Finance Committee announces 2017 public consultation schedule

first_imgFORT ST. JOHN, B.C. – The all-party Standing Committee on Finance and Government Services announced the public hearing schedule for the Budget 2017 consultation process. The announcement was made today.The committee will be travelling to 15 communities to hear from individuals and organizations about their financial priorities. There will also be Videoconference opportunities available for 8 communities, including Fort St. John and Fort Nelson.Public hearing registration will open on Tuesday, September 6, 2016. The deadline for public input will be Friday, October 14th, 2016 and the committee will then release their report on the results by November 15, 2016.- Advertisement -Other dates and locations include: Vancouver (Monday, Sept. 19) Cranbrook (Tuesday, Sept. 20) Kamloops (Tuesday, Sept. 20) Kelowna (Wednesday, Sept. 21) Richmond (Wednesday, Sept. 21) Surrey (Thursday, Sept. 22) Victoria* (Monday, Sept. 26) Prince Rupert (Monday, Oct. 3) Dawson Creek (Tuesday, Oct. 4) Prince George (Tuesday, Oct. 4) Quesnel (Wednesday, Oct. 5) Port Hardy (Wednesday, Oct. 5) Courtenay (Thursday, Oct. 6) Delta (Thursday, Oct. 6) Victoria* (Tuesday, Oct. 11)last_img read more

Update:  Cambrian Explosion Damage Control

first_imgHere’s an update to the “State of the Cambrian Explosion.”  Two years ago, our 04/23/2006 entry analyzed a lengthy paper in Annual Review of Earth and Planetary Sciences by Dr. Charles R. Marshall, a Harvard professor of biology and geology.  Dr. Marshall had taken on the arduous task of explaining, in evolutionary terms, the sudden emergence of all the animal phyla in a geologically short period of time.  It seemed that all Marshall had done by the end of the paper was to say that animals evolved because they evolved.  Needs, he argued, produce the pressure to evolve.  The survival need, for instance, will force an animal to explore the fitness landscape and come up with an optimal solution, especially if the fitness landscape has been “roughened” by some environmental or ecological change.  But can necessity really be the mother of invention without a guiding intelligence?  Why would a population of non-sentient, blind colonies of cells even care about surviving?  And what is the source of information to build an eye, a leg or a gut?Marshall’s latest views were shared in a piece on Science Daily.  Has he fleshed out his explanation with more rigor?  The headline teased readers, “‘Missing’ Ancestors Of Today’s Animals May Not Be Missing After All.”Marshall’s latest idea is that “it was an increase in interactions between species, such as predation, that drove an escalating evolutionary process that led to the development of teeth and claws and the wide variety of characteristics that we see among Earth’s animals today.”  For the first creature able to invent teeth, it must have been free shopping at the meat market.“I believe … the explosion was driven by the onset of adult-adult interactions,” Marshall said.  “Maybe the evolution of jaws or a large enough gut, or the evolution of something like chitin so they could bite rather than just giving a nasty suck.”Marshall admitted, however, that the Cambrian Explosion was unique in the history of life on earth, and that none of the transitional forms leading up to explosion have been found.  He supported his model with a computer program that started with primitive plant-like forms and offered them 4 genetic rules and 6 selection pressures.  He let the initial forms evolve in the computer and ended up with 20 different body types, all of which had counterparts in the Cambrian fossil record.  The article did not elaborate on how much the model might have been rigged to get the desired result, however, nor what criteria were used to compare the computer forms with real animals.  Also, Marshall had considered the interaction class of explanation interesting but inadequate in 2006.  He left it as an unanswered question how a need could generate innovation.  It looks like it still is an unanswered question.As is common in science reporting, Science Daily merely reprinted the press release from the home institution (Harvard) and tacked on its own title and opening summary.  An institution has a vested interest in making its researchers look good.  This arrangement rarely allows a reporter to ask the scientist any hard questions, and most science reporters end up reproducing the claims verbatim – if not embellishing them.Since no one else exposes the charlatans pretending to be scientists, do your part to get the word out about Creation-Evolution Headlines.  Marshall and the Darwinists have given the same song and dance we refuted two years ago.  Nothing has changed.  They are appealing to miracles, saying that the mere presence of opportunities prompts Evolution (capitalized, because it’s is essentially their deity, a tinkering goddess) to invent eyes, jointed appendages, digestive tracts, lungs, blood and all kinds of sensory organs.  Look at this nonsense: “it may have been something as simple as the evolution of jaws with toothlike projections that allowed the world’s first painful bite.”  Good grief; instant jaws and teeth.  Simple, isn’t it.  Two miracles, special order, coming right up.  Don’t bite; it’s painful all right.    Another trick they try is to stretch out the timeline to make it sound less explosive.  But in fact, as we pointed out, no matter how long they try to make the Cambrian explosion period, every new animal appears abruptly in the record.  There are no pre-trilobites.  Trilobites appear fully formed with all their complex equipment already functioning.  They were actually more diverse at their first appearance than higher up in the rock layers (see 07/28/2007).  Same for echinoderms, worms, brachiopods, jellyfish, crustaceans, and all the rest.  Paleontologists do not see a progression at all no matter how many millions of years they want to add.  Everything just shows up fully formed from the get go.  Shouldn’t this be told to students?    The upshot is that evolutionists are deceiving the public.  This one problem falsifies Darwin’s theory, but they tiptoe around and it make up fables to distract readers.  Meanwhile, when not ignoring the creationists entirely (whose view is supported by the fossil record), they harangue them as fundamentalist idiots who are “anti-science.”  No one in the news media takes them to task for this huge deceptive campaign.  Science Daily’s headline that the “Missing ancestors… may not be ‘missing’ after all” is one of the worst big lies ever seen on this subject in recent memory.  Who is being anti-science here?    Creationists have been hounding the Darwinists about the Cambrian Explosion since the days of Darwin himself, who was well aware of it and called it the biggest objection that could be lodged against his theory.  Well, his disciples have had all this time and the problem has only gotten worse.  Any apologies?  Any show of sorrow?  Any humility?  Any consideration of alternatives?  Never.  When they aren’t dodging the issue, they make up preposterous fables about it.  And they pretend the critics don’t even exist.  Look at the article; there is not one mention of the criticisms of Darwinism.  Talk about a nasty suck.    Where are you going to get straight talk on the breaking science news except here?  We are glad our readership has been climbing steadily, but there are still millions who need to know what’s going on in the Science Academy since the Darwin Party dictatorship took over.  If you respect real science and the search for truth based on the evidence, please help spread the word.  Our shortcut URL is simply crev.info: CR for creation, EV for evolution, INFO for information from an intelligent source.  That’s redundant on purpose: information always requires an intelligent source.  Deception does not.(Visited 11 times, 1 visits today)FacebookTwitterPinterestSave分享0last_img read more

Is This Any Way to Learn About the Origin of Life?

first_img(Visited 10 times, 1 visits today)FacebookTwitterPinterestSave分享0 Pollute, freeze, zap.  Goal: “to better understand how life arose on Earth.”With pride instead of shame, Science Daily promoted the idea that modern scientists in high-tech labs, brewing organic molecules on ice and zapping them with lasers, are poised to announce to the world “How Life Arose On Earth.”  They can’t be faulted with inventing the story, because it came right out of a press release from Jet Propulsion Laboratory that was promptly picked up the NASA astrobiology publicity crew at NASA-Ames in their Astrobiology Magazine.The convoluted tale goes something like this:In a new study published in the Astrophysical Journal Letters, the research team provides the first direct look at the organic chemistry that takes place on icy particles in the frigid reaches of our solar system, and in the even chillier places between stars. Scientists think that the basic ingredients of life, including water and organics, began their journey to Earth on these lonesome ice particles. The ice and organics would have found their way into comets and asteroids, which then fell to Earth, delivering “prebiotic” ingredients that could have jump-started life.The number of personifications in that story is astonishing: carbon soot molecules “found their way” onto comets, which fell to earth “delivering” ingredients that could have “jump-started life.”  While true that organic (carbon-based) molecules have been found in comets and meteorites and interstellar dust, they are as far from life as alphabet letters from software.The remainder of the scenario provides neither necessary nor sufficient conditions for life.  It also contradicts all the other scenarios from many others in the origin-of-life field about where the molecules came from (e.g., volcanoes, deep sea vents, shallow pools); only a minority consider special delivery from space a valid option.  Nevertheless, that paragraph was followed by an understatement of the year, spun as a float in the scientific parade of progress:The various steps needed to go from icy organics to slime molds are not clear, but the new findings help explain how the process works.What is the empirical basis, if any, for the experiments?  The “organic molecules” hyped are nothing more than poisons:The organics looked at in the study are called polycyclic aromatic hydrocarbons, or PAHs for short. These carbon-rich molecules can be found on Earth as combustion products: for example, in barbecue pits, candle soot and even streaming out of the tail pipe of your car.PAHs were described as “strong, stubborn molecules” later in the press release.  It appears they are doing their best not to come alive, but by zapping them with lasers, the evolutionists coaxed some of them to break up and become other non-living carbon molecules.  The article never did get around to explaining what any of this has to do with the origin of life.NASA-JPL and NASA-Ames are well known for pushing the poison-to-life myth – a colossal waste of taxpayer dollars.  What have they learned in the 60 years since MIller and Urey entranced the logically illiterate with visions of Frankenstein sparks creating the “building blocks of life” in a completely unrealistic apparatus with unrealistic ingredients leading to irrelevant products? (5/02/2003)  Nothing!  How much more time do these modern alchemists deserve to be on the public dole?If you don’t believe it, listen to Robert Hazen wax eloquent about the vision in the Teaching Company’s lecture series, “Origins of Life.”  Hazen’s skill as a teacher and his enthusiasm for the subject cannot rescue him from the obvious conclusion after the last lecture that evolutionists remain absolutely clueless how life got here.  He describes several competing groups whose theories each falsify one another, none of them confirming one another.  A circular firing squad does not lead to progress.What the purveyors of the OOL follies consistently fail to address in their haste to find the “building blocks” is the specified complexity these ingredients must produce.  To visualize the problem, imagine jetliners dropping tons and tons of children’s ABC blocks into a hurricane.  Building blocks (a misleading phrase pregnant with personification) are nothing without a builder.  A builder can take a pile of building blocks and make something meaningful out of them.  Random chance and natural law cannot.  The meaning (semantics) of a sentence made out of ABC blocks is not inherent in the blocks; the sentence could just as well be written with chalk or with electrons on a cathode-ray tube.  Without semantics, all this effort zapping icy soot with lasers is quite literally MEANINGLESS.In the new book The Magician’s Twin about C. S. Lewis’s ideas on evolution (highly recommended; you can download chapter 7 for free), Lewis comments on the logic of causes.  He argues that the cause for a railroad train like England’s Rocket requires a greater cause than itself: “You have to go outside the sequence of engines, into the world of men, to find the real originator of the Rocket. Is it not equally reasonable to look outside Nature for the real Originator of the natural order?”  As applied to OOL, one has to look not at the ingredients of life, but for the superior cause outside the ingredients that organized them into life.  Otherwise, one has explained nothing at all – except the ability of human minds to use their intelligently-designed bodies to zap ice with intelligently-designed lasers.last_img read more

Ryan school murder: Juvenile sent to judicial custody

first_imgThe juvenile, apprehended in connection with the alleged murder of his seven-year-old school mate was on Saturday sent to judicial custody till November 22. He will be kept at an observation home.The Central Bureau of Investigation (CBI) produced the 16-year-old before Judicial Magistrate (First Class) of the Juvenile Justice Board Devinder Singh. The CBI said the “custodial interrogation of the child in conflict with law was almost complete and he was no more required in police custody”. The father of the juvenile also moved the JJ Board seeking appropriate action against CBI officials for allegedly violating its orders. The application said the CBI had violated the Board’s orders that interrogation be conducted between 10 a.m. and 6 p.m. for three days.last_img

Belo’s return bodes well for Blackwater in crucial stretch

first_imgGlobe Business launches leading cloud-enabled and hardware-agnostic conferencing platform in PH John Lloyd Cruz a dashing guest at Vhong Navarro’s wedding Fortunately, these last two outings have delivered nothing but good news for Blackwater, with huge victories over San Miguel and Kia giving it a much-needed shot in the arm going into its final two games against NLEX and Phoenix.“Those wins were huge because we gained confidence. We’ve been playing well, our teamwork is there, we’re getting balanced scoring, and everyone is contributing,” he said. “We’ll just give our all in our final games.”The Elite take on the Road Warriors on Sunday at Philippine Arena.ADVERTISEMENT Read Next Belo didn’t show any signs of unease when he suited up in the Elite’s 95-76 win over Kia on Friday.The sophomore forward poured eight points, three rebounds, and two steals in his 15 minutes on the floor, efforts which helped to boost his side’s belated run to the playoffs in the 2018 PBA Philippine Cup.FEATURED STORIESSPORTSWATCH: Drones light up sky in final leg of SEA Games torch runSPORTSLillard, Anthony lead Blazers over ThunderSPORTSMalditas save PH from shutoutWith Blackwater at 4-5, Belo knows how crucial these last few games are for them as they seek to claim those last spots in the quarterfinals.“Every game is a must-win for us. That’s our mindset because we have an opportunity if we win our last games, we have a chance to get to the playoffs,” he said. MOST READ 2 ‘newbie’ drug pushers fall in Lucena sting View comments NEXT BLOCK ASIA 2.0 introduces GURUS AWARDS to recognize and reward industry influencers Typhoon Kammuri accelerates, gains strength en route to PHcenter_img LATEST STORIES Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss00:45Onyok Velasco see bright future for PH boxing in Olympics00:50Trending Articles01:29Police teams find crossbows, bows in HK university01:35Panelo suggests discounted SEA Games tickets for students02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City Arellano withstands San Beda, moves one win away from title Brace for potentially devastating typhoon approaching PH – NDRRMC AFP official booed out of forum Slow and steady hope for near-extinct Bangladesh tortoises Don’t miss out on the latest news and information. PBA IMAGESMac Belo allayed fears of  another long-term injury, saying that he no longer feels any discomfort on his left knee.“I no longer feel any pain. I don’t feel much tightness anymore,” said Belo, who is recovering from an ITB injury which caused him to miss Blackwater’s last game against San Miguel.ADVERTISEMENTlast_img read more

Rural Rockstars: Kumaravel Premkumar, India’s junior long jump champion

first_imgKumaravel Prem Kumar, 19, Orthanadu, Tamil Nadu Junior Long Jump Record Holder.Kumaravel Premkumar, 19, is on his mark. In a flash he’s running, long limbs flying, till he lands, kicking up a sandy halo around him. The Pachiyappas School ground in Chennai is strewn with paper cups and garbage-not the,Kumaravel Prem Kumar, 19, Orthanadu, Tamil Nadu Junior Long Jump Record Holder.Kumaravel Premkumar, 19, is on his mark. In a flash he’s running, long limbs flying, till he lands, kicking up a sandy halo around him. The Pachiyappas School ground in Chennai is strewn with paper cups and garbage-not the training facility that befits India’s junior long jump champion. But he isn’t bothered. It’s his home. “I live here with seven other athletes,” says Premkumar, who set a national record of 7.86 m in the junior level in Bangalore in 2010, and topped it with 7.92 m at the Asian Indoor Athletics Championship trials in January 2012.Hailing from Orthanadu village in Thanjavur, 300 km from Chennai, Premkumar didn’t take up sport seriously until he was 15. “My school games teacher asked me to focus on sports,” he says. Victories at various state meets caught the eye of P. Nagarajan, head coach of Prime Sports Academy, Chennai. “I convinced him to move to Chennai,” says Nagarajan.The decision was difficult. “My father passed away when I was two years old, and I didn’t know if I could live away from my mother,” says Premkumar. His mother, Uma Rani, who worked as a cook in the local diocese church to make both ends meet, initially said no. “I had to convince her that this is what I wanted to do, that if I had to achieve something as an athlete, I would have to avail of better facilities and training in Chennai,” says the champion.Premkumar’s trophy cabinet includes bronze medals from several Asian meets. He finished 8th at the iaaf World Junior Championships in Barcelona in July. Premkumar admits he has a long way to go, but his long-term goal is to qualify for the 2016 Rio Olympics. For now, passing high school is a priority. “I failed in the commerce paper. I’m going to sit for it again this October,” he says sheepishly.advertisementlast_img read more

Inbound Marketing Strategy: Why SEO Is Better Than PPC

first_img 2. You have a different, more effective way to distribute the product and can reach customers more efficiently than others.  This expertise and know-how is hard to replicate. Life is good, for a little while.  Then one day there’s some new scrappy little startup that also has a “retail price optimization software” product (which for fun, we’ll say is 3.  Your costs of supporting and delighting customers are lower because we have some operational advantage that is going to be hard for others to reproduce. your In situations like this, a new entrant can drive up the average price of a click pretty effectively — without a lot of time, or for that matter, talent.  What concerns me about this is that this increase in Lets look further at #2.  Lets say that you’ve figured out some magical way to reach customers really cheaply for some product offering (we’ll say “retail price optimization software”).  By “cheaply”, I mean that although your conversion rate to leads is very low, the value per lead is so high that you’d happily pay the $12/click it is costing you on Google AdWords.  You’re making profits on those clicks.  You’d do this every day of the week (and in fact you do).  It’s your primary source of great leads.  [Side note:  People just don’t seem to be coming to your trade-show booth as often as they used to, but that’s a whole different story…] 1.  Your product/technology is hard to build so many would-be competitors would stay away and those that try, will likely fail. initial What are your thoughts?  Has SEO or PPC worked better for you?  Have you seen a rise in your average CPC (cost-per-click)? If you’ve ever talked to venture capitalists to raise money for a startup, you’ve probably been asked a variation of this question.  Your Laziness:  Why I Love SEO So Much More Than PPC Originally published Feb 20, 2008 12:58:00 PM, updated October 20 2016 Over the past couple of years, I’ve been telling many small business marketing people (basically anyone that would listen) that SEO (Search Engine Optimization) has one big advantage over PPC (Pay-Per-Click).  SEO is What’s Your Sustainable Competitive Advantage? Once you put in all the brilliant hard work to get leads and customers via SEO, it’s much harder for others to take that advantage away.  And, even if they do, you’re much less likely to be completely blind-sided by it, as you would be with PPC. strategically inferior to yours).  The product is so bad that CTOs and CFOs to whom it is demonstrated are known to run laughing from the room.  But, the startup has some venture funding and has decided to use it on PPC because the director of marketing just discovered Google AdWords.  They don’t know a darned thing about bid optimization.  They figure “hey, we want more customers, we’ll bid for the top spot!  $15/click doesn’t sound that high…”.  And that’s where the fun begins. costs per lead has nothing to do with the quality of the competitor or their product.  You wake up one day, and your cost of acquiring a customer goes up — and nothing else has really changed.  The advantage that you had built figuring out the right keywords and is greatly reduced and your profits are driven downward. Topics:center_img Contrast this to an investment in SEO (which is, I will agree, is much harder).  You do all the things that people do to increase their organic rankings for keywords that are relevant.  You author great, compelling content that is of real value to your target customers.  You get inbound links.  You start to show-up on high-quality websites in your industry.  Your rankings move steadily up (as does your traffic and leads generated through search).  This takes time, and your Before I dig deeper into this, I wanted to give credit to Aaron Wall from SEOBook.com for sparking this article.  He had a recent post titled ” cost per lead may be higher (even though the clicks themselves are free).  But, I’d argue that this investment yields a much more sustainable advantage than PPC.  Now, if that scrappy young startup comes along and wants to compete, they can’t do it on the price per click alone.  It’s going to take Don’t get me wrong.  I have nothing against PPC.  For many businesses, it’s a great way to get profitable traffic through the search engines.  I just think that over the longer-term, an investment in SEO will likely yield better results and more sustainable competitive advantage. time to figure things out.  It’s hard.  It takes real work.  People are lazy.  Even if they are brilliant and work hard at it, it’s unlikely to change overnight.  If you’re tracking your inbound marketing data, you’ll know when they hit the top 100 rankings for your keywords.  You’ll see them moving up the rankings.  You’ll have some time to do something about it.  better because if you are able to somehow find an edge or advantage, you’re likely to hold on to this competitive advantage longer with SEO than you would with PPC.  Summary:  The argument comes down to this:  Since PPC is based on a a near real-time auctioning process, it’s really hard to build advantage and keep it. The answer for most startups usually comes down to one or more of the following: “.  I’m a big fan of Aaron because I think he really gets SEO at varying levels of abstraction.  Aaron’s article is worth reading, even though it’s focused a bit on the affiliate marketing business.  The core concept is still the same. SEO Strategy Here’s the question, rephrased for lay people:  If your startup is successful (you start making insane profits), what’s going to stop other people that are enviously looking at all the cash you’re generating, entering the market, and eroding your profits?  What gives you advantage that you can hold on and keeps others from reducing your profits? I’m going to look at this issue of SEO vs. PPC from a startup strategy perspective (because that’s a topic that I’m particularly interested in and passionate about). them much SEO As Competitive Advantage? Don’t forget to share this post! 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HubSpot TV – HubSpot Holidays and the Gift of Beef

first_img http://itunes.hubspot.tv http://daveibsen.typepad.com/5_blogs_before_lunch/2008/12/dell-generates-1-million-in-sales-using-twitter.html MarketingTakeaway – Not everyone is doing PPC. Don’t feel pressured to.Determine if it’s right for your business and then find the right toolsto help you. @jacksonj – I had never seen anyone advertise for followersbefore, well other than that @mvolpe guy. I was curious what y’allstake on it would be.  Like HubSpot TV? Barney’s Last Christmas Forum Fodder George Bush dodges shoes well! Intro http://www.techcrunch.com/2008/12/15/bush-shoe-dodging-video-already-watched-more-than-5-million-times-on-youtube/ http://success.hubspot.com/Customer-Discussion-Forum/forumid/97/postid/6057/view/topic @MoneyMender How do you reserve a hashtag? Marketing Takeaway – Think about all elements of your campaign and make sure you have your bases covered. How to interact on Twitter – @karenrubin @mvolpe Marketing Takeaway: Be aware of managing your personal brand. Sometimes imitation can be the highest form of flattery. Headlines MailBag Kenneth Cole & G. W. Bush being nimble and quick – Tracy Porter doing Inbound Marketing Right Marketing Takeaway – Follow your consumers to new tools. 5 million views – Subscribe in iTunes Marketing Takeaway – With video, understand that people can take it, change it and make it their own. You want to make that a positive. http://twitter.com/THE_REAL_SHAQ?page=1 59% of Small Business Don’t Do PPC http://www.nytimes.com/2008/11/20/sports/basketball/20shaq.html?_r=1 Remember to subscribe in iTunes –center_img Originally published Dec 20, 2008 10:43:00 PM, updated July 08 2013 SEO http://daveibsen.typepad.com/5_blogs_before_lunch/2008/12/hard-to-find-burger-king-virgins.html Thanks for the feed back on content in the iTunes feed. Topics: http://blog.searchenginewatch.com/blog/081216-100443 http://www.youtube.com/watch?v=gBeUGk2KfI4 ! ** Whopper Virgins Follow up http://www.whitehouse.gov/barney/ @mikeashworth I didn’t know you could “reserve” hashtags. tell me more… How to measure success on your blog – Dell Sells $1 million of PCs using Twitter Shaq gets on Twitter to take his name back  ** HubSpot TV Episode #20 – December 19, 2008 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Marketing Tip of the Week Closing PPC Marketing Takeaway: Creating good content and doing it quickly. http://www.tracyporter.com/Miss-Divine-Flats-p-17639.html ** Marketing Takeaway: Using video can help you add personality to your brand.last_img read more

Zappos.com’s $1.6M Mistake That Boosted its Brand

first_img , ran into a technical glitch that priced everything on the site at $49.95 or under for several hours on Sunday morning. Items that ranged up to thousands of dollars could be bought at $49.95. over the weekend that cost them $1.6 million but ultimately used the blunder to boost their brand image. honored popular shoe site Webinar – PR 2.0 for Marketers: Why Social Media Participation Matters What can marketers and business owners learn from this? of building honest relationships with their customers, Zappos.com held up their end of their promise to deliver phenomenal service. Instead of allowing the media to criticize the mistake, they used the press to display their commitment to consumers. The free publicity helped generate buzz for Zappos, secured its reputation for stellar customer service, and greatly increased the reach of 6pm.com across the web. that embraces exceptional customer service and successful use of social media, made an to learn how inbound marketing and PR can be combined for results. stated, “While we’re sure this was a great deal for customers, it was inadvertent, and we took a big loss (over $1.6 million – ouch) selling so many items so far under cost. However, it was our mistake. We will be honoring all purchases that took place on 6pm.com during our mess up.” When Zappos.com realized the mistake, they shut down the site to fix the problem and restore the original prices. But here’s the best part: the company Aaron Magness from Zappos.com Topics: core valuecenter_img expensive mistake Want to learn more about how creating remarkable content can lead to PR coverage and lead generation? Staying consistent with their 6pm.com the prices they mistakenly sold the products at.  Originally published May 24, 2010 2:30:00 PM, updated October 20 2016 Download the free webinar Zappos.com, the For many businesses, it is important to remember that social media and traditional media can play a huge role in generating buzz for your company and impacting your brand image. Taking advantage of PR, even in bad situations, can help your company shine amongst your competition. By flipping an unfortunate incident on its head, your company will not only gain credibility for admitting its mistake but also receive customer trust for handling the situation in a transparent and honest way. So what happened? Zappos.com’s sister site, Brand Management Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

7 Epic Marketing Uses of LinkedIn Answers

first_img Topics: With more than 120 million business professionals registered, LinkedIn is an online marketing must for B2B marketers. While personal and business profiles get most of the attention on LinkedIn, the social network has several other valuable features that can shine for inbound marketers. One of the biggest opportunities for inbound marketers is LinkedIn’s Answers platform.LinkedIn Answers allows members to ask and answer business-related questions. Sure, marketers can use the tool to answer questions and promote their business’ industry expertise, but the potential awesomeness of Answers goes far behind that obvious use case. With all of this awesome, public data, it’s about time marketers learned how to get the most out of LinkedIn.7 Unexpected Yet Epic Ways to Use LinkedIn Answers1. Use Questions to Generate Blog Post Content Ideas: Consisting of countless questions and answers across different topics, LinkedIn Answers is a treasure trove of content ideas. A big part of successful business blogging is starting with a strong idea that resonates with your target audience. LinkedIn Answers gives you just that. Look at the questions posed for your industry, and check out those questions’ answer counts to determine which topics are sparking the hottest conversations. Then use those topics as fodder for your business blog.2. Develop Clear Marketing Personas Based on Prospect Questions: Marketing will fail without a proper understanding of your target audience. As a marketer, it is critical to have a clear persona (or personas) for your target customers. You need to be able to answer questions such as: “What are my customers’ key business challenges?” This, along with many other questions, can help you develop a clear marketing persona that guides all your marketing strategies and tactics. Use the advanced search feature in LinkedIn Answers to find questions and answers directly from your target customers. Stop guessing now. 3. Gather Quick Marketing Campaign Feedback: As marketers, we must improve and iterate quickly. One key trait of successful marketers is the foresight to test marketing campaign ideas prior to launch in order to optimize results. With LinkedIn Answers, you have a pool of prospects available to provide feedback on your marketing efforts. Pick key aspects from the campaign — these aspects could be ideas, images, etc. — and ask questions on LinkedIn to your target audience to generate quick feedback. This can help ensure that your ideas will resonate as expected to a broader audience once the campaign is launched.4. Identify Industry Influencers: In B2B marketing, it often helps to identify influential industry leaders. LinkedIn Answers is one place that industry influencers hang out online. Connecting with these industry influencers can open the door for product endorsements and co-marketing opportunities. Take a look at the top experts on LinkedIn Answers and determine which ones are relevant to your business. Then start building relationships! 5. Identify Potential Guest Bloggers: Your business’ employees aren’t the only ones who can contribute to your inbound marketing content machine. Look at questions related to your industry and identify people who have provided interesting, informative, and complete answers. Reach out to that person through LinkedIn, and ask if they’d be interested in expanding on their answer in blog post format as a guest contributor to your blog. Given that they’ve already done a lot of the work, many will jump at the opportunity for an inbound link and added exposure. And you’ll also benefit from additional content from a fresh perspective.6. Kill Content Jargon: A constant challenge that haunts all marketers is communicating in the language of their customers as opposed to the jargon their businesses use internally. Take 20 minutes and read through questions and answers from your target customers. Make a list of the words they are using to describe your industry’s issues and products. Use this as a guide to build a jargon-free list of marketing-friendly words for your business and to inform your SEO keyword research.7. Become a LinkedIn Expert: As an inbound marketer, it is important that you understand LinkedIn overall and how it fits into your marketing. Fortunately there is an entire category on LinkedIn Answers called “Using LinkedIn,” which is entirely dedicated to effectively using LinkedIn. From technical to simple questions and answers, use this repository of LinkedIn content to become a LinkedIn ninja. How do you use LinkedIn Answers? Have you used some of these methods outlined in this post?Photo Credit: TheSeafarer Originally published Dec 7, 2011 4:15:00 PM, updated February 01 2017 LinkedIn Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more