Future of Jackson’s Hotel safe after local businessman buys it

first_imgEXCLUSIVE: The future of one of Donegal’s best-known hotels is safe after it was purchased by a local businessman.Jackson’s Hotel, which is currently being run by a receiver, has been bought by popular local businessman Tommy Gallen.Mr Gallen, who already owns the popular Villa Rose Hotel and Spa in the Twin Towns, completed the deal yesterday. Up until January, 2015, Jackson’s was owned and operated by another popular local couple, Barry and Margaret Jackson.The hotel, which was opened in 1945, has been operating successfully under the receiver appointed by Bank of Ireland.But the purchase of the hotel by Mr Gallen has now secured its future in local hands.Locals in the Twin Towns are delighted with the news as Mr Gallen is a hugely-respected businessman who is involved in the running of the Villa Rose. Mr Gallen could not be reached for a comment at this time.Future of Jackson’s Hotel safe after local businessman buys it was last modified: October 13th, 2016 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)last_img read more

Rockets survive last-place Suns as James Harden drops 41

first_imgHouston Rockets’ James Harden reacts after being fouled while shooting during the second half of an NBA basketball game against the Phoenix Suns Friday, March 15, 2019, in Houston. The Rockets won 108-102. (AP Photo/David J. Phillip)HOUSTON — After the Houston Rockets fought until the end to get a win against the last-place Phoenix Suns on Friday night, coach Mike D’Antoni criticized his team’s attention to detail with the postseason approaching.“It’s been about five games now where our focus is not where it should be,” he said. “And we need to start getting (focused) in so that one, we can finish well to give us a better chance in the playoffs. And then once the playoffs come, you can’t just … turn the switch on. … Right now, we’re not razor sharp.”ADVERTISEMENT Google Philippines names new country director PH underwater hockey team aims to make waves in SEA Games PLAY LIST 02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Booker missed a 3 and Harden made two more free throws to secure the victory.Booker had 29 points for the Suns, who lost their second in a row.“We couldn’t really close the game,” Suns coach Igor Kokoskov said. “We lost the game in the last couple of minutes and the last couple of possessions.”Eric Gordon added 19 points and House tied a season high with 18 for the Rockets on a night Chris Paul sat out to rest.The Suns led by 2 to start the fourth and had a 3-point lead with about nine minutes left when Gordon made 3-pointers on consecutive possessions to put Houston up 92-89. Gordon had missed six of seven 3-point attempts before making those shots.Phoenix made the next four points, with a 3 from Josh Jackson, to regain the lead before a 3 by Harden put Houston up 95-93 midway through the quarter.The game was tied at 71 with about five minutes left in the third before Houston used a 5-2 run, capped by a 3 from Harden, to take a 76-73 lead. But Phoenix used a 5-2 spurt after that, highlighted by a soaring dunk from Richaun Holmes, to tie it back up a couple of minutes later.A 7-2 run by the Suns later in the third put them on top 85-82. Kelly Oubre Jr. had a 3-pointer in that stretch and Holmes scored the other four points.Kenneth Faried made one of two free throws after that cut the lead to 2 entering the fourth quarter.TIP-INS Trump tells impeachment jokes at annual turkey pardon event Sports Related Videospowered by AdSparcRead Next Private companies step in to help SEA Games hosting Colombia protesters vow new strike after talks hit snag They were up by two after two free throws by Harden with about four minutes to go. He hit his head on the court after being knocked down on a hard foul by Deandre Ayton about 90 seconds after that, but got up and made two more free throws.Mikal Bridges missed a 3 for the Suns and Harden added a jumper on the other end to make it 102-96 with about two minutes remaining.But Devin Booker made the next four points to get Phoenix within two points at 102-100 about a minute later.Danuel House padded the lead with a 3-pointer after that, but Booker made a jump shot to cut it to 105-102.A turnover by Harden gave the Suns the ball back. But Josh Jackson missed two free throws with 24.6 seconds left and Harden made one of two free throws with 11.1 seconds remaining to make it 106-102.ADVERTISEMENT Wintry storm delivers US travel woes before Thanksgiving Bloomberg: US would benefit from more, not fewer, immigrantscenter_img Suns: Tyler Johnson sat out with a sore right knee. … Holmes looked to have injured an ankle in a collision with Harden with about 9 1/2 minutes left and didn’t return. … Oubre had 22 points. … Ayton had 17 points and 14 rebounds.Rockets: The Rockets had 11 3-pointers to give them at least 10 in 42 straight games, which is the second-longest streak in NBA history behind their 55-game streak last season. … Harden had six steals and three blocked shots.IN THE HOUSEThe Rockets were impressed by the performance of House, who played his first game since Jan. 14 after spending the last two months in the G-League.“He’s perfect for our system,” Harden said. “He’s very skilled and athletic and can do a variety of things on the basketball court.”UP NEXTSuns: Visit New Orleans on Saturday.Rockets: Host Minnesota on Sunday night. James Harden had 41 points, 11 assists and nine rebounds, and the Rockets outlasted the Suns to get a 108-102 victory.The Rockets had trouble putting away the Suns, who have won just 16 games this season, and trailed for much of the night as they struggled from long-range, making just 11 of 40 3-pointers.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSPalace wants Cayetano’s PHISGOC Foundation probed over corruption chargesSPORTSSingapore latest to raise issue on SEA Games food, logistics“We’ve just got to be more consistent with demanding stops,” Harden said. “We do it when we need to, but we need to do it throughout the course of a game. Then, that will take our game to another level.”It’s Houston’s franchise-record 10th straight win over the Suns, and the Rockets have won 10 of their last 11 games overall. Bucks storm back from 20 down to frustrate Heat SEA Games hosting troubles anger Duterte View comments Don’t miss out on the latest news and information. MOST READ LATEST STORIES Miguel Romero Polo: Bamboo technology like no otherlast_img read more

An Internet Marketer’s Checklist: 7 Steps to Marketing Web Redesign Success

first_img Internet marketing strategy Website Redesign Analyzing Learn how to redesign your website with an internet marketing strategy in mind with Mike Volpe, HubSpot’s VP of Marketing. Topics: Free Webinar: Website Redesign for 2010 Keywords determine your ranking within search engines. Be sure that your keywords correspond with your Download the webinar greatly simplify your marketing program Record All Incoming Links to Your Current Website. It’s very important to examine what assets you currently have and make sure that any incoming links aren’t broken once you make changes to your website. This is very important in order to avoid the dreaded 404 error page for people finding your site through Google and other robots. Define your Strategic Goals.  in the New Year, keep in mind that a grab their attention Choose Keywords Carefully . . Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack .  Test your content with customers along the way to be sure it is useful, intersting and makes sense. If you’re not blogging, consider adding a blog to your website offering as it could Make Sure You Have Content Creation on the Brain. ? What is memorable enough about your website that you will capture the repeat visitor? just to keep up with Joneses and learn what users currently experience on your site. Try to create a list top three reasons why customers visit your site so you can address those needs with your redesign.  attract people to your site and learn how to turn your website into an internet marketing machine. Carefully Consider Your Theme and Your “Look and Feel”. – involves changing and enhancing several components of your website including changing navigation structure, adding new content and functionality, in addition to design modifications.   Your visual presence on the web should always accurately reflect your company’s image and personality, as well as be consistent with any print or offline collateral your organization may utilize. If you’re considering redesigning your company’s website in 2010, here’s a quick checklist to make sure you’re on the right track: website redesign project target audience’s informational needs People come to your site for content. So, make sure all of your content is clear, up-to-date, accurate, easy to locate and well-written.  Be sure to include more than just your company information – provide articles, blog posts, fresh news links, and other information that will Investigate What Your Current Site Visitors Are Doing. Never jump into a website redesign Your theme and “look and feel” will communicate vibes to visitors. Additionally, remember that your “look and feel” should be consistent throughout all collateral both online and offline. .  Document the purpose and quantifiable goals for your redesign.  It is essential that you are able to articulate your reasons and goals before you can go any further.  photo by in order to get the most out of it.  Your company’s website is without a doubt one of its most important assets.  Your 2010 website redesign must be done in the context of a greater website redesign vision web traffic data Define Your Target Audience. Before you embark on recreating your Get into their shoes and think like they think. What are their needs? What are their interests? What will Originally published Jan 11, 2010 1:32:00 PM, updated October 20 2016 khariedlast_img read more

Are You Ignoring Email Marketing Because of Social Media?

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Apr 7, 2010 10:00:00 AM, updated July 28 2017 Learn how companies are using inbound marketing techniques to generate higher volume and lower cost leads and customers. Download the Free Webinar Now Email Marketingcenter_img The following is a guest post from Amy Garland, marketing manager at Blue Sky Factory .  Social media is on the minds of marketers everywhere.  With its increasing popularity, marketers are thinking, “We need to be on Twitter !  Let’s create a Facebook fan page !  Crank out the viral videos! ”  Unfortunately, this often has no strategy behind it , and organizations are flying blind on the social web .  While social media isn’t “killing” email like some people seem to think, it is causing email marketing to be ignored.  Email marketing is the digital glue that holds the social web together .  It’s the currency of all accounts, the only common denominator of all social networking sites.  You can’t sign up for an account on a social media site without an email address, and each one has an email component (e.g. you receive Facebook friend and LinkedIn connection requests through email).   U nfortunately, many marketers are forgetting about email marketing as a key component to online marketing and new media.  So why should you, as a marketer, care about email?  I’ll let the following numbers speak for themselves. Email marketing returned $43.62 for every dollar spent on it in 2009, and is expected to return $42.08 for every dollar spent on it in 2010.  (Direct Marketing Association) 89% of retailers cited email is the most mentioned successful tactic overall.   ( Forrester Research and Shop.org ’s Retailing Online 2009: Marketing Report ) 67% of subscribers say they’ve purchased products offline as a direct result of receiving an email from a retail company.   ( Epsilon – 2009 Report ) Th e se are some convincing numbers, but what exactly is it about email marketing that provides such a high ROI and positive response from subscribers? It’s permission-based.   Well, it should be permission-based.  ( On a recent webinar , I heard Mike Volpe , vice president of marketing for HubSpot , say email marketing is like the phone; it can be used for good or evil.  This statement is s ad, but often true.)  If you grow your list organically and subscribers have given you explicit consent to communicate with them via email , then you have an audience that is asking for information from you .  (Sounds like a little something called inbound marketing, huh?)  If your subscribers have asked to receive your emails, then they’re much more likely to open, click -through, and share your emails, ultimately resulting in a higher ROI. It’s subscriber-driven.   One of the best things about email marketing is that your subscribers tell you what they want from you, how often the y want it, and in what form (e.g . newsletter, product promotions, or upcoming webinar notifications).   This information can be collected at the opt-in, through subscriber preferences, or with a periodic survey sent to your email recipients.  By being able to choose how they receive your information, subscriber s are more likely to engage with your emails .  Engagement in itself gives feedback with each send.  By using your email platform’s reporting tools, you know how your campaign performs by looking at metrics including opens, click-throughs, conversions , and even unsubscribe rates .  It’s easy.   Yes, folks, email marketing is easy.  They key to email marketing is sending timely, targeted, valuable emails to subscribers who have asked for them.  It’s not difficult to provide your audience with relevant emails based on their preferences, past purchases, activity, etc.  Segmenting your database and taking a few extra steps to do this will drive more subscriber engagement and more purchases. Now don’t get the wrong idea here.  I’m not saying you should solely focus on email and ignore social media.  These two channels can and should be used together, not only with tools like Share with Your Network (SWYN), but also by repurposing the content, cross-promoting the channels, and cross-pollinating your audience.  More on this in a future blog post, but for now, I’ll leave the email and social media topic with these statistics: 75% of daily social media users said email is the best way for companies to communicate with them, compared to 65% of all email users. ( MarketingSherpa – 2010) 49% of Twitter users said they made an online purchase because of an email, compared to 33% of all email users. ( MarketingSherpa – 2010) Email and social media are like peanut butter and jelly, salt and pepper, milk and cookies , the list goes on.  They are simply better together . Take a step back and think about your online marketing strategy and campaigns.  Are you using email marketing to its full potential?  If not, how can you better use this channel to engage your audience? Amy Garland is the marketing manager at Blue Sky Factory , a Baltimore-based email service provider.  Follow Amy on Twitter: @amygarland . On-Demand Webinar: The State of Inbound Marketing Lead Generation Topics:last_img read more

How to Promote Your Blog With Only $100

first_img and your rankings. As you can see with the power of the internet and social media, promoting your blog doesn’t have to be expensive or time-consuming. If you don’t have $100, you could even skip the contest, and promote your blog totally for free! increase your traffic Twitter is great for promoting your blog HootSuite If no one knows about your blog, then how can they find your content to read? That’s why it’s so important to know the best ways to promote a blog and, of course, the cheaper the better. While some bloggers choose to spend hundreds of dollars on promotion, this article will tell you how to promote your blog with just $100. Let’s get started… 8. Interact with Other Blogs (Free) the word technology in their bio. Facebook fan page all bloggers Setting up an alert The most popular locations for buttons are above the content, below the content, or to the left of the content. There are also 1. Create a Twitter Account (Free) increase traffic to your blog In what other ways can you promote your budding and So there you have it. For only $100, you can not only promote your blog across the web, but also , all of which help you to manage multiple accounts and contributors. You can even go a step further and add all of these users to their own out there. You’ll want to make sure to submit your blog to at least the top 25-50 directories available. This can help you get more traffic and help with rankings as well because it creates inbound links to your blog. Once you join Twitter, it’s important to know how well your tweets are doing. blog directories is a tool that lets you search for Twitter bios based on keywords. So if you have a blog on technology, you can then search for other blogs that have 5. Buy an Amazon Gift Card ($50) Also, be sure to retweet, Like, and share posts from other related blogs to show your support and encourage reciprocation by those blog owners. CoTweet Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack best web hosting companies measures your performance on Twitter (and Facebook), and then provides tips on how to improve your engagement along with in-depth analytics. This way you can improve what you’re tweeting, and get more reactions from your followers. Crowdbooster even includes at-a-glance tweet-level insights and audience insights so you can analyze your tweets and retweets and see what your followers like and don’t like. It also provides data on your followers’ activity to help you determine the best times and most relevant content to tweet. Other tools to help you The $50 remaining is left for donating to a charity. Once you choose a winner for your contest, have them choose a charity that you will donate $50 to it on their behalf. You can then do a write-up about it on your blog and mention why the blogger chose that charity. You could also have them do a write-up on their own blog stating why they chose that charity and also include a link back to your blog. Once on Twitter, it’s important that you’re following the right kind of people. It’s best to follow those who share your interests and are in the same niche as you. That way you know that they’ll be interested in what you’re tweeting. 2. Monitor Your Social Media Presence (Free) HubSpot monitor new cancer treatments business blog Image Credit: Twitterfeed Follower Wonk Originally published Sep 15, 2011 4:00:00 PM, updated October 18 2015 Finally, we have Google Alerts. social toolbars Twitter list 3. Find Twitter Users to Follow (Free) Along with that you’ll be able to see their location, Wonk score, number of tweets, friends, followers, and how long they’ve been on Twitter. Then you can just click on their username to visit Twitter and follow them. . You can name the list “technology” (or whatever word you searched for) and then use the list to keep a closer eye on their tweets and interact with them frequently. This also helps to build relationships with like-minded users. Soon, you’ll find that they’re also interacting back and even retweeting your blog posts. in order to be eligible. Any one of these methods is sure to help expand your blog’s reach and attract new visitors. and 9. Set Up Google Alerts (Free) that will remain in place on any page and are great for encouraging interaction on your blog. A simple Google search will bring up a ton of different solutions. Crowdbooster Just about every blog now has social sharing buttons so you can share the post on your social networking accounts and save it to social bookmarking sites. The most important buttons to include on your blog are for Twitter, Facebook, LinkedIn, and Google+. You should make it as easy as possible for visitors to share your content, so make sure you put these buttons in obvious places on your blog and on individual articles so they can’t be missed. . Lior also works for a web hosting company that lists the 6. Donate to Charity ($50) because it lets you connect with like-minded people and find other bloggers in your niche. Best of all, there are hundreds of tools like 4. Add Social Sharing Buttons to Your Blog (Free) There are millions of blogs on the web. Why not go comment on other related blogs or let other bloggers know about similar posts you’ve written? You can use some of the blog directories to which you’ve submitted your blog to find other blogs in your niche. This is something that can be done in 1-2 hours a day and will do wonders for your network. The more you get your name and blog URL out there, the better. available online. This is a guest post written by Lior Levine, a marketing advisor for a company that offers innovative for your name, blog name, and blog URL is a great way to keep track of what is being said about you and your blog. You’ll be able to monitor both positive and negative comments; be sure to pay attention to both and respond when necessary. If someone gives you a compliment or shares one of your blog posts, be sure to thank them. If someone says something negative or criticizes you, thank them for the feedback and apologize if needed. If it’s true constructive criticism, be sure to act on it and make any changes if needed. ? In case you’re wondering, the gift card is not for you. It’s actually for running a contest on your blog. The concept is pretty simple and can be changed based on your needs. All you have to do is come up with an entry system that requires other bloggers to link back to you. You can either have them publish a post on their blog, retweet a post from your blog, or Like your — even the pros. Promotion helps to 7. Submit to Blog Directories (Free) that will let you manually or automatically post each of your blog posts to Twitter (and even Facebook) as soon as you publish them. The more of a following you have on Twitter, the more potential traffic you can generate to your blog posts. Blog directories are great because they’re kind of like phone books, except for blog owners. There are hundreds of free and also establishes you as an authority in your niche. Tyler Briggs , participate, and collaborate on Twitter include There are hundreds of new blogs created on a weekly basis, and one of the top priorities of new blog owners is promotion. It’s not just important for new bloggers though. It’s a top priority tolast_img read more

10 Inbound Marketing Videos That Will Make You Giggle

first_img Originally published Sep 13, 2011 3:01:00 PM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Whoever said business content had to be limited to text? Creative content can be fun and effective, and it can take the form of more than just text-based blog articles and ebooks. And there are so many possibilities! Infographics, cartoons, and slideshows can all be great content options. But perhaps one of the most fun and engaging forms of content you can create is video!Download 195+ visual marketing design templates to use for social media posts, infographics, and more.  Video can give marketers a chance to appeal to more visually oriented prospects and customers, and it can also give you a chance to give them a peek into your unique company culture. And did we mention how fun it is? If you’re still not convinced of the power of video, check out some of our own top inbound marketing videos for inspiration … and perhaps a chuckle or two.1. You Oughta Know Inbound MarketingSynopsis: Popular music video about a frustrated outbound marketer who sings her heart out about the horrible life of outbound marketing. Original lyrics sung to Alanis Morissette’s “You Oughta Know.” 2. Link LoveSynopsis: HubSpot’s Rebecca Corliss longs for the inbound links of colleague Rick Burnes, who refuses to link to her website in an emotional love story that comes full circle. 3. “Inbound Marketing” The Movie [Trailer]Synopsis: Anna Darling, a struggling marketer on a mission to bring inbound marketing to Outbound Enterprises, refuses to adhere to her company’s dated and ineffective marketing methods. As she suffers the wrath of her boss and colleagues, her best friend offers encouragement and an office romance fuels her fire.4. Foursquare Cops – Episode 1Synopsis: The first episode in the comedy web series, Foursquare Cops.5. The Adventures of Captain Inbound – Episode 1Synopsis: Greta Get Found, Chris Covert, Annie Analyze, and Captain Inbound work together to defeat the Sultan of Spam in the first episode of the Captain Inbound web series!6. Inbound Marketing RapSynopsis: Inbound marketing music video featuring the SEO Rapper.7. The Marketing Office (Twitter Spoof)Synopsis: HubSpot hasn’t always been fluent in the language of Twitter. It took intensive training sessions led by HubSpot’s social media frontiersman and CMO, Michael Scott … er, Volpe.8. Baby Got LeadsSynopsis: Music video about rapping marketer, Sir Convert-A-Lot and his obsession with lead conversion and inbound marketing. Original lyrics sung to Sir Mix-A-Lot’s “Baby Got Back.”9. Dude, Cold Calling Is for LosersSynopsis: Inbound Marketing vs. Outbound Marketing talk about how cold calls and telemarketing don’t work.10. Don’t Let Unicorns Fool YouSynopsis: Vulgar unicorns, who live in a fantasy world, share misleading marketing fantasies in this animated video. Which video did you enjoy the most? Are you incorporating creative content such as video into your marketing efforts? Topics: Video Marketinglast_img read more

Required Reading: Rap Genius’ Battle With Google

first_imgYou’ve all heard the horror stories of people being banned from Google search. Suddenly, your organic traffic plummets overnight — and so does that pit in your stomach. You know you’ve maybe toed the line on what some might consider spam … but is that really enough for Google to purposefully demote your site from its “hard-earned” rankings?Sorry to be the bearer of bad news, but it is — and that’s exactly what happened to Rap Genius, a startup lyrics site, a month ago.In the name of trying to grow their business fast, the folks at Rap Genius created a bogus affiliate program that would promote any blog post with a link back to Rap Genius lyrics in the post. The problem here? Check out that bold text. Any blog post — regardless of whether it was relevant or not — would get promoted by the startup. Yeah, it’s pretty sketchy to me. And apparently, it was sketchy to Google, too. The search engine giant demoted Rap Genius significantly in rankings, and the startup’s been battling to be reinstated ever since. If you want the full scoop, check out this fantastic feature story on TechCrunch. It’s a long, but fascinating story of one largely funded startup’s battle with the Goliath of search engine rankings … all while coming clean about its own black-hat tricks to its community. As a bonus, throughout the whole story, you’ll get some advice for your own marketing.But I won’t spoil the whole piece. 🙂 Go on and check it out for yourself — it could save you from being blacklisted by Google down the road. How do you think Google handled Rap Genius’ scam? And how do you think Rap Genius handled the crisis on its own? Share your opinion with us in the comments! Topics: Originally published Jan 7, 2014 11:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Technical SEOlast_img read more

10 Ways to Segment Your Donors to Improve Fundraising Effectiveness

first_img Topics: There is plenty of recent evidence showing that donors are looking for differentiated, personalized, and unique communications.For instance, the 2013 Blackbaud Online Marketing Benchmark Study for Nonprofits found that “response and clickthrough rates in nonprofit email campaigns declined by 16% and 18.7%, respectively, from 2012.” The report went on to conclude that “declining response rates illustrate a saturated channel with non-differentiated messaging and campaigns.”While this doesn’t prove all fundraising efforts suffer from a lack of specificity and personalization, it does offer some insight into how we might improve the effectiveness of our appeals, engagements, and communications with donors.Personalization a Big Key in Gaining Donor SupportStatistics and research aside, personal experience and anecdotes offer similar conclusions.Raise your hand if you’re ‘moved’ by a direct mail solicitation that impersonally conveys a message so general that it’s obvious it was sent to thousands of recipients. Nobody? Now raise your hand if you like being ‘blasted’ with email. Still no one?That’s what I thought.I’m not saying you need to hand-write and personalize every communication piece that arrives in a donor’s inbox (physical or electronic). What I’m suggesting, though, is that we can do better than the ‘one-size-fits-all’ strategy. We can be unique, differentiated, and intentional with our fundraising efforts. We can meet donors at their level and provide them the experience, inspiration, and connection they are looking for from our organizations. Meeting donors where they’re at is a combination of providing the right message in the right place at the right time. However, it’s extremely difficult to do so when sending impersonal mass communications. That is why segmenting donors is an important fundraising tactic and best practice.Instead of collecting Rolodex-style, contact card information, start building personas of your donors. Create personas that describe a donor’s likes, dislikes, preferences, expectations, passions, motivations, characteristics, demographics, and history.If we’re able to align our fundraising efforts with their expectations, needs, and motivations, we reduce the probability our communications and solicitations will be tossed aside and increase the probability they’ll be accepted.10 Ways to Improve Fundraising Through Donor SegmentationThe first thing you’ve got to take into consideration when building donor personas? Identifying ways to segment donors.Donor segmentations will vary from organization to organization, but they’re generally informed by your strategic fundraising plan, the goals you set, the strategies you will use to achieve those goals, and the tactics you will use to implement your strategies.Here are 10 straightforward ways to segment your donors and implement targeted fundraising at your organization.1) Communication FrequencyHow often does the donor want to receive communications from our organization?Some donors want frequent communications from your organization, while others want an infrequent volume. Regardless of the frequency, all donors are valuable.Segmenting donors in this manner allows you to plan communications based on donor expectations and increases the probability that the donor will accept the communication when it’s received.This segment — which can be done weekly, monthly, quarterly, etc. — will also allow you to focus on the appropriate timing for your donor engagements.2) Communication Method Through which channels does the donor want us to communicate with them?  Donors have preferences when it comes to the way you communicate and engage with them. Some don’t want you to ‘blow up’ their email inboxes, while others don’t want mail sent to their homes. Some donors want updates sent via email because it’s easy to digest and store, while others enjoy a respectful solicitation via direct mail because it is tangible and tactile.You can also save time and money by segmenting donors based on their preferred communication method. For instance, you can reduce postage costs by eliminating donors who don’t want direct mail and improve donor service by removing donors from email lists when they don’t want them.All in all, this segment will allow you to focus on the ‘right place’ for your interactions with donors.3) Types of Communication What types of communication does the donor like to receive from our organization?  Some donors may have a preference on the types of information they’d like to receive from your organization. For example, they may be interested in opportunities to give, registrations for special events, information on mission impact, general updates and news, ways they can volunteer, or combinations and permutations of those topics.Even if someone isn’t interested in opportunities to give, that doesn’t mean they won’t be a donor in the future. As a result, don’t be anxious if your list has donors who are uninterested in solicitations at the present time.A prospective or existing donor doesn’t need to be pummeled with solicitations in order to donate to your organization. Engagement is most important. The touches you have with a donor that align with their expectations are positive, even if they aren’t focused on how much the donor can contribute financially.Cultivating that donor with that specific type of communication can eventually lead to a tangible fundraising outcome, like a donation. However, it’s equally important to build a relationship so the long-term potential can be realized.4) Program InterestsWhich programs, efforts, and causes of our mission is the donor most interested in?  Your organization may have a handful of wonderful programs that aim to solve a particular challenge or need (or even multiple challenges or needs). While these programs have great reach and diversity, that doesn’t mean donors are interested in everything you do.Each donor may have separate interests — even emotional connections with particular programs, causes, or efforts at your organization. Channeling a donor’s passion toward a particular interest area can keep the donor focused and engaged.5) Generation DemographicWhat generation demographic does this donor fall into?  There is a wealth of information online about generational giving trends. Most of this information provides strategies and tactics for targeting your fundraising efforts toward these generational donors. If you know the generational demos of your donors, you can use this information to your advantage.I recommend the Blackbaud Next Generation of American Giving Report, which outlines the characteristics and qualities of the four main generations: Matures, Baby Boomers, Generation X, and Generation Y (or Millennials). You could also use The Millennial Impact Research from Achieve as a helpful resource.6) Affiliation How is this donor affiliated with our organization?  Sometimes, the relationship a donor has with your organization goes beyond their status as a donor. Some donors are volunteers, board members, staff members, committee chairs, coordinators, or affiliated based on your mission, organizational structure, and community involvement. Thus, this differentiation in how they’re connected to your organization offers a prime segmentation method.Similarly, you can segment donors based on the status of their affiliation with your organization. For example, the donor may be a prospective committee chair, a current staff member, or a former board member. These people should receive content and communications tailored specifically just for them.7) Entity Type What type of entity is this donor?  This segmentation is critical for strategic planning, forecasting, and managing fundraising performance. Each donor you have can be categorized as a particular entity type. This may include: corporation, individual, family, organization, foundation, and government, among other entity distinctions.With this type of segmentation, you can better determine the effectiveness of your fundraising activities for each type of donor. Are you better raising funds from corporations over individuals? Do you have skills applying for government grants over foundation grants?If you segment donors based on their entity type, you’re better equipped to make strategic decisions for allocating fundraising resources and taking advantage of opportunities where you can be most effective.8) Annual Giving LevelHow much does this donor donate to our organization on an annual basis?  The level of giving can influence your ask amount and the message and presentation of your ask. A goal of good fundraising is to be ethical, respectful, and courteous to the donor. As a result, it’s important not to insult or disrespect the donor’s ability, potential, or capacity to give.Segmenting donors based on their level of giving can give you a better understanding of a donor’s position. Moreover, while it’s imperative not to ask for too much, it’s equally vital not to ask for too little.Overall, this segmentation can make sure you don’t leave potential contributions on the table or exceed your donor’s capacity, which could lead to total rejection of your ask.9) Year-Over-Year Giving Status What is the year-over-year giving status of this donor?  In your donor pool, which ones have lapsed, which ones are new, and which retained donors have upgraded, downgraded, or remained the same in their giving year-over-year?The giving status of your donors can influence how you engage, cultivate, steward, and funnel donors through your fundraising appeals, solicitations, and donor experience.Donors with different giving statuses have different characteristics and, thus, require different messages and different asks. Donors in different segments need to be treated in unique ways:New donors need to be cultivated toward a second giftLapsed donors need to be reengagedRetained donors who upgraded need to be thanked and stewardedRetained donors who downgraded need to be cultivated toward larger giftsRetained donors who gave the same need to be supported and promoted toward more engagement and larger gifts in the future.If you have a mix of these donor types, you’ll find it helpful to ensure your communications with each segment are handled delicately.10) Preferred Giving Channel Through which channel does the donor prefer to give to our organization?  This segmentation is straightforward, but I cannot emphasize enough how important it is.Online giving is growing at an incredible rate. The great thing about online giving is that it simplifies operational processes, can be automated, and you can see near instantaneous results from your efforts. However, don’t force everyone to online giving and don’t assume that everyone wants to give online either.While a shiny new online giving form or new giving channel may help you in your daily work or seem great on paper, you may stand to lose more than you gain if donors reject the platform because it isn’t their preferred giving channel.For instance, don’t send your grandma a link to your online donation form or your Facebook donation page when she wants to send a check via mail. Additionally, don’t send your Millennial donors a pledge card in the mail when they want to pull out their credit card and give on their mobile device.The channel you offer donors, as a means to give to your organization, should match their expectations and preferences.After segmenting with these groupings, the next step is to develop strategies that match your donor segments (in whatever form your segments take) and then test, measure, analyze, and improve your strategies. After that, just rinse and repeat.You’ll most likely see gains from segmentation immediately over a mass communication strategy, but never remain satisfied. Donor segmentation gives you the opportunity to be more creative, innovative, and intentional in the way you engage donors. Use these opportunities to improve the effectiveness of your fundraising efforts.In what ways do you think you should be segmenting your donor base? Give us some insight into your organization’s communications strategy. Originally published Jan 17, 2014 4:00:00 PM, updated July 28 2017 Nonprofit Fundraising Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends

first_imgDoesn’t it seem like every time you turn around there’s a new SEO update? You keep hearing about hummingbirds and pandas and penguins, but what the heck does it mean? (And what do these animals have to do with search engine optimization?)It can be very confusing to stay up to date with everything going on in the world of SEO. It may be even harder if you’re not an SEO expert who understands the terminology of these updates. But it isn’t impossible.To stay up to date on SEO trends, there are a few other things you should do to make sure you have the latest SEO information at your fingertips. Here’s a process you can follow to remain in-the-know.1) Create a stream on Twitter.Twitter’s great for fast, real-time news, so to get started, create a stream on Twitter of some terms that are related to SEO. Use terms including “Google algorithm,” “Google Panda,” “Google Hummingbird,” or “Google Penguin.” You could choose to use terms like “SEO” and “search engine optimization,” but you’ll most likely get overwhelmed by the flood of tweets coming in. So I recommend you keep it specific and simple.In addition to following SEO terms on Twitter, follow thought leaders who are talking about SEO. These may include but are not limited to the following:Matt CuttsDanny SullivanRand FishkinHubSpot customers, you can actually do this right in your HubSpot account using Social Inbox — once you’re in the Social Media tool, search for a person or topic at the top. In this case, I’m going to search for “Google Algorithm.”Your search results will appear as shown below. The section at the top will show you people you can follow who are talking about your search term. The tweets at the bottom will show people who have mentioned your search term. When you’re ready to create a stream in Social Inbox based on your results, click “Create stream with google algorithm” … or whatever your search term is … at the top. Note that you will also be able to see how many tweets you should expect per hour.2) Subscribe to SEO blogs.Whenever there is a major SEO change, SEO blogs light up with informational content that helps the rest of the world make sense of it all. Set up your RSS feed — or subscribe via email — to make sure you don’t miss anything. You may see some articles that delve too much in the nitty gritty for your taste, but that’s alright — ignore those, and just focus on the posts that let you know about new trends and recent updates that impact how you do your job.If you want to take this a step further, set up a Google Alert for some of the same SEO terms that you used to create your Twitter stream. This will ensure that you find out either immediately, daily, or weekly, depending on your preferences.Here are a few fantastic SEO blogs that you can use to start off your RSS feed or email subscriptions:Search Engine LandMozMatt Cutts’ BlogSearch Engine WatchSEO Book3) Stay up to date with Google Webmaster Tools.Google Webmaster Tools aren’t just a way for people to make sure their sites are properly optimized. Yes, it does that, but it also has a series of resources that explain SEO best practices to you. You can find out information about SEO, how Google crawls your site, and much more.Google Webmaster Tools can also provide detailed information about your site’s performance, including your search queries, internal links, keywords you rank for, and more. For more details about everything you can do with these tools, check out this post.4) Put 15-30 minutes aside each week to learn.If you really want to stay in the “know” about everything SEO, it’s important to put some time aside to actively consume the information. If you have more than 15-30 minutes a week to do so, that’s great, but a weekly check-in should help you stay relatively current.If you want to do deeper dives, you probably need to budget more time for yourself. Either way, block off some time on your calendar to make sure you put the resources you’ve gathered to good use.5) Use HubSpot’s SEO panel.If you’re a HubSpot customer using the COS blog, you may have seen a recent addition to your blogging tool — the SEO panel — which gives you actionable advice on how to optimize your blog content. The beauty of this panel is that as SEO updates are made, the SEO panel will be updated to reflect the most up-to-date information about how to optimize your content for SEO.Think of it this way: All of the information you learn about SEO and the newest trends is built into the panel to help you stay up to date every single day. You’ll see a list of actionable tips, linking recommendations, even call-to-action suggestions to help improve your conversion rate.6) Join SEO-focused LinkedIn Groups.Whenever I want to see intelligent discussions about topics that impact my day-to-day job or my career, I turn to LinkedIn Groups. There are tons of resources, articles, and discussions for anyone looking for help with SEO, so you can be sure you’ll hear about big updates there. Even better, you’ll have the opportunity to ask questions and engage with other people who are interested in the updates and know a lot about SEO.Personally, I recommend these LinkedIn Groups — but go ahead and explore others that you may be interested in joining:Search Engine LandMozSEO SEM Social Media (Digital Search & Internet Marketing)Alright, your turn — what other ways do you stay up to date on SEO trends? What’s your go-to resource? SEO Topics:center_img Originally published Mar 26, 2014 11:00:00 AM, updated October 30 2019 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more