Sudden death

first_imgThe Power Smashers thus extended the best-of-three contest to a no-tomorrow Game 3 which will be played on Thursday also at Philsports Arena in Pasig.A former member of Thailand’s national team, the 24-year-old Thipachot scored 28 points for the Power Smashers, who chipped away at the complacent Lady Warriors to force the fifth set.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSMalditas save PH from shutoutWith momentum shifting to the Power Smashers in the deciding set, Myla Pablo and import Michelle Strizak tried to close out their rivals and pushed the Lady Warriors to within 10-11.A long exchange ensued and with the score tied at 13, Regine Arocha nailed the go-ahead spike for match point. Tabal pleads with Patafa to reconsider: I did nothing wrong Palace: Duterte to hear out security execs on alleged China control of NGCP With a quick snap of her wrists, Kannika Thipachot completed a great escape by Power Smashers Tuesday night.The Thai reinforcement led the Power Smashers’ climb from two sets to none down to snatch a 24-26, 22-25, 25-18, 25-23, 15-13 victory over defending champion Pocari Sweat and stay in the running in the Premier Volleyball League Reinforced Conference semifinals.ADVERTISEMENT BREAKING: Cop killed, 11 hurt in Misamis Oriental grenade blast Cayetano dares Lacson, Drilon to take lie-detector test: Wala akong kinita sa SEA Games BSP survey: PH banks see bright horizon amid dark global recession clouds LATEST STORIES And just when Pocari was looking for opportunity to pounce, Thipachot pushed a weak return into an unmanned spot inside Pocari’s yard for the stunning winner.Power Smashers coach Nestor Pamilar lauded his wards for not giving up in the face of the rampaging Lady Warriors, who won Game 1 (25-23, 25-19, 23-25, 22-25, 15-12).“That shows how much my players wanted to win and be in the finals,” said Pamilar. “Now we are expecting another tight Game 3 and whoever wants it more will prevail.”ADVERTISEMENT Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Gamescenter_img Every 18 seconds someone is diagnosed with HIV MOST READ Don’t miss out on the latest news and information. Lacson: SEA Games fund put in foundation like ‘Napoles case’ Pagasa: Storm intensifies as it nears PAR BREAKING: Cop killed, 11 hurt in Misamis Oriental grenade blast View comments Sports Related Videospowered by AdSparcRead Nextlast_img read more

Pak not to play in India next year: PCB chief

first_imgPCB chairman Ijaz Butt has said that Pakistan will not play in India in 2012 as per the ICC FTP (Future Tours Programme) unless India fulfill their prior commitments.The Pakistan Cricket Board chief said this while speaking to Headlines Today. India had been slated to tour Pakistan for the last two years, but have not fulfilled their commitments due to non clearance from the government.India have also refused to play a series against Pakistan in a neutral venue. Other countries have been playing Pakistan’s home series in neutral venues.Later this year, Pakistan plays three Tests and five ODIs and T20 matches against Sri Lanka in October and November and three Tests, four ODIs and two T20 matches against England in January and February next year.Both the series have been confirmed at the UAE venues of Dubai, Abu Dhabi and Sharjah due to the refusal of teams to tour Pakistan because of security concerns.last_img

Can’t Touch These Tips: Wise Marketing Words from MC Hammer

first_img Originally published Feb 25, 2009 8:29:00 AM, updated March 21 2013 4) Even during a recession, don’t stop dreaming. Opportunity lies in tough times. MC Hammer Last Friday, we had the privilege of having on the show inbound marketing  and social media guru. . inbound marketing kit Thank you so much to MC Hammer for making the trip to our offices and offering such great tips! 2) Use the Internet to shorten the distance betwen you and your consumers. Here are four great tips he offered  What do you think? Do you think he’s right? Any other advice you would offer marketers engaging in social media? Inbound Marketing Kit surprise guest on HubSpot TV Download our Social Media Topics: 1) Social media is no more than an extension of what we do naturally. 3) Forget the number. Just stay interesting! as a : Learn more about inbound marketing and how to combine blogging, SEO and social media for results. . Along with being an MC, a dancer and a Twitter celebrity with over 120 thousand followers, he’s also an  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Prepare for the Year of Mobile, This Time for Real

first_img The first piece of advice Neal offered to marketers was to not annoy people. Ask yourself whether mobile communication will irritate your target audience or solve real challenges? Use mobile to assist people, not creep them out. As Neal said, you need to be creating “mobile services that delight customers.” this Maybe whether 2011 is the year of mobile depends on you. Are you prepared for it? Don’t Annoy People will be the year of mobile. Or is it? is a mobile feature that lets you skip the check-in line and pick up your keys in a more expedite way. Neal shared that more than 15,000 people have signed up for Texpress Check-ins. Caesars Entertainment Texpress Check-in Topics: Tie Your Business to Geo Fits Focus on ways in which you can tie location to your business. Tie content to geographic information and further segment mobile offers based on that. That will connect you with customers when they are most engaged with your brand. For hotels, this optimal moment is when you make reservations. For airlines, it is when travelers are at the airport, totally immersed in their journey. When is that moment for you? In most cases, the journey of a mobile customer will start from your company site. At Caesars, for instance, people first fill out their reservation forms on a computer. It is towards the end of this transactional process that the hotel introduces the mobile element. Start The Journey From The Site Use Customer Data You Have Access To . Neal Narayani, Director of Marketing at Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Mix Up Customer Service & Marketing , shared how his company’s adoption of mobile marketing resulted in higher revenue. Here are some of the takeaways from his presentation: MarketingSherpa’s 2011 Email Summit Two years ago, 2009 was announced as the year of mobile marketing. When we entered 2010, the marketing community again held our breath for that moment of utter mobile innovation. Now that 2011 is here, everyone is sure Before starting to experiment with mobile marketing, know what it is that you want to measure. Is it application downloads or visits? Is it email sign-ups? Neal advised to have these metrics in mind since methodical testing is critical. These hopes and hesitations were thoroughly discussed during the mobile marketing session at Know What You Want To Measure Originally published Jan 28, 2011 1:00:00 PM, updated March 21 2013 Texpress switches from a marketing role to a customer service function. On the day of departure, guests can check-out using their mobile devices. In this way the feature continues to solve the problem of long lines and rushed travel. Mobile Marketing “We know your check-in day and check-out date,” said Neal, explaining why Caesars offers relevant offers to its guests. Knowing that the average stay of a hotel guest in Vegas is two days and a half, Texpress will send three offers (one a day) in an effort to engage the visitor during her stay. For instance, the mobile service will send information about featured shows and dining options. “We continue to engage you with mobile throughout your stay here,” said Neal.last_img read more

6 Reasons Great Content Fails

first_img Topics: Content Creation Originally published Nov 10, 2011 4:30:00 PM, updated October 20 2016 That’s right. Sometimes truly great content flops. And to be honest, it’s a big disappointment (and a damn shame). The silver lining is, there’s usually a pretty good explanation for why that particular piece of content failed to spread, and understanding some of the top reasons why great content fails can put you on a righteous path that enables you to succeed with future pieces of great content.And if anything positive can come from failure, it’s a good lesson or two. We’ve come in contact with a few content failures in our experience as content creators, so we’ve nailed down 6 compelling reasons — and lessons to learn from — why great content fails.1. The Topic Isn’t Appropriately TargetedWhen it comes to successful content, the topic/idea is everything. You can write the most amazing piece of content and make it the best it can be, but that doesn’t mean it will be enough. One of the core reasons great content fails is because the topic was the wrong one. It could be “wrong” for a number of reasons. Maybe it’s not a topic that is appropriately targeted toward the audience it’s being presented to. Maybe it’s targeted, but it’s just not a topic your audience would necessarily think is interesting.How to Avoid Failure: Spend the time to make sure the topic and idea has the potential to be successful. A major part of this is truly understanding your target audience and marketing personas, and analyzing the topics and ideas that have resonated with that audience in the past. Your analytics are your best friend here, so leverage them!2. The Title or Headline is CrappyA great piece of content hidden behind a crappy title or headline is just that — hidden. The title of your content is a potential reader’s first impression of that content, whether they find a link to your content in social media, search results, or via email. If you’re headline isn’t enticing enough to get that reader to click on and view your content, it’s doomed to fail.How to Avoid Failure: Put some solid effort into learning how to write awesome titles for your content. A great headline is actionable, brief, keyword-conscious, clear, definitive, and intriguing. Master the art of exceptional blog titles, and you’ll be one step closer to preventing content failure.3. There Is No Attention to DetailThe topic of your content, the ideas you present, and the way in which you present them may all be top-notch, but it’s amazing how simple details like spelling and grammar can easily ruin an otherwise amazing piece of content. Don’t undermine the importance of paying attention to these types of details when pulling together a final draft of your content.How to Avoid Failure: Always, I repeat, ALWAYS have a colleague or teammate (preferably one who has an eye for details) proofread and edit your work. It’s stupidly silly to let a great piece of content go to waste because of a few easily preventable typos.4. It Isn’t PromotedTrust a recovering content marketer –if you build it, that doesn’t necessarily mean they will come. Without any promotion, your awesome content is basically stuck on an island. And the only thing it will have to keep it company is the other lonesome content on your blog or website. Don’t fall victim to the common assumption that great content will just naturally get stumbled across. In order for great content to be truly successful, it needs a little help.How to Avoid Failure: Get your content out there, for goodness’ sake! Send that awesome new ebook you wrote to your email database, and share your latest blog article with your fans and followers in social media!5. It’s Not Socially EnabledSuccessful content isn’t just proactively promoted by its author. It’s also promoted by readers who love the content and want to share it with their networks. Successful content makes it easy for readers and viewers to share in the first place by offering social media sharing buttons in obvious places.How to Avoid Failure: Add social media sharing links/buttons to every piece of content you produce in obvious places. People are lazy. Make it mind-numbingly simple for them to share if they want to. Chances are, if you put the buttons right in front of them, they’ll use them, giving your content more exposure to potentially interested content consumers. Research shows that including a Twitter share button on your content leads to 7x more mentions!6. It’s Not Optimized for SearchOne of the best ways to generate organic visibility for your content is to make sure it’s optimized for search. Your prospects are looking for and finding content via search. If your content isn’t optimized well enough to show up in their search results, it’s not going to get found there. Without proper search engine optimization, your content is at great risk of failure.  How to Avoid Failure: Conduct keyword research to identify appropriate keywords for your business. Then search engine optimize your content by sprinkling those keywords throughout — in page titles, header tags, and throughout the body of your content.What are some other reasons great content fails to spread?Image Credit: Kevin Jarrett Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

12 Revealing Charts to Help You Benchmark Your Business Blogging Performance [NEW DATA]

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack In a nutshell, making your blog a long-term asset by publishing a lot of content over time makes a big difference. This is evidenced by the fact that the average company with 100 or more total blog articles is more likely to experience continued lead growth, and even more compelling — companies with over 200 blog articles generate >5X the leads than those with 10 or fewer.Are you making a big enough commitment to blogging regularly? To get more helpful benchmarking data about the effect of marketing assets like landing pages and social media on traffic and lead generation, download your copy of our free benchmarking report here. Image Credit: Moyan_Brenn_BE_BACK_on_10th_OCT Originally published Oct 23, 2012 9:15:00 AM, updated February 01 2017 Remember, because the articles you publish get indexed in search engines and shared through channels like social media, the impact your business blog has on traffic isn’t just limited to the articles you publish this month. By committing to regularly publishing blog content, over time you’ll have built up a powerful arsenal of content, with each article you publish creating another inroad to your website.Not convinced? As indicated by the charts above, an average company will see a 45% growth in traffic when increasing total blog articles from 11-20 to 21-50 articles. And for all you B2C companies out there, keep in mind that B2C companies see a 59% increase in traffic after growing total blog articles from 100 to 200 total. Sure, blogging is a big time commitment, but sticking to it can generate tremendously valuable marketing results.Blogging’s Overall Impact on Lead GenerationThe last of our blogging benchmarking charts show the overall impact of blogging on inbound leads. That is to say, how does the total number of blog posts you’ve published to your business blog — past and present — affect lead generation? Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. But how frequently does a blogger need to publish content in order to make a true dent in their marketing results? Furthermore, how does that vary between B2B and B2C companies, and smaller and larger businesses? Wouldn’t it be great to have some blogging benchmarks to go by?You’re in luck, my friend, considering HubSpot just released its Marketing Benchmarks From 7,000 Businesses report, which provides helpful benchmarking data gathered from HubSpot’s more than 7,000 customers who do inbound marketing every day. In this post, we’ve pulled 12 charts and graphs that highlight some valuable blogging benchmarks to help you get on the right track with your business blogging efforts.For higher quality versions of the following charts — in addition to even more data about the traffic/leads ROI of marketing assets like landing pages and social media — download our free report, Marketing Benchmarks From 7,000 Businesses.The Effect of Blogging Frequency on Website TrafficThe first of our blogging benchmarking charts highlight the impact that the number of monthly blog articles a business publishes has on inbound traffic — overall, divided up by B2B and B2C companies, and split up by company size. After seeing these charts, you’ve probably never been more convinced that when it comes to the effectiveness of blogging in driving traffic to your website, frequency matters. In fact, according to the charts above, companies that blog 15 or more times per month get 5X more traffic than companies that don’t blog at all. And if you’re a small business, increasing your blogging frequency can move the needle even more. According to the third chart, small businesses (1-10 employees) tend to see the biggest gains in traffic when they publish more articles.Make a commitment to regularly publishing content to your blog to reap the biggest rewards in terms of website traffic. To learn more about how you can boost your blogging frequency by never running out of blogging ideas again, check out this blog article.The Effect of Blogging Frequency on Lead GenerationThe following three charts feature the impact that the number of monthly blog articles a business publishes has on inbound leads — overall, divided up by B2B and B2C companies, and segmented by company size. Business Blogging As you can see, blogging frequency matters not just in terms of the impact blogging has on driving traffic to your website. It’s also critical when it comes down to the effectiveness of blogging in generating actual leads. In fact, companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads. And if you still need to be convinced that you should start a business blog to begin with, keep in mind that B2B companies that blog only 1-2X/month generate 70% more leads than those that don’t blog at all. In other words, blogging even just a little bit can make a big dent on your leads goal if you previously weren’t blogging at all.To get the maximum amount of leads from your blogging efforts, check out our ultimate guide to mastering blogging lead generation.Blogging’s Overall Impact on Website TrafficOur next three charts emphasize the overall impact of blogging on inbound traffic. In other words, how does the total number of blog posts you’ve published to your business blog — past and present — affect traffic? Topics:last_img read more

10 Cheesy Marketing Jokes to Tickle Your Funny Bone

first_imgRunning out of things to talk about with the family this holiday season? Want to break the ice with your boss? Need a good one-liner to kick off your next speaking gig?Why not open with a joke?There’s nothing I love more than a great joke — except, perhaps, a deliciously corny joke. And that’s just what we have for you today, folks. Ten marketing jokes, sourced from my hilariously corny marketing colleagues. To be honest with you, I could read through a few dozen more of these, so please, for the love of marketing, share your corny (or actually funny) marketing jokes with us in the comments!Download our guide to building a company culture employees love here.Alright, some light and light-hearted reading for you — 10 ridiculous marketing jokes!10 Cheesy Marketing Jokes for Your Entertainment1) How many marketers does it take to screw in a light bulb?None — they’ve automated it. Tweet This Joke!2) What does the new Chips Ahoy marketing director do her first day on the job?Enable cookies. Tweet This Joke!3) Why did the naughty lead’s phone ring at 1 a.m.?For a booty call-to-action. Tweet This Joke!4) What’s a personality trait of a bad marketer?Anti-social. Tweet This Joke!5) Why did the marketer get off the trampoline?He was worried about his bounce rate. Tweet This Joke!6) Why can’t a lead date a religious marketer?Because she’ll always be trying to convert him. Tweet This Joke!7) A stock photo walks into a bar, and the patrons start pointing and giggling. She looks at the bartender and says, “Why’s everyone staring?” The bartender says …”Cuz your ALT tag is showing.” Tweet This Joke!8) Knock, knock.Who’s there?Interruptive marketerInterruptive marke–Tweet This Joke!9) Why did the marketing couple decide not to get married?Because they weren’t on the same landing page. Tweet This Joke!10) What is a pirate’s favorite piece of marketing content?A webinAAAAR! Tweet This Joke!It’s always a good idea to end on a pirate joke. Alright, now it’s your turn. Share your silly marketing jokes with us in the comments!Awesome Jokes From Commenters11) How many marketers does it take to change a light bulb?It isn’t too late to make this neon instead, is it?12) Why do marketers make such good wide receivers?Because they always stay inbounds.13) What’s a pirate’s favorite thing about marketing?Thee arrrrrrROI!14) How much does a hipster weigh?An insta-gram.15) What movie features a marketer stuck on a deserted island?Web-Cast Away.16) What’s a telemarketer’s favorite song?Answer my call, maybe.Image credit: Sham Hardy Originally published Dec 27, 2012 9:00:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

What You Need to Know This Morning: June 5, 2013

first_img Originally published Jun 5, 2013 6:00:00 AM, updated February 01 2017 SEO Happy Wednesday, marketers. Thanks to your overwhelmingly positive response yesterday, we’re going to keep this post theme going.A lot has happened in the last 24 hours, and not all of it has to do with people being shocked by whatever is happening with Game of Thrones. So sit back, sip your coffee, and catch up on the news.1) Amazon Ad Sales SurgingAmazon is anticipated to generate $835 million in ad revenue this year, eMarketer reports. That will be a 37% jump in net ad revenue from 2012, which was up 45% from 2011. Most of these ads are the ones that pop up when you search for a product on Amazon … which kind of surprised us. Who knew Amazon’s ads were doing so well?2) Microsoft Ad Biz HurtingYou know how everyone is always saying Microsoft is tilting at windmills trying to compete with Google in the online ad search business? They’re right. Microsoft’s search ad business turns out to be worse than previously believed — by a lot. eMarketer just slashed its Microsoft ad revenue estimates in half. The previous estimate was for Microsoft to do $1.84 billion in net search ad revenue this year; now it’s $890 million. If you’re still not convinced of Microsoft’s stunted growth, compare it’s anticipated market share to Google’s for 2013: Google will control 74% of this market; Microsoft, 4.6%. Moral of the story, marketers: Microsoft’s ad search business is the pits. 3) Google Hates Deceptive Sponsored ContentGoogle continues its crusade against sponsored content, warning news publishers (again) that they must start separating sponsored content (aka native advertising) from the rest of their content or risk being banished from Google News. Google warned us in a blog post a few months ago that “Google News is not a marketing service,” and if you’re caught trying to sneak sponsored links and content in with the legitimate news, it “may result in the removal of articles, or even the entire publication, from Google News.” In this video, Head of Google’s Webspam Group Matt Cutts calls the tactic “deceptive” and promises to “keep taking strong action” against it. For us, Google’s beef is with non-disclosed sponsored content that transfers SEO juice — not with quality sponsored content as a whole.  4) Long Read: Business Lessons from Airbnb and UberUber and Airbnb both get blasted as being “illegal,” but the real reason people hate on them is because both companies are disrupting decrepit business models — taxis in the case of Uber, and hotels in the case of Airbnb. On Forrester’s CMO Blog, VP and Principal Analyst James McQuivey argues that these disruptors are “coming under fire because they’re using cheap technology and existing resources to make their customers’ lives dramatically better, one positive experience at a time. That’s the real issue here, and it’s the one companies of any size should focus on.” It’s a long read, but worth bookmarking for later to read in full.5) May the Force Be With Your BrandNerds are getting ready for the second annual Course of the Force, “a Star Wars-themed Olympic-styled relay” that goes from Skywalker Ranch in northern California down to Comic-Con in San Diego, and this year big brands are jumping all over it, AdWeek reports — revenue has already increase fivefold over last year. Who would have guessed that being a nerd would make you popular with marketers? 6) Marketing Win: One Wipe CharliesThat crazy dude who created Dollar Shave Club is back with a new product: butt wipes for men called One Wipe Charlies. And of course he’s made another wacky video. It’s either hilarious or disgusting (and maybe a bit of both), depending on your point of view, and the venture lends itself to bad puns about “becoming number one in number two.” Warning: If you’re eating breakfast, you might want to watch this later.And finally, what you all have been waiting for …Glasshole of the DayYou knew it was only a matter of time. Damn dogs think they’re so freaking cool.Image credit: Pragmagraphr Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Bob Dylan vs. Pharrell: Whose Music Video Will Go Viral?

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: It’s the classic story trope. Two music videos. Similar launch days. Similar concepts. Similar executions. In the race to the top of internet fame and fortune, which will go viral?I’m talking about the newest interactive music videos from Bob Dylan and Pharrell, currently making their ways around the internet.Haven’t seen them yet? I’d recommend checking out the links above to get the full picture — but beware, you may lose hours off your life. If you want the quick and easy version of the story, keep reading.Bob Dylan’s music video? Created to look like your TV screen, with a twist — every character is lip syncing to “Like A Rolling Stone.” And it works like a TV too. Flip through the channels to see reality TV stars and game show hosts alike singing to his song. A creative and interesting take on the music video format.Pharrell’s? A video of Pharrell and collections of random people dancing to his song “Happy” — for 24 hours. Each person or group of people is filmed for the full length of the song in seemingly normal situations — in the grocery store, walking down the halls of an apartment, walking home from work at night. It’s catchy — I ended up listening to it on repeat while I wrote this post. So on the surface, it seems like there’s really no major difference between the two. But look deeper, my friends, and you will see that one is doomed for failure.The Difference?You can’t get to Pharrell’s site on a mobile device. This is the message you get:That’s actually how I discovered Pharrell’s music video. I was browsing my phone on my way home from work, saw that a bunch of my friends on Facebook were posting about the video, and decided to click.I wasn’t “happy” after that discovery — I’m a huge Pharrell fan, but I pretty much expect all mobile websites to just work. And I’m not alone: According to Super Monitoring, 50% of people use mobile for their primary or exclusive means of going online. Truthfully — the only reason I went back to view Pharrell’s video was because I was going to write this article.With that in the back of my mind, I went to check out Bob Dylan’s video on my phone. Here’s what I found.The initial page:After you hit play:It’s a fully responsive website. Its creators considered mobile viewership right from the start. It’s an experience that delights its users — not only because they’re excited to watch something cool on mobile, but also because all of the controls work. Pharrell’s website can’t even compete with Bob Dylan’s on mobile — and that might be he loses out on going viral.Can Pharrell Afford to Alienate Mobile Users?I’m actually really surprised that Pharrell’s website isn’t mobile optimized. He has lots of fans who are plugged into the social and mobile world. Why wouldn’t he want to capture their attention? He’s losing out on tons of viewers who discover his video through social media — one of the primary activities people do on mobile. We’ll see how the numbers play out, but I’m rooting for Bob Dylan despite my crush on Pharrell. A musician who solves for his fans’ needs, regardless of platform they’re viewing his videos on? That kind of video is the type that I hope — and expect — to go viral.  What do you think? Does it matter whether you have a responsive, mobile-ready website in your marketing? Viral Campaigns Originally published Nov 21, 2013 8:50:00 PM, updated February 01 2017last_img read more

The CMO’s Guide to Marketing Org Structures [SlideShare]

first_imgThe old playbook is broken, consumers are in control, and technology has enabled more marketing innovation and accountability than ever before.Today’s marketing leaders have heard that story, and many of them have been busy adapting their team’s strategies to match that new approach to the modern consumer’s purchasing process.But this all raises an important question that still needs to be answered: As marketing leaders adopt new approaches to address the modern buying process, how should we structure our marketing teams to align with that shift? We dove into this question recently, only to find a surprising lack of documentation on the subject (save for an insightful SlideShare by Mindjet CMO Jascha Kaykas-Wolff). So we reached out to some of today’s most innovative CMOs to learn how they structured their marketing organizations — with an aim to shed light on the way modern marketing orgs should look and operate.We received generous contributions from top executives at Forrester Research, ZenDesk, Atlassian, GitHub, and Rue La La, as well as Jascha and HubSpot CMO Mike Volpe. We invite you to take a look at the various structures — from the “Elastic Org” and the “Inbound Org” to the “Funnel-Focused Org” and the “Customer Org” — and share with others who may benefit from the insights: The CMO’s Guide to Marketing Org Structure from HubSpot All-in-one Marketing SoftwareWant to talk more about different ways to structure your marketing organization? Contribute to the conversation in the comments, or on Twitter via #CMOPOV. You can also tweet Mike Volpe directly with your take on the report @mvolpe. Topics: Marketing Jobscenter_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Mar 3, 2014 11:31:00 AM, updated July 28 2017last_img read more