Fishing the North Coast: Gamble pays off for Cove tuna seekers

first_imgCaptain Jake Mitchell of Sea Hawk Sport Fishing had a hunch, and it paid off in a big way. On Tuesday, despite a mediocre forecast, he ventured from Shelter Cove out to the Gorda Valley where the water was warm and hopefully loaded with tuna. “The wind was forecasted to stay outside of the 125 line, so I figured it was worth a shot,” Mitchell said. “I had some pretty salty clients and let them know there was a good chance we may not make it out to the warm water. They didn’t care, they wanted …last_img

Update:  Cambrian Explosion Damage Control

first_imgHere’s an update to the “State of the Cambrian Explosion.”  Two years ago, our 04/23/2006 entry analyzed a lengthy paper in Annual Review of Earth and Planetary Sciences by Dr. Charles R. Marshall, a Harvard professor of biology and geology.  Dr. Marshall had taken on the arduous task of explaining, in evolutionary terms, the sudden emergence of all the animal phyla in a geologically short period of time.  It seemed that all Marshall had done by the end of the paper was to say that animals evolved because they evolved.  Needs, he argued, produce the pressure to evolve.  The survival need, for instance, will force an animal to explore the fitness landscape and come up with an optimal solution, especially if the fitness landscape has been “roughened” by some environmental or ecological change.  But can necessity really be the mother of invention without a guiding intelligence?  Why would a population of non-sentient, blind colonies of cells even care about surviving?  And what is the source of information to build an eye, a leg or a gut?Marshall’s latest views were shared in a piece on Science Daily.  Has he fleshed out his explanation with more rigor?  The headline teased readers, “‘Missing’ Ancestors Of Today’s Animals May Not Be Missing After All.”Marshall’s latest idea is that “it was an increase in interactions between species, such as predation, that drove an escalating evolutionary process that led to the development of teeth and claws and the wide variety of characteristics that we see among Earth’s animals today.”  For the first creature able to invent teeth, it must have been free shopping at the meat market.“I believe … the explosion was driven by the onset of adult-adult interactions,” Marshall said.  “Maybe the evolution of jaws or a large enough gut, or the evolution of something like chitin so they could bite rather than just giving a nasty suck.”Marshall admitted, however, that the Cambrian Explosion was unique in the history of life on earth, and that none of the transitional forms leading up to explosion have been found.  He supported his model with a computer program that started with primitive plant-like forms and offered them 4 genetic rules and 6 selection pressures.  He let the initial forms evolve in the computer and ended up with 20 different body types, all of which had counterparts in the Cambrian fossil record.  The article did not elaborate on how much the model might have been rigged to get the desired result, however, nor what criteria were used to compare the computer forms with real animals.  Also, Marshall had considered the interaction class of explanation interesting but inadequate in 2006.  He left it as an unanswered question how a need could generate innovation.  It looks like it still is an unanswered question.As is common in science reporting, Science Daily merely reprinted the press release from the home institution (Harvard) and tacked on its own title and opening summary.  An institution has a vested interest in making its researchers look good.  This arrangement rarely allows a reporter to ask the scientist any hard questions, and most science reporters end up reproducing the claims verbatim – if not embellishing them.Since no one else exposes the charlatans pretending to be scientists, do your part to get the word out about Creation-Evolution Headlines.  Marshall and the Darwinists have given the same song and dance we refuted two years ago.  Nothing has changed.  They are appealing to miracles, saying that the mere presence of opportunities prompts Evolution (capitalized, because it’s is essentially their deity, a tinkering goddess) to invent eyes, jointed appendages, digestive tracts, lungs, blood and all kinds of sensory organs.  Look at this nonsense: “it may have been something as simple as the evolution of jaws with toothlike projections that allowed the world’s first painful bite.”  Good grief; instant jaws and teeth.  Simple, isn’t it.  Two miracles, special order, coming right up.  Don’t bite; it’s painful all right.    Another trick they try is to stretch out the timeline to make it sound less explosive.  But in fact, as we pointed out, no matter how long they try to make the Cambrian explosion period, every new animal appears abruptly in the record.  There are no pre-trilobites.  Trilobites appear fully formed with all their complex equipment already functioning.  They were actually more diverse at their first appearance than higher up in the rock layers (see 07/28/2007).  Same for echinoderms, worms, brachiopods, jellyfish, crustaceans, and all the rest.  Paleontologists do not see a progression at all no matter how many millions of years they want to add.  Everything just shows up fully formed from the get go.  Shouldn’t this be told to students?    The upshot is that evolutionists are deceiving the public.  This one problem falsifies Darwin’s theory, but they tiptoe around and it make up fables to distract readers.  Meanwhile, when not ignoring the creationists entirely (whose view is supported by the fossil record), they harangue them as fundamentalist idiots who are “anti-science.”  No one in the news media takes them to task for this huge deceptive campaign.  Science Daily’s headline that the “Missing ancestors… may not be ‘missing’ after all” is one of the worst big lies ever seen on this subject in recent memory.  Who is being anti-science here?    Creationists have been hounding the Darwinists about the Cambrian Explosion since the days of Darwin himself, who was well aware of it and called it the biggest objection that could be lodged against his theory.  Well, his disciples have had all this time and the problem has only gotten worse.  Any apologies?  Any show of sorrow?  Any humility?  Any consideration of alternatives?  Never.  When they aren’t dodging the issue, they make up preposterous fables about it.  And they pretend the critics don’t even exist.  Look at the article; there is not one mention of the criticisms of Darwinism.  Talk about a nasty suck.    Where are you going to get straight talk on the breaking science news except here?  We are glad our readership has been climbing steadily, but there are still millions who need to know what’s going on in the Science Academy since the Darwin Party dictatorship took over.  If you respect real science and the search for truth based on the evidence, please help spread the word.  Our shortcut URL is simply crev.info: CR for creation, EV for evolution, INFO for information from an intelligent source.  That’s redundant on purpose: information always requires an intelligent source.  Deception does not.(Visited 11 times, 1 visits today)FacebookTwitterPinterestSave分享0last_img read more

SA mid-amateurs chase honours in France

first_img27 May 2014 The country’s top ranked mid-amateur Greg Sheard will lead a four-man team nominated to fly the flag for South Africa at the prestigious International Team Mid-Amateur Championship in France this July. Mid-Amateur golf is contested by non-professional players over the age of 35. Western Province’s Sheard will line up alongside Josef Fourie from Free State, Central Gauteng’s David Muller and Graeme Watson from Ekurhuleni – ranked second, fourth and fifth respectively – in the top international team competition at the Medoc Hotel & Spa Golf Club in the Gironde region from 18 to 20 July.Exciting South African Golf Association assistant executive director Neil Homann will manage the team. He said participation in a team competition of this standard is very exciting for South African Mid-Amateur golf. “The championship will be contested between 16 international teams,” he said. “It will give South Africa international exposure where we can test ourselves and see how the level of Mid-Amateur Golf in South Africa compares to the level in Europe.”Format The format of the International Team Mid-Amateur Championship will see the field compete in an 18-hole stroke play qualifier. The top three scores from each country will count towards the team’s total and the teams will then be seeded into two groups of eight. Teams then play two full day matches, consisting of foursomes and singles, to determine the final tournament finishing positions. The South Africans will also line up in a test against France, in addition to participating in the International Team Mid-Amateur Championship. “We are still finalising the details, but the test will take place either before or after International Team Mid-Amateur Championship,” Homann said. “It’s another fantastic opportunity for the players to enhance their experience and to fly the flag for South Africa.”Touch and go While Sheard, Fourie and Muller were quietly confident of making the team before the Volvo SA Mid-Amateur Stroke Play Championship earlier this month, it was touch and go for Watson. He had been near the top of the SA Mid-Amateur rankings for more than two years, but impending knee replacement surgery forced the Ekurhuleni golfer to cut down on his schedule. After dropping significantly in the rankings, the 47-year-old former professional was under huge pressure going into the mid-amateur circuit’s flagship event at Ruimsig Country Club. Choice “On the one hand, surgery, and on the other, the chance to compete in France against teams from around the globe,” said Watson. “It was a no-brainer for me. I had to make the team, because it’s a once off opportunity. I can always go under the knife another time. I knew going into the championship that it would be tough, because I needed at least a top three finish.” Watson secured his spot on the team with a four-stroke victory over Steve Williams.‘Inspiration’ “I guess making the team was all the inspiration I needed,” he said. “We don’t get a lot of international opportunities at mid-amateur level, but everyone needs an incentive to play for. “We were very disappointed last year when our annual test against Namibia was cancelled, so the opportunity to go and compete in this championship in France was a huge carrot for me. “I had a string of bogeys to start the final round, but I thought about the team and the trip and it was all I needed to pull it back and win the Stroke Play.” SAinfo reporterlast_img read more

Finish work at Haji Ali dargah by year-end: SC

first_imgUrging the Maharashtra government to seize the “great opportunity” and take the initiative to beautify Haji Ali dargah and its surroundings in Mumbai, the Supreme Court on Monday said it “hoped and expected” the work to be completed by December 31 so that the visitors in the new year can see the famed shrine in all its splendour.A Bench of Chief Justice of India J.S. Khehar and Justice D.Y. Chandrachud directed that a meeting be held on September 4 by the Mumbai Collector and all other stakeholders to finalise the proposed beautification plans.“Why don’t you do the beautification and get the credit for it? It will not cost you much… It is a great opportunity for you,” Chief Justice Khehar told the Maharashtra government.The State’s counsel said he would convey this to the authorities. The court posted the case for hearing on October 4, when the finally approved plan would be placed before it. The court had earlier directed the authorities to remove all encroachments around the dargah and made it clear that no excuses for non-compliance of the Bombay High Court order to remove squatters in the contentious 908 square metre area near the shrine would be accepted. It observed that “believers of religion will never support encroachments,” while refusing pleas by the shopkeepers to modify its order directing the removal of encroachments near the historic 700-year-old shrine.last_img read more

Klay Thompson interested in joining Lakers if LA snags Anthony Davis

first_imgView comments Grace Poe files bill to protect govt teachers from malicious accusations Don’t miss out on the latest news and information. Oil plant explodes in Pampanga town Through his agent Rich Paul, Davis had already informed the New Orleans Pelicans that he has no intention of signing a contract extension and he wants to go elsewhere. Davis, who is averaging 29.3 points and 13.3 rebounds per game this season, was fined $50,000 by the NBA for his public trade demand.The Lakers have always been one of Davis’ top destinations.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine ‍football chiefSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool starsThompson, one of the deadliest shooters in the game, will be a free agent this summer.The Lakers acquired the biggest name in free agency last offseason when LeBron James left Cleveland for Hollywood. PDEA chief backs Robredo in revealing ‘discoveries’ on drug war ‘We are too hospitable,’ says Sotto amid SEA Games woes With James, the Lakers went as high as fourth in the Western Conference in the early part of the season.But James, who is in his 16th NBA season, has been sidelined with a groin injury he sustained against the Warriors on Christmas Day and the Lakers have slipped to ninth in the three-time NBA champion’s absence.Sports Related Videospowered by AdSparcRead Next Lacson: PH lost about P161.5B tax revenue from big trading partners in 2017 PLAY LIST 03:46Lacson: PH lost about P161.5B tax revenue from big trading partners in 201703:12Kevin Durant out with Achilles injury; to undergo MRI on Tuesday01:43Who are Filipinos rooting for in the NBA Finals?02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Joel Embiid, 76ers get easy win over Lakers Golden State Warriors guard Klay Thompson celebrates after scoring a three pointer against the Chicago Bulls during the second half of an NBA basketball game, Monday, Oct. 29, 2018, in Chicago. (AP Photo/Kamil Krzaczynski)The Los Angeles Lakers could be hitting on two birds with one stone if they land superstar big man Anthony Davis.According to Adrian Wojnarowski of ESPN.com, Golden State All-Star Klay Thompson’s “attention will be on the Lakers” in the offseason if Davis is there and if the Warriors don’t offer him a max contract this summer.ADVERTISEMENT LATEST STORIES SEA Games hosting troubles anger Duterte US judge bars Trump’s health insurance rule for immigrants MOST READ ‘We are too hospitable,’ says Sotto amid SEA Games woes Private companies step in to help SEA Games hostinglast_img read more

De Gea & Man Utd stars who could leave for free this summer

first_imgSince 1995, the Bosman ruling has revolutionised football transfers, giving players the opportunity to break free of clubs at the end of their contracts, and the pre-contract agreement which has since been brought into the game means that from January 1 players with expiring deals can sign with potential new employers six months ahead of a move.This January, Manchester United find themselves in the kind of position many clubs have been left in since Jean-Marc Bosman successfully petitioned the courts, with as many as 11 of their players holding contracts which are due to expire at the end of the current season.The one thing they do have going for them is that eight of the 11 involved have club-option extension clauses written into their deals, which allows the Old Trafford hierarchy the freedom to add 12 months to their contracts if they are unwilling to let them go.last_img

Zappos.com’s $1.6M Mistake That Boosted its Brand

first_img , ran into a technical glitch that priced everything on the site at $49.95 or under for several hours on Sunday morning. Items that ranged up to thousands of dollars could be bought at $49.95. over the weekend that cost them $1.6 million but ultimately used the blunder to boost their brand image. honored popular shoe site Webinar – PR 2.0 for Marketers: Why Social Media Participation Matters What can marketers and business owners learn from this? of building honest relationships with their customers, Zappos.com held up their end of their promise to deliver phenomenal service. Instead of allowing the media to criticize the mistake, they used the press to display their commitment to consumers. The free publicity helped generate buzz for Zappos, secured its reputation for stellar customer service, and greatly increased the reach of 6pm.com across the web. that embraces exceptional customer service and successful use of social media, made an to learn how inbound marketing and PR can be combined for results. stated, “While we’re sure this was a great deal for customers, it was inadvertent, and we took a big loss (over $1.6 million – ouch) selling so many items so far under cost. However, it was our mistake. We will be honoring all purchases that took place on 6pm.com during our mess up.” When Zappos.com realized the mistake, they shut down the site to fix the problem and restore the original prices. But here’s the best part: the company Aaron Magness from Zappos.com Topics: core valuecenter_img expensive mistake Want to learn more about how creating remarkable content can lead to PR coverage and lead generation? Staying consistent with their 6pm.com the prices they mistakenly sold the products at.  Originally published May 24, 2010 2:30:00 PM, updated October 20 2016 Download the free webinar Zappos.com, the For many businesses, it is important to remember that social media and traditional media can play a huge role in generating buzz for your company and impacting your brand image. Taking advantage of PR, even in bad situations, can help your company shine amongst your competition. By flipping an unfortunate incident on its head, your company will not only gain credibility for admitting its mistake but also receive customer trust for handling the situation in a transparent and honest way. So what happened? Zappos.com’s sister site, Brand Management Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

The Quintessential Summer Reading List for Inbound Marketers [Free Ebooks]

first_img by Marketwire: by David Meerman Scott: Topics: by Michael Stelzner: 8. Click to Download What other good marketing ebooks have you read lately? Click to Download by Brian Clark: Real-Time: How Marketing & PR at Speed Drives Measurable Success Let’s Talk: Social Media for Small Business (Version Two) 2. free marketing ebooks ) Click to Download ) Click to Download , too, such as the one below! ) 4. This research-based ebook reports on how marketers are using social media to grow and promote their businesses. ( Anne Adrian 7. Chapter 1 of Marketwire’s six-chapter ebook series focuses on how to listen to and draw conclusions from your audience so you can plan effective marketing strategies. ( 5. ) Clark’s 28-page ebook satisfies the content creator’s itch for learning how to write remarkable content that is well-optimized for search engines. ( 8 Must-Read, Free Ebooks for Inbound Marketers This Summer Based on his newest book, David Meerman Scott’s ebook discusses how the internet has changed the pace of business, why businesses must act in real-time, and how to be successful. ( Click to Download The Beginner’s Guide to SEO Curious about how to get started with social media marketing? John’s ebook will teach you the basics of social media and how to leverage it for your small business. ( by Geekpreneur: How to Create Compelling Content That Ranks Well in Search Engines The Art of Community Click to Download by SEOmoz: A Geek’s Guide to Promoting Yourself and Your Online Business in 140 Characters or Less With Twitter Photo Credit: Of course, if this list isn’t long enough to keep you satisfied this summer, you can always download a few of HubSpot’s Click to Download Chapter 1 by John Jantsch: 2011 Social Media Marketing Industry Report ) SEOmoz’s ebook offers a comprehensive introductino to search engine optimization and how to start optimizing your business’ website for search engines. ( 6. ) 1. by Jono Bacon: Mastering Audience Engagement: Reinventing Your Role in a New Media World (Chapter 1: Listen) 3. ) ) Aimed at marketers and community managers, Jono’s ebook offers guidance about community building, viral marketing, and building a following around products and services. ( Twitter still a mystery to you? Geekpreneur’s got you covered in this introductory Twitter for business ebook. ( Originally published Jun 21, 2011 5:12:00 PM, updated July 19 2013 Click to Download Content Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Getting the Most From Live Events: A Guide for Attendees, Hosts & Participants

first_img Event Marketing There are thousands of conferences every year, and thousands of opportunities for attendees, exhibitors, speakers and conference planners to benefit from these events. However, most of these chances are lost in the chaos of an event and the post-conference wrap-up. In fact, according to a study done by SiriusDecisions, 80% of companies don’t even follow up with leads after a trade show.So what can be done to make sure you get the most out of an event, whether you are attending, part of the conference, or throwing the event? This post will break down the ways everyone can squeeze every last ounce of ROI out of in-person events.If You’re an AttendeeAttendees go to events to learn how to do their jobs better. They want to hear from thought leaders, make new connections, and walk away from events more valuable to their company. Here’s how you can do that if you’re attending an event.1) Meet everyone you can.When people think about attending an event, one of the first things they think of is the networking possibilities. And for good reason! You could meet a future co-worker, boss, mentor, or just a plain ol’ smart person there.But networking is much easier said than done. If you’re not sure where to start, begin with the basics — just ask what company they are from and what their job is. Then move on to talking about projects in progress that might be interesting based on what your roles have in common. Close out the conversation by asking if you could keep in touch for the future, and explain how they would benefit from the relationship.Not everyone carries business cards anymore, but don’t let that stop you from asking for one to make staying in touch easier. Then after your conversation closes, jot down some notes on the back of their business card so that you remember the highlights of your conversation and can follow up in a meaningful way once you get home.2) Get exposure to other companies.It isn’t enough just to hear executives at companies speak; you should network with the companies who are similar to you. In fact, sometimes it is more helpful to talk to people who have the same positions in other companies than to talk to head honchos or speakers. Meeting others who are in the same shoes as you can be helpful to learn what tactics they are using, how they manage up, and what their businesses are doing to succeed. This provides the opportunity to learn from their struggles and triumphs and even see how competitors compare to your company.LinkedIn Events is a great resource to consult before attending events so you can do some recon work to see who will be attending events, and learn about their current positions, work history, and network connections. You should also plan in advance what types of questions you want to ask and who in the company you want to meet. That way you are prepared for conversations, and have some ideas about how these encounters can turn into co-marketing opportunities!3) Learn how to improve your business from the speakers.Conference sessions, especially those that present case studies, offer fantastic, actionable ideas about how to improve your business. If slides are used, request the presentations from the speaker or conference organizer so you can bring them back to your office after the event; this will help you better listen, think, and ask questions during the presentation instead of scrambling to take notes. You should also sit as close to the front as possible so you can ask the speaker questions after the presentation. Speakers plan to stay after the presentation for this reason, so take advantage of it!4) Make the lessons you learn actionable.It’s easy to waste money on events if you don’t have a goal in mind about what you want to achieve from your attendance. Before you go to an event, set that goal — it could be making 5 new connections for business development opportunities, growing your opt-in email list, or even finding a new employee. As you go to the sessions, sponsor areas, and networking events, keep your eye on the ball to achieve that goal, and take notes on what actions you will take when you get back to the office. Then, you know, do it. And don’t forget to share what you learned with your co-workers, too — at HubSpot, we frequently put together short presentations for our weekly meetings to share what we learned at the events we attended.5) Set new goals based on what you learned at the event.One of the reasons events are so great is the opportunity to learn about new topics and subjects. When HubSpotters attend events, for example, we get excited to learn about new advancements in traditional media, or growing fields like mobile marketing and location based services. So when you hear mention of something new at events, set a task for yourself to learn more about the topic. This could mean taking courses, reading the latest books and online publications. or networking with a thought leader that you met at the event. The lessons you learn should not stop once the conference concludes!If You’re an ExhibitorWhen a company sponsors an event, there’s immense pressure to demonstrate the return on their investment. That may mean getting more customers or simply getting their company logo out to others. Here’s how event sponsors can get more out of their event sponsorship.1) Measure event ROI. To demonstrate the ROI of an event, you need to set a goal and figure out how you want to measure it. Let’s say your goal is to sell $5000 worth of your product. Figure out how much that means you need to make each day, and keep track of every sale you make. Or perhaps you are looking to gather email addresses; do something similar by setting a goal of how many email addresses you would like to get from the event, and map out how many you would need to get each day. Having the goals and measurements laid out beforehand helps guide your activities at the event, and prove the ROI of your sponsorship to your boss.2) Generate leads and customers.Events are the perfect opportunity to meet new people and talk to potential customers about your company. You may close a deal on the spot, you may not — it depends on the nature of your business. Just focus on meeting new people and getting your company information in front of them.But how can you break through the clutter at events to get their attention? Do something interactive, that’s how. That may mean holding a live contest in your booth area, hosting a demonstration of your product, or giving away services for free that you would normally charge for. If you are able to get potential customers so excited about your product or service that they are still thinking about it by the end of the trade show, you are successful.3) Meet other businesses to work with.Great partnerships can be built at conferences. It only takes one event to kindle a beneficial relationship for two parties. Checking the list of other companies attending before an event can be a great way to plan for these meetings and be truly successful. Research who you want to meet at the event and dive into the nitty gritty of their companies so you’re prepared for your conversations. You can try to coordinate beforehand to have a meeting onsite, but if that doesn’t work, prepare questions and/or proposals of projects you could work on together. If you are prepared, you will be able to quickly get their attention and cultivate great partnerships.4) Get exposure to people you wouldn’t otherwise meet.You often have a lot of contact with people who are in the same city or state as yourself. Conferences provide an opportunity to meet others from all over the country or even all over the world. When you are preparing for your booth, don’t have activities, entertainment, or materials specific to one region of the country; make it applicable to anyone who may be attending the conference. For example, just because you are having a conference in Boston doesn’t mean you need to give away Boston related items or talk about locations in Boston!If You’re a SpeakerSpeakers want to spread knowledge about their work and advance their career. They may also want to promote themselves or their company to gain more clout and a larger following. Here’s how speakers can get the most out of attending events.1) Work on increasing your LinkedIn following.Growing your network is an important part of advancing your career. In today’s world, that means not growing your rolodex, but your LinkedIn following. Connect with people before the event who you are interested in meeting, and after the event to keep in touch with those you networked with. As a speaker, many people will want to get in touch with you after, and they will turn to LinkedIn to make this happen — so make sure your profile is comprehensive and up-to-date. During your presentation, encourage people to write a personalized note when they connect with you to help you remember when you met them.2) Promote your content.Often, speakers at events are also authors. If you fall in this camp, consider events a sort of book tour to promote your content. Look for conferences around the country that are directed at the best target market for your book, and even consider giving copies of your book away for free.If you’re not a book author, you’re probably still a content creator (or someone in your company is). Make sure your best content — your blog, ebooks, whitepapers, etc. — get some visibility. If you’ve written about a topic you’re covering in your talks in an ebook, for example, include a mention of it in your presentation, and include a QR code that links to that ebook so attendees can read it when the event winds down.3) Meet other influential speakers.Chances are there are many other great speakers at your event — take advantage of your “speaker status” to meet them! You may also have a free pass to a conference because you are a speaker; make the most of that opportunity by going to other sessions, introducing yourself to the speakers afterwards, and forming a bond with them based on the fact that you’re both speakers. If they’ve been asked to speak, they’re likely influential people with great networks; you can talk to them about future speaking engagements, guest blogging opportunities, and connect with them on social media to really leverage that great reach.4) Use your platform to achieve business goals.Speaking will get your company more visibility, so use it to advance your business goals — brand awareness, recruiting, co-marketing, whatever it is! At the end of your presentation, tell people how to find you and your company. That might be a job posting, company page, Twitter account or landing page to gather more information from the people in the audience. If you are discreetly touting your product or service, be sure to talk about real customers and their results so attendees see how their problems can be solved (using your company, of course!)If You’re the Event HostAs the event host, you’re going to get the most out of the conference by making it go off without a hitch, which means you’re constantly running around taking care of details and coordinating resources. That also means you need to have superhero planning skills to make sure everything is in place beforehand — employees, the press, your social media plan, etc. Here are the things you should set in place to ensure your conference is a success.1) Plan for PR coveragePart of having a successful event is inviting the media and working with them on various articles so your event gets the publicity it deserves. Make a list of journalists and publications who you think would be good fits to write about your event. Send them personal invitations, and waive the cost of attending the event. Give them exclusives with your executives and others in the company they are interested in speaking with. Planning for this in advance will make it easier to get more PR coverage before, during, and after the event, plus it will help build great relationships with journalists. Make sure others on your team have done proper research on the media who will be coming to the event and can represent your company well.2) Bring your company together to execute the event.Events are the time to bring together your entire company together to help the conference be successful. Every department should be there — from marketing and sales employees to developers and consultants. Your sales team should put their powers to good use helping to sell your products/services; give them a conference specific discount code to use, especially if it helps them close deals on site. Your product team (if applicable) should be available to help answer technical questions that may be difficult for others to answer. Your marketing team and consultants should be there to network with customers and find out what makes them happy or unhappy, and to identify partnership opportunities.Because you’ll be busy during the event, make people self sufficient. Appoint a few point persons to answer questions for employees, and provide guides that help answer common questions you people ask over and over throughout the day — like if we have any extra batteries, for example. Yes, we do, they’re with the technology point person, and your employees know that because it’s on their event guide!3) Prepare for social sharing at the event.Almost every event has people tweeting and posting their thoughts and opinions to social networks. Come up with a hashtag for your event that everyone can use. It’s a great way to see all of the feedback from the event in one place and also connect attendees to each other as another way to network. Put the hashtag on conference materials to ensure that everyone not only know about it, but is using the same hashtag.4) Don’t forget about career growth for yourself.Planning an event is a huge undertaking. It takes a lot of organization, attention to detail, leadership skills and management skills to execute successfully. Even though an event planner cannot always attend the sessions, network with attendees, or ask speakers questions, their career and reputation benefits tremendously if they pull it off. Be sure to take pictures throughout the event for documentation, favorite complimentary social media tweets (and those with great feedback, too!), and update your LinkedIn profile to show that you pulled off organizing a great event!How do you make the most of the events you attend? Share your tips with us in the comments!Image credit: Guillaume Paumier Originally published Apr 12, 2012 9:00:00 AM, updated October 20 2016 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

7 Ways to Use Social Media to Rock Your Next Event

first_imgThe season of events is upon us! I know that at HubSpot, we’re currently busy hosting our Event Marketing is the easiest way to keep track of the conversations people are having about your event. Having one will not only be beneficial during the days and months leading up to the event, but also while it’s taking place and even after it’s over, so you can track what people thought about individual sessions and the event as a whole. Establishing a hashtag can help you social media strategy to give your attendees and audience the best experience possible. We’ll help you out with a few tips to rock your next event. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack the event. No matter what they’re saying, it’s important for you to engage with these people and respond to their questions and comments. during (seriously — it’s happening RIGHT NOW). Are you working on your next industry event yet? If you are, have you thought about your social media strategy? After you secure your event date(s), the next step is to plan your Creating a hashtag INBOUND 2012 conference create buzz Tip #1: Create a hashtag. LinkedIn , but both types of people may be interested in attending your event, and it’s worth the effort to craft different messages to appeal to each group’s needs and interests. Tip #2: Promote regular updates about your event. As you’re planning your event, use your social presence to announce news and updates about what attendees should look forward to. For example, when you secure a new speaker, share the news via your social media accounts. When registration opens, announce it using your social presence. When you confirm your sponsors, share that, too! Prospective attendees are looking for reasons why they should come to your event, and these types of announcements have the potential to sway people who are on the fence about coming. You just might make some additional ticket sales because of your social promotion. If you’re planning an industry event, LinkedIn should be the focus of a lot of your efforts. When people think of promoting an event in social media, they typically jump right to Facebook, but creating a Tip #6: Allow attendees to ask your keynote speakers questions via Twitter. for your event, as well as gather feedback that can be beneficial in planning future events. When creating a hashtag, choose something short and memorable (check out this . Creating a Google+ event offers a few main benefits: automatic email invitations, and day-before-the-event reminders — as well as adding your event to the Google calendars of people who have indicated they’re attending. For smaller events — or even larger events with busy people — Google+ can be a great tool. event can be the perfect tool for targeting your industry. It will also give you a centralized page on which to post nothing but event updates, instead of cluttering up your main company page. Another venue you should consider using is oft-neglected ), and be sure to promote it during the planning process and during the event itself so people know what to use while they’re tweeting. Tip #4: Make sure your event’s promotional content is remarkable. A lot of people will undoubtedly be tweeting about your event. They may be sharing with their followers that they’ll be attending your event, asking questions about your event, or tweeting about the contentcenter_img remarkable . helpful guide to creating awesome hashtags business blog Originally published Aug 28, 2012 2:00:00 PM, updated October 20 2016 Run social media contests Google+ promoting your event that help your attendees plan and prepare for your event, and of course, share them in social media! It’s easy to post updates about your upcoming event and encourage people to register, but what will make your event truly stand out from all the rest is the strength of your event’s promotional content. Just like all the other inbound marketing content you create, your event content needs to be Tip #5: Create LinkedIn and Google+ event pages. across all social media channels your prospective attendees populate should be an integral part of your event’s social media marketing strategy. Sure, different channels will require different tones and messaging, but utilizing more than one social network will increase the reach of your event messaging, so take the time to adapt your event’s social updates to cater to each network. For instance, you may not be targeting the same types of people in your LinkedIn group as you are on to get people excited about your event, and reward winners with prizes like free tickets. Create and share graphics or videos to give people a sneak peak into what will happen at your event. Write articles for your During your event, many of your attendees will likely want some time to chat with your speakers and ask them questions. But as any event planner knows, that’s not always feasible. As an alternative, encourage attendees to tweet their comments and questions to speakers using the event hashtag. Make sure your speakers are aware of this initiative, since they may even want to answer some of the audience’s questions at the end of their presentations. Not only will this make your event more interactive, but it will also make attendees feel more connected to your speakers. It’s a simple tactic that is relatively easy to execute, but it will also really make your attendees feel like you value their thirst for knowledge. It will also show that you’ve taken the extra step to connect them with the thought leaders who can best help cater to their needs. Tip #7: Be responsive in social media, even during the event. monitoring the conversation Tip #3: Leverage ALL of your social media channels (and tailor your messaging to each). around your hashtag and responding frequently throughout the event. No matter what attendees are saying, it’s important to make sure someone can answer their questions as quickly as possible. Doing so will reflect positively on your company and on your attendees’ overall experience at your event. Furthermore, encouraging engagement on Twitter could end up causing your hashtag to trend, or at the very least, expand the read of your event — and your company! Keep in mind that not all of your prospective attendees participate in every social channel. Certain people may only follow you on Twitter. Others may prefer LinkedIn. Therefore, Topics: The social media event updates shouldn’t stop when your event starts. Remember — there may be people asking questions about your event even when they’re on-site. Assign someone at your company with the sole task of your Facebook page What other social media strategies can make for a more successful event?last_img read more