It’s a girl! Not necessarily, says Serena

first_imgParis, France | AFP |  Serena Williams said Thursday that big sister Venus did not necessarily reveal that she is expecting a baby girl.Venus, playing at the French Open in Paris, told a TV interviewer: “She’s going to call me her favourite aunt.”“We all like ‘baby V, baby Lyn, baby Isha’. We all want the baby to be named after us,” the 36-year-old told Eurosport, referring to the names of Serena’s sisters.The interview led many to believe that the baby, due in September, will be a girl.However, Serena took to Twitter on Thursday in an attempt to cool all those cooing on social media for a baby girl.“I think the surprise of knowing what you are going to have on that very special day you give birth is probably the best surprise you can ever have,” wrote the 23-time major winner.“So just to clarify what Venus said, I am always joking with my sisters to see what favours I can get them to do for me next.“If I want something from one of my sisters, I say baby Venus, baby Lyn, or baby Isha needs it. “I did not grow up with any brothers, only sisters and we all say ‘she’ rather than ‘he’.”Serena, who revealed she was pregnant in April, has always refused to discuss the sex of the baby she is expecting with fiance Alex Ohanian, the founder of Reddit.She was at Roland Garros on Wednesday watching her older sister defeat Kurumi Nara in the second round on the showpiece Philippe Chatrier court.Earlier this week in Paris, Venus had talked about her anticipation of becoming an aunt.“I’m definitely looking forward to it. I hope that I can live up to this job,” she said.“I think you just have to be ready, aware, and alert. Then have a lot of diaper duty.”Serena, 35, learned she was pregnant just two days before the Australian Open.She intends to resume her career in 2018.Share on: WhatsApplast_img read more

New Brookdale Programs Prep Job-Seekers in Growing Fields

first_imgLINCROFT – Monmouth County residents looking to ready themselves for jobs in new or growing fields have four new options this fall at Brookdale Community College.New for the 2013-2014 academic year is a national security studies track, a communication disorders option, a criminal justice certificate and a social media certificate that can be earned entirely online.The social media certificate teaches the skills needed to build or expand a business through social media.  Three new classes developed for the program teach how to identify an audience, develop a compelling message, manage a brand, measure effectiveness and avoid common social network pitfalls.  The courses are Introduction to Social Media, Writing in the Digital Age and Social Media Marketing.The national security studies track is part of the Criminal Justice Associate of Science program. Courses prepare students to transfer to the National Security Studies bachelor’s program at New Jersey City University.The communication disorders option is a pre-professional program that provides academic groundwork for students considering a career in speech and language.  Students earn an associate of arts degree and transfer to another institution for further study. Courses include Voice and Diction, Introduction to Communication Disorders and American Sign Language.The criminal justice certificate is a 36-credit certificate designed for those seeking a career in law enforcement or looking to enhance their current career with academic credentials. Classes provide an overview of the criminal justice system and teach skills in emergency response and physical fitness. Students can apply the credits toward an associate degree in criminal justice.“It is essential for Brookdale to adapt to the national and global markets and provide a curriculum that will meet the needs of the economy and provide our students with the necessary skills and framework to achieve,” said Dianna Phillips, executive vice president of educational services.In addition to the new courses developed for these programs, other new courses this fall include Magazine Writing, Introduction to the Music Business, Automotive Electricity II and Air Conditioning, Project Management, Human Biology, Elementary Portuguese, Independent Chemistry Research and ESL Writing through Research I and II.last_img read more

Halloween Events Friday-Saturday

first_imgBy Madelynne KislovskyOct. 30, Highlands: Windansea is hosting a Halloween Bash with Chris Knoxx, Brandon Alex, and DJ Cati. Prizes for best costume. Starts 9 p.m., at the restaurant located at 56 Shrewsbury Ave. in Highlands. Phone: 732-872-2266Oct. 30, Monmouth Beach: School childrens’ Halloween Parade begins at 1:30 p.m. up Hastings Place to Wesley Street and then east to Riverdale Avenue.Oct: 30, Highlands: Halloween Costume Contest at the Highlands Elementary School Athletic Field. Starts 3:30 p.m. Participation is divided up by ages 3 and under, ages 4-6, ages 7-9, ages 10 and up, and themed groups of three or more. Activities include a bounce house, animal balloonist, prizes, candy, and refreshments.Sponsored by the Borough of Highlands Recreation Department. Call 732-872-1224 ext. 232 or email 30, Asbury Park: Porta‘s Halloween Bash features a costume contest beginning at 11:30 p.m. awarding $1,000 grand prize for best overall, best female, best male, and best couple costumes. Other prizes include Apple watches and iPads. Admission begins at 9 p.m. and is free before 11 p.m. Located at 911 Kingsley St. in Asbury Park.Oct. 31, Atlantic Highlands: Annual Halloween Parade begins 2 p.m. along First Avenue.Oct. 31, Asbury Park: Johnny Mac’s House of Spirits Halloween Party. Costume contest winner will win a $1000 prize, second place will win $300, and third place will win $200. The winner of the mummy wrap contest will win a $200 Johnny Mac gift certificate, and the winner of musical chairs will win an iPad. The party begins at 9 p.m.Oct. 31, Sea Bright: Annual Pet Costume Parade starts at noon on Ocean Avenue, starting at Valley National Bank and ending on Peninsula Avenue at the Sea Bright Mural. At 5-6  p.m.,Trunk or Treat at the Sea Bright Municipal Parking lot. Costumes are encouraged, and activities include face painting and music. At 6 p.m., The Halloween Parade and Costume Contest at Rooney Park and end in the Municipal lot. Hot chocolate will be available in the Church Meeting Room after the parade. Prizes are available for all participants.last_img read more

Two skiers rescued outside ski area boundary of Kicking Horse Mtn.

first_imgOn Sunday, Jan. 30 at 9:30 p.m. Golden RCMP received a missing persons report about two overdue skiers.The two males from Vancouver Island had been skiing at Kicking Horse Mountain Resort the day prior to the report. RCMP were notified by a friend of the party that the two individuals were unaccounted for. Golden RCMP notified Golden Search and Rescue and Kicking Horse Mountain Resort of the missing persons. Kicking Horse Mountain Resort conducted an inbounds perimeter search for the missing party. No missing persons were found within the ski area boundary. In addition, a full air search began with Golden Search and Rescue at first light on Monday, Jan. 31. At approximately 8:37 a.m. on Monday, Jan. 31 the first individual was spotted by the Golden Search and Rescue approximately six kilometres outside and beyond the Kicking Horse Mountain Resort controlled recreational area. A long line rescue was used as the individual was in a heavily forested area. At 9:30 a.m. the first individual was rescued and transferred to Golden and District Hospital. At 10:16 a.m. the second individual was found outside Kicking Horse Mountain Resorts controlled recreational area in approximately the same region. The individual was transferred by helicopter to hospital. Both males are presently being treated for non-life threatening injuries. The Golden RCMP is currently investigating the incident.last_img read more

Cartoon: Not With a Bang, But a Twitter

first_imgTags:#Cartoons#web Related Posts rob cottingham 12 Unique Gifts for the Hard-to-Shop-for People… 4 Keys to a Kid-Safe Appcenter_img 9 Books That Make Perfect Gifts for Industry Ex… Twitter went down last week. So did Facebook, LiveJournal, and Blogger.They were all victims of a denial of service attack that was, depending on who you believe, either the work of Russian nationalist hackers targeting a Georgian economist, a clever ploy by the United Economists of Georgia to garner sympathy by feigning an attack by Russian nationalist hackers, or an attempt by Paramount Pictures to divert attention from reviews of G.I. Joe: The Rise of Cobra.But Twitter was what struggled most in the face of the attack. The result was hundreds of thousands of frustrated users, plaintive API calls gone unheeded, and pods full of exhausted fail whales working double, even triple, shifts.Yet we all made it (including countless girl’s-name-plus-random-four-digits Twitter spam accounts… oh, how I missed you lot these past few days). I’ll let you know where to get your “I Survived the Twitter DoS Attack of 2009” t-shirts shortly. 5 Outdoor Activities for Beating Office Burnoutlast_img read more

Let A Million Diggs and Reddits Bloom

first_imgThe advent of social content sites like Digg and Reddit are an important trend on the internet. and it’s in early alpha — but sort of works.  If you’re a business geek, we’d love for you to check it out.  If nothing else, we think you’ll find some great content of interest there.  If you’re curious about what would motivate us to do such a thing, you can read the of these niche-topic social content sites — just like there are millions of blogs today. Traditionally, there have been relatively few television stations that carry a wide variety of un-segmented content. Recently there have been some new entries into the space, some of which are going general purpose with sub-categories and others of which are going into narrow segments. It is interesting to note the historical differences in the industrial structure in the tv/cable industry versus the magazine/newspaper industry. Originally published Apr 12, 2007 3:44:00 PM, updated March 21 2013 millions What do you think the industrial structure of social bookmarking sites will look like in five years? Wired So, what does this mean to you? Along the specialization/segmentation spectrum, I am predicting that the industry will look a lot more like the magazine/publishing industry than the tv/cable industry. We are currently at the beginning of the social content industry and there are a handful of players including Digg, Reddit, Youtube,, Netscape, etc that make up its industrial structure. that just focus on the tech crowd. This difference in industrial structure makes a lot of sense because the barrier to entry to create content Do you agree with me? The barrier to entry for new sites is going to get low relatively quickly. your For example, there are local newspapers like the For example, ABC carries news, sports, soap operas, movies, etc. make a market for advertisers has traditionally been far higher in the tv/cable industry than in the magazine/newspaper industry. DailyHub.comcenter_img The advertising platforms like Google’s AdSense will get better and hopefully start leveraging user data in addition to page data. The bottom line is I think that any “market” with a critical mass of readers (fly fishers, IT security professionals, comedy) will ultimately have it’s own social content site populated with zealous users.  In the future, I think there will be I have a few thoughts on how this trend will develop over time and how it could impact I suspect these trade rags will either have to transform their models or they will be disrupted by a bunch of market participants who were looking to collaborate in new ways. As a small experiment, we’ve launched a niche-market social content site focused on business geeks (basically geeks that are passionate about business issues like marketing and strategy, much like technology geeks are passionate about technology).  The site is called On the other hand, there have been a relatively high number of newspapers and magazines that carry narrowly segmented content. Will they be uber-sites with catagories or highly segmented like I predict? DailyHub Manifesto In your industry, you likely already have trade rags (i.e. The CAD Report). business. from my home town and magazines such as the . The likelihood of sites like digg being able to make hay with their subcategories is relatively low as the home page will scare off new users outside their core. Meanwhile, if you have thoughts on the whole concept of niche-market social content sites, please leave a comment.  We’re very interested in hearing what you have to say.  and Will independent companies get set up around these things or will the trade rags figure out how to leverage the community to create value for the readers and advertisers? Daily Transcript But first, I need to put it into a little bit of context. If you think you are in a market that fits this type of profile, it might make sense for you to join with some other folks and start your own social content collaboration site. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Exclusive Preview of Marketing Sherpa B2B Demand Generation Summit

first_img2) Effect of relevance of Ad Title on click through rate.  This is one where I firmly believe that if you have the same keywords from the search in your page title that the click through rate will be higher.  Google is even biased that way since they bold your search terms in the results.  But, good data is always great and I am curious about the exact amount of this effect and 5) Use of content in marketing.  How can you best use content in marketing, and how does the use of content affect people’s perception of your brand and their response rates to your campaigns?  People are trying to avoid marketing more and more, but perhaps there are ways to use content in a smart fashion to overcome this problem? 1) Effect of the length of the URL on click through rate.  In organic search results, Google and other search engines display the URL to the page that the result is from, so if it is a deep page on your site, the URL may be long and complicated.  I know someone who has a PhD but will only click on results that have a very short and clean URL, preferably a homepage.  I have not seen any research on this topic so I really look forward to hearing about it.  If the effect is strong, many people will have to think about completely rebuilding their website structures and changing their content management system, and think about their PPC ads as well. 3) Relevance of ad vs. position.  If an ad is more relevant, but further down the page, will you still get more clicks.  Do people only look at the top ads and totally skip the ones at the bottom, even if they are actually the information they want?  This has a lot of implications for bidding strategies, so again, I am looking forward to the results. Like most B2B marketing folks, I am a big fan of Marketing Sherpa.  I read many of their case studies, and nearly all of their research reports.  This year I am going to attend my first Marketing Sherpa event, the B2B Demand Generation Summit in Boston on October 15-16.  (There is also an event in San Francisco on October 29-30). If you have not registered for one of the events, but want to learn more, view the agenda from the B2B Demand Generation Summits.  There is also a $200 early bird discount if you register before August 24. 4) Changes in paid search because of big companies.  As larger companies start doing more paid search, what happens to the majority of us who are small businesses?  Typically large companies have big budgets and can also afford and justify some “branding” spend (which basically means they can talk themselves into bidding higher and accepting lower click through rates).  This means the rest of us have to pay more and more for our clicks (another reason I think SEO is so important).  What is the status of this trend and what is coming in the future? center_img First, they will be discussing their newest report on search marketing including eyetracking specifically for a B2B audience.  This report is scheduled to be released in September, so it will be very fresh and timely.  Topics 1-3 below are things from that report that they will highlight at the conference.  Topics 4-5 are other areas of interest that they expect to cover at the event, but are not in the research report. I had a chance to speak with Stefan Tornquist, Research Director from Marketing Sherpa (for some reason people return your calls if you tell them you write for a marketing blog).  Stefan gave me a little preview of what attendees can expect from the event and what will be covered, and I thought I would share that with the Small Business Hub readers in case any of you are thinking about attending the event. If you will be attending the Boston event andwould like to meet up, leave a comment below and I’ll buy you a cup of coffee and we can chat. Originally published Aug 21, 2007 10:29:00 AM, updated October 01 2019 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

GoDaddy’s 16-Step Checkout: Brainless Marketing At Its Finest?

first_imgI’ve been a GoDaddy customer for a while. However, the only thing I’ve used them for is domain registrations (and even then, only a handful of the hundreds of domains I own are with GoDaddy). Now, if you’ve used GoDaddy much at all, you probably already know what I’m talking about regarding the tediousness of the checkout process. Whenever I go through it, I file it away with one or both of the following arguments/excuses as to why they do this to me: Accept the “Universal Terms of Service” (though if they’re universal, why did I need to accept two other things in Step #6)? Better yet, if I was signing away my first-born in step #6 anyways, why not go ahead and get me to check one more box for the Universal Terms of Service. [Note to self: Since these terms are “Universal”, I’ve likely forfeited the right to sell my domains when we inhabit Mars]. B) It must be working for them, or they wouldn’t do it. 3. 4. Login. No surprise. I took the screenshots out as it was just too painful to watch. Done! (With 19 more special offers and a checkbox for each as a last desperate attempt to sell me something). Read the “Secure Checkout” message which is a personal note and thank you from Bob Parsons (the CEO of GoDaddy). He’s explaining to me what a CAPTCHA is (you know, those annoying graphic messages that you have to read and type in the characters for). He also tells me that the reason they’re making me do this is to protect me and for my security. I thought that was what my username and password was for. My guess is that this is really to protect them from script-kiddies that have a GoDaddy account and do some automated thing like buy a bunch of domain names. Since GoDaddy has gone to all this trouble to design a complex checkout process, they don’t want folks building automated scripts that simply, um, register a domain name in one step. Agree to the Transfer Agreement and Domain Register Agreement. Too much legalese to read. I do like most humans do and just agree to the terms. Click on “Accept Account Change. Note that this is just a button in the upper right corner. There’s no indication (yet) of what I’m accepting. 6. 16 Gates of GoDaddy Checkout Hell Originally published Oct 11, 2007 12:57:00 PM, updated March 21 2013 Skip by another offer to register a new doman name that is my name ( I receive this exact same offer every time I transfer a domain name in. You’d think that eventually they’ll figure out that I don’t really care and am *never* going to buy this domain. Stop asking me. I have already, and that’s good enough. Click on “Pending Account” changes. Not sure why this is a “pending account change”. I’m just transferring a domain in. I would think that enough people transfer domains around within GoDaddy that they could afford a link that just said “Approve Domain Transfer In”. 14. 5. Enter a Transaction ID and Security Code. This is two different sets of random tokens that I receive from the domain seller (that basically lets the system really know it’s me). Not a big deal, as long as you’ve received these two things and haven’t lost them. I’d argue that if the seller designated a specific account to transfer into, then this step should be unnecessary. Some may think I’m being overly naïve here. Granted I’m not a real marketing guy (and don’t play one on TV), but I have to believe that GoDaddy should be a wee bit smarter about how it segments it’s customers, how the checkout process should work for them, and base things a little bit on what the customer is actually trying to do. Sure, I can understand the motivation to “upsell” things, and they’re clearly more successful than I am. But, so is Amazon, who also has a lot to sell me, and it doesn’t take 16 steps to buy something from them. So, I know it can be done. 2. Skip by 22 offers to buy/upgrade a bunch of stuff (this is in addition to offers already shown on all pages). I’m not making this up. 22 different offers each with their own checkbox. I’d be curious to know how many people *actually* buy something from this page. I’m guessing non-zero, or they wouldn’t have it here. But, I’m also guessing that the “optimum” number of offers to show is not likely 22. I click Continue at the bottom. As it turns out, GoDaddy is a popular registrar and when I buy premium domains from others, they are often using GoDaddy. As such, instead of using my primary domain registrar (eNOM), I use my GoDaddy account because the transfer process (should) be easier. Click the Checkout button. Yes, it’s another Checkout button. Similar to what we saw in Step #10 Review my Shopping Cart (Note: I have not bought anything, I’m just transferring a domain in). I also have the ability to apply a promotional code — despite that my price is zero as this is just a transfer. I also have the ability to update my cart, though I can’t change any quantities or delete any items. Lots of unnecessary UI distractions giving me options that are either not relevant or not even options. Go to “My Account”. Could be a bit more obvious, but nevertheless, it works (and since I’d done it before, I knew where to go). 12. 13. 15. But, some recent experiences really irritated me well beyond the usual level of irritation I have with GoDaddy — and it got me to thinking. Is this brainless or brilliant marketing? I think brainless. Let me explain. 8. Review my billing and information and read the “Final Step: Confirm Your Order Amount” box (which buy the way, shows $0 since this is a domain transfer). Billing information not really necessary for this “zero cost transfer”, but am OK with this, as they’re likely trying to make sure things are accurate for domain renewals later. So, to set the stage for the list of steps below a few things you should know: I already have a GoDaddy account. I’m transferring a domain from *another* GoDaddy user. Both users have been on GoDaddy many times and have done transfers/exchanges many times. There was no cash trading hands at this point (so the checkout was a “zero dollar” checkout). 7. Click the Checkout button. This, at least, was obvious. 9. 11. Enter the CAPTCHA code (which thankfully is not as indecipherable as some of the ones I’ve seen) 16. 10. 1. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack A) I’m not the target audience. What do you think? If you were the head of marketing at GoDaddy would you change their checkout process?last_img read more

Links for Marketing Mavens

first_img Originally published Apr 25, 2008 11:35:00 AM, updated March 21 2013 Topics: SEO Here are some of my favorite articles from for this week:Leveraging PR To End The B2B Content Development StruggleBut, I Don’t Have Time For Social Media…Engage in Social Networks to Build Blog TrafficWhat is the Top Social Media Site Among Small Biz?In addition, here are some great articles from the HubSpot archives for all of our new readers who may have missed them last year:Shortest Tutorial Ever on SEO (Search Engine Optimization)Executive Summary: Linkbuilding and SEO for the Internet Marketing Neophyte7 Signs You Should Run Screaming From An SEO ConsultantHave a happy Friday! Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

HubSpot TV – HubSpot Holidays and the Gift of Beef

first_img MarketingTakeaway – Not everyone is doing PPC. Don’t feel pressured to.Determine if it’s right for your business and then find the right toolsto help you. @jacksonj – I had never seen anyone advertise for followersbefore, well other than that @mvolpe guy. I was curious what y’allstake on it would be.  Like HubSpot TV? Barney’s Last Christmas Forum Fodder George Bush dodges shoes well! Intro @MoneyMender How do you reserve a hashtag? Marketing Takeaway – Think about all elements of your campaign and make sure you have your bases covered. How to interact on Twitter – @karenrubin @mvolpe Marketing Takeaway: Be aware of managing your personal brand. Sometimes imitation can be the highest form of flattery. Headlines MailBag Kenneth Cole & G. W. Bush being nimble and quick – Tracy Porter doing Inbound Marketing Right Marketing Takeaway – Follow your consumers to new tools. 5 million views – Subscribe in iTunes Marketing Takeaway – With video, understand that people can take it, change it and make it their own. You want to make that a positive. 59% of Small Business Don’t Do PPC Remember to subscribe in iTunes –center_img Originally published Dec 20, 2008 10:43:00 PM, updated July 08 2013 SEO Thanks for the feed back on content in the iTunes feed. Topics: ! ** Whopper Virgins Follow up @mikeashworth I didn’t know you could “reserve” hashtags. tell me more… How to measure success on your blog – Dell Sells $1 million of PCs using Twitter Shaq gets on Twitter to take his name back  ** HubSpot TV Episode #20 – December 19, 2008 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Marketing Tip of the Week Closing PPC Marketing Takeaway: Creating good content and doing it quickly. ** Marketing Takeaway: Using video can help you add personality to your brand.last_img read more