Olympics are returning to L.A. and Paris — but when?

first_imgThe Olympic Games are going back to Los Angeles.The only question now is will Southern California host its third Olympics in 2024 or 2028?The International Olympic Committee on Tuesday unanimously approved a plan to award both the 2024 and 2028 Olympic and Paralympic Games this year, a move that guarantees Los Angeles and Paris will join London as the only cities to host three Summer Games.“Los Angeles is a living legacy of this Olympic movement,” Los Angeles Mayor Eric Garcetti said. “In …last_img

Giants welcome first group of September call-ups, activate Pablo Sandoval

first_imgSAN FRANCISCO — Pablo Sandoval hasn’t taken an at-bat in more than three weeks, but he still has an opportunity to break a San Francisco Giants’ single-season record.The Giants announced Sunday that Sandoval has been activated from the 10-day injured list three days ahead of his scheduled Tommy John surgery.Before the game in the clubhouse, Sandoval described himself as excited but it was clearly more than that. He … CLICK HERE if you are having a problem viewing the photos on a mobile devicelast_img

Yahoo Offers Real-Time Answers with “Search Direct”

first_imgWhy Tech Companies Need Simpler Terms of Servic… Ever since Google launched its instantaneous search product last fall, I’ve noticed something – everywhere I go on the Web, I enter search terms and and pause for a second, only to remember that not everything has yet gone instant.Today, Yahoo has announced that it too has gone instant, but with a slight twist on Google’s solution to providing an ever faster real-time Web. Yahoo says it will offer “answers, not links“.While Google may still dominate the search engine market, Yahoo still runs neck in neck with Bing, constantly vying for the number two spot. With Google bringing instant results both to its search engine and Chrome, its browser, offering a real-time, keystroke-by-keystroke response to search requests was the obvious and next step for both Yahoo and Microsoft. It looks like Yahoo got there first. So how does Yahoo’s offering differ from Google? According to the company, with Search Direct “Yahoo! content is combined with information from the Web to provide rich answers, not just links, and to give people the option to immediately engage or continue to a traditional search results page.” Top Reasons to Go With Managed WordPress Hosting mike melanson Related Posts A Web Developer’s New Best Friend is the AI Wai… Tags:#news#Real-Time Web#search#web As you can see with the above screenshot, Yahoo isn’t about to offer its users a link to The Weather Channel when they search for “weather”. Instead, the search engine will provide just that. The same goes for a variety of other categories. The initial release of Search Direct is currently in beta and available only within the U.S., but offers immediate “answers, not links” for topics including top trending searches, movies, TV, sports teams and players, weather, local, travel, stocks, and shopping categories. While it’s yet unclear whether or not the move will do anything to increase Yahoo’s share of the search engine market, it should do one thing – ensure that it doesn’t bleed out users as they begin to become accustomed to real-time results in other places on the Web. Microsoft, it looks to be your turn. I, for one, don’t have much patience for that “enter” key any more. 8 Best WordPress Hosting Solutions on the Marketlast_img read more

Save the date

first_imgBlock your calendars; Simran Dhaliwal lists the dates that matter. JanuaryIndia art summit January 20-23: This year, Delhi will host the third edition of the India Art Summit at Pragati Maidan. During the four-day event, art connoisseurs will be treated to a visual feast comprising canvases from 84exhibiting galleries from,Block your calendars; Simran Dhaliwal lists the dates that matter.JanuaryIndia art summit January 20-23: This year, Delhi will host the third edition of the India Art Summit at Pragati Maidan. During the four-day event, art connoisseurs will be treated to a visual feast comprising canvases from 84exhibiting galleries from over 20 countries. The Summit promises to provide an unparalleled opportunity for collectors and art enthusiasts to view the largest and most diverse showcase of modern and contemporary art. One helpful tip: go with your chequebooks.European golf tour 2011: The 2011 European Tour that started with four consecutive tournaments in South Africa in December 2010 will keep the birdie boys on the course all through the year. The tour features a total of 50 golf tournaments on 29 courses, with new events in Bahrain, Malaysia and Sicily. The tour will conclude in December 2011 with a desert swing at the Dubai World Championship.Salon international de la haute horlogerie January 17-21: Have the time of your life at the Salon International De La Haute Horlogerie in Geneva. Over 19 top watch brands from the Richemont Group will unveil iconic watches that showcase the best in technological innovation, mechanical chronometry and imagination-defying calibre. Promises to be a happy hour for watch connoisseurs.Players and ponies will battle it up on the frozen lakes of St. Moritz, Switzerland for the cartier trophy. January 27-30.FebruaryPerrier truc troc February 4-6: You might end up swapping some serious piece of art for peanuts at Perrier Truc Troc, Palais des Beaux-Arts, Brussels. This unique art show allows visitors to barter art for items, services, or any other proposal that might tempt an artist to swap it for his work. The procedure: propose a written exchange with your contact details at the fair and wait for the artist to call.Milan fashion week February 23-March 1: The Mecca of fashion, Milan, is abuzz for seven days through February as fashion royalty flock for the f/w 2011 shows. Big ticket brands (mostly those with Italian lineage) like Prada, Dolce & Gabbana, Alberta Ferretti , Giorgio Armani, Emilio Pucci, Versace, Bottega Veneta, Fendi and Salvatore Ferragamo showcase their women’s wear collections to keep you sexy, stylish and snugly next winter. Pay attention ladies, for the coats you will most likely don this winter get decided right here.Cigar appreciation festival February 21-25: It’s Cuba calling for all cigar aficionados. The island country in the Caribbean will host one of the largest international festivals for cigar lovers. The event pays tribute to the Habanos cigars that are famous throughout the world. Here you can be among the first few to taste the new vitolas Habanos, S.A, visit cigar factories and tobacco plantations and take part in demonstrations on how to roll a Habano. You can also source some classic cigars for your private humidor by taking part in the traditional cigar auction that takes places during the gala dinner. Puff away.MarchBasel world March 24-31: Spring is a sign of good times galore. Quite literally. The word’s top horologists and jewellers arrive in the quaint Swiss town of Basel to showcase their new collections, creations and innovations for the year. Expect to see over 2,000 exhibitors unveil their novelties at the Baselworld Village. Book your stay now.Yohji yamamoto at v&a March 2-July 10: The work, life and career of the iconic Japanese designer, Yohji Yamamoto, will be celebrated with a special exhibit at the Victoria & Albert Museum in London. An installationbased retrospective featuring over 80 garments that he designed starting from his Paris debut over 30 years ago will be displayed. Get inspired.Pinnacle property: At 118 floors, the Ritz-Carlton, Hong Kong, that is slated to open in March, is expected to be be the tallest hotel in the world. Check in to enjoy six global dining experiences, catch a drink at the rooftop bar, or just chill at the Club Lounge. That’s not all. A dip in the pool on the top most floor will certainly make you feel refreshed-on top of the world.Wheeled wonders of 2011 will line up for the 81st Geneva motorshow: The green vision. March 3-13.AprilSingapore Yacht show April 8-10: Bored of buying Boeings and looking for new toys to explore? Head to Singapore for one of South East Asia’s most important and exclusive yachting events.With over 3,000 high net worth individuals, 70 exhibitors and 20 luxurious superyachts, the three-day Singapore Yacht Show will bring together industry heavyweights and yachting aficionados. Held at the One 15 Marina Club, Sentosa Island.Speyside whisky festival April 28- May 02: Held in Scotland, this festival should be on the todo list of every whisky enthusiast. Simply because several distilleries in and around Dufftown, that are usually not open to the public, will open their doors and take you on a tour to sample and buy. A gastronomical treat, the festival also celebrates food and culture of Speyside. It starts with an opening dinner at Benromach Distillery on April 28. Cheers!There is no better place than Paris to kick start a keep-fit campaign. Take part in the Paris marathon on april 10. The scenic route: Champs Elysees Avenue to Foch Avenue, taking in Rue dE Rivoli and Les Tuileries.MayIsle of man TT May 28-June 10: Calling all ye knight riders! Save the date, warm up your engines and get ready to revv it up. The 2011 International Isle of Man TT race marks the centenary of the Mountain Course, a milestone for this historic event, which started in 1907. The 37-mile plus scenic Mountain Course with its seemingly never-ending series of bends, bumps and jumps and with speeds approaching 200mph, is a challenging track, one that is surely not meant for amateurs. Go on, set the tracks on fire already.Festival de Cannes May 11-22: Every summer, Cannes, the little town on the French Riviera, comes alive when the world’s glitterati arrive for the most important film festival of them all. The Festival de Cannes, launched in 1946, is an important platform to showcase outstanding cinemas across various genres.Drizzling diamonds: Chopard will present a High Jewellery Red Carpet collection consisting of 64 pieces at Cannes De Festival worn by some of the most beautiful women in the world.Anish Kapoor at monumenta May 13-June 20: The fourth Monumenta exhibition, held under the magnificent glass nave of the Grand Palais, Paris, will feature a new work by the renowned British sculptor, Anish Kapoor. Be prepared to be amazed.Bath music festival May 25-June 5: For over 60 years, the Bath Music Festival has promoted a broad scope of musical styles. This year, music lovers can gather at beautiful historic venues within Somerset’s historic city to enjoy a mix of classical, contemporary, jazz, world, electronica and folk music.June International paris air show June 20-26: Held every odd year, the 49th Paris Air Show, at the Le Bourget exhibition centre, brings together all the industry’s big players to showcase the latest technological innovations in the aerospace sector. It is the most crucial essential event for meeting aviation and space industry professionals, communicating expertise, presenting innovations and becoming a player in the sector’s decision-making.Art 42 Basel June 15-19: Brad Pitt’s favourite shopping ground, Art Basel is home turf for every modern art lover. Every year, the little Swiss town comes alive with the art fair that shows modern and contemporary works, from nearly 300 galleries from around the world. More than 2,500 artists, ranging from the great masters to the latest generation of emerging stars are represented in the show’s multiple sections.The exhibition includes the highestquality paintings, sculptures, installations, photographs, video and editioned works.JulyRunning of the nudes July 5: Running of the Nudes started as a protest to encierro (running of the bulls), that is celebrated during the festival of San Fermn where six bulls are released every morning onto the streets of Pamplona. As a protest against gore, PETA activists ditch their clothes and start running around the streets in all their naked glory. They have organised similar protests in other countries to discourage tourists. However, if you’re already in Spain, you will get to witness either flesh or blood. The latter might be more amusing sans sensuality.Tour de France July 3-25: If you have three weeks to spare then this is a must do, given you’re medically fit and strong enough to ride (read race) 3,642 kilometres on bike. The 98th Tour De France is spread over 21 stages, including two time-trials, along the roads of 34 French departments, with a visit to Italy. The scenic view makes the distance travelled worthwhile. Get set go!AugustCarnaval del Pueblo August 1: London celebrates the Carnaval del Pueblo, the largest Latin American outdoor event in Europe. The festival features a procession of exotic floats, costumes, musicians and dancers, making their way through London Bridge, along Borough High street, Elephant and Castle and Walworth Road, finally arriving in Burgess Park. Throughout the day, a mixture of musicians perform on the four stages set up around the park. Viva la vida!SeptemberMonaco Yacht show Sept 21-24: Launched in 1991, the Monaco yacht show will have 500 exhibitors displaying over 40 new yachts and 100 superyachts. Cruise control.Regata Storica September 4:Venice comes alive during the Regata Storica, the main event during the annual rowing calendar. The Regata Storica dates back centuries, probably as far back as the mid thirteenth century when the Serenissima needed to train the crews of its huge navy in the art of rowing. It is celebrated with a procession of 16th century-style boats with gondoliers in period costumes across the Grand Canal. An unforgettable sight.OctoberSalon du Chocolat Oct 28-Nov 1: This sinful four-day affair is considered to be one of the most popular gastronomic events in France. Last year, over four hundred participants demonstrated mouth-watering innovations in chocolate. This year promises to be a treat too. So, join in and get high on this dark drug at Port de Versailles.Formula 1 Oct 30: If everything is on track then India’s wait for a Formula 1 will finally be over this October. The National Capital Region will host the 18th round of the championship of the season, which kicks off in Bahrain on March 13 and ends in Brazil on November 27. The 5.14 km long circuit with 16 corners and a variety of elevations has been designed by renowned German architect and racetrack designer, Herman Tilke. The FIA will inspect the circuit in July 2011 before giving the final go-ahead.NovemberArt Miami Nov 29-Dec 4: Artoholics can rejoice. The contemporary Miami art fair returns for its 22nd edition in 2011. The six-day exhibit will feature paintings, sculptures, and photography from over 100 international art galleries and prominent art institutions with works of 700 contemporary artists worldwide. Get ready for this art mart.DecemberGreat east African migration: The end of the year is the perfect time to ignite your wild side. Witness a dramatic migration (a journey of around 800 miles) in Tanzania. From December to March, the Serengeti plains and the Ngorongoro Conservation Area attract over two million wildebeest. Most of the wildebeest calves are born during the first three weeks of February. Calves attract predators and this is an amazing time to watch impressive lion kills.Take a dip in the open air pool at London’s parliament hill lido and be a part of the plum pudding plunge, a crazy festive christmas tradition. Reward: Mince pies. New experiences: Must for 2011This spring, stop by the new Lalique museum in Wingen-sur-Moder, France to see the works of the renowned glass designer.To mark its 90th anniversary, Gucci is opening its first museum in Florence. Slated to open in September 2011.For designer dreams check into the suites at brand new hotels opening soon around the world. Options include: Hotel Missoni, Kuwait; Armani Hotels, Milan and Bulgari Hotel, London.Six Senses Resorts is opening three new spas for a soulful vacation: Vietnam in January; Maldives in April and India in July.India shinning with global brandsAfter almost 19 years, the Oberoi Group will open a city hotel in Gurgaon. Butler service, first cigar lounge…Need we say more. Reservations start 1st February, 2011.Paul Smith will add a special edition to its collection for India in conjunction with the Cricket World Cup.Banyan Tree Resorts opens its first India spa in Kerala. Watch this space for more.The Imperial, New Delhi, will launch a spa in 2011. This will be largest spa in the city. Circle in time for this one.Apple is prepping up for the release of the next generation of its iPad tablet in early 2011. Reports indicate that the device will be thinner and capable of running on cellular networks worldwide. It will have two cameras, mounted on the rear and front of the device. Wonder why? Well, let’s wait and watch.It is India calling for the prancing stallion. Italian sports car maker, Ferrari, is all set to blaze on Indian roads in 2011. Rumours are abuzz that the car, which has high desirable value in the Indian market, will be seen on roads in the first half of the year, challenging rivals like BMW, Audi, Porsche and Lamborghini.advertisementadvertisementadvertisementlast_img read more

Did You Graduate From Link Building High School Yet?

first_img Topics: Link Building Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Sep 30, 2008 9:15:00 AM, updated February 01 2017 In a recent blog post discussing the importance of link building for search engine optimization, I asked people to share how they build links to their website. I recommend you go read the responses. I also recommend you read that article so you know how to construct inbound links so your business can rank higher in search engines for your target keywords.Link building is not easy. And it’s not that intuitive until you do it. There are also many different techniques and methods that will have varied results. Below is how I recommend clients start and master link building. I tell people that there are 4 Levels of Link Building Excellence. And it usually takes 4 years to master it – just like high school:9th Grade: Links You Can Build Yourself That Require Little Time InvestmentBefore I get into this, I’d like to stress that you should have a really good keyword strategy and make sure you’ve optimized each page on your site around a different keyword phrase. Any link you’re building should be designed to help a specific page rank high in the search engines for a specific keyword.That said, the first set of links that every business should get are the ones that don’t require anyone else’s help. There are lots of business directories out there where you can just submit your URL, company name, and a description of your business. Some of them require approval. Some of them require a fee. Yahoo’s directory, Joe Ant, Aboutus.org are some of the ones you should do right away.In this class of Level I links, there are also many social media sites where you can simply build links to your site. Most of these no longer pass SEO credit, but they’re still good links to get, assuming your target audience visits the site or these sites rank high for your keywords already. It’s arguable that you should hire someone to do (or start) this stuff for you. It’s low level work that generates low level returns. Just make sure that you don’t hire a firm that will get you 1,000 links for < $1,000 dollars. If it's too good to be true, it is.10th Grade: Links You Build Yourself that Require EffortBefore I get into this level, I'd like to stress that launching a business blog should be done before doing this. Without having a blog on your site with lots of good, well-optimized content, you don't really have anything to link to. That said, there are two very common link building techniques that work well that don't require you to be a "thought leader". Yet. These activities require a bit more time investment and a small financial investment. They are article marketing and press release optimization. With both of these methods, you have to create relevant content that will appeal to your market. So, it requires more time than Level I. Also, the process of getting your articles syndicated and your press releases submitted and picked up - takes effort. You might consider hiring a wired pr firm or a strong SEO firm to do some of this stuff for you. If done correctly, both of these methods can significantly increase the links to your site. Also, if you write your articles and press releases with a keyword strategy in mind, and with links that support your keyword strategy, it can significantly increase your rankings for specific keyword terms. Run your press releases and your articles through press release grader to determine whether they're going to help.11th Grade: Links You Network For that Require a Significant Time Investment This part of link building is kind of like sales. Cold calling can be done effectively with persistence. But, networking, getting referrals, giving first, the law of attraction, etc is a better way of getting new clients.Link building is the same way.  If you're more of a cold caller type, and there are lots of potential places you can get a link, you might consider just creating a list of webmasters and asking them for a link. If you're a natural networker and you're in this for the long haul, I'd recommend being a bit more patient. Apply your persistence and spend your time building relationships.No matter what route you take, the goal of this level is to make yourself visible among people interested in the same topics as you. This process is a bit self promotional. But, you must promote yourself in a way that you're adding value. You master this level by acting like a resource for people in your industry. How do you do this? It's all about networking and building meaningful relationships. The first step is reading other people's blogs. Then, commenting on them. Then, eventually starting a relationship where you're communicating 1-on-1 with them. I recommend you take the leap from reader to 1:1 with a blogger, by pointing them in the direction of other people's content that might be interesting to them.  In the non-marketing world, this usually happens through email. In the marketing world, this usually happens through Twitter. If you're techy, this might happen through Delicious. If you use StumbleUpon or Digg, those are great platforms to share things with peers. Even google reader lets you do this kind of networking. But, it can certainly happen through any social networking platform or system that enables 1:1 communication. From a link building perspective, the ultimate goal of this level is to get invited to write a guest article for other people's blogs or website. For example, I wrote an article about inbound lead generation for Aaron Ross not too long ago. In the article, I linked to relevant resources on my blog and the HubSpot blog and site. These are great links from an authoritative  source. Aaron reaches our target market sending relevant traffic. These links also help us rank for our target keywords.During this process, you're also building up a group of people that will most likely begin following you...Seniors Rule! (12th Grade): Links Other People Give You Because You Create Remarkable Content.  This level is like the last month or two in high school when you've already passed midterms and you've been accepted to the college of your choice. You've done the hard work already. Now, it's time to go to parties and enjoy being the carefree big man on campus.You don't necessarily halt the activities above. But, you spend more of your time just creating remarkable content.  (And some link bait.)At HubSpot, we do some guest articles once in a while and we optimize our press releases. But, mostly we just put time into churning out content on our blog and producing other online marketing resources like webinars and white papers. Some of you seem to think this stuff is pretty remarkable. As a result, it generally creates great conversations in our comments, strong attendance at our webinars and lots of white paper downloads. And regularly, people link to our webinar announcements and blog articles of their own accord. This doesn't start happening overnight, unless you're already famous. We have a lot of advantages at HubSpot. Website Grader's success, funding in the bank, successful clients, smart founders who started blogging before they had a product and now... a lot of employees who contributor to the blog, a strong social media following, etc. But, we did it in < 2 years. If you're a small business and you follow the path above, there's no reason why you can't stake your claim on the web. Link building is an important part of that. Hopefully, this post demystifies the process a bit and gives you a roadmap to get started. The biggest mistake that newbie internet marketers make is thinking that creating great content on their blog will be all it takes to be successful internet marketers. My biggest frustration is when newbie bloggers pack up shop after just a month of writing because the blog doesn't have an immediate impact on their search traffic and lead volume. At the end of the day, if you publish great content on the web AND connect, relate and build relationships with other humans, really good links will come naturally. Until then, put in some homework and earn your way through link building high school. Photo by CarbonNYClast_img read more

An Internet Marketer’s Checklist: 7 Steps to Marketing Web Redesign Success

first_img Internet marketing strategy Website Redesign Analyzing Learn how to redesign your website with an internet marketing strategy in mind with Mike Volpe, HubSpot’s VP of Marketing. Topics: Free Webinar: Website Redesign for 2010 Keywords determine your ranking within search engines. Be sure that your keywords correspond with your Download the webinar greatly simplify your marketing program Record All Incoming Links to Your Current Website. It’s very important to examine what assets you currently have and make sure that any incoming links aren’t broken once you make changes to your website. This is very important in order to avoid the dreaded 404 error page for people finding your site through Google and other robots. Define your Strategic Goals.  in the New Year, keep in mind that a grab their attention Choose Keywords Carefully . . Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack .  Test your content with customers along the way to be sure it is useful, intersting and makes sense. If you’re not blogging, consider adding a blog to your website offering as it could Make Sure You Have Content Creation on the Brain. ? What is memorable enough about your website that you will capture the repeat visitor? just to keep up with Joneses and learn what users currently experience on your site. Try to create a list top three reasons why customers visit your site so you can address those needs with your redesign.  attract people to your site and learn how to turn your website into an internet marketing machine. Carefully Consider Your Theme and Your “Look and Feel”. – involves changing and enhancing several components of your website including changing navigation structure, adding new content and functionality, in addition to design modifications.   Your visual presence on the web should always accurately reflect your company’s image and personality, as well as be consistent with any print or offline collateral your organization may utilize. If you’re considering redesigning your company’s website in 2010, here’s a quick checklist to make sure you’re on the right track: website redesign project target audience’s informational needs People come to your site for content. So, make sure all of your content is clear, up-to-date, accurate, easy to locate and well-written.  Be sure to include more than just your company information – provide articles, blog posts, fresh news links, and other information that will Investigate What Your Current Site Visitors Are Doing. Never jump into a website redesign Your theme and “look and feel” will communicate vibes to visitors. Additionally, remember that your “look and feel” should be consistent throughout all collateral both online and offline. .  Document the purpose and quantifiable goals for your redesign.  It is essential that you are able to articulate your reasons and goals before you can go any further.  photo by in order to get the most out of it.  Your company’s website is without a doubt one of its most important assets.  Your 2010 website redesign must be done in the context of a greater website redesign vision web traffic data Define Your Target Audience. Before you embark on recreating your Get into their shoes and think like they think. What are their needs? What are their interests? What will Originally published Jan 11, 2010 1:32:00 PM, updated October 20 2016 khariedlast_img read more

7 Epic Marketing Uses of LinkedIn Answers

first_img Topics: With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers. One of the biggest opportunities for inbound marketers is LinkedIn’s Answers platform.LinkedIn Answers allows members to ask and answer business-related questions. Sure, marketers can use the tool to answer questions and promote their business’ industry expertise, but the potential awesomeness of Answers goes far behind that obvious use case. With all of this awesome, public data, it’s about time marketers learned how to get the most out of LinkedIn.7 Unexpected Yet Epic Ways to Use LinkedIn Answers1. Use Questions to Generate Blog Post Content Ideas: Consisting of countless questions and answers across different topics, LinkedIn Answers is a treasure trove of content ideas. A big part of successful business blogging is starting with a strong idea that resonates with your target audience. LinkedIn Answers gives you just that. Look at the questions posed for your industry, and check out those questions’ answer counts to determine which topics are sparking the hottest conversations. Then use those topics as fodder for your business blog.2. Develop Clear Marketing Personas Based on Prospect Questions: Marketing will fail without a proper understanding of your target audience. As a marketer, it is critical to have a clear persona (or personas) for your target customers. You need to be able to answer questions such as: “What are my customers’ key business challenges?” This, along with many other questions, can help you develop a clear marketing persona that guides all your marketing strategies and tactics. Use the advanced search feature in LinkedIn Answers to find questions and answers directly from your target customers. Stop guessing now. 3. Gather Quick Marketing Campaign Feedback: As marketers, we must improve and iterate quickly. One key trait of successful marketers is the foresight to test marketing campaign ideas prior to launch in order to optimize results. With LinkedIn Answers, you have a pool of prospects available to provide feedback on your marketing efforts. Pick key aspects from the campaign — these aspects could be ideas, images, etc. — and ask questions on LinkedIn to your target audience to generate quick feedback. This can help ensure that your ideas will resonate as expected to a broader audience once the campaign is launched.4. Identify Industry Influencers: In B2B marketing, it often helps to identify influential industry leaders. LinkedIn Answers is one place that industry influencers hang out online. Connecting with these industry influencers can open the door for product endorsements and co-marketing opportunities. Take a look at the top experts on LinkedIn Answers and determine which ones are relevant to your business. Then start building relationships! 5. Identify Potential Guest Bloggers: Your business’ employees aren’t the only ones who can contribute to your inbound marketing content machine. Look at questions related to your industry and identify people who have provided interesting, informative, and complete answers. Reach out to that person through LinkedIn, and ask if they’d be interested in expanding on their answer in blog post format as a guest contributor to your blog. Given that they’ve already done a lot of the work, many will jump at the opportunity for an inbound link and added exposure. And you’ll also benefit from additional content from a fresh perspective.6. Kill Content Jargon: A constant challenge that haunts all marketers is communicating in the language of their customers as opposed to the jargon their businesses use internally. Take 20 minutes and read through questions and answers from your target customers. Make a list of the words they are using to describe your industry’s issues and products. Use this as a guide to build a jargon-free list of marketing-friendly words for your business and to inform your SEO keyword research.7. Become a LinkedIn Expert: As an inbound marketer, it is important that you understand LinkedIn overall and how it fits into your marketing. Fortunately there is an entire category on LinkedIn Answers called “Using LinkedIn,” which is entirely dedicated to effectively using LinkedIn. From technical to simple questions and answers, use this repository of LinkedIn content to become a LinkedIn ninja. How do you use LinkedIn Answers? Have you used some of these methods outlined in this post?Photo Credit: TheSeafarer Originally published Dec 7, 2011 4:15:00 PM, updated February 01 2017 LinkedIn Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

LinkedIn Launches Company Follow Button (How to Add It Now)

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: Originally published Feb 27, 2012 11:08:00 AM, updated July 28 2017 LinkedIn Company Pages Looking to generate more followers for your awesomely optimized LinkedIn Company Page? (It is awesomely optimized, right?) This morning, LinkedIn made it just a little bit easier to generate company followers with the launch of its new follow button. Like Twitter’s follow button and Facebook’s like button, LinkedIn’s version makes it simple for your website visitors to follow your company’s LinkedIn page with just one click. No navigating to the LinkedIn website required!And yes, you should want some more followers. In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%). In other words, increasing your reach on LinkedIn will likely increase your website’s LinkedIn referral traffic, and because of the powerful conversion rate of LinkedIn traffic, you’ll likely see an increase in leads, too!Convinced you should spend some time building the reach of your LinkedIn Company Page? Here’s how to add the new follow button to your website. It’s easy!How to Install the LinkedIn Follow Button1) Visit https://developer.linkedin.com/plugins/follow-company2) Enter your company name or ID. (Or select your company as you begin typing and the dropdown menu appears.)3) Choose your button’s count mode preference — whether or not you’d like the button to display your LinkedIn Company Page’s follower count.4) Click “Get Code,” and voila! Copy and paste this code onto your website and blog where you’d like the button to appear (your About Us page, your blog’s sidebar, and your homepage are great places to start). Now you’ll start easily converting website visitors into new LinkedIn Company Page followers.But … Do More Than Just Add the ButtonWhen your website visitors click the LinkedIn follow button on your website, they’ll automatically follow your company if they’re already logged in to LinkedIn (or they’ll get prompted to log in first if they’re not). As a result, these visitors will start receiving the status updates you publish to your LinkedIn Company Page in their LinkedIn homepage’s updates feed.But the value of adding the LinkedIn follow button is dependent on how effectively you use your LinkedIn Company Page to begin with. If you rarely or never post status updates to your company page, the value of the new followers you generate from the LinkedIn follow button is moot.So if you don’t have company status updates installed on your company page, learn how to do so here. And start using them regularly! While you’re at it, start improving your company page so new followers have a reason to follow you to begin with. Here are a few blog posts that will help:”How to Optimize Your LinkedIn Company Page in 15 Minutes””The Ultimate Guide to Optimized Social Media Updates””10 Type of Updates to Power Your Social Media Presence””How to Boost LinkedIn Lead Gen With Targeted Company Pages”And, what are you waiting for? Go add the LinkedIn follow button now! And start following HubSpot’s LinkedIn Company Page while you’re at it ;-)Image Credit: Coletivo Mambembelast_img read more

What You Need to Know This Morning: June 5, 2013

first_img Originally published Jun 5, 2013 6:00:00 AM, updated February 01 2017 SEO Happy Wednesday, marketers. Thanks to your overwhelmingly positive response yesterday, we’re going to keep this post theme going.A lot has happened in the last 24 hours, and not all of it has to do with people being shocked by whatever is happening with Game of Thrones. So sit back, sip your coffee, and catch up on the news.1) Amazon Ad Sales SurgingAmazon is anticipated to generate $835 million in ad revenue this year, eMarketer reports. That will be a 37% jump in net ad revenue from 2012, which was up 45% from 2011. Most of these ads are the ones that pop up when you search for a product on Amazon … which kind of surprised us. Who knew Amazon’s ads were doing so well?2) Microsoft Ad Biz HurtingYou know how everyone is always saying Microsoft is tilting at windmills trying to compete with Google in the online ad search business? They’re right. Microsoft’s search ad business turns out to be worse than previously believed — by a lot. eMarketer just slashed its Microsoft ad revenue estimates in half. The previous estimate was for Microsoft to do $1.84 billion in net search ad revenue this year; now it’s $890 million. If you’re still not convinced of Microsoft’s stunted growth, compare it’s anticipated market share to Google’s for 2013: Google will control 74% of this market; Microsoft, 4.6%. Moral of the story, marketers: Microsoft’s ad search business is the pits. 3) Google Hates Deceptive Sponsored ContentGoogle continues its crusade against sponsored content, warning news publishers (again) that they must start separating sponsored content (aka native advertising) from the rest of their content or risk being banished from Google News. Google warned us in a blog post a few months ago that “Google News is not a marketing service,” and if you’re caught trying to sneak sponsored links and content in with the legitimate news, it “may result in the removal of articles, or even the entire publication, from Google News.” In this video, Head of Google’s Webspam Group Matt Cutts calls the tactic “deceptive” and promises to “keep taking strong action” against it. For us, Google’s beef is with non-disclosed sponsored content that transfers SEO juice — not with quality sponsored content as a whole.  4) Long Read: Business Lessons from Airbnb and UberUber and Airbnb both get blasted as being “illegal,” but the real reason people hate on them is because both companies are disrupting decrepit business models — taxis in the case of Uber, and hotels in the case of Airbnb. On Forrester’s CMO Blog, VP and Principal Analyst James McQuivey argues that these disruptors are “coming under fire because they’re using cheap technology and existing resources to make their customers’ lives dramatically better, one positive experience at a time. That’s the real issue here, and it’s the one companies of any size should focus on.” It’s a long read, but worth bookmarking for later to read in full.5) May the Force Be With Your BrandNerds are getting ready for the second annual Course of the Force, “a Star Wars-themed Olympic-styled relay” that goes from Skywalker Ranch in northern California down to Comic-Con in San Diego, and this year big brands are jumping all over it, AdWeek reports — revenue has already increase fivefold over last year. Who would have guessed that being a nerd would make you popular with marketers? 6) Marketing Win: One Wipe CharliesThat crazy dude who created Dollar Shave Club is back with a new product: butt wipes for men called One Wipe Charlies. And of course he’s made another wacky video. It’s either hilarious or disgusting (and maybe a bit of both), depending on your point of view, and the venture lends itself to bad puns about “becoming number one in number two.” Warning: If you’re eating breakfast, you might want to watch this later.And finally, what you all have been waiting for …Glasshole of the DayYou knew it was only a matter of time. Damn dogs think they’re so freaking cool.Image credit: Pragmagraphr Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

7 Elements of a Perfectly Optimized Social Media Account [Infographic]

first_img Topics: One of the toughest parts of being a marketer is staying up-to-date with all of the changes on social media. One day Facebook doesn’t have hashtags, and the next it does. The next week, Twitter has a completely redesigned profile layout. After that, Pinterest unveils promoted pins. And as a marketer, it’s part of your job to navigate through all of these changes.Besides keeping up with the news (and subscribing to your favorite marketing blogs), your first step toward navigating these changes is to understand the basic best practices that work across almost all popular social networks. The infographic below is a great visual representation of exactly how you can optimize every one of your social media accounts. While there are certainly nuances to posting on each social network, these tips are the common thread across all your social media accounts.(And if you want to learn best practices for executing on the other essential elements of inbound marketing, check out The Anatomy of Inbound Marketing.)The Anatomy of an Optimized Social Media Account191Save Social Media Marketing Originally published Sep 15, 2014 6:00:00 AM, updated February 01 2017center_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack 191Save1) Your Logo as Your AvatarYou want people to recognize that it’s your brand interacting with them on a social network, so it’s often best to make your avatar your logo (or a version of it), and to keep your avatar consistent across all your accounts.2) Your Company’s Name as Your UsernameWhen people go to mention you on social media, they’ll look up whatever seems logical — usually your brand name. So if you can swing it, make sure that your social media username is your brand name. If your brand name is a really common word or phrase or it’s too long, you may have to change it slightly. (For example, LeadIn’s’ Twitter handle is @LeadInApp.)3) Appropriately Frequent PostsEvery social network is different, so your posting frequency strategy should reflect the norm of the network you’re on. On Twitter, try posting between 5-20 times a day. On Facebook, try 5-10 times per week. On Linkedin, try posting once every business day.4) Mentions of Relevant UsersThe whole point of being on social media is to talk with other people, so when you’re sharing other people’s content, be sure to give their username a proper shout-out. A simple “via [username]” works.5) Shortened Links With Tracking TokensShortened, trackable links let you see which pieces of content and which social networks are driving the best results for you, all without taking up much space. Make sure that every link you post has some UTM codes added, and then is shortened. (If you’re a HubSpot customer, this is all built into the software.)6) High-Quality ImagesYou’ve likely heard the hype about visual content in social media before — it’s incredibly important for you to use high-quality images in your posts. Need help with creating visual content, but don’t have Photoshop? No problem: Check out these other great resources.7) Timely and Contextual Responses Because social media is social, you should not only be sharing content, but also be responding to those who reach out to you. They expect it — according to survey data from Lithium Technologies, 53% of surveyed Twitter users expect a response from brands they reach out to on Twitter in less than an hour. That number rises to 72% when they have complaints.Besides being timely, you should also make sure you’ve got context on who you’re responding to — are they a VIP customer? An evangelist you should thank? A lead that’s really ready to buy from you? (If you’re using HubSpot’s Social Inbox, that information is readily available in your conversation stream.)Want to get more actionable examples of the key inbound marketing elements? Download this free ebook.last_img read more