A white terrier-cross dog has been found in Manorcunningham. The terrier-cross (see above) was found in the east Donegal village on Monday morning before being transported to the dog shelter.If this is your dog, she can be reclaimed at the Dog Shelter, Glencar, Letterkenny. The dog shelter can also be contacted at 074 91 25159 between 10.30am and 1.30pm daily (except Sundays).Missing Dog: Terrier cross found in Manorcunningham was last modified: March 25th, 2019 by Staff WriterShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window) Tags:MISSING DOG
(Visited 10 times, 1 visits today)FacebookTwitterPinterestSave分享0 Pollute, freeze, zap. Goal: “to better understand how life arose on Earth.”With pride instead of shame, Science Daily promoted the idea that modern scientists in high-tech labs, brewing organic molecules on ice and zapping them with lasers, are poised to announce to the world “How Life Arose On Earth.” They can’t be faulted with inventing the story, because it came right out of a press release from Jet Propulsion Laboratory that was promptly picked up the NASA astrobiology publicity crew at NASA-Ames in their Astrobiology Magazine.The convoluted tale goes something like this:In a new study published in the Astrophysical Journal Letters, the research team provides the first direct look at the organic chemistry that takes place on icy particles in the frigid reaches of our solar system, and in the even chillier places between stars. Scientists think that the basic ingredients of life, including water and organics, began their journey to Earth on these lonesome ice particles. The ice and organics would have found their way into comets and asteroids, which then fell to Earth, delivering “prebiotic” ingredients that could have jump-started life.The number of personifications in that story is astonishing: carbon soot molecules “found their way” onto comets, which fell to earth “delivering” ingredients that could have “jump-started life.” While true that organic (carbon-based) molecules have been found in comets and meteorites and interstellar dust, they are as far from life as alphabet letters from software.The remainder of the scenario provides neither necessary nor sufficient conditions for life. It also contradicts all the other scenarios from many others in the origin-of-life field about where the molecules came from (e.g., volcanoes, deep sea vents, shallow pools); only a minority consider special delivery from space a valid option. Nevertheless, that paragraph was followed by an understatement of the year, spun as a float in the scientific parade of progress:The various steps needed to go from icy organics to slime molds are not clear, but the new findings help explain how the process works.What is the empirical basis, if any, for the experiments? The “organic molecules” hyped are nothing more than poisons:The organics looked at in the study are called polycyclic aromatic hydrocarbons, or PAHs for short. These carbon-rich molecules can be found on Earth as combustion products: for example, in barbecue pits, candle soot and even streaming out of the tail pipe of your car.PAHs were described as “strong, stubborn molecules” later in the press release. It appears they are doing their best not to come alive, but by zapping them with lasers, the evolutionists coaxed some of them to break up and become other non-living carbon molecules. The article never did get around to explaining what any of this has to do with the origin of life.NASA-JPL and NASA-Ames are well known for pushing the poison-to-life myth – a colossal waste of taxpayer dollars. What have they learned in the 60 years since MIller and Urey entranced the logically illiterate with visions of Frankenstein sparks creating the “building blocks of life” in a completely unrealistic apparatus with unrealistic ingredients leading to irrelevant products? (5/02/2003) Nothing! How much more time do these modern alchemists deserve to be on the public dole?If you don’t believe it, listen to Robert Hazen wax eloquent about the vision in the Teaching Company’s lecture series, “Origins of Life.” Hazen’s skill as a teacher and his enthusiasm for the subject cannot rescue him from the obvious conclusion after the last lecture that evolutionists remain absolutely clueless how life got here. He describes several competing groups whose theories each falsify one another, none of them confirming one another. A circular firing squad does not lead to progress.What the purveyors of the OOL follies consistently fail to address in their haste to find the “building blocks” is the specified complexity these ingredients must produce. To visualize the problem, imagine jetliners dropping tons and tons of children’s ABC blocks into a hurricane. Building blocks (a misleading phrase pregnant with personification) are nothing without a builder. A builder can take a pile of building blocks and make something meaningful out of them. Random chance and natural law cannot. The meaning (semantics) of a sentence made out of ABC blocks is not inherent in the blocks; the sentence could just as well be written with chalk or with electrons on a cathode-ray tube. Without semantics, all this effort zapping icy soot with lasers is quite literally MEANINGLESS.In the new book The Magician’s Twin about C. S. Lewis’s ideas on evolution (highly recommended; you can download chapter 7 for free), Lewis comments on the logic of causes. He argues that the cause for a railroad train like England’s Rocket requires a greater cause than itself: “You have to go outside the sequence of engines, into the world of men, to find the real originator of the Rocket. Is it not equally reasonable to look outside Nature for the real Originator of the natural order?” As applied to OOL, one has to look not at the ingredients of life, but for the superior cause outside the ingredients that organized them into life. Otherwise, one has explained nothing at all – except the ability of human minds to use their intelligently-designed bodies to zap ice with intelligently-designed lasers.
Brand South Africa successfully hosted the third Nation Brand Forum at the IDC in Sandton on Thursday 11th October 2018, under the theme: Inspiring excellence in sports and creative industry.Industry experts in their respective fields of arts, film, dance, music and fashion honoured their invitation and attended to engage, collaborate and find a cohesive approach to enhance the nation brand image.In her opening address, Brand South Africa’s Board Trustee, Ms Mudithambi Ravele, applauded the country’s strong brand image enablers for their hard work domestically and internationally.She emphasized the importance of an aligned vision, “to ensure the success of our country and for the betterment of all”.Deputy Minister of Communications, Ms Pinky Kekana delivered a message of encouragement saying that; “every country has to nurture its strengths. Similarly, South Africa is rated highly in the sports fraternity as well as in music, arts and storytelling. It’s been proven that strong brands are strongly associated with excellence in the delivery of its selling proposition”.Sylvester Chauke, Founder of DNA Brand Architects and one behind many successful brands, left the audience in awe, when he unpacked the Nation Brand reputation and image through case studies. One of these included the moving video of recording breaking middle-distance runner Caster Semenya #JustDoItThe Nation Brand Forum took a different approach this year and kicked off with a panel discussion focusing on how to leverage South Africa’s strengths to compete and advance South Africa’s reputation. Sports Commentator Thabiso Tema, moderated a panel that included; FNB Head of Sponsorship, Bonga Sebesho, Choreographer and award winning dancer Paul Modjadji, Musician Sibongile Khumalo, Fashion Designer, David Tlale, Film Producer, Harriet Gavshon.Taking to social media to share highlights from the discussion under the #NationBrandForum18. The audience shared;@the_sithe Oct 11 @DAVIDTLALE , says the Tlale brand had to 1) decide what it stand for, 2) what narrative to tell and 3)how do it stand out. South Africa has to have institutions that impart skills , wisdom of how to better compete as South African brands on a global front #[email protected] Oct 11Hope is not a strategy – @ThabisoTema #[email protected] Oct 11#NationBrandForum18 it’s necessary for all forms of art to be aggressively marketed. Highlighted the importance of partnership and local collaborations to grow each other’s industries. Maintain good quality products and service to be globally [email protected]_Senzo Oct 11“Meaningful Collaborations assist in taking our different brands into bigger audiences “ #PaulModjadji #NationBrandForum18Following which, the guests were afford one-on-one breakaway sessions under the tags and facilitators;Breakaway 1: Music – Facilitated by Zwai Bala @LeboLion_SA Oct 11 “What we do tends to be treated like a hobby and not a profession” – Mam’Sibongile Khumalo talking about how South African society tend to view creative professions. #NationBrandForum18 Breakaway 2: Sports – Facilitated by Kass Naidoo and KC [email protected]_SA Oct 11 In the Sport breakaway room, moderators @kassnaidoo and @kcmathoma have posed the challenge to delegates to, by the end of the session, come up with six insights on how we can use the Nation Brand to enhance sports. #NationBrandForum18 Breakaway 3: Arts, fashion & Heritage – Rosie Motene @Nto_B Oct 11 ‘Think global act local’ words from discussion happening in the breakaway session (Arts, heritage and fashion) led by @RosieMotene #NationBrandForum18 @Brand_SA Breakaway 4: Film & Broadcast – Facilitated by Eric Miyeni @matalane Oct 11 SA has a unique story to tell the world. Through our thriving & innovative film industry the SA narrative can educate the world about SA. #NationBrandForum18 @Brand_SA @EricMiyeniFeedback by these facilitators gave way to the understanding that despite the work under way, it is important to remember that the work never ends. The country’s image is the responsibility of all its citizens.As, radio personality, Ashraf Garda took to the mic, to reiterate that “Champion People Build Champion Nations. We need to link our personal successes to our country.”Brand South Africa’s Acting Chief Executive Officer, Ms Thembi Kunene – Msimang, gave a vote of thanks, she commended the team and said that continuous dialogues need to be had to represent ourselves as a strengthened Nation Brand.“Ladies and gentleman thank you so much on behalf of Brand South Africa, today was profound. We are competing with a lot of countries, but the best that we can do is really be who we are, naturally out there and representing our true selves to the world” said Ms Kunene – Msimang.Follow the conversation #NationBrandForum18
Related Posts “Firefox Home for iPhone is part of a broader Mozilla effort to provide a more personal Web experience with more user control,” the company said in a blog post Wednesday night. “For devices or platforms where we’re unable to provide the ‘full’ Firefox browser (either technically or due to policy), we aim to provide users with ‘on the go’ instant access to their personal Firefox history, bookmarks and open tabs on their iPhones, giving them another reason to keep loving Firefox on their desktops.”Fans of Firefox with iPhones may be disappointed they aren’t getting a full browser on their device like Android, Windows Mobile and Maemo users, but this app is still pretty useful due to the over-the-air syncing. The inability to browse at will may turn some off, and it remains to be seen how well the Firefox Sync technology works, but this could be an interesting spin on mobile browsing from Mozilla. Role of Mobile App Analytics In-App Engagement Why IoT Apps are Eating Device Interfaces What it Takes to Build a Highly Secure FinTech … chris cameron Tags:#mobile#web Mozilla is following in Opera’s footsteps by porting an AppStore-friendly version of its browser over to the iPhone with an free app called Firefox Home. Due to Apple’s restrictions the app will not offer a full-fledged browser experience, and thus you will not be able to simply navigate to any website. Instead, users will be able to sync their browsing history, bookmarks and open tabs onto their iPhone using Mozilla’s encrypted Firefox Sync technology.As shown in an early demo video embedded below, users will be able to search their history, browse their bookmarks or load the tabs they left open on their desktop – all with the handy Awesome Bar functionality that allows for minimal typing. Mozilla says this is useful for “get up and go” situations, such as pulling up a ticket confirmation at the airport, or remembering directions to a restaurant you looked up on your desktop. The Rise and Rise of Mobile Payment Technology
Cloud Hosting for WordPress: Why Everyone is Mo… brian proffitt Top Reasons to Go With Managed WordPress Hosting Related Posts How Intelligent Data Addresses the Chasm in Cloud Tags:#cloud storage#OfficeDrop Serverless Backups: Viable Data Protection for … The world of online services may be convenient, but there is always a risk of such services doing something your locally installed software won’t: drop off the face of the Earth at a moment’s notice.That is the scenario OfficeDrop users are now facing, after receiving word last Friday that the five-year-old online collaboration and storage service would no longer be around after May 5.“We know that many of you have come to depend on OfficeDrop to store and share your files in the cloud,” a notice to users from OfficeDrop CEO Prasad Thammineni read, “Regrettably, we will not be able to offer OfficeDrop as a standalone service anymore and will be discontinuing it permanently as of May 5th, 2013.”The wording of the notice was specific: OfficeDrop as a company is not going away, just the service to its users. After reaching out to Thammineni over the weekend, he explained the situation.“Recently we signed an agreement to sell OfficeDrop to another Cloud Storage player. We will be closing soon and will announce more details as to who the acquirer is and other related information,” Thammineni responded to inquiries about the nature of the service’s ending.“Unfortunately, [the] acquirer has decided to not continue offering the OfficeDrop service and instead will integrate the product, technology and team with theirs and market it through their channels,” he added.According to the notice sent to OfficeDrop users, billing for OfficeDrop has stopped, and refunds are being issues when applicable. The notice urges all files be downloaded as soon as possible, because “they will be securely and permanently deleted as of May 6th, 2013.”What OfficeDrop Users Will Be MissingOfficeDrop has seen some critical success over the years, with many reviewers appreciating the capability of iOS and Android apps that could take a picture of a document and then save a file in the cloud as a searchable PDF using optical character recognition. Think Evernote, with big side of Dropbox, and you get the idea.The service has been aimed at small- to medium-sized businesses (SMBs), but this experience may leave a poor taste in OfficeDrop users’ mouths. Given the just 16-day notice they received and the hard stop for their files’ existence on the cloud-based service, (a hard stop that falls on a Sunday, which will probably make for a blown weekend for quite a few people), this could put SMBs with potentially limited IT resources in a bind.After all, downloading the documents will be relatively simple, but finding a place to store them and enable users the same kind of access could be tricky for a local platform. After all, it’s the very availability of files that makes the cloud so attractive to customers in the first place. Storage is easy – access is hard.Vanishing Like A CloudIn the days before cloud, acquisitions and consolidations happened between software companies all the time. But even when Company A swallowed Company B and discontinued B’s software product line, devout users of B’s software could still keep using that software – albeit unsupported – until they could figure out what move to make next.For cloud services, the timing of service shutdowns is no longer decided by the users… it’s the service provider who calls the shots.As online services continue to pop up with some new feature or convenience, it is not unexpected that we will see more of these kinds of consolidations happen over the coming months. And end users will have to bear the brunt of the inevitable service shutdowns that will follow.Image courtesy of Shutterstock.
Originally published Sep 2, 2011 3:01:00 PM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack LinkedIn Advertising The following article is an adapted excerpt from our new ebook, How to Generate Leads Using LinkedIn. Grab your free copy here.So you’re a LinkedIn user. You’ve populated your profile and joined groups. Maybe you’ve even started discussions and been answering some questions. Your primary goal is simple — to use LinkedIn to stay connected with existing customers and generate new leads and customers.Yesterday, we published an article about several different ways to use LinkedIn for lead generation. But, specifically, how should you go about executing those tactics?Here’s a detailed, 7-step program to get you going. Each of the steps discussed below is designed to be very specific, so do your best to follow the plan.7 Steps for Generating Leads With LinkedInStep #1: Commit that each Wednesday, you’ll connect with 5 current or former business associates. When you connect with people, you and your business jump to the top of their mind. When that happens, they may remember you when someone they know needs the product or service you provide. Connecting = Top of Mind = Leads.Step #2: Over the course of the next 30 days, join 17 Groups. Why 17? Because it’s not 2 or 3, which is the number most people join. Your goal is to spread your visibility online, and the best way to do that is by joining many Groups, not just 2 or 3.Step #3: Start a discussion in each new Group every day for 5 days after you join them. After doing it for 5 days, you’ll have made a few new friends in the group. If possible and appropriate, your discussion should include a link back to your website or a specific piece of content so people can download a whitepaper or sign up for your e-newsletter. When they download your whitepaper or sign up for your e-newsletter, you’ve captured their data so you can re-market to them in the future.Step #4: Go to LinkedIn’s Answers section, and answer 2 questions a week. The trick here isn’t to answer a ton of questions all at once. The trick is to answer 2 a week…consistently. Similar to your strategy for LinkedIn Groups, include links back to content when possible to help you generate leads. Also, keep in mind that turning Answers into leads is a long-term strategy. It may take 5 Answers to generate a lead, or it may take 25 or 50. The key is to stay at it consistently over the long haul.Step #5: Create a DirectAd. The key here is to have a landing page on your website where you can sell something directly or collect people’s contact information when they sign up for something you’re offering, like free content. If you’ve already got a landing page on your site, go into the DirectAd function and create an ad for it. It’s surprisingly simple, and it might only take you about 30 minutes to an hour to write.Step #6: Add applications on your Profile Page. If you’re interested in making your Profile Page as engaging as it can possibly be, then applications are the way to go. The ReadingList app by Amazon and the WordPress application are two of the best and most popular. But don’t stop there — take a look around and add your favorites.Step #7: Rinse and repeat the above steps. The key to making LinkedIn work is consistency. Don’t believe anyone who tells you it’s easy or that you can get rich quick doing it. The secret is to be there regularly so you can build a following and an audience. Once that happens, you’ll generate a steady stream of inbound leads.These 7 steps are designed to help you get started with LinkedIn lead generation. As you take a deeper dive into this platform, you’ll find hidden LinkedIn nooks and crannies that can help you improve your results. The key is to execute these fundamentals over and over again. As you do, your results will start to snowball, and that’s what it’s all about.Do you have a plan for generating leads from LinkedIn? For more information and advice on using LinkedIn for lead generation, download a free copy of our new ebook, How to Generate Leads Using LinkedIn. Topics:
Getting foundConverting traffic into leadsAnalyzing the effectiveness of your lead generationWhen time and resources are dedicated to the pursuit of these three things, you’ll find yourself better able to predict your lead flow, thus enabling you to set and hit realistic (or lofty!) lead goals. Now let’s break down the steps for this effective lead generation recipe so you can ramp up your efforts this month, or start January 2012 with the formula for success. Getting Found 1.) Blog, blog, blog. If you haven’t already started a blog, do it. If you have one, write for it consistently. If you’re not sure how often you should blog, take a look at your organic competitors. If they are blogging twice a week, outdo them and blog four times a week. Just make sure you’re not winning the quantity game by sacrificing quality . 2.) Keep other web pages up to date. The frequency with which you post and update content matters in search engines, and to people. Blogging is a great solution to this, but don’t neglect the rest of your website. Update your event pages, news pages, product and service pages, and ‘about us’ pages to stay up to date with the pace at which your industry moves. No, you won’t update these as much as your blog, but keeping the content fresh and timely is crucial to maintain relevancy. 3.) Create content around topics people care about. Remember that content you create should be above all else helpful. Otherwise people will not read it and share it, and you won’t get found. If you’re having trouble coming up with topics , talk to your customers, prospects, customer service team, and sales team. This is first-hand information about what dogs people on a daily basis, and perfect fodder for content creation. 4.) Create content around keywords people are searching for. This step in the lead generation recipe should be visualized with giant, flashing, neon-light warning signs behind it. The warning is, content should be topic-driven, not keyword-driven . That being said, you absolutely should perform keyword research when determining topics and writing content. Use tools like HubSpot’s Keyword Grader to identify appropriate keywords and Google Insights for Search to see which keywords are trending in your industry, and you’ll have an easier time not only brainstorming topics, but developing topics around what people clearly need more information on. 5.) Optimize your content for organic success. All that keyword research should be applied beyond topic generation. Optimize the content you publish so you get found in search engines. Remember that long-tail keywords consist of 70% of organic searches, and they drive extremely qualified traffic. So try to optimize your content for long-tail keyword phrases as well as head terms for quicker (and more!) success. If you’re still getting up to speed on long-tail search optimization, not to worry; we’ve written a long-tail search guide to walk you through everything you need to know. 6.) Don’t discount paid search. Paid online search, when executed in conjunction with an organic search strategy, is not inherently bad! It is a great way to drive leads around keywords that are too competitive to target in your organic strategy. Use paid search to target difficult but valuable keywords for which your competitors rank, unless they are branded, of course! If you’re new to paid search, read our paid search guide to get up to speed and start your own campaign. 7.) Distribute your content using social media. Getting found in search engines is your goal, but part of what helps you get there and generate more traffic to convert into leads is through social media. People need to know you and your content exist. People are on social media. Include social sharing buttons on your content, and post your content to Facebook, Twitter, Google+, and LinkedIn to grow followers and get a broader audience for your website’s content. 8.) Leverage your email list. If people have opted in to receive email updates from you, make sure you’re sending them daily or weekly digests of the content you’re producing. These people have asked you to communicate with them; remind them you’re still there and doing amazing things! Other relevant updates should be emailed, too, but only for that which they’ve expressed interest. Converting Traffic Into Leads 1.) Create downloadable content assets and other offers. Blogs drive traffic, but that traffic needs to be converted into leads. One way to do that is by offering downloadable content assets like whitepapers, ebooks, webinars, slideshows, and other offers like free trials, production demos, etc. that can be acquired for free by completing a form. 2.) Create targeted calls-to-action. Insert calls-to-action throughout your site that drive visitors to landing pages with forms to convert a visitor into a lead. To be effective, however, calls-to-action should be targeted to the visitor. For example, if you received a visitor to a product page, they might be interested in a free trial of that product or a product use case. If you received a visitor to a how-to blog post, they might enjoy a free ebook that continues the discussion of that concept. 3.) Create optimized landing pages. Creating a landing page to convert your visitors into leads is important, but it’s crucial that it’s laid out correctly. Not following best practices will result in quick abandonment and a dismal number of leads come month end. To make sure you nail this, take a look at this guide to the layout of an effective landing page . 4.) Improve landing pages with A/B testing. Once your landing pages are set up following best practices, you can generate even more leads if you A/B test. HubSpot offers advanced landing page features like A/B testing , or you can research another tool to let you capitalize on success and make incremental improvements that will yield more leads. 5.) Complement successful landing pages with paid search. Once you’ve got a landing page that’s driving tons of leads, get even more out of it by expanding the landing page’s reach with paid search. Center the keywords on the offer associated with that landing page, and watch more leads come in. 6.) Continue to nurture your leads. 50% of leads are not ready to buy from you . This means that to make all of this effort worth your while, you need to continue to nurture so they move through the sales cycle and become a customer. Set triggers based on their on-site and off-site behavior so your sales team and marketing automation system know when and how to communicate with a lead, whether that means delivering a new whitepaper via email, or having a sales person reach out on the phone to set up a product demo. Analyzing the Effectiveness of Your Lead Generation 1.) Analyze where your traffic is coming from. Is the bulk of your traffic coming from social media? If so, which sites? Or is it coming from paid search? And how much traffic can you attribute to referrals? If you know where your traffic comes from and in what quantities month over month, you can analyze the effectiveness of your lead generation efforts. 2.) Analyze where on your site traffic lands. Know which assets drive the most traffic so you know not only what people are interested in, but also where you should focus your time to generate better results. For example, if you see a steady growth in traffic landing on your product pages, perhaps you should include more product-related calls-to-action on those pages to boost your lead generation. 3.) Analyze which offers convert the most. Create more content around these topics, and offer them more frequently to generate more leads. On the flip side, analyze which offers don’t perform well so you can either filter out those topics or perform further testing to understand if their poor performance is a function of landing page layout or the call-to-action design. 4.) Analyze how high quality the leads are. All of this effort will bring you more leads, but do you know if it was worth it? Track how long leads are in the sales funnel, how many leads turn into customers, and how much it cost to acquire the leads, and the customers. You’ll find that some leads perform better than others, and be able to parse out lead behaviors that indicate they are a more worthwhile lead to target. What steps do you include in your winning recipe for lead generation ? Share your suggestions in the comments! Image credit: Images_of_Money Lead Generation Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Topics: So how do you ensure you hit that leads goal every month, instead of experiencing intermittent (and often random) success? It all comes down to a recipe for success that includes, yes, many moving parts, but all of them well within your reach. The ingredients for the recipe are: Originally published Dec 23, 2011 9:00:00 AM, updated July 28 2017
Slogans & Taglines When it comes to your business’ branding strategy, establishing your company’s logo is one of the most critical tasks. Your logo will be pervasive throughout all of your marketing campaigns, and it’s one of the most prominent branding elements that people will think of when someone mentions your company. Your brand’s logo should be memorable, versatile, and consistent, all the while giving your audience a sense of what your brand is all about. Unfortunately, many companies haven’t exactly done a great job of keeping those goals in mind when establishing their logo, learning the hard way what it takes to create a positive brand experience through their logo.Not sure what it takes to create a killer brand logo? To give you a better idea, here are 10 companies that have either failed or flourished in the logo department.KFC’s Unique Logo Redesign & LaunchIn 2006, Kentucky Fried Chicken (KFC) launched a new logo, changing the Colonel’s appearance so he was pictured with a new, red apron. This was a big deal for the company, as its logo hadn’t been changed in over a decade. So why did they make the decision to revamp their logo? They wanted the image of the Colonel to be clearer and more energizing. The new, rejuvenated logo demonstrated an excitement and readiness to cook and serve.Even better, KFC launched its new logo with the help of a HubSpot customer, Synergy Events, who constructed the logo from 65,000 1-foot-square tiles laid out in the Mojave desert, which can be seen from space. Gap’s Logo Redesign DisasterIn 2010, Gap decided it wanted to change its logo into a more modern version and abruptly announced a new logo. The clothing company was greeted by backlash from thousands of angry customers in social media, who were attached to the recognizable blue box with ‘GAP’ written in the center. For Gap, the saying, “if it ain’t broke, don’t fix it” would’ve been sound advice. Its customers were already loyal to the original logo.As marketers, it’s important to include your customers in important decisions like changing your logo. Setting up a focus group can help companies view things from their customers; perspective and make more educated decisions. If Gap had taken some of these steps, they might have avoided the social media backlash.Apple’s Perfect Logo RebrandToday, we think of the Apple logo as a simple but sleek design, representative of the Apple brand. But it wasn’t always that way. The logo originally had a picture of Isaac Newton sitting under an apple tree. Eventually, it was changed into a rainbow picture of an apple. And finally, it changed into the logo we know and love today.Apple is often the model for a great brand experience. The logo demonstrates something that every company wants to convey: simple, inviting, and beautiful. All of the Apple products focus on giving its customers a great experience through a sleek interface.Google’s Successful Rebellion Against Logo Design Best PracticesSurprisingly, the Google logo actually goes against a few standard branding rules. It uses colors that seem to clash with each other. There is a slight drop shadow, which is something logos aren’t supposed to have. It even uses a serif font, which is hardly unique, and very rare for a logo to have.That being said, the rest of Google’s applications have fantastic branding, and they really demonstrate what each different Google product means. Furthermore, the different logos closely resemble each other, so it is recognizable that they are all part of the same company:PIXAR’s “Out of the Box” Brand AlignmentThe 1986 short film Luxo, Jr. inspired the new Pixar logo, which shows the lamp (Luxo, Jr.) as the “I” of Pixar. The animated version of the logo appears at the beginning and end of most the Pixar movies and has become adored by Pixar fans. There is also almost always an animated short at the beginning of Pixar films, another signature experience of the brand.Marketers can take an important lesson away from the Pixar logo. If you create something that people love and admire, it’s memorable. Moreover, Pixar made its logo an experience for its audience by incorporating bonus animated shorts before its expected movie screenings.Starbucks’ Confusing LogoThe Starbucks logo has always had the text “Starbucks Coffee” surrounding an image of a twin-tailed mermaid, also known as a siren in Greek mythology, which is indicative of the company’s heritage from the Pacific Northwest. For those who are unfamiliar with the Starbucks logo, the addition of these words has always helped to explain what the logo represents. However, in 2011, Starbucks updated its logo to get rid of the words and leave the mermaid, in hopes that they had enough brand recognition.Marketers should remember that, no matter how big their company gets, there will still always be people who don’t recognize your brand or understand the brand sentiment they’re supposed to feel. Even though most people know the Starbucks brand, they do not always understand what separates it from other coffee companies. Having an image of a mermaid depict the brand is not enough to demonstrate what sets Starbucks apart. Before you read this post, did you wonder why the mermaid is Starbucks’ logo? Our point exactly.FedEx’s Fantastic Double MeaningThe FedEx logo is genius, but many people don’t realize why. In fact, the FedEx logo says much more than the company’s name in purple and orange text. There is also a hidden arrow inside the logo that symbolizes the speed and reliability of the courier service.Did we just blow your mind? FedEx’s logo is a great example of a simple, easy to remember logo that also expresses the mission of its brand. By creating a logo that has a dual meaning, such as the FedEx logo, it is a great way for your company to stand out against the competition and emphasize your value proposition.Pepsi’s Boring LogoOver the years, there have been quite a few changes to the Pepsi logo. Most recently, Pepsi removed the company name altogether and left the image of the ball.As a result, the company received a lot of backlash for the new logo, which was said to look like a fat belly more than anything else. And truthfully, as Pepsi competes against other, healthier beverages, it needs to get away from that image. As a marketer, look at your competitors’ logos as inspiration. Pepsi has also received a lot of backlash because Coca-Cola has an elegant logo, whereas its logo doesn’t have as nice an appeal. Listen to your audience and see what they are loking for from your brand. Then use that inspiration to design your logo.Amazon.com’s Interesting Hidden MeaningAmazon.com has created such a recognizable brand that, when anyone needs to purchase something, they will often go to Amazon first. Although they have strong brand recognition, they also have a logo that reiterates just how much Amazon sells. The arrow in the logo points from the “A” in Amazon to the “Z,” symbolizing that they sell everything from A to Z. It also looks like a smile!Animal Planet’s Poor RedesignAnimal Planet is known as the go-to place to learn about animals. But its redesigned logo doesn’t imply that at all. Animal Planet’s new logo gets rid of the elephant and uses only text, with the letter “M” in animal oddly positioned on its side. Not only does this take away the important image of the elephant, but the new positioning of the “M” also looks awkward.What are some other examples of fantastic — or failed — logos? Topics: Originally published Jul 5, 2012 9:00:00 AM, updated August 25 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
Topics: Email Newsletters Originally published Oct 17, 2013 8:00:00 AM, updated February 01 2017 Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack If I had to take a guess, I’d venture to say that 90% of marketers have been pressured at some point in their job to have an email newsletter. Your boss is convincing. She says that email newsletters are a one-size-fits-all solution to your email marketing problem. Because of the way they are laid out, you can solve for lead generation, lead nurturing, sales, and customer “delightion” all in one swoop. So you give in. You put together that darn email newsletter faithfully every month to appease her wishes. Then, after a few months, you’re not entirely convinced the newsletter is working … but you’re not sure how to prove it to your boss. Which metrics matter, and which don’t? Based on those metrics, what’s you next course of action?Truthfully, there are a bunch of red flags you could monitor to see if your newsletter is working, but if you’re just getting started, the following six are the most important for you to keep an eye on. Keep in mind that these should serve as warning signs if you notice that they’re becoming the norm — not if you have a wacky week. If you’re experiencing any of these over a few months, it’s time to rethink whether an email newsletter is really your best option — and maybe if it’s the time to cut the newsletter altogether.6 Signs It’s Time to Rethink Having an Email Newsletter1) No one is subscribing to your newsletter or lots of people are unsubscribing from it.If you’re not growing your subscriber list, you’ve got a problem. No matter what your goals are — generating leads, closing customers, or developing a vibrant, happy customer community — your list should be bigger from month to month.More people in your list means more opportunities to reach your goals, so if your list is staying stagnant from your initial send or even petering off, you might want to think about whether you want to continue your email newsletter. Not ready to stop sending your newsletter? Here’s what you can try instead:Reconsider your email newsletter subscription strategy. How do people sign up to get your newsletter in the first place? Consider new, frictionless ways for people to sign up for your blog — maybe as a widget in your blog sidebar or as a check mark on a landing page. Maybe you run a Twitter campaign to get people to sign up. The important thing here is to get creative — and if multiple attempts at generating new subscribers don’t work, swiftly get rid of your email newsletter.Disclaimer: I am NOT advocating buying lists to counteract subscriber stagnation or decline. While yes, buying lists will increase your overall list size immediately, your open and clickthrough rates will take a sharp turn for the worst — never mind your spam rates. The problem here is organic growth, not just growth in general.2) Your open rates are taking a dive.Another big red flag is when your email newsletters aren’t even getting opened in the first place. All the hard work you put in curating content and designing the newsletter all go down the drain when people won’t even open the email in the first place. There are lots of reasons why people won’t open your emails — an unfamiliar sender, uninteresting subject line, or previously uncompelling email content could all prevent subscribers from opening your emails. So when declining open rates are becoming the norm for your newsletters, and you’ve tested a bunch of different options, go on — pull the plug on your newsletter.Wait, wait, wait … you haven’t tested anything yet? Here’s what you can try instead:If you’re not ready to give up your newsletter just yet, try testing out email elements that people can see without opening it: the email subject line and the sender name.The problem could also lie in the content of the email itself. You can try narrowing the focus of your email newsletter content and to appeal to a more niche audience — maybe to a specific industry or a specific persona. (If you’re going to do this, don’t forget to pare down your email list to only people who qualify for that niche.) The more relevant the email is to your list, the more likely the members are to open your email. 3) Your overall clickthrough rates are dismal.Are your email newsletter clickthrough rates consistently hovering below 4.3%? According to Epsilon’s most recent study, that’s the industry average. While your industry may be different, it’s a good benchmark to keep in mind. If your email newsletter clickthrough rates are way below that, you’ve got a problem. And if that’s been a problem for you for a while, go on and cut your email newsletter and focus on creating more targeted, clickworthy emails.You’re not ready to give up on improving email newsletter clickthrough rates? Read on.Here’s a post with some fabulous tips for increasing email clickthrough rates. If you’re reading this now, chances are you can also read that article, so I won’t steal much of its spotlight. But one of my favorite tips in that post is to hit your subscribers over the head with a call-to-action — it’s the one fix that could give you immediate positive results.4) The number of clicks on your main call-to-action (CTA) is close to zilch. You also want to take a look at individual clickthrough rates to see which pieces of content in your newsletter are performing the best. Great email newsletters all have one primary call-to-action — it cuts down on subscriber confusion and helps improve the overall clickthrough rate. But if the one CTA that you’re relying on is failing, it’s time to reconsider whether you should be sending email newsletters at all.Okay, you want one more test before stopping? Here are two things you can try:First, try changing up the design of the CTA. It’s possible that people just aren’t noticing that it’s a CTA they can click. Change up colors, fonts, or shapes — whatever works to make the call-to-action pop from the rest of your email. Need help getting started? Check out our call-to-action template.Second, try cutting other content from your email newsletter. It’s possible that your email newsletter is still too crowded. Reducing content clutter can help your subscribers focus on one thing: clicking through on your emails.5) Your spam rates are going through the roof.If you’re buying lists, you pretty much deserve the spam rates you get … but if you’ve organically grown your list, it’s incredibly frustrating to have people mark your emails as “spam.” The older and more unengaged the list is, the more likely you are to get hit with those spam complaints — so you should go ahead and cleanse that list to only newer, engaged subscribers.But if you’re noticing that a targeted, fairly recent list is hitting spam on your email newsletter, it might be time to close shop. While subscribers may want to receive emails from you, the newsletter probably isn’t the right approach in that situation. Go on — it’s okay to let it go. But wait — you think you can fix this? Okay … there is one other thing you can try:If you think there’s been some mistake — maybe your subscribers mistakenly signed up for the newsletter or had a very mean competitor sign them up as a joke or something. Regardless, if you want to make sure your email subscribers are truly prepared to engage with you from the get-go, try enabling a double-opt in for new subscribers. Most email providers have this functionality built in — you just have to set it up yourself. HubSpot customers, here’s a tutorial on how to set yours up. 6) You’re not hitting your marketing goals.Last but certainly not least, you’ve got to step out your email metrics bubble for a second. If you’re so focused on open rates, clickthrough rates, spam rates, and the numbers on your list, you’re going to be missing out on the whole point of you sending email.Whether you’re using email newsletters to generate leads, get customers, or delight customers, you’ve got to always take a step back and see if your email newsletters are accomplishing those goals. (Closed-loop analytics can help you tie your company goals to marketing activities.) If you’re not hitting your overall marketing goals with your email newsletter, it’s time to reconsider whether you should be publishing one in the first place.Not quite ready to shut down your email newsletter? Do this first:If you’re kinda hesitant to completely cut your newsletter from your activities, try aligning the content you feature in the newsletter more tightly with your marketing goals. For example, if lead generation is your marketing goal, you want to make sure nearly every component of the newsletter drives toward that goal. Take a good, hard look at your content and its metrics to see how it’s achieving your goals — or not — and then only feature the best content in the newsletter to reach your goal. All in all, there are really three main takeaways from this post:1) Always make sure you’re keeping an eye out for your email newsletter performance.2) If any of these red flags pop up, run tests to see if metrics can improve.3) Run a few tests and nothing improved? Get rid of your email newsletter.Seriously — just do it if it’s not working. While your boss may have wanted an email newsletter in the first place, they’d much rather have a solid, successful email marketing strategy. Have you ever brought an email newsletter back from the dead? How did you do it? Share your stories with us in the comments.