News story: Surveillance camera system buyers’ toolkit launched

first_img The launch of the toolkit is a significant milestone in the life of the National Surveillance Camera Strategy. I’m very grateful to the British Security Industry Association and everyone who has been involved in developing the toolkit. This guidance will be extremely useful for any organisation thinking about installing a surveillance camera system to really consider if surveillance cameras are needed and if they are giving them the knowledge they need to buy, install and maintain an effective system. Tony Porter, the Surveillance Camera Commissioner, has launched a buyers’ toolkit – a key deliverable of the National Surveillance Camera Strategy for England and Wales.The toolkit is an easy-to-follow guide for non-experts who are thinking about buying a surveillance camera system and want to ensure they buy an effective system that does what they want it to do.It’s aimed at small and medium sized enterprises (up to 250 staff) and micro-businesses (up to 9 staff) but the toolkit is valuable for any organisation considering using surveillance cameras.Following the guidance in the toolkit will help people make informed decisions about whether surveillance can be justified as a solution to their problems. If surveillance cameras are necessary, then the toolkit is full of advice and tips on how to get the best out of your prospective suppliers.Tony Porter said:last_img read more

Meet the AFL’s New Brass and the Men who Made It Happen

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Missing Dog: Terrier cross found in Manorcunningham

first_imgA white terrier-cross dog has been found in Manorcunningham. The terrier-cross (see above) was found in the east Donegal village on Monday morning before being transported to the dog shelter.If this is your dog, she can be reclaimed at the Dog Shelter, Glencar, Letterkenny. The dog shelter can also be contacted at 074 91 25159 between 10.30am and 1.30pm daily (except Sundays).Missing Dog: Terrier cross found in Manorcunningham was last modified: March 25th, 2019 by Staff WriterShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:MISSING DOGlast_img

Sardar Sarovar-hit families battle food crisis

first_imgAn unusual bustle takes over Hiralal Solanki’s boxy shelter every morning. He possesses two assets that are scarce at the relief camp: a gas cylinder and a stove. With food supply cut, the Sardar Sarovar project-affected families fall back on munificent neighbours to help them tide over the shortage. The other option? Stock firewood and survive on PDS (public distribution system) rice cooked on earthern stoves. “If we don’t help our brothers during times like this, when else will we? It’s a matter of survival. Supporting each other is the need of the hour,” said Mr. Solanki, 23, cooped-up with two younger brothers and a sister-in-law, and a dusty stack of household items, in a tin shed in Nisarpur in the Dhar district. At Kotda village, now under water, he left behind two shops and a hut. Fending for themselvesWith the cessation of food supply at 26 camps set up in Dhar, Barwani and Alirajpur districts on October 31, around 3,000 families, awaiting rehabilitation or settlement of claims, have been left to fend for themselves. As the Sardar Sarovar Dam in Gujarat was filled over months to its brim of 138.68 metres on September 17, the swelling backwaters of the Narmada submerged 178 villages in Madhya Pradesh, displacing hundreds. “According to the work plan, the provision of food was only until October 31. Oustees are now going about their work and making their own food arrangements,” said Pawan Kumar Sharma, Commissioner, the Narmada Valley Development Authority (NVDA). “For now, there is no plan to extend the contract for the provision of food.”However, he added, provision of medical facilities, electricity and water would continue at the camps.‘No evictions’Dispelling palpable fear among the families of eviction from the camps, set up in 2017 after a Supreme Court order, with a possible expiry of its contract too, Mr. Sharma said, “The camps are the property of the NVDA, so there is no question of a contract with a third party.”Offering families a reassurance against eviction, local Congress activist Nikhilesh Rane, residing at the camp, said the Minister for Narmada Valley Development Surendra Singh Baghel had promised them no one would be evicted. As for the district administrations making alternative food arrangements, Dhar District Collector Srikanth Banoth said, “It’s for the NVDA to decide on the provision of amenities at its camps. Earlier, the contract for food supply was until October 15, which was later extended to October 31. Unless the department sanctions the supply, we can’t do anything about it.” Moreover, the camps were temporary in nature and meant to facilitate only “transition” for eligible families from affected villages to sites of rehabilitation, said Additional Chief Secretary M. Gopal Reddy.Settling claims“We want to settle claims of each eligible family as early as possible. We have undertaken a survey of riverine patches cut-off from the mainland to assess the feasibility of sustaining settlements there versus resettlement,” he said. Mr. Sharma said that profiling of families at camps was under way. “We’re sorting out rights and claims of the affected families so that they get their due. We have settled most of the claims already.”Meanwhile, Mahendra Tomar, member of the Narmada Bachao Andolan said the provision of amenities essential for survival couldn’t be discontinued at the camps. “The Supreme Court in an interim order has ruled that until the complete rehabilitation of families, relief work should continue,” he said.last_img read more

Ind-NZ Test: Tendulkar bowled thrice in a row

first_imgThe Little Master’s fear seems to be coming true as age apparently has been catching up with the legendary cricketer, Sachin Tendulkar . For, the all three innings Tendulkar batted in the ongoing home Test series against the Kiwis, he was bowled out by one seamer or the other. On the fourth day of the second Test in Bangalore, Tendulkar managed his highest score of the series – a meagre 27 – when Tim Southee rattled his stumps on Monday. In the first innings, he was bowled out by Doug Bracewell for only 17 runs. In the first Test in Hyderabad last month, which India won by an innings and 115 runs, Tendulkar was bowled out by Trent Boult for only 19 runs. Earlier, when Tendulkar was bowled through the gate in the first innings, there were quite a few voices in the commentary box that felt the master batsman’s footwork was to be blamed. Sunil Gavaskar and Sanjay Manjrekar, who were on air when Tendulkar was dismissed by Bracewell, felt that Tendulkar was not taking a big enough stride and was getting stuck on the crease. In fact, the former batting legend said on air that “it is a worrying sign” as he expressed concern about the “big gap between the bat and the pad” in Tendulkar’s dismissal on Tuesday. Sachin very much capable to play: ShuklaHowever, the Board of Control for Cricket in India (BCCI) stood by the Master Blaster insisting that he was “capable to play”. In Delhi, BCCI vice president and Union Minister Rajiv Shukla said, “He is making runs. It is not important to make centuries. He is still very much capable to play.” Rubbishing speculations over Tendulkar’s retirement, Shukla said, “When he thinks that he should retire, he will. I think it should be left up to the player to decide when he wants to retire. We should not put any pressure on them.” – With Headlines Today inputsadvertisementlast_img read more

Top 5 Inbound Marketing Stories of the Week: Get the Ball Rolling

first_img Why Blogging is Like the Wizard of Oz… social media engagement Always have a plan. 3.  5. Present: InboundMarketing.com Jennifer’s guest post on Brian Solis’ blog discusses how the true experts out there can differentiate themselves from the wannabes and prove themselves worthy, specifically by offering proof of experience and demonstrated results (e.g. case studies), demonstrating business leadership (not necessarily thought leadership) and making themselves visible online through promotion and personal branding.  get the ball rolling If you make an offer, you better have something worth offering, and it better be awesome. Originally published Oct 9, 2009 7:00:00 AM, updated July 18 2013 that maybe their five-star rating system isn’t really the best way to vote on videos. Starting Your Social Media Case ChrisBrogan.com to learn how to get your company started with social media. TechCrunch MG Siegler describe a “try before you buy” pilot that tests these methods find a case study that matches the organization’s interests on Outline Problogger Photo by Jonny Keelty Lesson: As with any other new initiative, making your boss or organization believe that the company would benefit from Lucky for you, in this week’s top inbound marketing story on Wired, , Chris Brogan offers a nice little outlined plan to help you Social Media Consultants: A Call to Action Starting to feel slightly overwhelmed by the number of tweeps you’re following?  (The average Twitter user follows 100.)  Looks like Twitter is finally coming out with a tool to help get you organized.  lists are definitely a much needed and natural enhancement.   Do your homework: YouTube’s recent revelation Do you consider yourself a ‘social media consultant’?  If so, you’re one of the many out there.  So if you’re actually legit, how do you separate yourself from all the so-called fakers out there?  Social media guru Chris Brogan explains how to demonstrate the value of social media marketing. may take some convincing.  Author: 1. YouTube Comes to a 5-Star Realization: Its Ratings are Useless : highlight the main goal, approach, resources/tools required, cost, etc. Taming Twitter Overload: ‘Lists’ to the Rescue Using an incredibly interesting Dorothy-Wizard of Oz analogy, Kelly’s post introduces the idea of the Red Shoes Blogger, which she admittedly made up.  …  Author: Lesson: of Lesson: Author: map out what people are saying about you, your competitors, the space, and where they are  John C Abell 4.  Lesson: on Stay aware of new features and tools to help manage Web information overload. Suggest: Download the free webinar comments on PR 2.0 Research: With most ratings coming in at either a five (best) or a one (worst), it looks as though votes are only representative of viewers who absolutely love or hate videos.  YouTube’s proposed solution, a thumbs up/thumbs down voting system, may make a better solution.  Jennifer Leggio organize a brief meeting for management to listen to these parts before they provide feedback Twitter is currently trying out a way to sub-categorize the people you follow into lists to help you systematically organize and recommend feeds you follow.  While right now the new feature is being tested by a select few, it is expected to be be rolled out to the public relatively soon.  As put by Author: Kelly’s Red Shoes Blogger isn’t someone who pulls out all the stops promoting some measly little piece of content that no one cares about and has no message.  No.  A Red Shoes Blogger has a mission, something to offer.  Kelly’s post encourages us, (as content creators, bloggers, what have you) to avoid turn-key blogging and execution unsparked by ideas by creating remarkable content. “Please.” of Wired.com Author: Crowdsourcing tactics may need modification. Use results and experience to legitimize your personal brand. Lesson: TechCrunch Kelly Diels Crowdsourcing has become a common problem solving tactic by many, but does it always work?  This article published by on Webinar: How to Sell Social Media to Your Boss Chris Brogan Chris Brogan’s plan to convince your boss to consider social media includes five simple steps: 2.  Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlacklast_img read more

3 Reasons Every Franchisee Needs Its Own Website

center_img . Originally published Aug 9, 2011 5:05:00 PM, updated July 08 2013 optimized correctly SEO regularly add new content Margaret Ornsby Franchise businesses employ over 7 million people in the U.S. At HubSpot, we speak with franchise companies with hundreds of individual franchisees in their networks, but some do not maintain individual websites for their franchisees. This is a problem, because although potential customers can find your corporate website, often these same potential customers would rather receive information tailored from  It may seem obvious, but maintaining individual websites for your local franchisees or distributors will 3. You Can Amplify Your Local Reach Using Social Media website and . Many franchises think it’s sufficient to simply maintain a corporate social media profile. But simply having a corporate social media profile is not enough these days. If you want to amplify your franchisees’ reach, each individual franchisee should have a social media presence connected to its individual website as well. There are several reasons why each franchisee should have a social media presence. internet marketing strategy Topics: Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack and offers to your site. This allows you to create customized information tailored to your local market as opposed to the generic offers often pushed down from corporate.last_img read more

The Winning Formula for Sustainable Lead Generation

first_imgGetting foundConverting traffic into leadsAnalyzing the effectiveness of your lead generationWhen time and resources are dedicated to the pursuit of these three things, you’ll find yourself better able to predict your lead flow, thus enabling you to set and hit realistic (or lofty!) lead goals. Now let’s break down the steps for this effective lead generation recipe so you can ramp up your efforts this month, or start January 2012 with the formula for success. Getting Found 1.) Blog, blog, blog. If you haven’t already started a blog, do it. If you have one, write for it consistently. If you’re not sure how often you should blog, take a look at your organic competitors. If they are blogging twice a week, outdo them and blog four times a week. Just make sure you’re not winning the quantity game by sacrificing quality . 2.) Keep other web pages up to date. The frequency with which you post and update content matters in search engines, and to people. Blogging is a great solution to this, but don’t neglect the rest of your website. Update your event pages, news pages, product and service pages, and ‘about us’ pages to stay up to date with the pace at which your industry moves. No, you won’t update these as much as your blog, but keeping the content fresh and timely is crucial to maintain relevancy. 3.) Create content around topics people care about. Remember that content you create should be above all else helpful. Otherwise people will not read it and share it, and you won’t get found. If you’re having trouble coming up with topics , talk to your customers, prospects, customer service team, and sales team. This is first-hand information about what dogs people on a daily basis, and perfect fodder for content creation. 4.) Create content around keywords people are searching for. This step in the lead generation recipe should be visualized with giant, flashing, neon-light warning signs behind it. The warning is, content should be topic-driven, not keyword-driven . That being said, you absolutely should perform keyword research when determining topics and writing content. Use tools like HubSpot’s Keyword Grader to identify appropriate keywords and Google Insights for Search to see which keywords are trending in your industry, and you’ll have an easier time not only brainstorming topics, but developing topics around what people clearly need more information on. 5.) Optimize your content for organic success. All that keyword research should be applied beyond topic generation. Optimize the content you publish so you get found in search engines. Remember that long-tail keywords consist of 70% of organic searches, and they drive extremely qualified traffic. So try to optimize your content for long-tail keyword phrases as well as head terms for quicker (and more!) success. If you’re still getting up to speed on long-tail search optimization, not to worry; we’ve written a long-tail search guide to walk you through everything you need to know. 6.) Don’t discount paid search. Paid online search, when executed in conjunction with an organic search strategy, is not inherently bad! It is a great way to drive leads around keywords that are too competitive to target in your organic strategy. Use paid search to target difficult but valuable keywords for which your competitors rank, unless they are branded, of course! If you’re new to paid search, read our paid search guide to get up to speed and start your own campaign. 7.) Distribute your content using social media. Getting found in search engines is your goal, but part of what helps you get there and generate more traffic to convert into leads is through social media. People need to know you and your content exist. People are on social media. Include social sharing buttons on your content, and post your content to Facebook, Twitter, Google+, and LinkedIn to grow followers and get a broader audience for your website’s content. 8.) Leverage your email list. If people have opted in to receive email updates from you, make sure you’re sending them daily or weekly digests of the content you’re producing. These people have asked you to communicate with them; remind them you’re still there and doing amazing things! Other relevant updates should be emailed, too, but only for that which they’ve expressed interest.  Converting Traffic Into Leads 1.) Create downloadable content assets and other offers. Blogs drive traffic, but that traffic needs to be converted into leads. One way to do that is by offering downloadable content assets like whitepapers, ebooks, webinars, slideshows, and other offers like free trials, production demos, etc. that can be acquired for free by completing a form. 2.) Create targeted calls-to-action. Insert calls-to-action throughout your site that drive visitors to landing pages with forms to convert a visitor into a lead. To be effective, however, calls-to-action should be targeted to the visitor. For example, if you received a visitor to a product page, they might be interested in a free trial of that product or a product use case. If you received a visitor to a how-to blog post, they might enjoy a free ebook that continues the discussion of that concept. 3.) Create optimized landing pages. Creating a landing page to convert your visitors into leads is important, but it’s crucial that it’s laid out correctly. Not following best practices will result in quick abandonment and a dismal number of leads come month end. To make sure you nail this, take a look at this guide to the layout of an effective landing page . 4.) Improve landing pages with A/B testing. Once your landing pages are set up following best practices, you can generate even more leads if you A/B test. HubSpot offers advanced landing page features like A/B testing , or you can research another tool to let you capitalize on success and make incremental improvements that will yield more leads. 5.) Complement successful landing pages with paid search. Once you’ve got a landing page that’s driving tons of leads, get even more out of it by expanding the landing page’s reach with paid search. Center the keywords on the offer associated with that landing page, and watch more leads come in. 6.) Continue to nurture your leads. 50% of leads are not ready to buy from you . This means that to make all of this effort worth your while, you need to continue to nurture so they move through the sales cycle and become a customer. Set triggers based on their on-site and off-site behavior so your sales team and marketing automation system know when and how to communicate with a lead, whether that means delivering a new whitepaper via email, or having a sales person reach out on the phone to set up a product demo. Analyzing the Effectiveness of Your Lead Generation 1.) Analyze where your traffic is coming from.  Is the bulk of your traffic coming from social media? If so, which sites? Or is it coming from paid search? And how much traffic can you attribute to referrals? If you know where your traffic comes from and in what quantities month over month, you can analyze the effectiveness of your lead generation efforts. 2.) Analyze where on your site traffic lands.  Know which assets drive the most traffic so you know not only what people are interested in, but also where you should focus your time to generate better results. For example, if you see a steady growth in traffic landing on your product pages, perhaps you should include more product-related calls-to-action on those pages to boost your lead generation. 3.) Analyze which offers convert the most. Create more content around these topics, and offer them more frequently to generate more leads. On the flip side, analyze which offers don’t perform well so you can either filter out those topics or perform further testing to understand if their poor performance is a function of landing page layout or the call-to-action design. 4.) Analyze how high quality the leads are.  All of this effort will bring you more leads, but do you know if it was worth it? Track how long leads are in the sales funnel, how many leads turn into customers, and how much it cost to acquire the leads, and the customers. You’ll find that some leads perform better than others, and be able to parse out lead behaviors that indicate they are a more worthwhile lead to target. What steps do you include in your winning recipe for lead generation ? Share your suggestions in the comments! Image credit: Images_of_Money Lead Generation Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics:center_img So how do you ensure you hit that leads goal every month, instead of experiencing intermittent (and often random) success? It all comes down to a recipe for success that includes, yes, many moving parts, but all of them well within your reach. The ingredients for the recipe are: Originally published Dec 23, 2011 9:00:00 AM, updated July 28 2017last_img read more