Samsung Galaxy Tab S7| S7+ Will Change the Way You Work and Play

first_img– Advertisement – The Galaxy Tab S7 comes with an 11-inch LCD display with a native resolution of 2560×1600 pixels. The display supports a maximum brightness of 500nit. That’s good enough for just about any use case. You can take the Galaxy Tab S7 anywhere and it’ll still feel bright, smooth, and more readable. The display emits less blue light, making content consumption easier on your eyes.On the other hand, the Galaxy Tab S7+ offers a premium experience with its larger 12.4-inch Super AMOLED display, running at a native resolution of 2800×1752 pixels. The display supports HDR10+ which means watching your favourite movies and TV shows is going to be an immersive experience. The display also comes with Eye Care certification to put less strain on your eyes even after prolonged usage.Both the tablets come with displays that offer a refresh rate of 120Hz. The ultra-responsive display makes working or playing on the tablet smooth like butter. The display automatically adjusts the refresh rate based on the content you’re consuming to help save the battery.Work- Advertisement – Samsung Galaxy Tab S7| S7+ come with an advanced ultra-responsive S Pen. It enables a whole new tablet experience that unlocks indefinite possibilities.S Pen lets you write on PDF documents and make annotations in the Samsung Notes app. You can even import PDF documents, sign them, add comments, and just about anything using the new S Pen. To share the documents with others, Samsung Notes allows you to export them to Microsoft Office apps. If you’re using multiple Galaxy devices, the app can also synchronize content all across.galaxy tab s7plus bookcover keyboard black top view pc samsungBut getting all your work done sometimes involves a lot of typing which is best done with a keyboard. Pair your Galaxy Tab S7| S7+ with the Book Cover keyboard that gives you the freedom to convert your tablet into a laptop. It gives a true PC-like experience with a larger touchpad that supports multi-finger gestures and wireless Dex mode that can be activated with just one tap on the Book Cover Keyboard.PlayLife isn’t all about work. Sometimes you need to unplug and take a break. Samsung Galaxy Tab S7| S7+ let you enjoy your favourite TV shows, movies, and games thanks to the powerful processor and a large battery.With its Super AMOLED display and a Quad-speakers, playing videos on Galaxy Tab S7+ is an immersive experience. Enjoy a full theatre-like experience with a massive battery that can last for up to 14 hours for video playback.galaxy tab s7plus network gaming snapdragon chip pc samsungSamsung Galaxy Tab S7| S7+ are powered by the Qualcomm Snapdragon 865 chipset. The powerful new chipset is fast, powerful, and enables next-level multitasking. You can enjoy all your favourite games without any lag. The big 10,090mAh battery on the Galaxy Tab S7+ also supports 45W fast charging so you can juice up your device in no time and be ready to play another round of game.Needless to say, the new Samsung Galaxy Tab S7| S7+ offer a tablet experience like never before. Enjoy a free subscription to YouTube Premium for four months. As a part of its festive season offer, Samsung is also offering 10% cashback offer along with a 50% off on Samsung Care+ and Rs 10,000 off on Keyboard cover. Starting at just Rs. 50,399, the Galaxy Tab S7| S7+ is a steal deal. You can buy the Galaxy Tab S7 (WiFi) at Reliance stores and Samsung e-store. Visit Samsung’s official website to know more.Affiliate links may be automatically generated – see our ethics statement for details. With loads of features seen for the first time on an Android tablet, the Galaxy Tab S7| S7+ are just what you need to adjust to the “New Normal”. Both the tablets come with the more advanced low-latency S Pen that’ll change the way you take notes during a meeting or draw. The massive 10,090 mAh battery on the Galaxy Tab S7+ is enough to last through multiple gaming session with your friends. If we start talking about the 120Hz refresh rate of the big display and how buttery smooth it makes the overall tablet experience, we just won’t stop. So, let’s talk in detail about each feature and see how the Galaxy Tab S7| S7+ are your perfect WFH companion and the most fun tablets to be around.DisplaySamsung Galaxy Tab S7| S7+ feature a highly immersive display that’s bigger, smoother, and brighter than any of the Android tablets out there. The amazing displays on these tablets help you to maximize your productivity and stream your favourite TV shows and movies in high quality.galaxy tab s7plus fron clip studio paint ui screen pc Samsung– Advertisement – Life in the new normal isn’t the same as before. We’re increasingly dependent on our devices for WFH or online learning, and even for entertainment.Tablets are now becoming a popular choice amongst youngsters who’re looking to get a portable device to get things done, while still being able to enjoy their favourite TV shows and movies on a big enough screen. Samsung’s new Galaxy Tab S7| S7+ are built to help you get your work done while still keeping you entertained.- Advertisement –last_img read more

China court refuses to allow gay marriage in landmark case

first_imgThe Guardian 13 April 2016Family First Comment: Not every country is capitulating!A Chinese judge has rejected a gay couple’s attempt to secure the right to marry in the country’s first same-sex marriage case.Sun Wenlin, 27, from the central province of Hunan, had sued the civil affairs bureau in the city of Changsha for the right to marry his 37-year-old partner Hu Mingliang, a security guard.Sun decided to take legal action after authorities refused the couple’s request to have their relationship officially recognised as a marriage last June, on their first anniversary together.In January a court in Changsha agreed to hear their case, which activists said was the first of its kind in China. At lunchtime on Wednesday a judge in Changsha announced he was dismissing the case shortly after the three-hour trial hearing had ended.READ MORE:

P40-K ‘shabu’ seized

first_imgThe suspect was detained in the custodial facility of the Talisay City police station. Obinque was nabbed after he sold a sachet of suspected shabu to an undercover cop for P500 around 9 p.m. on May 21, it added. BACOLOD City – Twenty sachets of suspected shabu valued at around P40,000 were seized in a buy-bust operation in Barangay Zone 4-A, Talisay City, Negros Occidental. Charges for violation of Republic Act 9165, or the Comprehensive Dangerous Drugs Act of 2002 will be filed against Obinque./PN Resident Rodel Obinque, 43, yielded the suspected illegal drugs, a police report showed.last_img

Klay Thompson interested in joining Lakers if LA snags Anthony Davis

first_imgView comments Grace Poe files bill to protect govt teachers from malicious accusations Don’t miss out on the latest news and information. Oil plant explodes in Pampanga town Through his agent Rich Paul, Davis had already informed the New Orleans Pelicans that he has no intention of signing a contract extension and he wants to go elsewhere. Davis, who is averaging 29.3 points and 13.3 rebounds per game this season, was fined $50,000 by the NBA for his public trade demand.The Lakers have always been one of Davis’ top destinations.FEATURED STORIESSPORTSPrivate companies step in to help SEA Games hostingSPORTSUrgent reply from Philippine ‍football chiefSPORTSWin or don’t eat: the Philippines’ poverty-driven, world-beating pool starsThompson, one of the deadliest shooters in the game, will be a free agent this summer.The Lakers acquired the biggest name in free agency last offseason when LeBron James left Cleveland for Hollywood. PDEA chief backs Robredo in revealing ‘discoveries’ on drug war ‘We are too hospitable,’ says Sotto amid SEA Games woes With James, the Lakers went as high as fourth in the Western Conference in the early part of the season.But James, who is in his 16th NBA season, has been sidelined with a groin injury he sustained against the Warriors on Christmas Day and the Lakers have slipped to ninth in the three-time NBA champion’s absence.Sports Related Videospowered by AdSparcRead Next Lacson: PH lost about P161.5B tax revenue from big trading partners in 2017 PLAY LIST 03:46Lacson: PH lost about P161.5B tax revenue from big trading partners in 201703:12Kevin Durant out with Achilles injury; to undergo MRI on Tuesday01:43Who are Filipinos rooting for in the NBA Finals?02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games02:11Trump awards medals to Jon Voight, Alison Krauss Joel Embiid, 76ers get easy win over Lakers Golden State Warriors guard Klay Thompson celebrates after scoring a three pointer against the Chicago Bulls during the second half of an NBA basketball game, Monday, Oct. 29, 2018, in Chicago. (AP Photo/Kamil Krzaczynski)The Los Angeles Lakers could be hitting on two birds with one stone if they land superstar big man Anthony Davis.According to Adrian Wojnarowski of, Golden State All-Star Klay Thompson’s “attention will be on the Lakers” in the offseason if Davis is there and if the Warriors don’t offer him a max contract this summer.ADVERTISEMENT LATEST STORIES SEA Games hosting troubles anger Duterte US judge bars Trump’s health insurance rule for immigrants MOST READ ‘We are too hospitable,’ says Sotto amid SEA Games woes Private companies step in to help SEA Games hostinglast_img read more

Exclusive Preview of Marketing Sherpa B2B Demand Generation Summit

first_img2) Effect of relevance of Ad Title on click through rate.  This is one where I firmly believe that if you have the same keywords from the search in your page title that the click through rate will be higher.  Google is even biased that way since they bold your search terms in the results.  But, good data is always great and I am curious about the exact amount of this effect and 5) Use of content in marketing.  How can you best use content in marketing, and how does the use of content affect people’s perception of your brand and their response rates to your campaigns?  People are trying to avoid marketing more and more, but perhaps there are ways to use content in a smart fashion to overcome this problem? 1) Effect of the length of the URL on click through rate.  In organic search results, Google and other search engines display the URL to the page that the result is from, so if it is a deep page on your site, the URL may be long and complicated.  I know someone who has a PhD but will only click on results that have a very short and clean URL, preferably a homepage.  I have not seen any research on this topic so I really look forward to hearing about it.  If the effect is strong, many people will have to think about completely rebuilding their website structures and changing their content management system, and think about their PPC ads as well. 3) Relevance of ad vs. position.  If an ad is more relevant, but further down the page, will you still get more clicks.  Do people only look at the top ads and totally skip the ones at the bottom, even if they are actually the information they want?  This has a lot of implications for bidding strategies, so again, I am looking forward to the results. Like most B2B marketing folks, I am a big fan of Marketing Sherpa.  I read many of their case studies, and nearly all of their research reports.  This year I am going to attend my first Marketing Sherpa event, the B2B Demand Generation Summit in Boston on October 15-16.  (There is also an event in San Francisco on October 29-30). If you have not registered for one of the events, but want to learn more, view the agenda from the B2B Demand Generation Summits.  There is also a $200 early bird discount if you register before August 24. 4) Changes in paid search because of big companies.  As larger companies start doing more paid search, what happens to the majority of us who are small businesses?  Typically large companies have big budgets and can also afford and justify some “branding” spend (which basically means they can talk themselves into bidding higher and accepting lower click through rates).  This means the rest of us have to pay more and more for our clicks (another reason I think SEO is so important).  What is the status of this trend and what is coming in the future? center_img First, they will be discussing their newest report on search marketing including eyetracking specifically for a B2B audience.  This report is scheduled to be released in September, so it will be very fresh and timely.  Topics 1-3 below are things from that report that they will highlight at the conference.  Topics 4-5 are other areas of interest that they expect to cover at the event, but are not in the research report. I had a chance to speak with Stefan Tornquist, Research Director from Marketing Sherpa (for some reason people return your calls if you tell them you write for a marketing blog).  Stefan gave me a little preview of what attendees can expect from the event and what will be covered, and I thought I would share that with the Small Business Hub readers in case any of you are thinking about attending the event. If you will be attending the Boston event andwould like to meet up, leave a comment below and I’ll buy you a cup of coffee and we can chat. Originally published Aug 21, 2007 10:29:00 AM, updated October 01 2019 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

The Risky Business of Link Building with Link Directories

first_img SEO for Lead Generation and Link Building That is what Sean McVeywondered recently in a discussion forum on “I have seen many sites that promote software that distributes your links to directories,” he wrote. “Are these types of programs useful or considered spam?” Here are our top five marketing tips emerging from the forum post on link building with link directories: Niche Directories Can Be Useful — But Also a Waste of Time Yet, Toni noted, this practice can be very time-consuming. “Generally speaking, adding links to every small directory out there will be a waste of time,” he Secondly, Google’s webmaster guidelines Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Deceptive LinkBaiting Doesn’t Pay using these tactics.  Although link buildingdoesn’t seem as wild as Tom Cruise’s play in Risky Business, using link directories can be similarly risky for your online presence. As a proactive marketer, you want to both get many inbound links and keep your reputation intact. Can you accomplish this with link directories? Internet marketing professional Make the Long-Term Investment: Great Content suggested that submitting your site to niche directories might be a valid . link building report, you will see fields for DMOZ Directory, Yahoo! Directory and ZoomInfo. By submitting your site to these human reviewed directories you are optimizing your chances to get found on search engines. Human reviewed directories are trustworthy and do a good job of showing websites with valuable content. As Mike Volpe search engine optimization for lead generation kit What’s Good About Human Reviewed Directories Link Building Topics: , “Getting your company listed in a human reviewed directory is sort of like getting into a good college. It doesn’t mean you are smart, but it means a human looked at your application and thought you are smart.” , paid links can work well in the short term but do not represent a long-term marketing solution. It takes producing original content with ” Amazon . wrote link building for your blog. ” to be on top of search queries. link building Toni Aničić What’s Bad About Human Reviewed Directories technique since it helps increase your link popularity. Niche directories feature different categories that can suit your business. Such listings will help you find relevant content and get connected to your target audience. The main disadvantage of human reviewed directories is that they can be somewhat expensive and time-consuming. On Yahoo! Directory, for instance, you need to pay a $299.00 non-refundable fee in order to guarantee consideration of your site for inclusion within seven business days. Paying that much for just any directory is not a sustainable Pay-Per-Click  Image Credit: Originally published Jul 24, 2009 8:31:00 AM, updated October 20 2016 That is why, under off-page SEO on your Website Grader strategy. pages for users, not for search engines The most effective way to earn inbound links and keep your site’s reputation intact is by creating remarkable content and promoting it to target audiences. Similar to link building wrote Don’t bother with sneaky efforts to get unrelated links to your site.  Users will feel deceived when they arrive on your site in search of something else. Furthermore, these visitors are unlikely to make qualified leads or retainable customers. Learn more link building and optimization strategies so you can get found online in search engines and generate more leads for your business. Download our The free directories out there, unfortunately, can take too long to process your request. On DMOZ Directory, for instance, it can take volunteers months to respond to your request to get listed. However there are some good blog directories to submit your blog to if you’re serious about specifically advise against deceptive linkbaiting: “Don’t deceive your users or present different content to search engines than you display to users, which is commonly referred to as ‘cloaking.'” Google detects such linking schemes and penalizes the wrongdoers who try dolast_img read more

7 Reasons Social Media Is Bad for Marketing

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jul 20, 2010 11:45:00 AM, updated July 28 2017 While social media has contributed many great things to marketers, all of the good stuff doesn’t come without its own baggage. We have talked about the good side of social media for marketing a lot on this blog, but we have under-reported on the negative aspects that social media has brought to the marketing industry. Stepping back to think about it, these seven negatives are clearly consequences of the growth of social media as a marketing discipline.7 Reasons Social Media Is Bad for Marketing 1. Focus on Scale at the Detriment of Relationships – Many people view social media as a way to engage with more people in a faster way than ever before. Yes, information on the social web moves fast, but often at the expense of deeper personal relationships. Marketers, while they can reach customers in new ways and get feedback from them faster than ever before, still aren’t personalizing communications and engagement to the benefit of customers and the organization. Most corporate social media content is too often re-purposed from another channel or vague and not customized to the prospects’ preferences in different social channels. 2. Focus on the Wrong Metrics – A fan or a follower isn’t a business objective. Social media has enabled marketers to chase metrics that don’t impact their business. The reason for most of the discussion surrounding social media ROI is caused by measuring the wrong metrics. Reach, leads and sales should be some of the tangible metrics that are measured as part of social media marketing strategies. 3. Time Isn’t Free – One of the big misconceptions is that social media is free. While many tools are free or low cost, they take a substantial amount of time to learn and use. Time isn’t free. Many marketing departments are becoming overloaded or passing off social media to interns because they underestimate the time it takes to learn and implement. 4. Another Organization Silo – Social media should be a catalyst for integration, but instead it has caused further silos in too many organizations. Instead of becoming a component of every department within a company, social media is now another group under the marketing umbrella and sits in a silo away from other disciplines like customer service and product development where it could be an important factor for organizational improvement. 5. More Noise Than Ever Before – Social media has reduced the cost of sharing information with others to practically zero. Because information sharing is now so simple, the web is getting continuously crowded with more and more information that is spam or irrelevant. All of this noise makes it harder to reach target prospects and for messages to resonate. 6. Online Gluttony – Now that online communication can be so easy and scalable, many marketers are going over-board with detriment to their marketing goals. This means that instead of having the right blend of online and offline marketing activities, some marketers are placing most or all of their attention online. While online is an important part of marketing, offline events and marketing still drive results and support important sales and marketing relationships. 7. Lack of Change – Social media has been a catalyst of change for the way millions of people communicate. Unfortunately, most marketers haven’t changed. The content marketers are putting into social media is the same boring and legally reviewed sound bites that people have tuned-out on TV and in print. Marketers are doing the same thing and expecting to get different results. Social media is not driving this change, but just enabling marketers to do bad marketing easier. Do you agree? In what ways do you think social media is bad for marketing?  Photo Credit: |Chris|     Topics: Social Media Marketinglast_img read more

How to Use Social Media to Maximize Your Trade Show Presence

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Hologram Publishing Share the Love and author of Trade Show Teacher Twitter feeds social media marketing and the analytics it provides The Tradeshow Coach , before, during, and after a trade show is proving one of the most effective ways to drive traffic to your booth and cement the relationships you’ve come there to forge. And when it comes to collecting those all-important leads, social media is second to none. , recommends creating special groups on LinkedIn before your trade show. This way, you can post relevant information about the show, and your customers and prospects can weigh in with their thoughts both during and after the event. Originally published Jul 13, 2011 11:00:00 AM, updated October 20 2016 Drive Traffic, Build Awareness , also believes social media can be an invaluable weapon in a marketer’s trade show arsenal, but she emphasizes that while the means and media to reach trade show attendees is evolving, the fundamentals of producing a successful trade show event remain largely unchanged. “The biggest mistake I see companies, large and small, make when approaching their trade shows,” Friedmann says, “is not setting quantifiable goals for the show.” And that applies to your booth marketing as much as it does your social media marketing, she says. “The business value of Facebook and the other social media is still largely untapped at trade shows,” says Scott Wherley, vice president of global customer insights with , Friedmann says, to help you reach specific goals, such as, “We want to gather 300 leads, do 50 client demos, which, within six months, will lead to five sales worth a total of $10 million.” The Complete Idiot’s Guide to Trade Shows Trade Shows creating valuable, fresh content Linda Musgove, the , one of the world’s largest event organizers. “Some companies are doing it well, but many are not making the most of this opportunity.” , a provider of custom content for companies, large and small. , and the rest of the online universe dominating campaigns coast to coast, trade shows remain firmly rooted in the physical world. Here are some ways you can leverage social media to get the most out of your trade show presence: social media marketing Trade shows are places to meet and greet, schmooze, and hopefully, gather leads by the bucketful. But they are also one of the most competitive battlefields in business. After all, where else are all the competitors in any one sector lined up row after row, one after the other, competing for customers? The opportunities to leverage social media marketing at trade show are only just beginning to blossom. Have you seen some real attention-grabbing uses of social media at recent trade shows? Did you stumble upon a social media trade show nugget that drove prospects to your booth in bunches? Let us know how you’ve seen social media used at a trade show to drive traffic, build relationships, and close the sale. Wherley says manufacturers, for example, are sending out tweets during the show, offering discounts on their products for those who come to their booth within a prescribed time (say, the next 30 minutes). Image credit: As virtual as marketing has become, what with SEO, email marketing, Facebook marketing, This is a guest blog post by Dave Clarke, an award-winning editor and editorial director in the marketing departments of Fortune 500 companies such as Oracle and Symantec. He is currently editorial director for Susan Friedmann, AKA that boosts SEO and creates and sustains awareness. A physical trade show presence and a virtual presence are not mutually exclusive, though; in fact, just the opposite. Ratcheting up your Reed Expositions ThinkGeoEnergy Topics: Friedmann says if one of your objectives for the show is to gather leads—which is the goal for 70-80 percent of companies attending trade shows—quantify that goal. “It’s not enough to say, ‘We want lots of leads.’ If doing demos for prospects is part of the plan, determine ahead of time how many demos you’re targeting. Use your Don’t Forget the Fundamentals Other companies are posting to their blogs several times a day before and during trade shows. In the days and weeks leading up to the show, they are building buzz about the event. During the show, marketers are posting “Special Reports,” updating show attendees from the trade show floor about upcoming presentations and special sessions, and, simultaneously, keeping their blog subscribers who were unable to attend the show in the loop as to what they’re missing—all whilelast_img read more

3 Crucial Checkpoints for More Effective Ad Targeting

first_img 1. Give Consumers Content They Care About You need to remember that, while proper ad targeting should provide a benefit to your customers, too much of it will most likely have the opposite effect. Consider the perspective of a consumer (you are undoubtedly one yourself as well), and think about how annoyed you would be if you were constantly served the same ad on dozens of different websites. that ad targeting is actually good for both marketers and Photo Credit: So what can you do to make your targeted ads more effective? , Anderson gives an example of poor ad targeting, explaining that after he bought fishing equipment from a particular company, he was continually bombarded with ads from that company about their fishing equipment. Clearly, he already knew that they sell fishing gear, since he’d already bought some from them. “By treating me like a slot machine that has to be fed quarters,” he commented, “they’re missing a great opportunity to pique my loyalty with rich brand experiences, fishing tips, videos, destination ideas, etc.” In consumers. The reason consumers don’t realize this is because the targeted ads themselves aren’t often designed with the consumer in mind. . It’s the quality, not the quantity, that makes an ad effective. Use the tools in your campaign management system to limit the number of times a given ad will appear for each consumer. Your customers will be far less annoyed, making them much more likely to Here are the big 3 points you should consider: Marketing Takeaway: Don’t bombard your customers with ads new, fresh content . Instead of telling them what they already know, use targeted ads as an opportunity to provide consumers with new information and other offers that might interest them based on their previous buying and browsing behaviors. Make it clear to your customers that you care about them by giving them content that is carefully targeted toward what they would After all, the reason they call it “creative” is because it should be exciting, attention-grabbing, and anything but boring. Anderson exemplifies the viewpoint of the consumer as he explains, “I give up all sorts of personal data without hesitation when I install apps on my phone because the apps delight me. They’re fun. When was the last time an online ad delighted you?” We all know that ads are easy to ignore, so for a targeted ad to perform well, it has to really stand out from the rest. Consumers want 2. Avoid Boring Creative Combine these 3 tips, and you could dramatically increase the effectiveness of your targeted ads, simply by making your customers happier to see them. to see in an ad. . Do something different. If you’re going to spend time and money on your ads anyway, you might as well invest a little more to make sure they’re designed well enough to make consumers center_img What strategies do you use for designing targeted ads? Do you find that these strategies are effective for increasing click-through rates? his blog post Eric Anderson’s perception want to click on them and see what your offer is all about. Anderson demonstrates his frustration with such extreme ad targeting, saying, “It would be very easy, in any ad server, to set an optimal frequency cap to prevent this headache-inducing waste. Yet many advertisers seem willing to follow the same prospects ad nauseam, reasoning that it’s worth a little annoyance to eke out better performance.” The lesson here? It’s not worth it. Marketing Takeaway: Let’s face it: there’s quite a bit of negative sentiment surrounding ad targeting. It’s not uncommon for consumers to complain that collecting information from their individual browsing behaviors, such as page visits and searches, to optimally select which advertisements they see, is invasive and, some might even say, “creepy.” But we tend to agree with marketing blogger want to hear about what you have to offer them. Design 3. Set a Cap on Frequency Make your ads eye-catching Originally published Jul 13, 2011 1:04:00 PM, updated October 20 2016 want Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Marketing Takeaway:last_img read more

Getting the Most From Live Events: A Guide for Attendees, Hosts & Participants

first_img Event Marketing There are thousands of conferences every year, and thousands of opportunities for attendees, exhibitors, speakers and conference planners to benefit from these events. However, most of these chances are lost in the chaos of an event and the post-conference wrap-up. In fact, according to a study done by SiriusDecisions, 80% of companies don’t even follow up with leads after a trade show.So what can be done to make sure you get the most out of an event, whether you are attending, part of the conference, or throwing the event? This post will break down the ways everyone can squeeze every last ounce of ROI out of in-person events.If You’re an AttendeeAttendees go to events to learn how to do their jobs better. They want to hear from thought leaders, make new connections, and walk away from events more valuable to their company. Here’s how you can do that if you’re attending an event.1) Meet everyone you can.When people think about attending an event, one of the first things they think of is the networking possibilities. And for good reason! You could meet a future co-worker, boss, mentor, or just a plain ol’ smart person there.But networking is much easier said than done. If you’re not sure where to start, begin with the basics — just ask what company they are from and what their job is. Then move on to talking about projects in progress that might be interesting based on what your roles have in common. Close out the conversation by asking if you could keep in touch for the future, and explain how they would benefit from the relationship.Not everyone carries business cards anymore, but don’t let that stop you from asking for one to make staying in touch easier. Then after your conversation closes, jot down some notes on the back of their business card so that you remember the highlights of your conversation and can follow up in a meaningful way once you get home.2) Get exposure to other companies.It isn’t enough just to hear executives at companies speak; you should network with the companies who are similar to you. In fact, sometimes it is more helpful to talk to people who have the same positions in other companies than to talk to head honchos or speakers. Meeting others who are in the same shoes as you can be helpful to learn what tactics they are using, how they manage up, and what their businesses are doing to succeed. This provides the opportunity to learn from their struggles and triumphs and even see how competitors compare to your company.LinkedIn Events is a great resource to consult before attending events so you can do some recon work to see who will be attending events, and learn about their current positions, work history, and network connections. You should also plan in advance what types of questions you want to ask and who in the company you want to meet. That way you are prepared for conversations, and have some ideas about how these encounters can turn into co-marketing opportunities!3) Learn how to improve your business from the speakers.Conference sessions, especially those that present case studies, offer fantastic, actionable ideas about how to improve your business. If slides are used, request the presentations from the speaker or conference organizer so you can bring them back to your office after the event; this will help you better listen, think, and ask questions during the presentation instead of scrambling to take notes. You should also sit as close to the front as possible so you can ask the speaker questions after the presentation. Speakers plan to stay after the presentation for this reason, so take advantage of it!4) Make the lessons you learn actionable.It’s easy to waste money on events if you don’t have a goal in mind about what you want to achieve from your attendance. Before you go to an event, set that goal — it could be making 5 new connections for business development opportunities, growing your opt-in email list, or even finding a new employee. As you go to the sessions, sponsor areas, and networking events, keep your eye on the ball to achieve that goal, and take notes on what actions you will take when you get back to the office. Then, you know, do it. And don’t forget to share what you learned with your co-workers, too — at HubSpot, we frequently put together short presentations for our weekly meetings to share what we learned at the events we attended.5) Set new goals based on what you learned at the event.One of the reasons events are so great is the opportunity to learn about new topics and subjects. When HubSpotters attend events, for example, we get excited to learn about new advancements in traditional media, or growing fields like mobile marketing and location based services. So when you hear mention of something new at events, set a task for yourself to learn more about the topic. This could mean taking courses, reading the latest books and online publications. or networking with a thought leader that you met at the event. The lessons you learn should not stop once the conference concludes!If You’re an ExhibitorWhen a company sponsors an event, there’s immense pressure to demonstrate the return on their investment. That may mean getting more customers or simply getting their company logo out to others. Here’s how event sponsors can get more out of their event sponsorship.1) Measure event ROI. To demonstrate the ROI of an event, you need to set a goal and figure out how you want to measure it. Let’s say your goal is to sell $5000 worth of your product. Figure out how much that means you need to make each day, and keep track of every sale you make. Or perhaps you are looking to gather email addresses; do something similar by setting a goal of how many email addresses you would like to get from the event, and map out how many you would need to get each day. Having the goals and measurements laid out beforehand helps guide your activities at the event, and prove the ROI of your sponsorship to your boss.2) Generate leads and customers.Events are the perfect opportunity to meet new people and talk to potential customers about your company. You may close a deal on the spot, you may not — it depends on the nature of your business. Just focus on meeting new people and getting your company information in front of them.But how can you break through the clutter at events to get their attention? Do something interactive, that’s how. That may mean holding a live contest in your booth area, hosting a demonstration of your product, or giving away services for free that you would normally charge for. If you are able to get potential customers so excited about your product or service that they are still thinking about it by the end of the trade show, you are successful.3) Meet other businesses to work with.Great partnerships can be built at conferences. It only takes one event to kindle a beneficial relationship for two parties. Checking the list of other companies attending before an event can be a great way to plan for these meetings and be truly successful. Research who you want to meet at the event and dive into the nitty gritty of their companies so you’re prepared for your conversations. You can try to coordinate beforehand to have a meeting onsite, but if that doesn’t work, prepare questions and/or proposals of projects you could work on together. If you are prepared, you will be able to quickly get their attention and cultivate great partnerships.4) Get exposure to people you wouldn’t otherwise meet.You often have a lot of contact with people who are in the same city or state as yourself. Conferences provide an opportunity to meet others from all over the country or even all over the world. When you are preparing for your booth, don’t have activities, entertainment, or materials specific to one region of the country; make it applicable to anyone who may be attending the conference. For example, just because you are having a conference in Boston doesn’t mean you need to give away Boston related items or talk about locations in Boston!If You’re a SpeakerSpeakers want to spread knowledge about their work and advance their career. They may also want to promote themselves or their company to gain more clout and a larger following. Here’s how speakers can get the most out of attending events.1) Work on increasing your LinkedIn following.Growing your network is an important part of advancing your career. In today’s world, that means not growing your rolodex, but your LinkedIn following. Connect with people before the event who you are interested in meeting, and after the event to keep in touch with those you networked with. As a speaker, many people will want to get in touch with you after, and they will turn to LinkedIn to make this happen — so make sure your profile is comprehensive and up-to-date. During your presentation, encourage people to write a personalized note when they connect with you to help you remember when you met them.2) Promote your content.Often, speakers at events are also authors. If you fall in this camp, consider events a sort of book tour to promote your content. Look for conferences around the country that are directed at the best target market for your book, and even consider giving copies of your book away for free.If you’re not a book author, you’re probably still a content creator (or someone in your company is). Make sure your best content — your blog, ebooks, whitepapers, etc. — get some visibility. If you’ve written about a topic you’re covering in your talks in an ebook, for example, include a mention of it in your presentation, and include a QR code that links to that ebook so attendees can read it when the event winds down.3) Meet other influential speakers.Chances are there are many other great speakers at your event — take advantage of your “speaker status” to meet them! You may also have a free pass to a conference because you are a speaker; make the most of that opportunity by going to other sessions, introducing yourself to the speakers afterwards, and forming a bond with them based on the fact that you’re both speakers. If they’ve been asked to speak, they’re likely influential people with great networks; you can talk to them about future speaking engagements, guest blogging opportunities, and connect with them on social media to really leverage that great reach.4) Use your platform to achieve business goals.Speaking will get your company more visibility, so use it to advance your business goals — brand awareness, recruiting, co-marketing, whatever it is! At the end of your presentation, tell people how to find you and your company. That might be a job posting, company page, Twitter account or landing page to gather more information from the people in the audience. If you are discreetly touting your product or service, be sure to talk about real customers and their results so attendees see how their problems can be solved (using your company, of course!)If You’re the Event HostAs the event host, you’re going to get the most out of the conference by making it go off without a hitch, which means you’re constantly running around taking care of details and coordinating resources. That also means you need to have superhero planning skills to make sure everything is in place beforehand — employees, the press, your social media plan, etc. Here are the things you should set in place to ensure your conference is a success.1) Plan for PR coveragePart of having a successful event is inviting the media and working with them on various articles so your event gets the publicity it deserves. Make a list of journalists and publications who you think would be good fits to write about your event. Send them personal invitations, and waive the cost of attending the event. Give them exclusives with your executives and others in the company they are interested in speaking with. Planning for this in advance will make it easier to get more PR coverage before, during, and after the event, plus it will help build great relationships with journalists. Make sure others on your team have done proper research on the media who will be coming to the event and can represent your company well.2) Bring your company together to execute the event.Events are the time to bring together your entire company together to help the conference be successful. Every department should be there — from marketing and sales employees to developers and consultants. Your sales team should put their powers to good use helping to sell your products/services; give them a conference specific discount code to use, especially if it helps them close deals on site. Your product team (if applicable) should be available to help answer technical questions that may be difficult for others to answer. Your marketing team and consultants should be there to network with customers and find out what makes them happy or unhappy, and to identify partnership opportunities.Because you’ll be busy during the event, make people self sufficient. Appoint a few point persons to answer questions for employees, and provide guides that help answer common questions you people ask over and over throughout the day — like if we have any extra batteries, for example. Yes, we do, they’re with the technology point person, and your employees know that because it’s on their event guide!3) Prepare for social sharing at the event.Almost every event has people tweeting and posting their thoughts and opinions to social networks. Come up with a hashtag for your event that everyone can use. It’s a great way to see all of the feedback from the event in one place and also connect attendees to each other as another way to network. Put the hashtag on conference materials to ensure that everyone not only know about it, but is using the same hashtag.4) Don’t forget about career growth for yourself.Planning an event is a huge undertaking. It takes a lot of organization, attention to detail, leadership skills and management skills to execute successfully. Even though an event planner cannot always attend the sessions, network with attendees, or ask speakers questions, their career and reputation benefits tremendously if they pull it off. Be sure to take pictures throughout the event for documentation, favorite complimentary social media tweets (and those with great feedback, too!), and update your LinkedIn profile to show that you pulled off organizing a great event!How do you make the most of the events you attend? Share your tips with us in the comments!Image credit: Guillaume Paumier Originally published Apr 12, 2012 9:00:00 AM, updated October 20 2016 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more