Trackers make late comeback to tie Grande Prairie

first_imgFORT ST. JOHN, B.C. – The Northeast BC/Yukon Trackers got one out of a possible four points this past weekend.The Trackers played a pair of games on home ice at the Pomeroy Sports Centre, hosting the St. Albert Source for Sports Crusaders on Saturday, and the Grande Prairie Athletic Club Storm on Sunday.On Saturday, the Trackers were sluggish to get out of the gate, while the Crusaders came out flying. St. Albert led Northeast BC 2-0 early in the second, before Jeridyn Loewen scored on the powerplay assisted by Connor Bowie to cut the Crusaders’ lead in half. St. Albert was done yet, as they scored a third goal with two minutes left in the second frame.- Advertisement -The Alberta-based team would add another pair of goals early in the third before Bowie scored with 4:33 left in the game. An empty-netter sealed the deal as St. Albert won 6-2.On Sunday, the Trackers faced off against their division rivals from Grande Prairie. Nick Vanderploeg got the Trackers on the board first with a powerplay goal assisted by Jeridyn Loewen and Joel Bourgeois with a late first period goal. The Storm answered back just over a minute later to tie things up going into the second frame.The Athletic Club got a go-ahead goal in the first four minutes for the stanza. Though Connor Bowie answered right back to tie things up, the GPAC Storm took a 3-2 lead going into the third frame.Advertisement Late in the third, Grande Prairie made it a two goal lead with a disputed deflection that could have possibly been a kicked puck. The disputed call seemed to fire the Trackers up. After being assessed a minor for Interference, Bowie jumped out of the box with a minute and a half left and took a pass from Cooper Beamish, scoring to get the Trackers to within one.With the goaltender pulled, the Trackers kept applying pressure in the forward zone. With only twelve seconds left and a shot about to be taken from the high slot, Grande Prairie intentionally dislodged their own net, earning a penalty shot for the Trackers. Stepping up at centre ice, Aiden Craig-Steele faked out netminder Brayden Gyurkovits forehand side, easily roofing it backhand top shelf to tie the game.The Trackers are back on the road this weekend, facing off for a tournament in Prince George.last_img read more

Pavarotti’s voice will continue to live on

first_imgPavarotti’s gift will live on in recordings and our treasured memories. – Denver Post 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! When Luciano Pavarotti died of pancreatic cancer (last) week in Modena, Italy, he left us the greatest possible gift: his voice. It was a voice with such power and range it could produce goose bumps in anyone listening to his operatic classics. Some music experts considered him the best tenor ever. One thing was for sure: His voice was the finest of instruments, light and beautiful, and the product of the most rigorous training and conditioning. And he knew how to use it. He could hit a perfect high C effortlessly as, over his career, he performed all the great operas in all the great opera houses to wide acclaim. Pavarotti brought opera to the masses. In recent years, he crossed over into pop culture and worked with artists like Bono and Bruce Springsteen. In 1990, he introduced opera to millions of soccer fans when, as one of the Three Tenors, he joined Placido Domingo and Jos Carreras at a World Cup soccer performance. Last year, he performed at the Winter Olympics in Turin and brought the crowd to its feet with his signature Turandot aria “Nessun Dorma.” last_img read more

London Olympics: Heena Sidhu hopeful of making her mark

first_imgHeena Sidhu is unique among the Indian shooting contingent for the London Olympics, since she is the only one not to have qualified by clinching a “quota” spot at an international competition.In fact, the dental student from Patiala benefitted from the fact that the country had one more quota than needed in rifle events, and under the rules of the International Shooting Sports Federation, could exchange that for a spot in any other event.Behind the scenes, there was some wrangling regarding this quota swap, since Heena was up against someone of the stature of Athens Olympics silver medallist Rajyavardhan Singh Rathore.But ultimately, the National Rifle Association of India ruled that Heena’s scores in her pet event, the 10m air rifle women, were more consistent than Rathore’s in double trap, and the selectors decided to pick her since India had “a better chance of winning a medal in air pistol women.”Heena is no stranger to success though, and has a World Cup silver medal under her belt.She won this in 2009 at Beijing, with a score of 385/400 and 101.8 in the final.But her short career is littered with near-misses at big events. The biggest came at the Asian Shooting Championships in Doha, where she finished fifth when a medal would’ve given her a quota spot.She also missed the finals at the Guangzhou Asian Games in 2010 and finished ninth.Just prior to that, Heena had won a gold and a silver at the New Delhi Commonwealth Games (CWG), but had missed winning the individual gold by just 0.3 points in the final.advertisementOver the last few months, to eliminate these hiccups, Heena has trained extensively for the Olympics with India’s foreign pistol coach, Anatoly Piddubnyl, and former CWG gold medallist Ronak Pandit.”My recent performance has been good thanks to my coach Anatoly and Ronak. While Anatoly has been working on my technique, Ronak has really helped me with the mental and emotional aspects of the sport, and both have really helped me grow as a person,” she had told Mail Today.Heena’s average score in the last one year has been nearly 382, and while that would probably not be enough to get her into the final, a stronger effort will make sure that India – who also have Annu Raj Singh in the event – will have a shot at a medal.last_img read more

James Franco goes completely bald for new film

first_imgHollywood actor James Franco has gone completely bald for his next movie role in “Zeroville”.The 36-year-old actor shaved his head and revealed his new look in Instagram, which documented the hair transformation, reported Ace Showbiz.The actor is currently shooting his new web series for AOL where he re-enacts a favourite scene from a movie or TV show with guestsThe “This Is the End” star began talking a selfie before he got his hair shaved, simply writing along with the photo, “Before…”Once the shaving was done, he sported a pair of Gucci aviators and a moustache. ” ‘Zeroville’ Glasses by Gooch @gucci,” he captioned the picture.In the upcoming movie adaptation of Steve Erickson’s book, Franco will play Vikar, a student who heads to Hollywood with the images of Elizabeth Taylor and Montgomery Clift tattooed on his bald head.last_img

SEO Webinar Questions Answered

first_img blog directories WebsiteGrader to find out how many pages of your website Google has indexed. , for updated information for 2011!   Editor’s note: Check out our new ebook, Introduction to Search Engine Optimization Have any more questions?  Leave a comment! webinar . Last week we held a webinar on the basics of Introduction to Search Engine Optimization . An Introductory Guide to Paid Search with answers and links to more information. .  vs. Search engines will index content as long as they can access it – if you have content behind a secure login page, search engines see that as a dead end and will not be able to index that content. That content does not help you in terms of SEO. How does using flash on a website affect SEO? Click here to download organic search Is it better to use a subdirectory instead of a subdomain for blogs or verticals? What are some good tips for building inbound links? Should I try to get reciprocal links? . Furthermore, do not use hidden content as a way of tricking search engines into indexing your website for keywords not naturally used on the page. In general, on-page SEO techniques such as these do not weigh in as much as off-page SEO factors. where you can build links to your website. . This is because search engines see the entire flash presentation as one big image and it can’t index all the content that, though visible to humans, is not visible by search engines. marketing campaigns. First you should understand why SEO is better than PPC as a long term strategy, and when and how to launch a PPC campaign. Check out our ebooks, The quick answer is that flash is bad for SEO.  In a previous post, we dubbed using flash for your entire website as the #1 There is a bit of a debate about whether or not this matters anymore. In general, either is fine – as long as you own and control each of your website URLs. There’s a bit more about using a subdomain or subdirectory in our previous post on Launching a Business Blog ebook, and check out our search engine ranking Inbound links are definitely key to ranking well in search engine results. Check out our . Originally published May 20, 2008 10:29:00 AM, updated October 20 2016 Using frames is almost as bad as building your website in flash because with frames, too, search engines cannot index your content.  Any content displayed within a frame on a website cannot be crawled or indexed by search engines. page for all our archived presentations.)center_img How important is Google PageRank in determining position in Google search results (organic and PPC)? Hidden tags or content do not have much influence in terms of your An Introductory Guide to Paid Search Introduction to Search Engine Optimization ebook We had to pack a lot of info into this short one-hour webinar so unfortunately we didn’t have a chance to answer all of the questions we received.  Here are some of your top questions from last week’s SEO free SEO tool and How do you balance your PPC campaigns with your organic SEO campaign?  How do you get started and evaluate the value of a PPC campaign versus your organic SEO efforts? Search engines like fresh content and more of it.  Search engine web crawlers will visit your site periodically and look for new content to index. The more (unique) pages you have, the more content for the search engines to index, which helps you rank better. Learn more from our SEO Resources for link-building tips. Steer clear of link-building opportunities that involve reciprocal links – this is a known black hat technique.  For more, read our previous post, , for more information. Most Egregious SEO Mistake Topics: What is the right number of keywords to target for a given website page?  What is too many?  Too few? Generally, you want to target 3-5 keywords per page of your site, so the total number of keywords you target depends on the number of pages of your site.  Blog articles are also great opportunities to target long-tail keywords not otherwise on your site.  Here are some more detailed keyword tips as part of our ongoing HubSpot webinar series. (If you missed any of our webinars, be sure to check out our paid search If my website uses frames, will search engines be able to see all of my content? Google PageRank is a measure of Google’s understanding of your website’s quality.  PageRank is calculated based on a number of different factors (inbound links playing a huge role) and is one key in how you rank in search engine results.  Read more in our ebook, How do password-protected sites or content behind login forms do in terms of SEO? marketing webinars What is the impact of hidden tags or hidden content on your site (visible in the code of the site but invisible to humans)? There is a lot we could say about . It is no longer necessary to formally submit your site to search engines – they will naturally find and index your site. Directories can make for good linkbuilding opportunities, but be selective – don’t submit your site to low-quality directories that are more link-farms than high quality resources. Here is a list, for example, of some high quality Introduction to Search Engine Optimization Silly Rabbit, Tricks are for Black Hat SEOs Is it important to submit your site to search engines and directories online? Search Engine Optimization (SEO) How does the number of pages on your website affect your ranking in search engines? Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Can’t Touch These Tips: Wise Marketing Words from MC Hammer

first_img Originally published Feb 25, 2009 8:29:00 AM, updated March 21 2013 4) Even during a recession, don’t stop dreaming. Opportunity lies in tough times. MC Hammer Last Friday, we had the privilege of having on the show inbound marketing  and social media guru. . inbound marketing kit Thank you so much to MC Hammer for making the trip to our offices and offering such great tips! 2) Use the Internet to shorten the distance betwen you and your consumers. Here are four great tips he offered  What do you think? Do you think he’s right? Any other advice you would offer marketers engaging in social media? Inbound Marketing Kit surprise guest on HubSpot TV Download our Social Media Topics: 1) Social media is no more than an extension of what we do naturally. 3) Forget the number. Just stay interesting! as a : Learn more about inbound marketing and how to combine blogging, SEO and social media for results. . Along with being an MC, a dancer and a Twitter celebrity with over 120 thousand followers, he’s also an  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Top 5 Inbound Marketing Stories of the Week: Get the Ball Rolling

first_img Why Blogging is Like the Wizard of Oz… social media engagement Always have a plan. 3.  5. Present: InboundMarketing.com Jennifer’s guest post on Brian Solis’ blog discusses how the true experts out there can differentiate themselves from the wannabes and prove themselves worthy, specifically by offering proof of experience and demonstrated results (e.g. case studies), demonstrating business leadership (not necessarily thought leadership) and making themselves visible online through promotion and personal branding.  get the ball rolling If you make an offer, you better have something worth offering, and it better be awesome. Originally published Oct 9, 2009 7:00:00 AM, updated July 18 2013 that maybe their five-star rating system isn’t really the best way to vote on videos. Starting Your Social Media Case ChrisBrogan.com to learn how to get your company started with social media. TechCrunch MG Siegler describe a “try before you buy” pilot that tests these methods find a case study that matches the organization’s interests on Outline Problogger Photo by Jonny Keelty Lesson: As with any other new initiative, making your boss or organization believe that the company would benefit from Lucky for you, in this week’s top inbound marketing story on Wired, , Chris Brogan offers a nice little outlined plan to help you Social Media Consultants: A Call to Action Starting to feel slightly overwhelmed by the number of tweeps you’re following?  (The average Twitter user follows 100.)  Looks like Twitter is finally coming out with a tool to help get you organized.  lists are definitely a much needed and natural enhancement.   Do your homework: YouTube’s recent revelation Do you consider yourself a ‘social media consultant’?  If so, you’re one of the many out there.  So if you’re actually legit, how do you separate yourself from all the so-called fakers out there?  Social media guru Chris Brogan explains how to demonstrate the value of social media marketing. may take some convincing.  Author: 1. YouTube Comes to a 5-Star Realization: Its Ratings are Useless : highlight the main goal, approach, resources/tools required, cost, etc. Taming Twitter Overload: ‘Lists’ to the Rescue Using an incredibly interesting Dorothy-Wizard of Oz analogy, Kelly’s post introduces the idea of the Red Shoes Blogger, which she admittedly made up.  …  Author: Lesson: of Lesson: Author: map out what people are saying about you, your competitors, the space, and where they are  John C Abell 4.  Lesson: on Stay aware of new features and tools to help manage Web information overload. Suggest: Download the free webinar comments on PR 2.0 Research: With most ratings coming in at either a five (best) or a one (worst), it looks as though votes are only representative of viewers who absolutely love or hate videos.  YouTube’s proposed solution, a thumbs up/thumbs down voting system, may make a better solution.  Jennifer Leggio organize a brief meeting for management to listen to these parts before they provide feedback Twitter is currently trying out a way to sub-categorize the people you follow into lists to help you systematically organize and recommend feeds you follow.  While right now the new feature is being tested by a select few, it is expected to be be rolled out to the public relatively soon.  As put by Author: Kelly’s Red Shoes Blogger isn’t someone who pulls out all the stops promoting some measly little piece of content that no one cares about and has no message.  No.  A Red Shoes Blogger has a mission, something to offer.  Kelly’s post encourages us, (as content creators, bloggers, what have you) to avoid turn-key blogging and execution unsparked by ideas by creating remarkable content. “Please.” of Wired.com Author: Crowdsourcing tactics may need modification. Use results and experience to legitimize your personal brand. Lesson: TechCrunch Kelly Diels Crowdsourcing has become a common problem solving tactic by many, but does it always work?  This article published by on Webinar: How to Sell Social Media to Your Boss Chris Brogan Chris Brogan’s plan to convince your boss to consider social media includes five simple steps: 2.  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Why You Get No Love From Google’s Spiders [cartoon]

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Nov 17, 2009 3:55:00 PM, updated March 21 2013 SEO Topics: Search Engine Optimization Kit Getting No Love From Google? Learn more about how you can optimize your site to rank higher in search engines so you get found by more qualified prospects. Download our search engine optimization kit. last_img

Are You Ignoring Email Marketing Because of Social Media?

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Apr 7, 2010 10:00:00 AM, updated July 28 2017 Learn how companies are using inbound marketing techniques to generate higher volume and lower cost leads and customers. Download the Free Webinar Now Email Marketingcenter_img The following is a guest post from Amy Garland, marketing manager at Blue Sky Factory .  Social media is on the minds of marketers everywhere.  With its increasing popularity, marketers are thinking, “We need to be on Twitter !  Let’s create a Facebook fan page !  Crank out the viral videos! ”  Unfortunately, this often has no strategy behind it , and organizations are flying blind on the social web .  While social media isn’t “killing” email like some people seem to think, it is causing email marketing to be ignored.  Email marketing is the digital glue that holds the social web together .  It’s the currency of all accounts, the only common denominator of all social networking sites.  You can’t sign up for an account on a social media site without an email address, and each one has an email component (e.g. you receive Facebook friend and LinkedIn connection requests through email).   U nfortunately, many marketers are forgetting about email marketing as a key component to online marketing and new media.  So why should you, as a marketer, care about email?  I’ll let the following numbers speak for themselves. Email marketing returned $43.62 for every dollar spent on it in 2009, and is expected to return $42.08 for every dollar spent on it in 2010.  (Direct Marketing Association) 89% of retailers cited email is the most mentioned successful tactic overall.   ( Forrester Research and Shop.org ’s Retailing Online 2009: Marketing Report ) 67% of subscribers say they’ve purchased products offline as a direct result of receiving an email from a retail company.   ( Epsilon – 2009 Report ) Th e se are some convincing numbers, but what exactly is it about email marketing that provides such a high ROI and positive response from subscribers? It’s permission-based.   Well, it should be permission-based.  ( On a recent webinar , I heard Mike Volpe , vice president of marketing for HubSpot , say email marketing is like the phone; it can be used for good or evil.  This statement is s ad, but often true.)  If you grow your list organically and subscribers have given you explicit consent to communicate with them via email , then you have an audience that is asking for information from you .  (Sounds like a little something called inbound marketing, huh?)  If your subscribers have asked to receive your emails, then they’re much more likely to open, click -through, and share your emails, ultimately resulting in a higher ROI. It’s subscriber-driven.   One of the best things about email marketing is that your subscribers tell you what they want from you, how often the y want it, and in what form (e.g . newsletter, product promotions, or upcoming webinar notifications).   This information can be collected at the opt-in, through subscriber preferences, or with a periodic survey sent to your email recipients.  By being able to choose how they receive your information, subscriber s are more likely to engage with your emails .  Engagement in itself gives feedback with each send.  By using your email platform’s reporting tools, you know how your campaign performs by looking at metrics including opens, click-throughs, conversions , and even unsubscribe rates .  It’s easy.   Yes, folks, email marketing is easy.  They key to email marketing is sending timely, targeted, valuable emails to subscribers who have asked for them.  It’s not difficult to provide your audience with relevant emails based on their preferences, past purchases, activity, etc.  Segmenting your database and taking a few extra steps to do this will drive more subscriber engagement and more purchases. Now don’t get the wrong idea here.  I’m not saying you should solely focus on email and ignore social media.  These two channels can and should be used together, not only with tools like Share with Your Network (SWYN), but also by repurposing the content, cross-promoting the channels, and cross-pollinating your audience.  More on this in a future blog post, but for now, I’ll leave the email and social media topic with these statistics: 75% of daily social media users said email is the best way for companies to communicate with them, compared to 65% of all email users. ( MarketingSherpa – 2010) 49% of Twitter users said they made an online purchase because of an email, compared to 33% of all email users. ( MarketingSherpa – 2010) Email and social media are like peanut butter and jelly, salt and pepper, milk and cookies , the list goes on.  They are simply better together . Take a step back and think about your online marketing strategy and campaigns.  Are you using email marketing to its full potential?  If not, how can you better use this channel to engage your audience? Amy Garland is the marketing manager at Blue Sky Factory , a Baltimore-based email service provider.  Follow Amy on Twitter: @amygarland . On-Demand Webinar: The State of Inbound Marketing Lead Generation Topics:last_img read more

How to Use Social Media to Maximize Your Trade Show Presence

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Hologram Publishing Share the Love and author of Trade Show Teacher Twitter feeds social media marketing and the analytics it provides The Tradeshow Coach , before, during, and after a trade show is proving one of the most effective ways to drive traffic to your booth and cement the relationships you’ve come there to forge. And when it comes to collecting those all-important leads, social media is second to none. , recommends creating special groups on LinkedIn before your trade show. This way, you can post relevant information about the show, and your customers and prospects can weigh in with their thoughts both during and after the event. Originally published Jul 13, 2011 11:00:00 AM, updated October 20 2016 Drive Traffic, Build Awareness , also believes social media can be an invaluable weapon in a marketer’s trade show arsenal, but she emphasizes that while the means and media to reach trade show attendees is evolving, the fundamentals of producing a successful trade show event remain largely unchanged. “The biggest mistake I see companies, large and small, make when approaching their trade shows,” Friedmann says, “is not setting quantifiable goals for the show.” And that applies to your booth marketing as much as it does your social media marketing, she says. “The business value of Facebook and the other social media is still largely untapped at trade shows,” says Scott Wherley, vice president of global customer insights with , Friedmann says, to help you reach specific goals, such as, “We want to gather 300 leads, do 50 client demos, which, within six months, will lead to five sales worth a total of $10 million.” The Complete Idiot’s Guide to Trade Shows Trade Shows creating valuable, fresh content Linda Musgove, the , one of the world’s largest event organizers. “Some companies are doing it well, but many are not making the most of this opportunity.” , a provider of custom content for companies, large and small. , and the rest of the online universe dominating campaigns coast to coast, trade shows remain firmly rooted in the physical world. Here are some ways you can leverage social media to get the most out of your trade show presence: social media marketing Trade shows are places to meet and greet, schmooze, and hopefully, gather leads by the bucketful. But they are also one of the most competitive battlefields in business. After all, where else are all the competitors in any one sector lined up row after row, one after the other, competing for customers? The opportunities to leverage social media marketing at trade show are only just beginning to blossom. Have you seen some real attention-grabbing uses of social media at recent trade shows? Did you stumble upon a social media trade show nugget that drove prospects to your booth in bunches? Let us know how you’ve seen social media used at a trade show to drive traffic, build relationships, and close the sale. Wherley says manufacturers, for example, are sending out tweets during the show, offering discounts on their products for those who come to their booth within a prescribed time (say, the next 30 minutes). Image credit: As virtual as marketing has become, what with SEO, email marketing, Facebook marketing, This is a guest blog post by Dave Clarke, an award-winning editor and editorial director in the marketing departments of Fortune 500 companies such as Oracle and Symantec. He is currently editorial director for Susan Friedmann, AKA that boosts SEO and creates and sustains awareness. A physical trade show presence and a virtual presence are not mutually exclusive, though; in fact, just the opposite. Ratcheting up your Reed Expositions ThinkGeoEnergy Topics: Friedmann says if one of your objectives for the show is to gather leads—which is the goal for 70-80 percent of companies attending trade shows—quantify that goal. “It’s not enough to say, ‘We want lots of leads.’ If doing demos for prospects is part of the plan, determine ahead of time how many demos you’re targeting. Use your Don’t Forget the Fundamentals Other companies are posting to their blogs several times a day before and during trade shows. In the days and weeks leading up to the show, they are building buzz about the event. During the show, marketers are posting “Special Reports,” updating show attendees from the trade show floor about upcoming presentations and special sessions, and, simultaneously, keeping their blog subscribers who were unable to attend the show in the loop as to what they’re missing—all whilelast_img read more