The PSNI have said they are becoming increasingly concerned for the wellbeing of a missing 47-year-old woman – who they believe may have travelled to the Bundoran. Rosemary Blackwood, from the Killyleagh area, was last seen in Downpatrick at around 11am on Monday, May 6.She is described as being of average build, around 5’7″ tall with short brown hair and wears glasses She may also be travelling in a white Renault Kangoo van (VRM IEZ2639).Anyone who has information related to her disappearance is urged to come forward.“We believe Rosemary may have travelled to the Bundoran area of Donegal. It is believed she may be travelling in a White Renault Kangoo van (registration IEZ 2639),” a PSNI spokesperson said.“We are appealing for Rosemary to make contact with police or if anyone knows of Rosemary’s whereabouts please contact police at Downpatrick on 101.” Missing Co Down woman may be in Bundoran say PSNI was last modified: May 13th, 2019 by Shaun KeenanShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:bundoranMissing personPSNI
3 April 2013 The South African Revenue Service (Sars) collected more than R814-billion in taxes for 2012/13, beating projections forced downwards by a tough economic climate, in what Finance Minister Pravin Gordhan nonetheless described as a “remarkable achievement”. Releasing the revenue service’s preliminary tax collection results in Pretoria on Tuesday, Gordhan said that while the total collection was R12-billion lower than the projection made in February 2012, it was R4-billion (0.5%) more than the revised projection he made in his National Budget in February 2013. Sectors of the economy that recorded higher than average growth include real estate, finance and business services. This raised the corporate income tax to just over R161-billion, an improvement of R7-billion when compared to the R153-billion collected in 2011/12. An increase of 8.8% in the compensation of employees also contributed positively to the growth in personal income tax. Personal tax collection grew by R25-billion to R276.8-billion compared to the R251- billion Sars managed to collect in the previous financial year, while value added tax accounted for R215-billion.‘Continued improvements in tax revenue’ “This is an admirable revenue performance,” Gordhan said, noting that the weak global environment and a number of domestic supply side disruptions, particularly in the mining sector, had shrunk economic growth from 3.5% in 2011 to 2.5% in 2012. This decline in economic growth had negatively affected job creation and corporate profits, leading to a downward revision of revenue estimates. The preliminary revenue outcome was in line with the economic performance of the country and reinforced expectations for continued improvements in tax revenue as the economy continued to recover over the medium term, Gordhan said. “In addition, while under-spending by government departments and agencies is a concern for service delivery, there are no indications that any department or agency has significantly overspent, illustrating the will and administrative strength to ensure that the integrity of the fiscus is not undermined by the departments spending more than they are allocated.” Gordhan sent a stern warning to tax evaders, saying authorities would apply a zero tolerance approach against corruption and non-compliance. Those who stole from the state and effectively from tax payers should be treated as “outcasts”. “They should know that they don’t have a place in our society and will be treated as outcasts.” Sars Commissioner Oupa Magashula said that tough economic conditions had made it difficult for Sars to collect as much tax as it might otherwise have. “We are operating in a very tough environment and considering all of that, we have done well,” he said. The positive thing, he said, was that the Sars debt book came down by R6-billion this past financial year, an indication that more taxpayers were complying with their obligations. Magashula said while the outlook remained tough, Sars’ revenue collection target for next year would be set at R819-billion. Source: SANews.gov.za
Follow along in our latest video as geocacher DiverVan attempts to complete the “Little Rhody DeLorme Challenge” in a single day.DiverVanIn geocaching terms, a DeLorme Challenge requires a geocacher to log a geocache on each page of a DeLorme State Atlas & Gazetteer. Some DeLorme State Atlas & Gazetteers have more than 50 pages and require traveling hundreds of miles. Other DeLorme Challenges are for portions of a state, such as the South Central Alaska DeLorme Challenge.The challenge might take geocachers months or even years. Because of its comparatively small size, The Rhode Island DeLorme Challenge can be completed by a well-prepared geocacher in a single day. The challenge, called “Little Rhody DeLorme Challenge” (GCZK7D), was created by BBWolf+3Pigs in November of 2006. So far, more than one hundred geocachers have logged a smiley on “Little Rhody DeLorme Challenge.”For a recent list of the other DeLorme Challenges in the United States see this bookmark.You can explore more videos on the adventure of geocaching. Check out the Geocaching.com Lost & Found video gallery. Meet a family who says geocaching helps their autistic son, experience a haunted cache in Texas and find out why a U.S. Army bomb disposal technician says geocaching kept him safe in Iraq.Share with your Friends:More SharePrint Related”Souvenirs” A Geocaching.com Lost & Found VideoNovember 2, 2010In “Community”Geocaching Bucket List: Greatest Hits EditionMarch 6, 2016In “Community”10/10/10 – Be Part of a Worldwide Geocaching Record AttemptOctober 6, 2010In “Community”
I am disciplined in my thoughts and my actions, keeping the commitments I make to myself and to others.I am optimistic, choosing to hold firm to the belief that I have the power to achieve a positive outcome, regardless of how difficult things may appear.I love a good fight, knowing that anything worth having is worth fighting for.I take initiative, acting to make a difference before it is necessary to do so.I exercise my resourcefulness, using my creativity and imagination to overcome obstacles and create value.I am determined, never giving up, never giving in, and always persevering in the pursuit of worthy goals.I care deeply for other people, exercising all of my attributes to make a positive difference in the lives I touch.I am empathetic and considerate of other people’s feelings, knowing that the path they travel isn’t an easy one.I listen to others before I communicate my message, and I say nothing that would harm another.I am a positive example for others who would step on to the path and chase their dream by walking my talk.I bring my best self to every endeavor, doing my absolute best to create value.I create value before claiming any, ensuring that all parties benefit from any engagement.QuestionsWhat’s the code that you live by?Do you have a personal philosophy?What is your formula for success?
http://itunes.hubspot.tv http://daveibsen.typepad.com/5_blogs_before_lunch/2008/12/dell-generates-1-million-in-sales-using-twitter.html MarketingTakeaway – Not everyone is doing PPC. Don’t feel pressured to.Determine if it’s right for your business and then find the right toolsto help you. @jacksonj – I had never seen anyone advertise for followersbefore, well other than that @mvolpe guy. I was curious what y’allstake on it would be. Like HubSpot TV? Barney’s Last Christmas Forum Fodder George Bush dodges shoes well! Intro http://www.techcrunch.com/2008/12/15/bush-shoe-dodging-video-already-watched-more-than-5-million-times-on-youtube/ http://success.hubspot.com/Customer-Discussion-Forum/forumid/97/postid/6057/view/topic @MoneyMender How do you reserve a hashtag? Marketing Takeaway – Think about all elements of your campaign and make sure you have your bases covered. How to interact on Twitter – @karenrubin @mvolpe Marketing Takeaway: Be aware of managing your personal brand. Sometimes imitation can be the highest form of flattery. Headlines MailBag Kenneth Cole & G. W. Bush being nimble and quick – Tracy Porter doing Inbound Marketing Right Marketing Takeaway – Follow your consumers to new tools. 5 million views – Subscribe in iTunes Marketing Takeaway – With video, understand that people can take it, change it and make it their own. You want to make that a positive. http://twitter.com/THE_REAL_SHAQ?page=1 59% of Small Business Don’t Do PPC http://www.nytimes.com/2008/11/20/sports/basketball/20shaq.html?_r=1 Remember to subscribe in iTunes – Originally published Dec 20, 2008 10:43:00 PM, updated July 08 2013 SEO http://daveibsen.typepad.com/5_blogs_before_lunch/2008/12/hard-to-find-burger-king-virgins.html Thanks for the feed back on content in the iTunes feed. Topics: http://blog.searchenginewatch.com/blog/081216-100443 http://www.youtube.com/watch?v=gBeUGk2KfI4 ! ** Whopper Virgins Follow up http://www.whitehouse.gov/barney/ @mikeashworth I didn’t know you could “reserve” hashtags. tell me more… How to measure success on your blog – Dell Sells $1 million of PCs using Twitter Shaq gets on Twitter to take his name back ** HubSpot TV Episode #20 – December 19, 2008 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Marketing Tip of the Week Closing PPC Marketing Takeaway: Creating good content and doing it quickly. http://www.tracyporter.com/Miss-Divine-Flats-p-17639.html ** Marketing Takeaway: Using video can help you add personality to your brand.
Originally published Sep 13, 2011 3:01:00 PM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Whoever said business content had to be limited to text? Creative content can be fun and effective, and it can take the form of more than just text-based blog articles and ebooks. And there are so many possibilities! Infographics, cartoons, and slideshows can all be great content options. But perhaps one of the most fun and engaging forms of content you can create is video!Download 195+ visual marketing design templates to use for social media posts, infographics, and more. Video can give marketers a chance to appeal to more visually oriented prospects and customers, and it can also give you a chance to give them a peek into your unique company culture. And did we mention how fun it is? If you’re still not convinced of the power of video, check out some of our own top inbound marketing videos for inspiration … and perhaps a chuckle or two.1. You Oughta Know Inbound MarketingSynopsis: Popular music video about a frustrated outbound marketer who sings her heart out about the horrible life of outbound marketing. Original lyrics sung to Alanis Morissette’s “You Oughta Know.” 2. Link LoveSynopsis: HubSpot’s Rebecca Corliss longs for the inbound links of colleague Rick Burnes, who refuses to link to her website in an emotional love story that comes full circle. 3. “Inbound Marketing” The Movie [Trailer]Synopsis: Anna Darling, a struggling marketer on a mission to bring inbound marketing to Outbound Enterprises, refuses to adhere to her company’s dated and ineffective marketing methods. As she suffers the wrath of her boss and colleagues, her best friend offers encouragement and an office romance fuels her fire.4. Foursquare Cops – Episode 1Synopsis: The first episode in the comedy web series, Foursquare Cops.5. The Adventures of Captain Inbound – Episode 1Synopsis: Greta Get Found, Chris Covert, Annie Analyze, and Captain Inbound work together to defeat the Sultan of Spam in the first episode of the Captain Inbound web series!6. Inbound Marketing RapSynopsis: Inbound marketing music video featuring the SEO Rapper.7. The Marketing Office (Twitter Spoof)Synopsis: HubSpot hasn’t always been fluent in the language of Twitter. It took intensive training sessions led by HubSpot’s social media frontiersman and CMO, Michael Scott … er, Volpe.8. Baby Got LeadsSynopsis: Music video about rapping marketer, Sir Convert-A-Lot and his obsession with lead conversion and inbound marketing. Original lyrics sung to Sir Mix-A-Lot’s “Baby Got Back.”9. Dude, Cold Calling Is for LosersSynopsis: Inbound Marketing vs. Outbound Marketing talk about how cold calls and telemarketing don’t work.10. Don’t Let Unicorns Fool YouSynopsis: Vulgar unicorns, who live in a fantasy world, share misleading marketing fantasies in this animated video. Which video did you enjoy the most? Are you incorporating creative content such as video into your marketing efforts? Topics: Video Marketing
Event Marketing There are thousands of conferences every year, and thousands of opportunities for attendees, exhibitors, speakers and conference planners to benefit from these events. However, most of these chances are lost in the chaos of an event and the post-conference wrap-up. In fact, according to a study done by SiriusDecisions, 80% of companies don’t even follow up with leads after a trade show.So what can be done to make sure you get the most out of an event, whether you are attending, part of the conference, or throwing the event? This post will break down the ways everyone can squeeze every last ounce of ROI out of in-person events.If You’re an AttendeeAttendees go to events to learn how to do their jobs better. They want to hear from thought leaders, make new connections, and walk away from events more valuable to their company. Here’s how you can do that if you’re attending an event.1) Meet everyone you can.When people think about attending an event, one of the first things they think of is the networking possibilities. And for good reason! You could meet a future co-worker, boss, mentor, or just a plain ol’ smart person there.But networking is much easier said than done. If you’re not sure where to start, begin with the basics — just ask what company they are from and what their job is. Then move on to talking about projects in progress that might be interesting based on what your roles have in common. Close out the conversation by asking if you could keep in touch for the future, and explain how they would benefit from the relationship.Not everyone carries business cards anymore, but don’t let that stop you from asking for one to make staying in touch easier. Then after your conversation closes, jot down some notes on the back of their business card so that you remember the highlights of your conversation and can follow up in a meaningful way once you get home.2) Get exposure to other companies.It isn’t enough just to hear executives at companies speak; you should network with the companies who are similar to you. In fact, sometimes it is more helpful to talk to people who have the same positions in other companies than to talk to head honchos or speakers. Meeting others who are in the same shoes as you can be helpful to learn what tactics they are using, how they manage up, and what their businesses are doing to succeed. This provides the opportunity to learn from their struggles and triumphs and even see how competitors compare to your company.LinkedIn Events is a great resource to consult before attending events so you can do some recon work to see who will be attending events, and learn about their current positions, work history, and network connections. You should also plan in advance what types of questions you want to ask and who in the company you want to meet. That way you are prepared for conversations, and have some ideas about how these encounters can turn into co-marketing opportunities!3) Learn how to improve your business from the speakers.Conference sessions, especially those that present case studies, offer fantastic, actionable ideas about how to improve your business. If slides are used, request the presentations from the speaker or conference organizer so you can bring them back to your office after the event; this will help you better listen, think, and ask questions during the presentation instead of scrambling to take notes. You should also sit as close to the front as possible so you can ask the speaker questions after the presentation. Speakers plan to stay after the presentation for this reason, so take advantage of it!4) Make the lessons you learn actionable.It’s easy to waste money on events if you don’t have a goal in mind about what you want to achieve from your attendance. Before you go to an event, set that goal — it could be making 5 new connections for business development opportunities, growing your opt-in email list, or even finding a new employee. As you go to the sessions, sponsor areas, and networking events, keep your eye on the ball to achieve that goal, and take notes on what actions you will take when you get back to the office. Then, you know, do it. And don’t forget to share what you learned with your co-workers, too — at HubSpot, we frequently put together short presentations for our weekly meetings to share what we learned at the events we attended.5) Set new goals based on what you learned at the event.One of the reasons events are so great is the opportunity to learn about new topics and subjects. When HubSpotters attend events, for example, we get excited to learn about new advancements in traditional media, or growing fields like mobile marketing and location based services. So when you hear mention of something new at events, set a task for yourself to learn more about the topic. This could mean taking courses, reading the latest books and online publications. or networking with a thought leader that you met at the event. The lessons you learn should not stop once the conference concludes!If You’re an ExhibitorWhen a company sponsors an event, there’s immense pressure to demonstrate the return on their investment. That may mean getting more customers or simply getting their company logo out to others. Here’s how event sponsors can get more out of their event sponsorship.1) Measure event ROI. To demonstrate the ROI of an event, you need to set a goal and figure out how you want to measure it. Let’s say your goal is to sell $5000 worth of your product. Figure out how much that means you need to make each day, and keep track of every sale you make. Or perhaps you are looking to gather email addresses; do something similar by setting a goal of how many email addresses you would like to get from the event, and map out how many you would need to get each day. Having the goals and measurements laid out beforehand helps guide your activities at the event, and prove the ROI of your sponsorship to your boss.2) Generate leads and customers.Events are the perfect opportunity to meet new people and talk to potential customers about your company. You may close a deal on the spot, you may not — it depends on the nature of your business. Just focus on meeting new people and getting your company information in front of them.But how can you break through the clutter at events to get their attention? Do something interactive, that’s how. That may mean holding a live contest in your booth area, hosting a demonstration of your product, or giving away services for free that you would normally charge for. If you are able to get potential customers so excited about your product or service that they are still thinking about it by the end of the trade show, you are successful.3) Meet other businesses to work with.Great partnerships can be built at conferences. It only takes one event to kindle a beneficial relationship for two parties. Checking the list of other companies attending before an event can be a great way to plan for these meetings and be truly successful. Research who you want to meet at the event and dive into the nitty gritty of their companies so you’re prepared for your conversations. You can try to coordinate beforehand to have a meeting onsite, but if that doesn’t work, prepare questions and/or proposals of projects you could work on together. If you are prepared, you will be able to quickly get their attention and cultivate great partnerships.4) Get exposure to people you wouldn’t otherwise meet.You often have a lot of contact with people who are in the same city or state as yourself. Conferences provide an opportunity to meet others from all over the country or even all over the world. When you are preparing for your booth, don’t have activities, entertainment, or materials specific to one region of the country; make it applicable to anyone who may be attending the conference. For example, just because you are having a conference in Boston doesn’t mean you need to give away Boston related items or talk about locations in Boston!If You’re a SpeakerSpeakers want to spread knowledge about their work and advance their career. They may also want to promote themselves or their company to gain more clout and a larger following. Here’s how speakers can get the most out of attending events.1) Work on increasing your LinkedIn following.Growing your network is an important part of advancing your career. In today’s world, that means not growing your rolodex, but your LinkedIn following. Connect with people before the event who you are interested in meeting, and after the event to keep in touch with those you networked with. As a speaker, many people will want to get in touch with you after, and they will turn to LinkedIn to make this happen — so make sure your profile is comprehensive and up-to-date. During your presentation, encourage people to write a personalized note when they connect with you to help you remember when you met them.2) Promote your content.Often, speakers at events are also authors. If you fall in this camp, consider events a sort of book tour to promote your content. Look for conferences around the country that are directed at the best target market for your book, and even consider giving copies of your book away for free.If you’re not a book author, you’re probably still a content creator (or someone in your company is). Make sure your best content — your blog, ebooks, whitepapers, etc. — get some visibility. If you’ve written about a topic you’re covering in your talks in an ebook, for example, include a mention of it in your presentation, and include a QR code that links to that ebook so attendees can read it when the event winds down.3) Meet other influential speakers.Chances are there are many other great speakers at your event — take advantage of your “speaker status” to meet them! You may also have a free pass to a conference because you are a speaker; make the most of that opportunity by going to other sessions, introducing yourself to the speakers afterwards, and forming a bond with them based on the fact that you’re both speakers. If they’ve been asked to speak, they’re likely influential people with great networks; you can talk to them about future speaking engagements, guest blogging opportunities, and connect with them on social media to really leverage that great reach.4) Use your platform to achieve business goals.Speaking will get your company more visibility, so use it to advance your business goals — brand awareness, recruiting, co-marketing, whatever it is! At the end of your presentation, tell people how to find you and your company. That might be a job posting, company page, Twitter account or landing page to gather more information from the people in the audience. If you are discreetly touting your product or service, be sure to talk about real customers and their results so attendees see how their problems can be solved (using your company, of course!)If You’re the Event HostAs the event host, you’re going to get the most out of the conference by making it go off without a hitch, which means you’re constantly running around taking care of details and coordinating resources. That also means you need to have superhero planning skills to make sure everything is in place beforehand — employees, the press, your social media plan, etc. Here are the things you should set in place to ensure your conference is a success.1) Plan for PR coveragePart of having a successful event is inviting the media and working with them on various articles so your event gets the publicity it deserves. Make a list of journalists and publications who you think would be good fits to write about your event. Send them personal invitations, and waive the cost of attending the event. Give them exclusives with your executives and others in the company they are interested in speaking with. Planning for this in advance will make it easier to get more PR coverage before, during, and after the event, plus it will help build great relationships with journalists. Make sure others on your team have done proper research on the media who will be coming to the event and can represent your company well.2) Bring your company together to execute the event.Events are the time to bring together your entire company together to help the conference be successful. Every department should be there — from marketing and sales employees to developers and consultants. Your sales team should put their powers to good use helping to sell your products/services; give them a conference specific discount code to use, especially if it helps them close deals on site. Your product team (if applicable) should be available to help answer technical questions that may be difficult for others to answer. Your marketing team and consultants should be there to network with customers and find out what makes them happy or unhappy, and to identify partnership opportunities.Because you’ll be busy during the event, make people self sufficient. Appoint a few point persons to answer questions for employees, and provide guides that help answer common questions you people ask over and over throughout the day — like if we have any extra batteries, for example. Yes, we do, they’re with the technology point person, and your employees know that because it’s on their event guide!3) Prepare for social sharing at the event.Almost every event has people tweeting and posting their thoughts and opinions to social networks. Come up with a hashtag for your event that everyone can use. It’s a great way to see all of the feedback from the event in one place and also connect attendees to each other as another way to network. Put the hashtag on conference materials to ensure that everyone not only know about it, but is using the same hashtag.4) Don’t forget about career growth for yourself.Planning an event is a huge undertaking. It takes a lot of organization, attention to detail, leadership skills and management skills to execute successfully. Even though an event planner cannot always attend the sessions, network with attendees, or ask speakers questions, their career and reputation benefits tremendously if they pull it off. Be sure to take pictures throughout the event for documentation, favorite complimentary social media tweets (and those with great feedback, too!), and update your LinkedIn profile to show that you pulled off organizing a great event!How do you make the most of the events you attend? Share your tips with us in the comments!Image credit: Guillaume Paumier Originally published Apr 12, 2012 9:00:00 AM, updated October 20 2016 Topics: Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
The season of events is upon us! I know that at HubSpot, we’re currently busy hosting our Event Marketing is the easiest way to keep track of the conversations people are having about your event. Having one will not only be beneficial during the days and months leading up to the event, but also while it’s taking place and even after it’s over, so you can track what people thought about individual sessions and the event as a whole. Establishing a hashtag can help you social media strategy to give your attendees and audience the best experience possible. We’ll help you out with a few tips to rock your next event. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack the event. No matter what they’re saying, it’s important for you to engage with these people and respond to their questions and comments. during (seriously — it’s happening RIGHT NOW). Are you working on your next industry event yet? If you are, have you thought about your social media strategy? After you secure your event date(s), the next step is to plan your Creating a hashtag INBOUND 2012 conference create buzz Tip #1: Create a hashtag. LinkedIn , but both types of people may be interested in attending your event, and it’s worth the effort to craft different messages to appeal to each group’s needs and interests. Tip #2: Promote regular updates about your event. As you’re planning your event, use your social presence to announce news and updates about what attendees should look forward to. For example, when you secure a new speaker, share the news via your social media accounts. When registration opens, announce it using your social presence. When you confirm your sponsors, share that, too! Prospective attendees are looking for reasons why they should come to your event, and these types of announcements have the potential to sway people who are on the fence about coming. You just might make some additional ticket sales because of your social promotion. If you’re planning an industry event, LinkedIn should be the focus of a lot of your efforts. When people think of promoting an event in social media, they typically jump right to Facebook, but creating a Tip #6: Allow attendees to ask your keynote speakers questions via Twitter. for your event, as well as gather feedback that can be beneficial in planning future events. When creating a hashtag, choose something short and memorable (check out this . Creating a Google+ event offers a few main benefits: automatic email invitations, and day-before-the-event reminders — as well as adding your event to the Google calendars of people who have indicated they’re attending. For smaller events — or even larger events with busy people — Google+ can be a great tool. event can be the perfect tool for targeting your industry. It will also give you a centralized page on which to post nothing but event updates, instead of cluttering up your main company page. Another venue you should consider using is oft-neglected ), and be sure to promote it during the planning process and during the event itself so people know what to use while they’re tweeting. Tip #4: Make sure your event’s promotional content is remarkable. A lot of people will undoubtedly be tweeting about your event. They may be sharing with their followers that they’ll be attending your event, asking questions about your event, or tweeting about the content remarkable . helpful guide to creating awesome hashtags business blog Originally published Aug 28, 2012 2:00:00 PM, updated October 20 2016 Run social media contests Google+ promoting your event that help your attendees plan and prepare for your event, and of course, share them in social media! It’s easy to post updates about your upcoming event and encourage people to register, but what will make your event truly stand out from all the rest is the strength of your event’s promotional content. Just like all the other inbound marketing content you create, your event content needs to be Tip #5: Create LinkedIn and Google+ event pages. across all social media channels your prospective attendees populate should be an integral part of your event’s social media marketing strategy. Sure, different channels will require different tones and messaging, but utilizing more than one social network will increase the reach of your event messaging, so take the time to adapt your event’s social updates to cater to each network. For instance, you may not be targeting the same types of people in your LinkedIn group as you are on to get people excited about your event, and reward winners with prizes like free tickets. Create and share graphics or videos to give people a sneak peak into what will happen at your event. Write articles for your During your event, many of your attendees will likely want some time to chat with your speakers and ask them questions. But as any event planner knows, that’s not always feasible. As an alternative, encourage attendees to tweet their comments and questions to speakers using the event hashtag. Make sure your speakers are aware of this initiative, since they may even want to answer some of the audience’s questions at the end of their presentations. Not only will this make your event more interactive, but it will also make attendees feel more connected to your speakers. It’s a simple tactic that is relatively easy to execute, but it will also really make your attendees feel like you value their thirst for knowledge. It will also show that you’ve taken the extra step to connect them with the thought leaders who can best help cater to their needs. Tip #7: Be responsive in social media, even during the event. monitoring the conversation Tip #3: Leverage ALL of your social media channels (and tailor your messaging to each). around your hashtag and responding frequently throughout the event. No matter what attendees are saying, it’s important to make sure someone can answer their questions as quickly as possible. Doing so will reflect positively on your company and on your attendees’ overall experience at your event. Furthermore, encouraging engagement on Twitter could end up causing your hashtag to trend, or at the very least, expand the read of your event — and your company! Keep in mind that not all of your prospective attendees participate in every social channel. Certain people may only follow you on Twitter. Others may prefer LinkedIn. Therefore, Topics: The social media event updates shouldn’t stop when your event starts. Remember — there may be people asking questions about your event even when they’re on-site. Assign someone at your company with the sole task of your Facebook page What other social media strategies can make for a more successful event?