, the report says the international community should step up its assistance to the LDCs in a number of areas, including improving the quantity and quality of aid, as well as pay greater attention to the implementation of duty and quota-free treatment for their exports. Development partners are also encouraged to support poor countries in acquiring modern technology tailored to productive capacity-building, and make further improvements in aid coordination and bring about a more transparent global financial system.The report also urges the international community to give priority to the efforts of LDCs to accelerate the achievement of the MDGs, noting that given current trends, most LDCs will not meet most of the Goals by 2015.UN-OHRLLS noted that several LDCs have recorded strong and rising investment rates, rapid urbanization, and robust expansion of sectors other than agriculture over the last decade. At the same time, most of these countries continue to face pervasive poverty, serious structural impediments to growth, low levels of social and human development, and high exposure to shocks and disasters.
Colin Gay and Wyatt Crosher preview the Rose Bowl matchup between Ohio State and Washington, the battle of two strengths with the Buckeyes’ pass offense against the Huskies’ secondary, and how much Urban Meyer’s retirement will effect the outcome. Tate Martell said some things we talk about, too.
Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)RelatedBroadcast Amendment Bill: Broadcasters should file legal action- Parliamentary OppositionAugust 7, 2017In “Business”Broadcast Amendment Bill: PPP/C plans to challenge it in Court- NandlallAugust 9, 2017In “Business”MBC Channel 42/93 files legal action against Broadcast AuthorityNovember 15, 2017In “Court” Freedom Radio Incorporated, a private broadcaster, under the representation of Former Attorney General and Legal Affairs Minister, Anil Nandlall has moved to the High Court to challenge Government’s newly passed Broadcast Amendment Bill 2017.According to the Court documents, the case was filed against the State and the Guyana National Broadcasting Authority (GNBA) and will be heard on November 6, 2017, by the Chief Justice.Former Attorney General Anil NandlallThe legal suit calls for the Judicial System to pronounce on several sections of the Amendment Bill, which have been deemed a breach on the part of the rights of broadcasters in accordance to the Constitution of Guyana.Moreover, Freedom Radio Inc. is calling for the revocation of many measures implemented by the Bill- more specifically the clause which mandates all private broadcasting entities to provide one hour of free Public Service Programmes (PSA).Government had come under fire from stakeholders, including the International Press Association, about its mode of operation regarding the Broadcast Amendment bill, which was passed in the National Assembly a few months ago.Part of the bill mandates that all television and radio stations provide one hour for the broadcast of Public Service Announcements (PSA).Opposition Member of Parliament, Anil Nandlall had hinted that the People’s Progressive Party Civic (PPP/C) would challenge the matter in court.He had said that the matter would be challenged on several grounds, but particularly on ground of the licence having the same spectrum reach.The other aspect of the legal challenge will be based on the mandatory imposition of one hour of Government service on private broadcasters’ media.The parliamentary Opposition has maintained that the Bill in its current form is ‘unconstitutional’, and will have several implications on private broadcasters.Under the Amendment Bill, broadcasters are not guaranteed that they would get back their licences at their original spectrum, if at all.Broadcasters have been advised to challenge the Bill in court, because it would have far reaching repercussions that could harm their businesses.Apart from obtaining a conservatory order, Nandlall said, those who file the court action could seek damages for breach of constitutional rights.Private broadcast companies have since come out in criticism of the Government over the proposed bill, and had asked for deferral of its passage.The Guyana Press Association had also criticised the Government over the proposed Broadcast Amendment Bill and had asked for a deferral as well.Additionally, several international organisations including International Press Institute (IPI), Reporters Sans Frontieres (RSF), called Reporters Without Borders, also urged the President not to assent to the controversial Bill without “consultations with broadcasters, in order to take into account their recommendations”.