3 great questions that will improve your holiday small talk

first_img 25SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,John Pettit John Pettit is the Managing Editor for CUInsight.com. John manages the content on the site, including current news, editorial, press releases, jobs and events. He keeps the credit union … Web: www.cuinsight.com Details The holiday season has arrived, and with it, the opportunity (let’s be positive) of making chit chat with co-workers, acquaintances, and cousin’s fiancés at the inevitable holiday parties that we’ll be attending. For some, the awkward small talk is a painful journey that must be travelled down in order for the holidays to arrive. Personally, I love reflecting on awkward situations, so it’s totally worth it for me. If you’re not a huge fan of these short talks, here are three questions that can begin a conversation you won’t totally regret.I need a new show. What are you watching?: This question is money in the bank. We all love TV, especially binge watching a new season. We have to wait 364 days for the new season of Stranger Things to come out (I’m assuming we all watched Season 2 in one day), so there’s always a need for a new show. If you’re not yet streaming, it’s time to ditch the dish. Knock that thing off the house and get lost in Netflix. It’ll provide you with an abundance of conversation starters next time your in-laws are in town.Have you tried (insert restaurant name here)?: Another thing we love is food. They say the way to a man’s heart is through his stomach, and that’s definitely true. I could talk about my favorite restaurants for hours. If you find yourself next to the cheese platter, standing alone with your aunt’s new husband, this is probably a good avenue to explore. You may be pleasantly surprised to find a shared love of smoked meats, or even better, discover a new BBQ joint you hadn’t heard about yet.Have you ever seen anyone famous? Not everyone has met someone famous, but a lot of people have at least seen someone famous. While you may not get a ton of “I got stuck in an elevator with Robert Downey Jr.” stories, you may at least get a few “I passed Maura Tierney on the sidewalk in NYC once.” A great story is a long shot, but it sure beats talking about the weather.last_img read more

Amelia’s win sets her on course for title defence

first_img9 Apr 2018 Amelia’s win sets her on course for title defence England girl international Amelia Williamson took the first step in a title defence when she won the Hampshire Rose by a stroke.She was three-under par for the 36 holes at a very wet North Hants Golf Club, adding her name to a trophy which has previously been held by top professionals Charley Hull and Georgia Hall.Next step for the 17-year-old from Royal Cromer, Norfolk, is the Roehampton Gold Cup on Saturday. It’s paired with the Hampshire Rose to create a 72-hole event, offering world ranking points for the players and the overall winner receives the Gold Rose Trophy.Williamson became the first winner of the combined event last year and has her sights set on retaining the trophy, which was given by Olympic champion Justin Rose.The weather omens are encouraging. “I’ve looked at the forecast for Saturday and it’s wet,” said Williamson, who managed similar conditions at North Hants in style.“There were only five or six holes when you didn’t need waterproofs,” she said. “But I always gave myself chances to make par and holed out well from under 10ft.”She was two-under 70 in the morning, followed by one-under 71 in the afternoon and finished a shot ahead of Kath O’Connor (West Byfleet, 68 74). Two more members of the England Golf girls’ squad filled the next two places: Martha Lewis (St George’s Hill, 72 71) and Lily May Humphreys (Stoke by Nayland, 71 74). Tags: Amelia Williamson, Hampshire Roselast_img read more


first_imgThings are going horribly wrong for Ollie Horgan’s Finn Harps.Having failed to record a win in five starts, tonight’s game against Shamrock Rovers B was a chance for them to restart their stuttering league campaign.After an early season turnover of the Hoops in Tallaght, Harps were hoping for more of the same tonight. But they found themselves up against a stubborn Dublin outfit who gave little away at the back.Indeed Harps only managed to make a couple of half chances in the opening period through Sean McCarron and Pat McCann.It was a pretty similar affair for the majority of the second half with Ruairi Keating probing away but lacking someone like the injured Kevin McHugh to tee him up.The game seemed like it was heading for stalemate until the 82nd minute when disaster struck for Harps. A shot from the edge of the box by Rovers Stephen Confrey seemed to be everyday fodder for Harps keeper Shaun Patton who was in for the dropped Conor Winn.But Patton, who had barely anything to do for the entire game, allowed the ball to pass through his hands and into his net.It was a disastrous end to what was an indifferent game up until that.Harps almost got what would have been perhaps a deserved share of the spoils in the 94th minute but Rovers managed to clear Ciaran Coll’s header off the line to safety. ROVERS CATCH HARPS WITH LATE SUCKER PUNCH was last modified: May 2nd, 2014 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:donegalfinn harpsOllie Horganshamrock roverslast_img read more

Prepare for the Year of Mobile, This Time for Real

first_img The first piece of advice Neal offered to marketers was to not annoy people. Ask yourself whether mobile communication will irritate your target audience or solve real challenges? Use mobile to assist people, not creep them out. As Neal said, you need to be creating “mobile services that delight customers.” this Maybe whether 2011 is the year of mobile depends on you. Are you prepared for it? Don’t Annoy People will be the year of mobile. Or is it? is a mobile feature that lets you skip the check-in line and pick up your keys in a more expedite way. Neal shared that more than 15,000 people have signed up for Texpress Check-ins. Caesars Entertainment Texpress Check-in Topics: Tie Your Business to Geo Fits Focus on ways in which you can tie location to your business. Tie content to geographic information and further segment mobile offers based on that. That will connect you with customers when they are most engaged with your brand. For hotels, this optimal moment is when you make reservations. For airlines, it is when travelers are at the airport, totally immersed in their journey. When is that moment for you? In most cases, the journey of a mobile customer will start from your company site. At Caesars, for instance, people first fill out their reservation forms on a computer. It is towards the end of this transactional process that the hotel introduces the mobile element. Start The Journey From The Site Use Customer Data You Have Access To . Neal Narayani, Director of Marketing at Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Mix Up Customer Service & Marketing , shared how his company’s adoption of mobile marketing resulted in higher revenue. Here are some of the takeaways from his presentation: MarketingSherpa’s 2011 Email Summit Two years ago, 2009 was announced as the year of mobile marketing. When we entered 2010, the marketing community again held our breath for that moment of utter mobile innovation. Now that 2011 is here, everyone is sure Before starting to experiment with mobile marketing, know what it is that you want to measure. Is it application downloads or visits? Is it email sign-ups? Neal advised to have these metrics in mind since methodical testing is critical. These hopes and hesitations were thoroughly discussed during the mobile marketing session at Know What You Want To Measure Originally published Jan 28, 2011 1:00:00 PM, updated March 21 2013 Texpress switches from a marketing role to a customer service function. On the day of departure, guests can check-out using their mobile devices. In this way the feature continues to solve the problem of long lines and rushed travel. Mobile Marketing “We know your check-in day and check-out date,” said Neal, explaining why Caesars offers relevant offers to its guests. Knowing that the average stay of a hotel guest in Vegas is two days and a half, Texpress will send three offers (one a day) in an effort to engage the visitor during her stay. For instance, the mobile service will send information about featured shows and dining options. “We continue to engage you with mobile throughout your stay here,” said Neal.last_img read more

The 7-Step Program for Generating Leads With LinkedIn

first_img Originally published Sep 2, 2011 3:01:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack LinkedIn Advertising The following article is an adapted excerpt from our new ebook, How to Generate Leads Using LinkedIn. Grab your free copy here.So you’re a LinkedIn user. You’ve populated your profile and joined groups. Maybe you’ve even started discussions and been answering some questions. Your primary goal is simple — to use LinkedIn to stay connected with existing customers and generate new leads and customers.Yesterday, we published an article about several different ways to use LinkedIn for lead generation. But, specifically, how should you go about executing those tactics?Here’s a detailed, 7-step program to get you going. Each of the steps discussed below is designed to be very specific, so do your best to follow the plan.7 Steps for Generating Leads With LinkedInStep #1: Commit that each Wednesday, you’ll connect with 5 current or former business associates. When you connect with people, you and your business jump to the top of their mind. When that happens, they may remember you when someone they know needs the product or service you provide. Connecting = Top of Mind = Leads.Step #2: Over the course of the next 30 days, join 17 Groups. Why 17? Because it’s not 2 or 3, which is the number most people join. Your goal is to spread your visibility online, and the best way to do that is by joining many Groups, not just 2 or 3.Step #3: Start a discussion in each new Group every day for 5 days after you join them. After doing it for 5 days, you’ll have made a few new friends in the group. If possible and appropriate, your discussion should include a link back to your website or a specific piece of content so people can download a whitepaper or sign up for your e-newsletter. When they download your whitepaper or sign up for your e-newsletter, you’ve captured their data so you can re-market to them in the future.Step #4: Go to LinkedIn’s Answers section, and answer 2 questions a week. The trick here isn’t to answer a ton of questions all at once. The trick is to answer 2 a week…consistently. Similar to your strategy for LinkedIn Groups, include links back to content when possible to help you generate leads. Also, keep in mind that turning Answers into leads is a long-term strategy. It may take 5 Answers to generate a lead, or it may take 25 or 50. The key is to stay at it consistently over the long haul.Step #5: Create a DirectAd. The key here is to have a landing page on your website where you can sell something directly or collect people’s contact information when they sign up for something you’re offering, like free content. If you’ve already got a landing page on your site, go into the DirectAd function and create an ad for it. It’s surprisingly simple, and it might only take you about 30 minutes to an hour to write.Step #6: Add applications on your Profile Page. If you’re interested in making your Profile Page as engaging as it can possibly be, then applications are the way to go. The ReadingList app by Amazon and the WordPress application are two of the best and most popular. But don’t stop there — take a look around and add your favorites.Step #7: Rinse and repeat the above steps. The key to making LinkedIn work is consistency. Don’t believe anyone who tells you it’s easy or that you can get rich quick doing it. The secret is to be there regularly so you can build a following and an audience. Once that happens, you’ll generate a steady stream of inbound leads.These 7 steps are designed to help you get started with LinkedIn lead generation. As you take a deeper dive into this platform, you’ll find hidden LinkedIn nooks and crannies that can help you improve your results. The key is to execute these fundamentals over and over again. As you do, your results will start to snowball, and that’s what it’s all about.Do you have a plan for generating leads from LinkedIn? For more information and advice on using LinkedIn for lead generation, download a free copy of our new ebook, How to Generate Leads Using LinkedIn. Topics:last_img read more

9 Unique Ways to Generate Leads With QR Codes

first_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jan 10, 2012 7:00:00 PM, updated July 28 2017 Brand Experience This is a guest blog post written by Jamie Turner, founder and chief content officer of the 60 Second Marketer. In addition, Jamie is the co-author of the book Go Mobile, written with Jeanne Hopkins, VP of marketing @HubSpot. He is a regular guest on CNN and HLN on the topic of digital marketing and is a popular mobile marketing speaker at events and corporations around the globe. If you’re like a lot of people, you may be wondering how to use mobile marketing to generate leads for your business. For HubSpot users, the good news is that you have a head start — the HubSpot platform automatically creates a mobile version of your site for you.But what should you do next? After you’ve got a mobile website, what mobile tools should you use to attract new customers to your business?In doing research for our new book Go Mobile, Jeanne Hopkins and I took a deep dive into the most important mobile tools for small- to mid-sized businesses. There are plenty to choose from, including QR codes, mobile apps, SMS (text messaging), location-based services (Foursquare, WHERE, SCVNGR), and mobile display ads.Out of those listed above, QR codes are one of the easiest to get started with. You’re probably already familiar with QR codes, but if not, they’re the square barcodes like the one on this post that are being used by companies to drive prospects to their websites. On the Go Mobile website, we’re using QR codes to provide clues for a nationwide scavenger hunt for four iPads hidden across the country. Visitors to the site can scan the QR codes to download the clues. To ensure that we capture leads from the promotion, we’re also providing the clues via email for anyone who fills out the form on the site. That way, we capture the lead information so we can re-market to that audience in the future.A key point to remember about QR codes is that they’re simply a mechanism to engage prospects and customers. In other words, they’re not the end-game, so it’s up to you to figure out how to use them to capture the visitors you drive to your website as leads using landing pages.How to Create Your Own QR Code PromotionCreating a QR code promotion is actually pretty simple. Here are the steps we followed when we created the promotion for our iPad nationwide scavenger hunt.1) Create a Landing Page: First and foremost, you’ll need to create a mobile-optimized landing page. That means a landing page that is designed to be viewed on a smartphone screen. Keep things simple – for example, on a mobile landing page, forms should be kept to a few fields only. Most people don’t have the patience to fill out lengthy forms from a smartphone.2) Create Your QR Code: Once you’ve created your landing page, copy the URL into a QR code generator. There are plenty of QR code generators on the web, so just do a search for one. Paste your landing page URL into the QR code generator and, like magic, your QR code will be generated on the spot. This QR code is unique to you, so nobody in the world has another one just like it.3) Add Your QR Code to Your Promotional Materials: Grab your QR code from the generator. On a PC, that means right-clicking it and saving it to your computer. (On a Mac, you can drag and drop.) Now that you have the QR code handy, add it to your promotional materials. That includes any printed materials or websites that are going to be part of the promotion.4) Let the World Know About Your Promotion: There’s no point in launching a QR Code promotion if you’re not going to let the world know about it. So broadcast your message using your blog, Twitter, LinkedIn, Facebook, Google + or any of the other social media tools at your disposal. The key part at this stage of the game is to let as many people know about the promotion as possible.5) Stretch Out the Promotion: For our iPad Scavenger Hunt, we wanted as many people as possible to participate, so we’re uploading a new QR code each day for several weeks. That way, our audience builds, and we’re able to create as much buzz around the promotion as possible.How to Put QR Codes to Work for Your BusinessThere are a variety of ways you can use QR codes for your business, and new ones are cropping up every day. Here are some great ideas you can use below. And let us know in the comments about any other ideas we may have missed!“Hello, My Name Is” Tags: You know those big red and white tags people wear at events with their names on them? If you put a QR code in place of your name, you’ll engage people and easily be able to strike up conversations.Outdoor Billboards: Be one of the first businesses in your market to run a giant QR code on a billboard for your business.Websites: Add a QR code to the ‘Contact Us’ page on your website so visitors can download your contact information to their smartphones.Business Cards: Add a QR code to the front or back of your business card so people can instantly download your contact information.Webinars: Ready to make your webinars more engaging and fun? Then simply include a QR code as part of your presentation. It’s a terrific way to keep the audience engaged and involved.LinkedIn and Facebook Pages: Want another way to stand out from everyone else? Add a QR code to your LinkedIn and Facebook pages to pull people into your website. It’s one of the best ways you can position yourself as a forward, innovative thinker.T-Shirts: Ready to promote your product or service in an innovative way? Then add a QR code to a T-shirt that you give away to customers and prospects.In-Store Posters With Coupons: Want to provide instant coupons to people while they’re shopping? Then add a QR code that drives them through to a special discount that can be scanned at the register.Dial a Phone Number: Want to encourage people to dial your number so they can order your product? Then give them a QR code to scan. If it’s set up properly, it will instantly dial your number on their phone and connect them with your sales center.There’s no real mystery to using QR codes to grow your business. All you have to do is generate the code, and drop it into your promotion. Be sure you test the campaign before you go public with it – people who scan your code expect things to work relatively smoothly the first time out of the gate. But other than that, running a QR code promotion is a snap.Good luck! And let us know about your QR code experiences in the comments section below.What are you doing to make sure your mobile marketing efforts generate leads? Join us for our free mobile marketing workshop on Thursday, January 12 at 12 PM ET to learn how to master mobile marketing in 2012. Reserve your seat for the webinar here. Topics:last_img read more

Watch John Oliver Deliver a Spot-On Roast of the Tech Industry [Video]

first_img“It is, once again, an honor to be in a room with such an illustrious group of high-functioning nerds.”That’s how comedian and former Daily Show correspondent John Oliver kicked off The Crunchies, the annual awards show hosted by TechCrunch, GigaOm, and VentureBeat.If you’ve never attended or heard of the event, Oliver describes it as a time every year that the tech industry can “get together to celebrate and quietly criticize one another.””It’s like the Nobel Prizes being given out,” Oliver snarked (he quickly picked up on the industry’s general trend toward snark). “If Nobel Prizes were given out in an atmosphere of high school bitchiness.”Some highlights of the video are below, but fair warning for anyone who watches it in full — it’s not well suited for sensitive ears. Marketing Trends Topics: Originally published Feb 12, 2014 11:08:00 AM, updated February 01 2017center_img Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack With quips about Spider-Man, NSA spying, and Larry Ellison, Oliver hit on some of the industry’s high and really, really low notes this year with typical incisiveness. Here are some highlights:”If Martin Scorcese was to do a modern-day version of The Wolf of Wall Street, it wouldn’t take place in New York, it would take place on the West Coast. And it would have all the money, all the opulence, and about 10% of the sex.””The award this year for creepiest marketing idea goes to Uber … for their kitten-delivering scheme. Delivering kittens for 15-minute cuddles seems like a cute idea until you think about the practicality of that concept. Never has a marketing idea potentially ended with more dead kittens at the end of it.””Cheating during a yacht race is cartoon villainy at its finest. He [Ellison] should have a handlebar mustache and a surgically attached monocle.”Oliver’s keen wit was a refreshing reminder that while the industry does some cool things, we’d be wise to keep things in perspective — and laugh at ourselves once in a while, as good roasts make you do. And if these things hit close to home with you (a few did with us here), then hey, cool, you’re a tech industry insider. last_img read more

Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends

first_imgDoesn’t it seem like every time you turn around there’s a new SEO update? You keep hearing about hummingbirds and pandas and penguins, but what the heck does it mean? (And what do these animals have to do with search engine optimization?)It can be very confusing to stay up to date with everything going on in the world of SEO. It may be even harder if you’re not an SEO expert who understands the terminology of these updates. But it isn’t impossible.To stay up to date on SEO trends, there are a few other things you should do to make sure you have the latest SEO information at your fingertips. Here’s a process you can follow to remain in-the-know.1) Create a stream on Twitter.Twitter’s great for fast, real-time news, so to get started, create a stream on Twitter of some terms that are related to SEO. Use terms including “Google algorithm,” “Google Panda,” “Google Hummingbird,” or “Google Penguin.” You could choose to use terms like “SEO” and “search engine optimization,” but you’ll most likely get overwhelmed by the flood of tweets coming in. So I recommend you keep it specific and simple.In addition to following SEO terms on Twitter, follow thought leaders who are talking about SEO. These may include but are not limited to the following:Matt CuttsDanny SullivanRand FishkinHubSpot customers, you can actually do this right in your HubSpot account using Social Inbox — once you’re in the Social Media tool, search for a person or topic at the top. In this case, I’m going to search for “Google Algorithm.”Your search results will appear as shown below. The section at the top will show you people you can follow who are talking about your search term. The tweets at the bottom will show people who have mentioned your search term. When you’re ready to create a stream in Social Inbox based on your results, click “Create stream with google algorithm” … or whatever your search term is … at the top. Note that you will also be able to see how many tweets you should expect per hour.2) Subscribe to SEO blogs.Whenever there is a major SEO change, SEO blogs light up with informational content that helps the rest of the world make sense of it all. Set up your RSS feed — or subscribe via email — to make sure you don’t miss anything. You may see some articles that delve too much in the nitty gritty for your taste, but that’s alright — ignore those, and just focus on the posts that let you know about new trends and recent updates that impact how you do your job.If you want to take this a step further, set up a Google Alert for some of the same SEO terms that you used to create your Twitter stream. This will ensure that you find out either immediately, daily, or weekly, depending on your preferences.Here are a few fantastic SEO blogs that you can use to start off your RSS feed or email subscriptions:Search Engine LandMozMatt Cutts’ BlogSearch Engine WatchSEO Book3) Stay up to date with Google Webmaster Tools.Google Webmaster Tools aren’t just a way for people to make sure their sites are properly optimized. Yes, it does that, but it also has a series of resources that explain SEO best practices to you. You can find out information about SEO, how Google crawls your site, and much more.Google Webmaster Tools can also provide detailed information about your site’s performance, including your search queries, internal links, keywords you rank for, and more. For more details about everything you can do with these tools, check out this post.4) Put 15-30 minutes aside each week to learn.If you really want to stay in the “know” about everything SEO, it’s important to put some time aside to actively consume the information. If you have more than 15-30 minutes a week to do so, that’s great, but a weekly check-in should help you stay relatively current.If you want to do deeper dives, you probably need to budget more time for yourself. Either way, block off some time on your calendar to make sure you put the resources you’ve gathered to good use.5) Use HubSpot’s SEO panel.If you’re a HubSpot customer using the COS blog, you may have seen a recent addition to your blogging tool — the SEO panel — which gives you actionable advice on how to optimize your blog content. The beauty of this panel is that as SEO updates are made, the SEO panel will be updated to reflect the most up-to-date information about how to optimize your content for SEO.Think of it this way: All of the information you learn about SEO and the newest trends is built into the panel to help you stay up to date every single day. You’ll see a list of actionable tips, linking recommendations, even call-to-action suggestions to help improve your conversion rate.6) Join SEO-focused LinkedIn Groups.Whenever I want to see intelligent discussions about topics that impact my day-to-day job or my career, I turn to LinkedIn Groups. There are tons of resources, articles, and discussions for anyone looking for help with SEO, so you can be sure you’ll hear about big updates there. Even better, you’ll have the opportunity to ask questions and engage with other people who are interested in the updates and know a lot about SEO.Personally, I recommend these LinkedIn Groups — but go ahead and explore others that you may be interested in joining:Search Engine LandMozSEO SEM Social Media (Digital Search & Internet Marketing)Alright, your turn — what other ways do you stay up to date on SEO trends? What’s your go-to resource? SEO Topics:center_img Originally published Mar 26, 2014 11:00:00 AM, updated October 30 2019 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

This Guy Got Drunk and Critiqued Our Website. Here’s What He Had to Say.

first_imgA couple weeks ago, Dan Kaplan (he’s not the drunk guy) published a super, ultimate, 2,200-word teardown of our homepage and sent it to us. As the guy who was recently put in charge of the user experience for HubSpot.com, I immediately dove into his critique. It’s not often that you get a deep, thoughtful analysis of your website — so we jumped at the opportunity to see what Dan thought. His post focused largely on messaging improvements, but Dan’s review got me thinking about a larger problem we had. We needed to work on our homepage.In fact, just as Dan was writing his blog post, our designers and marketers were having very similar internal conversations. What had started as a simple, beautiful homepage experience had morphed into a complex, confusing, and frankly, kind of boring homepage. But with so much happening on this page, how should we start improving it? As responsible designers and marketers, we took the most logical approach to solving our problem …We Hired a Guy to Have a Few Drinks and Critique Our SiteI’m not kidding. Richard Littauer is a veteran designer and the man behind TheUserIsDrunk.com.For a small fee, he’ll have a few drinks and crank out an entertaining and insightful user test. While this may sound absurd, the concept itself is actually rather simple and arguably valid when used to evaluate a site’s user experience. At its core, the test simply seeks to verify whether or not your site is so simple and well designed that a drunk person could use it. And the good news is that it’s a relatively easy test to execute, even if you want to skip the drinking part.So, did HubSpot.com pass the test? See for yourself:Key Takeaways From Richard’s ReviewThough Richard’s review was entertaining to watch, we were able to obtain some seriously useful information from that test. His analysis uncovered the following three issues with our homepage and overall site:1) It’s not clear what HubSpot is and what we sell.This is a big one for us and we’ve seen it come up in tests before, even with sober users. Our all-in-one software has many capabilities, so it’s always tough for us to balance detail and simplicity when we’re talking about our product. Figuring out the best way to communicate what we offer will be a key focus for us going forward.2) It’s not that “HubSpotty.”Historically, HubSpot’s been maniacal about clearly understanding and speaking to our buyer personas — we have several that the whole company references daily.But on our homepage, this clear, friendly messaging doesn’t carry over. The copy seems complicated and vague, all the while failing to convey that warm “HubSpotty” feeling that our customers get when working with us. Even though we’re trying to appeal to a wide, diverse audience, we could stand to simplify our messaging.So when we’ll be brainstorming homepage copy and positioning in the future, we’ll work to inject that “HubSpotty” emotion.3) Our landing page design needs some work, too.One of things we hear most often is how long our forms are — but it’s a fine line. We want to make it easy for people to fill out the form, but we also want to send relevant, detailed information on to our Sales team so that they can they can best help our prospects and customers. The way we’ve typically solved this is by using the HubSpot CMS’ smart content functionality, but we will definitely look into other ways of balancing form length with information needed for Sales.3 Ways to Improve the User Experience of Your SiteThinking your site could use a similar overhaul?If you’d like to make changes based on user experience, there’s just one main concept you need to keep in mind: Always focus on the wants and needs of your user. Don’t let your CEO, CMO, or Junior Visual Designer dictate the design or messaging. Turn to your users and ask them what they want. Here are a few simple ways to do just that:1) Gather some qualitative feedback.Start by user testing your site. You could use a simple and free service like Peek. Interview your customers and ask them what they like about your product, messaging, or online presence. Get to know the human on the other side of the computer by developing empathy within your team.2) Gather some quantitative feedback. Notice some issues in your metrics and have a new idea that you would like to test? Run an A/B test for your concept (if you’re using the HubSpot software, A/B testing is already built in). You can also use tools like the Behavior Flow in Google Analytics or the Retention Analysis in Mixpanel to understand how visitors are interacting with your site and where potential pain points may exist. Run heat maps and scroll maps on your high impact pages using services like CrazyEgg to see exactly how users are engaging with your on-page elements. All of these tools can help you take a methodical and informed approach to your design and marketing decisions.3) Pair the data.Once you have some good qualitative and quantitative data, pair it together to see if there is any overlap. For example, if you notice that users in the user testing sessions complained about a pop-up and your analytics show that the pop-up converts at a rate of 0.01%, it would make sense to reconsider your approach with the pop-up element. Is the offer in the pop-up ineffective? Or do your users just hate pop-ups, no matter what they say? Use those questions to further drive your design and experiments.Now get out there and put these concepts to good use — your users will thank you for it. Website Design Topics: Originally published Mar 31, 2015 4:00:00 PM, updated July 28 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more