One journalist shot and four arrested as violence and crackdown continue

first_img NepalAsia – Pacific Follow the news on Nepal May 29, 2019 Find out more June 8, 2020 Find out more RSF_en Khagendra Shrestha, the editor of the newspaper Dharan Today, was shot and badly wounded by two gunmen in the eastern town of Dharan yesterday, while at least four journalists have been arrested at demonstrations against the king in the past week. Reporters Without Borders calls for their immediate release. Reporters Without Borders today condemned an increase in violence and repressive measures against journalists in Nepal, in which a provincial newspaper editor was shot and badly wounded in his office yesterday and at least four journalists were arrested during protests against the king in the past week.The press freedom organization called for a thorough investigation to determine the circumstances and motives for the shooting of editor Khagendra Shrestha yesterday in the eastern town of Dharan. It also requested the immediate release of the four detained journalists – Sharad Adhikari, Arjun Dhanuk, Ganesh Lama and Suryaa Thapa.The editor of the Dharan Today daily newspaper, Shrestha was shot twice in the head in his office by two gunmen, who got away without being stopped. He was taken to a local hospital and then to Siliguri, in northeastern India, for treatment and was reported to be in a very serious condition. The security forces said they thought the Maoist rebels were behind the shooting, but there was no immediate claim from the Maoists.Adhikari, a reporter for the satellite TV station Channel Nepal, was arrested on 14 March in the western town of Ghorahi while covering a pro-democracy demonstration. He was taken to the district police station in Ghorahi and it was feared he could spend three months in prison.The editor of the weekly Abhimat, Dhanuk was arrested the same day after a protest against King Gyanendra in the western town of Mahendranagar. A member of the People’s Front Nepal (PFN), a communist leftist party, he was transferred to the police station of the Kanchanpur district.Lama, a reporter for the weekly Jana Prahaar, was arrested on 13 March in the capital, Kathmandu, while covering a demonstration against the king. He is being held at the Ward police station in the Kamal Pokhari district of Kathmandu.Thapa, a reporter for the weekly Haank and leader of the Communist Party of Nepal (CPN-UCM), was arrested on 8 March while taking part in a meeting organized by political parties to mark International Women’s Day. She is being held in the Mahendra police station in Kathmandu.As a Nepalese delegation was participating in the opening of the UN human rights commission’s annual session in Geneva on 14 March, many demonstrations were held in Nepal to protest against King Gyanendra’s seizure of full powers on 1 February. Hundreds were arrested when the security forces dispersed the protests. News Receive email alerts Help by sharing this information March 16, 2005 – Updated on January 20, 2016 One journalist shot and four arrested as violence and crackdown continue to go further News Nepalese journalists threatened, attacked and censored over Covid-19 coverage Nepal: RSF’s recommendations to amend controversial Media Council Bill NepalAsia – Pacific News Organisation News Under Chinese pressure, Nepal sanctions three journalists over Dalai Lama story May 17, 2019 Find out morelast_img read more

US sees manufacturing growth ahead of Fed meeting, GDP data

first_imgHowever, some sectors have begun bouncing back, with retail and new home sales recovering from the coronavirus hit and data from the Commerce Department released Monday showing durable goods orders rising 7.3 percent on demand for transportation equipment.But Oxford Economics warned that the prevalence of coronavirus in the United States, where more than 55,000 new cases were reported in the 24 hours to Sunday, threatens the gains.”The sugar rush from re-openings has now faded and a resurgence of domestic coronavirus cases, alongside very weak demand, supply chain disruptions, historically low oil prices and high levels of uncertainty will weigh heavily on business investment,” Oxford said.An uneventful meeting The Federal Reserve is set to meet this week ahead of a key GDP estimate as new data shows recovery in US manufacturing, although surging coronavirus cases threaten the economy’s gains.The jam-packed week of economic news comes as lawmakers in Washington are debating provisions of another stimulus package to follow up on the US$2.2 trillion CARES Act passed in March as COVID-19 hit.The business shutdowns caused by the pandemic are expected to see the US economy shrink an unprecedented 35 percent in the April-June quarter when the Commerce Department releases its advance GDP estimate on Thursday. Amid the durable goods data, transportation equipment grew 20 percent or $9.2 billion, particularly among motor vehicles and parts, where new orders were up 85.7 percent and shipments rose 83.1 percent.In a sign of Boeing’s continued struggles, new orders for non-defense aircraft slumped -462.3 percent, deep into negative territory, as customers canceled orders previously placed with the plane maker.The Fed will likely take such indicators into account as it begins its two-day Federal Open Market Committee (FOMC) meeting on Tuesday, but few big moves are expected since the committee had already slashed its benchmark lending rate to zero in mid-March.If Fed Chair Jerome Powell addresses the surge in COVID-19 cases, he will likely reiterate “that the Fed is prepared if necessary to provide more support to the economy,” said Mickey Levy of Berenberg Capital Markets.Another possibility is that the Fed might link their movement of the lending rate to inflation, Oxford said.Inflation jumped 0.6 percent in June but is expected to stay low with COVID-19 hampering consumer demand, particularly with new claims for unemployment benefits still high. The Labor Department reported nearly 1.42 million claims filed in the week ended July 18.A historic plungeLaid-off Americans have benefited from an additional $600 in aid each week under the terms of the CARES Act, but that money is set to expire on Friday, and Democrats and Republicans in Congress are negotiating over possibly extending it.Analysts expect them to enact more stimulus, but it isn’t clear yet how it will be structured or if the funds will be approved before the emergency unemployment benefits run out.Citing people familiar with the plan, The Washington Post reported Republicans controlling the Senate wants to slash the weekly benefit to $200 until states can implement a system to replace 70 percent of unemployed workers’ wages.Washington is simultaneously bracing for the expected crash in second-quarter GDP to a level not seen in years, but the damage will be somewhat stemmed by a recovery in goods and services in May ahead of a bounceback in the months to come, IHS Markit said in an analysis.”Our forecast of 18.2 percent growth in the third quarter reflects continued (but slowing) recovery in services GDP and a partial reversal in goods GDP of gains exhibited over May and June,” they said.A National Association for Business Economics survey released on Monday reported firms expecting improvements in sales, profit margins and employment after the shutdowns.But while a third of companies have returned to normal operations, nearly the same amount don’t expect to do so for more than six months, the survey said.On top of this week’s data releases will be a slew of earnings reports by large American firms, including tech leaders Apple, Amazon, Facebook and Google, as well as McDonald’s, Exxon Mobil and Boeing.Topics :last_img read more

Public appeal for information following Donegal hit and run

first_imgA member of the public has appealed for witnesses following a hit and run incident this morning (Weds) on the N15 in Donegal. Shaun McBrearty was driving his Silver Kia Cee’d on Wednesday morning sometime between 08:35 and 08:45 towards Stranorlar when a ‘smaller silver car’ driving in the opposite direction towards Killygordon struck his vehicle.It is understood that the car failed to stop following the incident, making off from the scene. Gardaí have since been alerted about the incident.However, Mr McBrearty has launched his own appeal for information.He said:  If anyone was in this area at the time and they can recall anything – or if they have a DASH CAM in their vehicle, can they please contact the Garda station in Ballybofey on 0749137740 or Letterkenny Garda station on 0749167100.“In addition, I would appeal to any businesses in the Killygordon area who would have CCTV footage from in and around this time this morning (Wednesday). “The other vehicle was a small, silver car – similar to an Opel/Vauxhall Corsa, Renault Megane or possibly even a small Volkswagen – but I am not sure of the exact make/model of the vehicle as the accident happened on a corner,” he added.“The other vehicle will be missing the driver-side wing mirror and the driver-side of the vehicle will have various scrapes, scratches and dents the full length of the vehicle.“If anyone can help in any way, it would be very much appreciated. My own vehicle has sustained substantial damage and I would like to try and identify the other vehicle that was involved in the accident.”Public appeal for information following Donegal hit and run was last modified: October 2nd, 2019 by Shaun KeenanShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)last_img read more

Jerry Paul Arcata Invitational Basketball Tournament hits its 50th birthday

first_imgArcata >> When it comes to where North Coast basketball fans will be watching high school basketball during the second week of December, locals have been able to pencil in the same location every since the late-1960s.After the opening week in McKinleyville, tournament play has made its way down U.S. Highway 101 South to Arcata.And this year, there’s a little something extra going at the Jerry Paul Arcata Invitational Basketball Tournament. There might not be a big cake at center court or …last_img

Military Caregiving eNewsletter – Subscribe Here!

first_imgInterested in staying up-to-date on the latest Military Families Learning Network (MFLN) professional development webinars and Military Caregiving educational opportunities? Subscribe to our monthly MFLN – Military Caregiving eNewsletter for more information on the learning network and concentration area. This monthly email newsletter provides professionals and military families with upcoming events as it relates to professional development opportunities and caregiver articles on health and wellness for your wounded service members.The eNewsletter also offers subscribers social media outlets to connect to our Military Caregiving channels such as, Facebook, Twitter, YouTube, LinkedIn and Pinterest.As previously mentioned, the eNewsletter is sent once a month to subscribers so as to not overload your inbox. However if at any time you want to unsubscribe, the system allows for an option to unsubscribe from the list serve.Subscribe, share, and get connected with us by going to: http://eepurl.com/-bKejlast_img read more

9 Unique Ways to Generate Leads With QR Codes

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jan 10, 2012 7:00:00 PM, updated July 28 2017 Brand Experience This is a guest blog post written by Jamie Turner, founder and chief content officer of the 60 Second Marketer. In addition, Jamie is the co-author of the book Go Mobile, written with Jeanne Hopkins, VP of marketing @HubSpot. He is a regular guest on CNN and HLN on the topic of digital marketing and is a popular mobile marketing speaker at events and corporations around the globe. If you’re like a lot of people, you may be wondering how to use mobile marketing to generate leads for your business. For HubSpot users, the good news is that you have a head start — the HubSpot platform automatically creates a mobile version of your site for you.But what should you do next? After you’ve got a mobile website, what mobile tools should you use to attract new customers to your business?In doing research for our new book Go Mobile, Jeanne Hopkins and I took a deep dive into the most important mobile tools for small- to mid-sized businesses. There are plenty to choose from, including QR codes, mobile apps, SMS (text messaging), location-based services (Foursquare, WHERE, SCVNGR), and mobile display ads.Out of those listed above, QR codes are one of the easiest to get started with. You’re probably already familiar with QR codes, but if not, they’re the square barcodes like the one on this post that are being used by companies to drive prospects to their websites. On the Go Mobile website, we’re using QR codes to provide clues for a nationwide scavenger hunt for four iPads hidden across the country. Visitors to the site can scan the QR codes to download the clues. To ensure that we capture leads from the promotion, we’re also providing the clues via email for anyone who fills out the form on the site. That way, we capture the lead information so we can re-market to that audience in the future.A key point to remember about QR codes is that they’re simply a mechanism to engage prospects and customers. In other words, they’re not the end-game, so it’s up to you to figure out how to use them to capture the visitors you drive to your website as leads using landing pages.How to Create Your Own QR Code PromotionCreating a QR code promotion is actually pretty simple. Here are the steps we followed when we created the promotion for our iPad nationwide scavenger hunt.1) Create a Landing Page: First and foremost, you’ll need to create a mobile-optimized landing page. That means a landing page that is designed to be viewed on a smartphone screen. Keep things simple – for example, on a mobile landing page, forms should be kept to a few fields only. Most people don’t have the patience to fill out lengthy forms from a smartphone.2) Create Your QR Code: Once you’ve created your landing page, copy the URL into a QR code generator. There are plenty of QR code generators on the web, so just do a search for one. Paste your landing page URL into the QR code generator and, like magic, your QR code will be generated on the spot. This QR code is unique to you, so nobody in the world has another one just like it.3) Add Your QR Code to Your Promotional Materials: Grab your QR code from the generator. On a PC, that means right-clicking it and saving it to your computer. (On a Mac, you can drag and drop.) Now that you have the QR code handy, add it to your promotional materials. That includes any printed materials or websites that are going to be part of the promotion.4) Let the World Know About Your Promotion: There’s no point in launching a QR Code promotion if you’re not going to let the world know about it. So broadcast your message using your blog, Twitter, LinkedIn, Facebook, Google + or any of the other social media tools at your disposal. The key part at this stage of the game is to let as many people know about the promotion as possible.5) Stretch Out the Promotion: For our iPad Scavenger Hunt, we wanted as many people as possible to participate, so we’re uploading a new QR code each day for several weeks. That way, our audience builds, and we’re able to create as much buzz around the promotion as possible.How to Put QR Codes to Work for Your BusinessThere are a variety of ways you can use QR codes for your business, and new ones are cropping up every day. Here are some great ideas you can use below. And let us know in the comments about any other ideas we may have missed!“Hello, My Name Is” Tags: You know those big red and white tags people wear at events with their names on them? If you put a QR code in place of your name, you’ll engage people and easily be able to strike up conversations.Outdoor Billboards: Be one of the first businesses in your market to run a giant QR code on a billboard for your business.Websites: Add a QR code to the ‘Contact Us’ page on your website so visitors can download your contact information to their smartphones.Business Cards: Add a QR code to the front or back of your business card so people can instantly download your contact information.Webinars: Ready to make your webinars more engaging and fun? Then simply include a QR code as part of your presentation. It’s a terrific way to keep the audience engaged and involved.LinkedIn and Facebook Pages: Want another way to stand out from everyone else? Add a QR code to your LinkedIn and Facebook pages to pull people into your website. It’s one of the best ways you can position yourself as a forward, innovative thinker.T-Shirts: Ready to promote your product or service in an innovative way? Then add a QR code to a T-shirt that you give away to customers and prospects.In-Store Posters With Coupons: Want to provide instant coupons to people while they’re shopping? Then add a QR code that drives them through to a special discount that can be scanned at the register.Dial a Phone Number: Want to encourage people to dial your number so they can order your product? Then give them a QR code to scan. If it’s set up properly, it will instantly dial your number on their phone and connect them with your sales center.There’s no real mystery to using QR codes to grow your business. All you have to do is generate the code, and drop it into your promotion. Be sure you test the campaign before you go public with it – people who scan your code expect things to work relatively smoothly the first time out of the gate. But other than that, running a QR code promotion is a snap.Good luck! And let us know about your QR code experiences in the comments section below.What are you doing to make sure your mobile marketing efforts generate leads? Join us for our free mobile marketing workshop on Thursday, January 12 at 12 PM ET to learn how to master mobile marketing in 2012. Reserve your seat for the webinar here. Topics:last_img read more

The Anatomy of an Awful Marketing Email

first_imgHow often do you think about junk mail? Probably not too often, because there’s a folder in your email that thinks about it for you, right?But consider this: according to Return Path, marketing emails are responsible for 70% of ‘this is spam’ complaints. That means even if you don’t think about junk mail as a recipient, as a marketer, you should all be thinking about it all the time — specifically, whether your own marketing emails are part of that 70%.So what if we just … stopped producing awful marketing emails entirely? Well to do that, we have to know just what makes an email so awful, So, I created my own truly awful marketing email, and am going to walk you through everything not to do in your own email marketing. Here, take a look for yourself!The Anatomy of an Awful Marketing Email 1) Write a Generic Subject LineAccording to a survey by Blue Kangaroo, 43% of adults in the U.S. said more than half of their emails are from marketers. With half of your recipient’s emails promising deals, coupons, sales, and updates, why should they open yours? Subject lines like the one in the email above don’t tell your recipient anything — I mean, 40% off what product? And settle down with the exclamation points, why don’t ya? Your subject line should invite the recipient to do something, to experience something, to enjoy some kind of benefit. To totally nail your email subject line, reference this blog post that will show you the secret sauce for sexy subject lines.2) Don’t Let Recipients Send a Reply EmailNo one wants to get an email from their good friend ‘Do Not Reply.’ It’s kind of like forcing someone into a one-way conversation. You know, the exact opposite of what a marketer should be encouraging. Take the robot out of the equation, and provide an email address that actually accepts emails as your reply-to address.3) Use Unsophisticated DesignThe layout and design of your email message is one of the first things that will hit a recipient’s eye. Anyone who opens the email above is, however, going to be quite disappointed. The amateur WordArt header gives the impression the sender is old-school at best, and a spammer at worst. Keep your emails clean, and use a simple layout devoid of frills and images that take forever, and ever, and ever to load. If you’re not blessed with an in-house designer quite yet, take advantage of these free design tools to strengthen your email design. And remember, less is more when it comes to design!4) Don’t Check for Broken Dynamic ContentAw look, they tried to personalize my email. How sweet. We know setting dynamic content tags can be tricky, and sometimes the darn internet doesn’t do its job. But if seeing ‘Dear Sir’ in an email is scary, seeing brackets that say {INSERTFIRSTNAME} is a downright nightmare. Bad personalization comes across as insincere, and makes your email message lose credibility. Make sure your ESP helps you avoid mishaps like these by providing default content where customer information is MIA. 5) Write DisingenuouslyA business is made up of people. Selling to other people. Sound like it. In other words, your emails should sound like a person wrote them, for another person to read. Language like “valued customer” is, frankly, kind of overused and impersonal. And more exclamation points doesn’t make your copy sound exciting, either. Write the way you’d want someone to write to you — clearly, naturally, and genuinely.6) Include Your Least Remarkable ContentThe number one reason that people unsubscribe from business or non-profit email subscriptions is the frequency of emails is too high (Chadwick Martin Bailey). Don’t risk another unsubscribe by sending unremarkable content. If you don’t have anything valuable to say, don’t say anything at all. Reminding the reader in our fake promo email that Hannah’s Monkey Wrenches also sells lawn mowers kiiiind of muddles the message. Every message should have a point; if your content isn’t making it, delete and start again.7) Use Generic ImagesA picture says a thousand words. Stock photos say two words: amateur hour. Like unsophisticated design and layout, generic stock photos and clip art images make your business look unprofessional and spammy. Don’t let a bad image jeopardize your credibility — and an email inbox is a bad place to jeopardize credibility. Select images that have a logical tie-in to your email’s message, and enhance your message’s meaning, instead of detracting from it.8) Use Images That Don’t Display CorrectlyThe only thing worse than a corny email image is a poorly displayed email image. Many recipients only receive emails in plain text, meaning they can’t see any of the visual elements in your message. So don’t design your entire email as an image, and when you do use images, make sure you’re using ALT text that’s descriptive enough to fill in any blanks for readers that don’t see your images displayed in all their glory.9) Don’t Include a Call-to-ActionSo, my recipient knows that monkey wrenches are 40% off. I’ve done my part, and they’ll take it from here, right? Wrong. You still need to invite your recipient to do something with the information you’ve just provided. Put a call-to-action in your email to get the recipient to sign up for a discount, to view the monkey wrenches for sale on your website, or to sign up for updates on new sale items. Email tools like HubSpot’s makes it easy for you to include a call-to-action in your email message to get your reader to take the next conversion step.10) Don’t Permit Recipients to UnsubscribeNo matter how awesome your emails may be, the second most common reason that people unsubscribe from email lists is because the content isn’t relevant to them anymore (Chadwick Martin Bailey). Maybe you’re a Boston apartment rental service and someone from your email list just moved to Texas. No hard feelings but, they don’t need you anymore. No matter what the reason, a customer shouldn’t be tricked into getting your emails. If they want to unsubscribe, give them that option clearly. And once they’ve unsubscribed, for the love of marketing, stop emailing them, and stop emailing them fast!Ready to create a lovable email? Avoid these email marketing faux pas and remember that junk is a choice. Image credit: Mike Licht, NotionsCapital.com Email Marketing Mistakes Topics:center_img Originally published Jan 29, 2013 9:00:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

How to Identify Content Topics That Hit Home With Your Readers

first_img Blog Post Topics His site aggregates marketing and business facts, so a lot of the keywords here have to do with that. In the past, he’s blogged about mobile facts, but never Xbox360 or Coca-Cola. Clearly there’s an untapped interest here that will help his search engine rankings tremendously if he begins creating content around them, particularly because it’s the stuff people want to know more about. 2) Sales/Support Your customer service and sales staff — or anyone interacting with leads and customers on a daily basis — often have the closest view into the challenges your customers face and the questions your prospects have. Create a forum for them to send blogging and content ideas to you based on feedback from their customer interactions. At HubSpot, we have an internal wiki page where staff can suggest topics for the blog. For instance, last year, a member of our sales team mentioned that he had been receiving a number of questions from leads about SEO and the use of video. So we wrote  SEO for YouTube: How to Search Optimize Video for B2B Marketing , a post that pulled in more than 11,000 views, nearly 500 tweets and a handful of interesting comments. And if you’re having trouble creating content around these topics, remember that your sales and services staff not only hears these questions every day … they answer them, too. If you’ve created a strong content culture at your organization, you could empower them to write blog posts or create other content assets that puts down on “paper” the answers to the questions they field each day. 3) Internet Forums If your staff and keyword research doesn’t give you enough to work with, take a look at external forums and sites for some relevant topic ideas. Quora is one of the best sites to check out, particularly for B2B marketers, because it positions itself as a place where anyone can ask anything (although some fields are represented more than others). For instance, some industries like landscaping and home repair have targeted forums like, DoItYourself . Try exploring these or other external forums that might help you surface questions in need of answers. And you know what’s really cool? Once you create your content answering the question, you can also go back to that forum to update the person seeking advice with your content! Here’s an example of a question that yielded plenty of content … I mean, who doesn’t need a little help getting over some blogging block ? Blank screens are the enemy of inbound marketing. So smug. So taunting. They think they’re so great with all that empty, useless space. As an inbound marketer, your job is to take that empty page down a peg or two.But you know what? A page full of drivel is no better than a gleaming white screen. When you’re writing content as frequently as most inbound marketers do, you’re bound to stumble over a few duds. You know, where the topics you’re publishing just don’t seem to be hitting the mark with your audience. So here are a few techniques we’ve picked up over the year for finding the right topics for your audience so you can publish the kind of stuff people will love to read.Free Download: Marketing Editorial Calendar Template Find Topics That Matter to Your Audience Good topics should be found at the intersection of your expertise, and your audience’s core needs and interests. You know what interests you ; now open up channels to find out what matters to your audience . Here are the venues you could be using to do that. 1) Keyword Research Sometimes it may seem like there’s nothing left in the world to write about. But millions of searches happen on a daily basis. Millions of people with questions take to Google (or another search engine of choice) to find their answers. So why not start reviewing keywords that readers have entered to find you — and heck, keywords they’ve entered for which you’re not getting found — and seeing if there’s a topic you could write around it. The example below comes from a friend of mine’s website, Factbrowser . He’s using HubSpot to show the keywords most commonly searched to find his content — and if you don’t have HubSpot, Google Analytics will also show some keyword information.  Topics: Why site this stat? Because it helps tee up the reader for the rest of the content, showing them that this topic is really important and that they have a huge opportunity to increase the quality of the leads they’re passing to sales using marketing automation … which they’ll learn how to do in that very blog post! 3) Conduct interviews. When you’ve written one too many posts in your own voice (aren’t you sick of me yet?) reaching out to a third party expert or interviewing a customer can add a new angle and tone to your content, and can extend the life of a topic. Including interviews in this post on the new roles in marketing , enabled me to stretch my topic and include first-hand accounts from people in each emerging role, not to mention lend more credibility to the content by quoting people to whom the reader can relate. 4) Run an experiment. There’s a common writers’ idiom that advises: “Show, don’t tell.” A post that shows the set-up and results of an actual A/B Test will always be more useful than a post that just talks about the merits of A/B Testing. A how-to post on preparing for a vacation, finishing your basement, or creating a good marketing video will always do better if it has photos and examples from the blogger him or herself. No matter how wonderful your topic, you can make it resonate even more if you show through examples that help reinforce your points. 5) Choose the right format. Once you’ve figured out the positioning of your topic, find the most appropriate content format. The format should fit the topic at hand. Are you answering a question? Laying down an opinion? Simply adding context? Each of these topic areas may call for different formats of response. Here’s what I mean: If You’re Answering a Question: A topic that centers around providing instructions or trying to teach readers something might want lend itself best to how- to blog posts ,  videos , or lists . If You’re Providing an Opinion:  Reviews  and thought leadership posts are both good ways to detail your perspective on a particular topic. You can also do so through list blogs like this one on Ten B2B companies that create exceptional content. If You’re Adding Context: Blog posts or ebooks that add context typically take a new angle on an existing topic.  Interviews , event blogging , and list blogs  are all good formats for this approach.I hope this has been a helpful start to deciding on your next blog post, whitepaper, ebook, or any other content format topic. Keep that inspiration coming, and that content useful! What other tricks do you use for determining which content topics resonate the most with your audience? Image credit: joewcampbell center_img 4) Historical Data You can also rely on your historical data to determine which content topics perform best for you. For instance, if you’re using HubSpot, you could export your Page Performance report to get a spreadsheet containing all of your blog posts alongside performance data, like inbound links, comments, and page views generated. export page performance, sort by inbound links, views to see what’s performing best . Then, sort by topic to see if there are any correlations between great performance, and topic choice. You should actually be performing these analyses all the time — not weekly or anything, but a quarterly check-up is a good idea. For instance, we’ve learned here at HubSpot (a couple years back) that blog posts about Twitter performed extremely well. Great! Write more about Twitter for marketing! But because we continued to check in to see which blog topics perform best, we noticed that posts about Twitter aren’t doing as well as they used to. They’re still pretty good, but not a top performer like they were a couple years ago. In fact, these days, Pinterest is performing much better as a blog topic! Makes sense, since it’s the new kid on the block and readers want to know how the heck to use it. Performing these analyses frequently is a pretty easy task, and it helps you determine what has worked historically, as well as identify trends over time to see if performance improves … or falters … around certain topics. 5) Expertise Finally, the best content provides an opportunity for you to learn something new, and teach other people about it. I mean, I bet that’s why we saw such success with Pinterest posts … we happened to identify something new that mad marketing applications, and figure out what those applications were so we could teach other marketers about it. Because bottom line? No one wants to do their own research. It’s a huge pain in the arse. Content creators that do it for their audience — and do it diligently — often see huge returns from it. And it wasn’t just a one-time success, either. We hopped on Vine when it launched a couple weeks ago, and after toying with it for a bit, were able to create several content assets around the topic that performed quite well for us: a news post about what Vine is , and a post about some real life marketing examples of Vine. All this being said, you don’t always have to just on the new big thing to be an expert. You have tons of knowledge on which you can draw to create excellent content around really helpful topics. Think about what your audience needs to learn how to do, and that you can teach them. To give you an idea, one of our most successful blog posts of all time was about how to retweet . That’s right. It may seem elementary, and we published it long after Twitter launched — in November of 2011, in fact — but we just heard the question over, and over, and over. And we happened to know the answer. Pretty powerful stuff. Position Yourself to Address Content Topics So you’ve found a good topic. That’s half the battle. Now you’ve got to figure out how best to write about it. Considering the steps below will help you to further ground your topic and create content that’s worth reading and sharing.  1) Determine how advanced your response should be. Every topic has a natural progression of development. Let’s take Vine again. When Vine first came out, it made sense to write introductory content. As more and more marketers heard about the new platform, though, new questions bubbled up and topics that merely introduced what the platform was no longer cut it. The topic evolved from ” What is Vine? ” to ” How Do Businesses Use Vine? ” For each topic area, you need to decide how sophisticated your content should be around that subject matter based on your audience’s level of knowledge on the topic. 2) Find data. As we note in this post , data is one of the best ways to add instant credibility to your content. It also just makes for a higher quality read, and provides some much-needed perspective by which to understand a topic. Try to find some data to help your readers understand the scope of something or see it’s span of influence, so the topic’s importance is positioned at the correct level of importance. For instance, in the introduction to this post about automated email workflows marketers should be using , we cite this stat: Originally published Feb 12, 2013 9:00:00 AM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

Your Traditional Marketing Tactics Don’t Work on Millennials: Here’s How to Adjust

first_imgLet’s level. Are Millennials just tablet-toting whiners living in their parents’ basements?In short, no. Of course not. But we’re marketers; the only part of that much belabored stereotype we care about is maybe the tablet-toting part. What’s more interesting is the fact that, according to USA Today, Millennials represent the largest demographic in the United States. Now that matters, and so does knowing how we can communicate with them. Recently, Brian Halligan published an article on Inc. — “How Millennials Think, and What to Do About It” — where he concluded Gen Y’ers are more motivated by the mission rather than money. “They want to transform a broken industry, save the planet, feed the starving, etc.,” said Halligan. This idealistic undercurrent carries over to their buying behavior, as well. In order to feel invested, they need to believe in your product and the message behind it. Along with the rise of the Millennial, then, comes a change in many people’s buyer persona — and the time has come to recognize once again that our traditional methods of targeting this persona may not be working. I’ve written about this extensively in my latest ebook, The Guide to Marketing to Millennials, but in this post I just want to break down how you can shift some of your more traditional methods of marketing to appeal to the Millennial generation.Direct MailWhen it comes to your direct mail strategy, here’s the thing; it’s not working. To help illustrate the decline in engagement with physical media, one only needs to look at music sales. In 2013, CD sales dropped 13%, while digital formats increased 9.1%. Millennials don’t necessarily value the touch and feel of a product — but rather the ease of acquisition and use of a product.The same goes for mail. Most even pay their bills electronically, rendering the mailbox a place often reserved for an ever-growing pile of recycling. Says Tracy Lewis, senior consultant at PR 20/20, “I rarely see traditional advertising. Aside from bills and birthday cards, mail goes straight into the recycling 
bin.”How to AdjustShift your mindset dramatically. If you’re used to direct mail, I think you’ll find the easiest transition into more Millennial-friendly turf in email marketing. It’ll help promote new products or services in a similar way to direct mail — one piece of content for one person — but allows you to personalize your messaging more easily, and more efficiently, than personalized print marketing. These efficiencies will enable you to reallocate budget to other aspects of your marketing strategy.And, most importantly, it’s measurable. Direct mail is often feast or famine, but email marketing is easier to track and improve upon. By analyzing open and clickthrough rates, you can more effectively make the necessary adjustments to increase conversion rates.Email Blasts to Purchased ListsThe days of blasting emails to purchased lists — or to your entire contact database for that matter — are over. It provides very little context and minimal return in comparison to the more personalized methods synonymous with inbound marketing.Keep in mind that Millennials grew up with caller ID. They were early adopters of luxuries like TiVo and Hulu. They’ve been marking emails as spam since Boy Meets World was on the air. They’re extremely adept at recognizing spam and blocking it out altogether — and then creating their own blog to make fun of you for email spamming them.How to AdjustBefore you consider ditching your entire email strategy, understand that Millennials are still utilizing it. According to a study by Pew Research Center, 90% of Millennials use the internet to send and receive email at least occasionally.Therefore, it’s not them; it’s you.Utilizing a marketing automation platform, introduce a little context into your email marketing strategy. By segmenting your contacts into lists based on demographics and behavior on your website, you can more effectively target your emails to the right audience and experience greater returns as a result. The skeptics will point to volume. “But I can get even more contacts from a list than I could ever get from my own database.” The retort is a simple one; a smaller list of relevant, targeted contacts is far more valuable than a higher volume of prospects that will simply drop you in their spam folder.Print & TV Advertising It’s not that Millennials aren’t watching shows or reading magazines — they simply have a much different method of doing so.Millennials all but created second screen viewership, using online streaming in order to access their favorite shows anywhere. The same applies to reading their favorite magazines. It’s more convenient to stream your favorite show or read a magazine on your laptop, tablet, or smartphone.While live TV still dominates, Millennials are watching 5 hours and 39 minutes of video online every week, a number that has continued to rise. And while newspaper circulation continues to decline – nearly 20% since 2003, it has become imperative for marketers to discover alternate methods of reaching younger audiences.How to AdjustWhile TV advertising can still be effective as a whole — although more so if you have a big budget — relying on mass media as a sole method of promotion moving forward will prove to be ineffective. Consider how Millennials prefer to view video. They want it on-demand. Whether it’s through their tablet or through TiVo, they’ve found ways around advertisements.As Millennials redirect their attention to a second screen, so should you. There’s tons of video online that your audience is viewing. Find out where, and look into methods of advertisement there … or better, yet creating your own online videos and amping up your YouTube presence. The same applies to print; Millennials prefer digital subscriptions to the touch and feel of paper. Considering the nature of your product or service, shift your budget away from physical media as much as possible in order to attract a more digital, multi-screen generation of buyers. May I suggest, say, a blog as your own version of the digital magazine?Cold Calling This is exactly the kind of solicited marketing initiative that simply won’t resonate with the Millennial market. At all. (Actually, is there any generation with which cold calling resonates?)Technology has enabled us to learn more about prospects before a call is ever placed. And they know this. As a result, Millennials expect a more personalized, engaging experience in order to solve their problems.“We care about authenticity, we care about sustainability,” says Brianne Carlon, content marketing director at Kuno Creative. “Don’t try to trick us; give us something real and useful. Tell us a story. Better yet, make it funny.”Relying on cold outreach as a method of prospecting will yield nothing but a ton of hang-ups … and perhaps even a few expletives.How to AdjustStop doing it. Well … the “cold” part of it, anyways. Stop prospecting over the phone. Younger buyers don’t respond to this. Instead, let your content do the prospecting and educating for you. That’s ultimately what they’re looking for, a resource to assist in their decision-making process.Reallocate budget and focus your marketing efforts on creating resourceful content that effectively shortens your sales process. This means less time on the phone. And more importantly, the time spent on the phone is with quality leads, ensuring a more efficient, personalized conversation and higher close rates.PPC Advertising “Millennials are a skeptical bunch,” says David Wells, founder of Inbound Now. “If there is a bunch of marketing/sales jargon behind a specific product, an alarm immediately goes off.” But PPC advertising can be tricky in the sense that, when targeting the appropriate audience and channels, it can still be effective with Gen Y’ers. Therefore, ditching PPC altogether isn’t the answer. Instead, supplementing your PPC campaign with other effective strategies consistent with Millennial behavior will help to maximize results.How to AdjustMillennials are taking to social media as a method of performing search queries almost as much as search engines.According to a recent study by Telefonica, “57% of them use search engines to find information on restaurants, nightlife, entertainment and services. Nearly as many (52%), however, said they also use social media a.”It’s nearly a split, which means allocating your entire online advertising budget toward PPC won’t deliver the type of results you expect or may have experienced in the past. Supplementing your PPC campaign with social media advertising, however, has never been more essential.Using Facebook’s model as an example, you could target your ads to a specific demographic based on age, gender, or location, and establish a complementary organic presence with potential to be even more effective than PPC.Banner blindness, coupled with the fact that Millennials spend 8 hours a week on social media — more than any other generation — stresses the importance of valuing social adverting and organic social presence as much as you do PPC.Tone it DownIf you’ve noticed, there’s an obvious underlying theme here of a generation extremely adept at blocking out unwanted marketing messages, and more importantly, seeking out brands that provide the substance and engagement they’re looking for.Millennials come equipped with a fairly accurate BS radar, if you will, meaning it’s critical that you adjust your tone in order to engage them more effectively — no matter what marketing channel.They’re adverse to sales pitches. Rather than being sold to, they prefer doing the research on their own in order to make decisions. They value conversation. Think walkie-talkie over megaphone. The need for engaging and resourceful content has never been greater thanks to the buying behavior of Millennials and their thirst for information. Consider adding someone to your team with strong written, oral, and communication skills that can more accurately convey the message to your personas in a manner that speaks to and with Millennials, rather than for and at them. Work hard to include them in the conversation. If not, the conversation will be happening somewhere else — without you.This is a guest post by John Bonini (@Bonini84), marketing director at IMPACT Branding & Design. Visit the IMPACT Blog for more content from John and the agency.Image credit: Themeplus Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jul 17, 2013 8:00:00 AM, updated June 28 2019last_img read more

Aligning Marketing and Admissions to Drive College Enrollment

first_img Education Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack According to a recent national survey, to stay competitive colleges and universities “are focusing on branding and marketing far more than in previous years.” For many schools, the emphasis and investment is shifting toward building brands that differentiate from the competition and, for some schools, this includes hiring marketing leadership from the corporate world.Despite an increased investment in marketing, at most schools marketing and admissions fail to work with any increased synergy to drive undergraduate enrollment.Instead, we see two extremes in higher education. Either marketing departments are working on institutional goals like branding and are removed from day-to-day promotion, or marketing departments play the role of internal agency and creative service provider to admissions.In either case, there’s often a sense that admissions is doing the “real work” of recruiting students and driving revenue, while marketing is playing more of a supporting role to drive campaigns, creative, and brand efforts.Download Our Free Buyer Persona Guide + Templates The Traditional Undergraduate Recruitment ProcessDespite the widespread shift to digital, undergraduate enrollment processes remain largely unchanged. Sure, prospects can find student life and program information on school websites and complete an online “inquiry” form or sign up to receive email rather than snail mail, but the process of engagement remains very similar to process before the internet existed: personal interactions, campus tours, snail mail, and a slow response cycle.Why Digital, Why Now?A full embrace of digital can change the admissions process by allowing for more visibility into the funnel and more informed investments of time and money. Without a doubt, the demand for digital engagement exists. Across student types and schools, the website is consistently ranked as the number one research tool used by prospective students.Breaking Down Barriers Between Marketing and AdmissionsReinventing the admissions process for colleges and universities to leverage digital requires reimagining how admissions, marketing, and IT work together. For-profit schools and a number of graduate programs have already changed their admissions process to include digital and they are reaping the benefits. It’s time for other schools to follow suit and create a structure in which marketing and admissions form a partnership that produces a more efficient recruitment and enrollment system.To make the shift to increased collaboration through digital marketing, marketing and admissions need to change make three cultural shifts:Align around a common business goal. Both groups must agree that the business goal is to reach students and generate revenue. The business goal needs to have a commonly defined metric: “Increase student applications by 4%”.Put data tracking in place from end-to-end. Marketing and admissions need to know the impact of a recruitment campaign on recruitment. Currently, most marketing groups know how many clicks the campaign generated, but not how many applicants were created.A quicker tempo. A shift to digital means more data is available. Both groups need to more frequently analyze the data and change course accordingly. For most schools, data reporting happens “after-the-fact.” In the new digital world, data review happens in real time before the admissions cycle ends.By partnering to reduce admissions’ risk of falling short of their numbers, both departments can become more efficient and learn more about their “customer.”The Advantages of Digital EngagementA digitally-engaged audience offers colleges more touch points to to educate, engage, and influence prospects. More importantly, digital channels provide more data and allow colleges to track, analyze, and understand prospect’s behaviors and motivations.Let’s take a look at a few ways digital channels can be used to track and influence prospects.Increasing Yield by Influencing the FunnelLet’s start with one example: the undergraduate enrollment funnel. A typical enrollment funnel runs from prospect to inquiry to application to acceptance to matriculated. In 2014, DePaul University in Chicago started with 300,000 names to generate 20,000 applications to matriculate 2,500 students.  Their rate of return is less 1%.If the funnel is looking weak, a go-to solution is add more names into the top of the funnel or lower admissions standards. But with new digital tools such as personalization, marketing and admissions can engage and influence prospective students already in the funnel.Incorporate Website PersonalizationReal-time website personalization allows a website to build a profile of a site visitor based on the content the user views as well as other digital attributes. For example, if a user visits the business degree section of your school’s website, her interest in “business” is captured in her profile. Then, based on profile attributes, your website can start personalizing her experience. The personalization is done automatically and in real-time. Other attributes such as location, time on site, and number of visits can also be used to personalize the experience. Once a user shares personally identifiable information – such as an email address – all of this past history can be associated with an individual user and their history can be passed along to admissions.3 Ideas for Website PersonalizationConduct extensive user research to learn about the motivations of their prospects – such as, job advancement or job changer – and to create user segments for each of their primary offering areas: education, health care, law, business, etc. Once a website visitor’s preferences are identified, the user is added to one or more of the segments. Using insights based on the user research, the school can tailor the website messages and images to “speak” more directly to the prospect.Review analytics to understand the behaviors of website visitors before they completed an inquiry form. Use that information to personalize which CTAs appear on your site, where on your site they appear, and when. Research has shown that personalized calls to action increase conversions by 42%.Engage students from corporate partners with personalization by using the website domain of corporate partners to identify site visitors coming from a specific channel. You can use this attribute to change text on the website to promote and highlight tuition discounts.Uncovering the Stealth ApplicantA growing challenge for admissions are stealth applicants – i.e., applicants who never fill out a request information form or visit campus, but apply to the school. By partnering with marketing and installing better tracking, admissions can “see” and “watch” a prospect on the website.This “stealth” tracking can show how many times users visited the website and which content they viewed. The availability of this data allows admissions groups to “qualify” or “lead score” prospects and make wiser choices about their follow-up.After acceptance letters are mailed, admissions counselors can “watch” the website for activity from prospects. They can be provided with more data about the behavior of admitted students on digital channels. Rather than cold calling students or sending generic emails to engage them, real-time data about the prospect’s engagement with the school’s website can help admissions counselors know who to follow up with and on what topics.What Are the Benefits of Marketing and Enrollment Working Together?More data allows marketing and admissions to make better decisions, use budget and staff more wisely, and make decisions in real-time.Save money. If a program or region is not producing results, resources can be redirected to more productive regions.Save time. Staff have better data to prioritize one-on-one phone calls or emails.Immediate feedback from the market. Many schools start graduate programs based on the interest of a faculty member. A digital first and data-driven approach can market test programs.Test ideas. Collaboration allows groups to test ideas and measure the impact.Ultimately this approach results in success for both marketing and admissions. Marketing can be transformed from a cost-center into a critical portion of the revenue generating process because they can prove their impact. Admissions can succeed in recruiting the right students and hitting their numbers. And together, they can help provide critical market data that ensures the institution is developing the right programs and offerings.Starting Small: How to Begin CollaborationMaking this shift in strategy and approach is exciting and also overwhelming for many schools. And, in many cases, it requires socialization from one of the groups. So, if you’re excited, here are four ways to start this shift at your school.Bring data to the conversation. Start with the data you have access to using your analytics platform to begin to identify user behavior. Presenting even basic website data helps people start catching a vision for making data-driven decisions. And, it helps people start asking questions and seeking answers.Use available analytics data to start educating admissions and changing the conversation. Next, in your analytics platform, marketing should set up conversion goals on campus visit forms, lead generation forms, and the application so you can start quantifying the impact of the website on the admissions funnel.Map the customer journey. Talk to students about their research and decision-making process. You want to understand which content is important at different points in their process and then look to improve your website to meet these needs.Ask for data and manually collate. Ask for data from admissions and IT and try tying it to the website. This may be manual at first, but it starts the conversation.What the future looks likeMarketing and admissions working together is a cultural change. It requires marketing to be more goal focused and better at using data. It requires admissions to be more flexible and work in real-time to respond to people’s needs. But when they work together, they can achieve the business goal of attracting students, increasing revenue, and advancing the goals of the institution. Originally published Oct 28, 2015 7:00:00 AM, updated July 28 2017 Topics:last_img read more