27 May 2014 The country’s top ranked mid-amateur Greg Sheard will lead a four-man team nominated to fly the flag for South Africa at the prestigious International Team Mid-Amateur Championship in France this July. Mid-Amateur golf is contested by non-professional players over the age of 35. Western Province’s Sheard will line up alongside Josef Fourie from Free State, Central Gauteng’s David Muller and Graeme Watson from Ekurhuleni – ranked second, fourth and fifth respectively – in the top international team competition at the Medoc Hotel & Spa Golf Club in the Gironde region from 18 to 20 July.Exciting South African Golf Association assistant executive director Neil Homann will manage the team. He said participation in a team competition of this standard is very exciting for South African Mid-Amateur golf. “The championship will be contested between 16 international teams,” he said. “It will give South Africa international exposure where we can test ourselves and see how the level of Mid-Amateur Golf in South Africa compares to the level in Europe.”Format The format of the International Team Mid-Amateur Championship will see the field compete in an 18-hole stroke play qualifier. The top three scores from each country will count towards the team’s total and the teams will then be seeded into two groups of eight. Teams then play two full day matches, consisting of foursomes and singles, to determine the final tournament finishing positions. The South Africans will also line up in a test against France, in addition to participating in the International Team Mid-Amateur Championship. “We are still finalising the details, but the test will take place either before or after International Team Mid-Amateur Championship,” Homann said. “It’s another fantastic opportunity for the players to enhance their experience and to fly the flag for South Africa.”Touch and go While Sheard, Fourie and Muller were quietly confident of making the team before the Volvo SA Mid-Amateur Stroke Play Championship earlier this month, it was touch and go for Watson. He had been near the top of the SA Mid-Amateur rankings for more than two years, but impending knee replacement surgery forced the Ekurhuleni golfer to cut down on his schedule. After dropping significantly in the rankings, the 47-year-old former professional was under huge pressure going into the mid-amateur circuit’s flagship event at Ruimsig Country Club. Choice “On the one hand, surgery, and on the other, the chance to compete in France against teams from around the globe,” said Watson. “It was a no-brainer for me. I had to make the team, because it’s a once off opportunity. I can always go under the knife another time. I knew going into the championship that it would be tough, because I needed at least a top three finish.” Watson secured his spot on the team with a four-stroke victory over Steve Williams.‘Inspiration’ “I guess making the team was all the inspiration I needed,” he said. “We don’t get a lot of international opportunities at mid-amateur level, but everyone needs an incentive to play for. “We were very disappointed last year when our annual test against Namibia was cancelled, so the opportunity to go and compete in this championship in France was a huge carrot for me. “I had a string of bogeys to start the final round, but I thought about the team and the trip and it was all I needed to pull it back and win the Stroke Play.” SAinfo reporter
3 Areas of Your Business that Need Tech Now Tags:#enterprise#Trends Today SugarCRM released the results of its 2010 social CRM survey, and it seems to be generating a bit of buzz on Twitter. The survey found that although only 26% of respondents have already integrated their customer’s social network profiles with their CRM data, 72% plan to do so this year. But don’t get too excited. The survey had a very small sample size.According to Martin Schneider, director of communications at SugarCRM, the survey had just more than 100 respondents. It was an open survey conducted by SugarCRM’s public relations firm Schwartz Communications using SurveyMonkey. While 72% of respondents is a lot, this is a small, self-selecting group and it’s hardly indicative of a trend towards social CRM adoption in the future.Here are the results SugarCRM released: Massive Non-Desk Workforce is an Opportunity fo… Related Posts IT + Project Management: A Love Affair klint finley 42% of respondents said LinkedIn is where they most often interact with or research customers and prospects, while 32 percent listed Facebook and 14 percent listed Twitter.50% of respondents said yes, social networks have helped their business become more successful in the last 12 months.Only 26% of respondents said they currently integrate their customers’ social networking information with their existing CRM data.72% of respondents said they plan to integrate their customers’ social networking information into their existing CRM data within the next year.For a comprehensive view of the state of CRM, please see Paul Greenberg’s CRM Watchlist 2011. Cognitive Automation is the Immediate Future of…
However, a lot has changed since that game, with the KaTropa swapping then-import Donte Greene, who registered 41 points and 21 rebounds in the game, for Smith.But the Cebuano giant acknowledged San Miguel is sure to have its hands full in the title clash.“This will be a tough matchup for us,” he said. “But as long as we’ll play as a team and follow coach’s system, we have a big chance to get the win. Hopefully, we can get the championship again.”ADVERTISEMENT Don’t miss out on the latest news and information. Robredo: True leaders perform well despite having ‘uninspiring’ boss PLAY LIST 02:49Robredo: True leaders perform well despite having ‘uninspiring’ boss02:42PH underwater hockey team aims to make waves in SEA Games01:44Philippines marks anniversary of massacre with calls for justice01:19Fire erupts in Barangay Tatalon in Quezon City01:07Trump talks impeachment while meeting NCAA athletes02:49World-class track facilities installed at NCC for SEA Games LATEST STORIES Parks shows up to Gilas practice Photo by Tristan Tamayo/ INQUIRER.netJune Mar Fajardo admitted that San Miguel is caught in a tricky situation with the cloud of mystery surrounding TNT’s import for the 2017 PBA Commissioner’s Cup Finals.Going into the best-of-seven series, Joshua Smith’s health is in question as he played through a torn ligament in his right foot in the semifinals series against Ginebra.ADVERTISEMENT What ‘missteps’? Lacson: SEA Games fund put in foundation like ‘Napoles case’ WATCH: Firefighters rescue baby seal found in parking garage Heart Evangelista admits she’s pregnant… with chicken 1 dead in Cavite blast, fire Jordan delivers on promise: 2 Cobra choppers now in PH Heart Evangelista admits she’s pregnant… with chicken Sports Related Videospowered by AdSparcRead Next A back-up import in Mike Myers arrived in the country Saturday, but TNT give not the PBA a notice of change of imports Tuesday, making Smith their import for Game 1 on Wednesday.That fits the Beermen’s game plan.FEATURED STORIESSPORTSSEA Games: Biñan football stadium stands out in preparedness, completionSPORTSPrivate companies step in to help SEA Games hostingSPORTSMalditas save PH from shutout“So far, we have Joshua as their import in our gameplan,” said three-time PBA MVP in Filipino.Fajardo sat out the elimination duel due to Gilas Pilipinas obligations, which resulted to TNT escaping with a 112-103 victory on May 5. MOST READ World’s 50 Best Restaurants launches new drinking and dining guide View comments
Why Blogging is Like the Wizard of Oz… social media engagement Always have a plan. 3. 5. Present: InboundMarketing.com Jennifer’s guest post on Brian Solis’ blog discusses how the true experts out there can differentiate themselves from the wannabes and prove themselves worthy, specifically by offering proof of experience and demonstrated results (e.g. case studies), demonstrating business leadership (not necessarily thought leadership) and making themselves visible online through promotion and personal branding. get the ball rolling If you make an offer, you better have something worth offering, and it better be awesome. Originally published Oct 9, 2009 7:00:00 AM, updated July 18 2013 that maybe their five-star rating system isn’t really the best way to vote on videos. Starting Your Social Media Case ChrisBrogan.com to learn how to get your company started with social media. TechCrunch MG Siegler describe a “try before you buy” pilot that tests these methods find a case study that matches the organization’s interests on Outline Problogger Photo by Jonny Keelty Lesson: As with any other new initiative, making your boss or organization believe that the company would benefit from Lucky for you, in this week’s top inbound marketing story on Wired, , Chris Brogan offers a nice little outlined plan to help you Social Media Consultants: A Call to Action Starting to feel slightly overwhelmed by the number of tweeps you’re following? (The average Twitter user follows 100.) Looks like Twitter is finally coming out with a tool to help get you organized. lists are definitely a much needed and natural enhancement. Do your homework: YouTube’s recent revelation Do you consider yourself a ‘social media consultant’? If so, you’re one of the many out there. So if you’re actually legit, how do you separate yourself from all the so-called fakers out there? Social media guru Chris Brogan explains how to demonstrate the value of social media marketing. may take some convincing. Author: 1. YouTube Comes to a 5-Star Realization: Its Ratings are Useless : highlight the main goal, approach, resources/tools required, cost, etc. Taming Twitter Overload: ‘Lists’ to the Rescue Using an incredibly interesting Dorothy-Wizard of Oz analogy, Kelly’s post introduces the idea of the Red Shoes Blogger, which she admittedly made up. … Author: Lesson: of Lesson: Author: map out what people are saying about you, your competitors, the space, and where they are John C Abell 4. Lesson: on Stay aware of new features and tools to help manage Web information overload. Suggest: Download the free webinar comments on PR 2.0 Research: With most ratings coming in at either a five (best) or a one (worst), it looks as though votes are only representative of viewers who absolutely love or hate videos. YouTube’s proposed solution, a thumbs up/thumbs down voting system, may make a better solution. Jennifer Leggio organize a brief meeting for management to listen to these parts before they provide feedback Twitter is currently trying out a way to sub-categorize the people you follow into lists to help you systematically organize and recommend feeds you follow. While right now the new feature is being tested by a select few, it is expected to be be rolled out to the public relatively soon. As put by Author: Kelly’s Red Shoes Blogger isn’t someone who pulls out all the stops promoting some measly little piece of content that no one cares about and has no message. No. A Red Shoes Blogger has a mission, something to offer. Kelly’s post encourages us, (as content creators, bloggers, what have you) to avoid turn-key blogging and execution unsparked by ideas by creating remarkable content. “Please.” of Wired.com Author: Crowdsourcing tactics may need modification. Use results and experience to legitimize your personal brand. Lesson: TechCrunch Kelly Diels Crowdsourcing has become a common problem solving tactic by many, but does it always work? This article published by on Webinar: How to Sell Social Media to Your Boss Chris Brogan Chris Brogan’s plan to convince your boss to consider social media includes five simple steps: 2. Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
by Marketwire: by David Meerman Scott: Topics: by Michael Stelzner: 8. Click to Download What other good marketing ebooks have you read lately? Click to Download by Brian Clark: Real-Time: How Marketing & PR at Speed Drives Measurable Success Let’s Talk: Social Media for Small Business (Version Two) 2. free marketing ebooks ) Click to Download ) Click to Download , too, such as the one below! ) 4. This research-based ebook reports on how marketers are using social media to grow and promote their businesses. ( Anne Adrian 7. Chapter 1 of Marketwire’s six-chapter ebook series focuses on how to listen to and draw conclusions from your audience so you can plan effective marketing strategies. ( 5. ) Clark’s 28-page ebook satisfies the content creator’s itch for learning how to write remarkable content that is well-optimized for search engines. ( 8 Must-Read, Free Ebooks for Inbound Marketers This Summer Based on his newest book, David Meerman Scott’s ebook discusses how the internet has changed the pace of business, why businesses must act in real-time, and how to be successful. ( Click to Download The Beginner’s Guide to SEO Curious about how to get started with social media marketing? John’s ebook will teach you the basics of social media and how to leverage it for your small business. ( by Geekpreneur: How to Create Compelling Content That Ranks Well in Search Engines The Art of Community Click to Download by SEOmoz: A Geek’s Guide to Promoting Yourself and Your Online Business in 140 Characters or Less With Twitter Photo Credit: Of course, if this list isn’t long enough to keep you satisfied this summer, you can always download a few of HubSpot’s Click to Download Chapter 1 by John Jantsch: 2011 Social Media Marketing Industry Report ) SEOmoz’s ebook offers a comprehensive introductino to search engine optimization and how to start optimizing your business’ website for search engines. ( 6. ) 1. by Jono Bacon: Mastering Audience Engagement: Reinventing Your Role in a New Media World (Chapter 1: Listen) 3. ) ) Aimed at marketers and community managers, Jono’s ebook offers guidance about community building, viral marketing, and building a following around products and services. ( Twitter still a mystery to you? Geekpreneur’s got you covered in this introductory Twitter for business ebook. ( Originally published Jun 21, 2011 5:12:00 PM, updated July 19 2013 Click to Download Content Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack
. Originally published Aug 9, 2011 5:05:00 PM, updated July 08 2013 optimized correctly SEO regularly add new content Margaret Ornsby Franchise businesses employ over 7 million people in the U.S. At HubSpot, we speak with franchise companies with hundreds of individual franchisees in their networks, but some do not maintain individual websites for their franchisees. This is a problem, because although potential customers can find your corporate website, often these same potential customers would rather receive information tailored from It may seem obvious, but maintaining individual websites for your local franchisees or distributors will 3. You Can Amplify Your Local Reach Using Social Media website and . Many franchises think it’s sufficient to simply maintain a corporate social media profile. But simply having a corporate social media profile is not enough these days. If you want to amplify your franchisees’ reach, each individual franchisee should have a social media presence connected to its individual website as well. There are several reasons why each franchisee should have a social media presence. internet marketing strategy Topics: Inbound Marketing Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack and offers to your site. This allows you to create customized information tailored to your local market as opposed to the generic offers often pushed down from corporate.
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Ecommerce Marketing Originally published Aug 3, 2011 11:10:00 AM, updated February 01 2017 Of all the buyer behaviors that can indicate a consumer’s position in the buying cycle , few are as obvious or compelling as an abandoned cart. According to a 2010 Marketing Experiments study, over half (56.2%) of all shopping carts are abandoned before the customer completes the checkout process. An optimized e-mail campaign that re-engages consumers after they’ve abandoned a cart has been shown to more than double eCommerce conversions.Here are 5 ways to improve your eCommerce conversion rate by using optimized Abandoned Cart Nurturing: Do the Two-Step: Any conversions are directly affected by the complexity – or “resistance” – in the conversion event. The more information that you ask for and the greater complexity the checkout process, the less visitors will actually convert on any form. This holds equally true for eCommerce. Although we do need to collect critical information such as billing and shipping information in order to complete an order, that doesn’t necessarily have to be the first step in the checkout process. Make the first page ask just for “First name” and “E-mail Address” and use that information to initiate an abandoned cart nurturing campaign if they don’t convert on the second page. Make Your Message Immediate: The longer that you wait to re-engage with a prospect, the less likely they are to recall the informational and emotional justifications that they had for beginning the checkout process to begin with. You should re-engage with a customer that has abandoned a cart within no more than 24 hours. Express Concern: The primary reason behind a customer abandoning a cart is not always the price – nor should it be framed as such in the initial e-mail. In your first e-mail after the customer has abandoned the cart, express concern that a technical or functional error prevented them from completing their order. In many cases, this might actually be the reason the customer abandoned. Many times users simply forget that they started the cart, and need a reminder. You can also use this as an opportunity to emphasize additional competitive advantages, such as your amazing customer service. Offer Incentives: In your second e-mail, include an incentive offer. The same Marketing Experiments study showed that including an incentive to complete the purchase can increase your eCommerce conversion rate by up to 263%. Get Them to Take Another Action: If they’ve abandoned the cart and not reconverted within your first few e-mails, try to reconvert them on an informational offer that engages them with a lead nurturing campaign. Although an abandoned cart may be a very strong indicator of intent, it’s possible that they’re looking for more information about your company or the product before they complete their purchase.There are a number of reasons that a customer can abandon a cart, such as lack or trust in the store, uncertainty in price advantage, feature confusion, shipping concerns, and more. Your automated abandoned cart nurturing campaign should address as many of them as possible. Topics:
Don’t forget to share this post! AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to Email AppEmail AppShare to LinkedInLinkedInShare to MessengerMessengerShare to SlackSlack Originally published Jan 10, 2012 7:00:00 PM, updated July 28 2017 Brand Experience This is a guest blog post written by Jamie Turner, founder and chief content officer of the 60 Second Marketer. In addition, Jamie is the co-author of the book Go Mobile, written with Jeanne Hopkins, VP of marketing @HubSpot. He is a regular guest on CNN and HLN on the topic of digital marketing and is a popular mobile marketing speaker at events and corporations around the globe. If you’re like a lot of people, you may be wondering how to use mobile marketing to generate leads for your business. For HubSpot users, the good news is that you have a head start — the HubSpot platform automatically creates a mobile version of your site for you.But what should you do next? After you’ve got a mobile website, what mobile tools should you use to attract new customers to your business?In doing research for our new book Go Mobile, Jeanne Hopkins and I took a deep dive into the most important mobile tools for small- to mid-sized businesses. There are plenty to choose from, including QR codes, mobile apps, SMS (text messaging), location-based services (Foursquare, WHERE, SCVNGR), and mobile display ads.Out of those listed above, QR codes are one of the easiest to get started with. You’re probably already familiar with QR codes, but if not, they’re the square barcodes like the one on this post that are being used by companies to drive prospects to their websites. On the Go Mobile website, we’re using QR codes to provide clues for a nationwide scavenger hunt for four iPads hidden across the country. Visitors to the site can scan the QR codes to download the clues. To ensure that we capture leads from the promotion, we’re also providing the clues via email for anyone who fills out the form on the site. That way, we capture the lead information so we can re-market to that audience in the future.A key point to remember about QR codes is that they’re simply a mechanism to engage prospects and customers. In other words, they’re not the end-game, so it’s up to you to figure out how to use them to capture the visitors you drive to your website as leads using landing pages.How to Create Your Own QR Code PromotionCreating a QR code promotion is actually pretty simple. Here are the steps we followed when we created the promotion for our iPad nationwide scavenger hunt.1) Create a Landing Page: First and foremost, you’ll need to create a mobile-optimized landing page. That means a landing page that is designed to be viewed on a smartphone screen. Keep things simple – for example, on a mobile landing page, forms should be kept to a few fields only. Most people don’t have the patience to fill out lengthy forms from a smartphone.2) Create Your QR Code: Once you’ve created your landing page, copy the URL into a QR code generator. There are plenty of QR code generators on the web, so just do a search for one. Paste your landing page URL into the QR code generator and, like magic, your QR code will be generated on the spot. This QR code is unique to you, so nobody in the world has another one just like it.3) Add Your QR Code to Your Promotional Materials: Grab your QR code from the generator. On a PC, that means right-clicking it and saving it to your computer. (On a Mac, you can drag and drop.) Now that you have the QR code handy, add it to your promotional materials. That includes any printed materials or websites that are going to be part of the promotion.4) Let the World Know About Your Promotion: There’s no point in launching a QR Code promotion if you’re not going to let the world know about it. So broadcast your message using your blog, Twitter, LinkedIn, Facebook, Google + or any of the other social media tools at your disposal. The key part at this stage of the game is to let as many people know about the promotion as possible.5) Stretch Out the Promotion: For our iPad Scavenger Hunt, we wanted as many people as possible to participate, so we’re uploading a new QR code each day for several weeks. That way, our audience builds, and we’re able to create as much buzz around the promotion as possible.How to Put QR Codes to Work for Your BusinessThere are a variety of ways you can use QR codes for your business, and new ones are cropping up every day. Here are some great ideas you can use below. And let us know in the comments about any other ideas we may have missed!“Hello, My Name Is” Tags: You know those big red and white tags people wear at events with their names on them? If you put a QR code in place of your name, you’ll engage people and easily be able to strike up conversations.Outdoor Billboards: Be one of the first businesses in your market to run a giant QR code on a billboard for your business.Websites: Add a QR code to the ‘Contact Us’ page on your website so visitors can download your contact information to their smartphones.Business Cards: Add a QR code to the front or back of your business card so people can instantly download your contact information.Webinars: Ready to make your webinars more engaging and fun? Then simply include a QR code as part of your presentation. It’s a terrific way to keep the audience engaged and involved.LinkedIn and Facebook Pages: Want another way to stand out from everyone else? Add a QR code to your LinkedIn and Facebook pages to pull people into your website. It’s one of the best ways you can position yourself as a forward, innovative thinker.T-Shirts: Ready to promote your product or service in an innovative way? Then add a QR code to a T-shirt that you give away to customers and prospects.In-Store Posters With Coupons: Want to provide instant coupons to people while they’re shopping? Then add a QR code that drives them through to a special discount that can be scanned at the register.Dial a Phone Number: Want to encourage people to dial your number so they can order your product? Then give them a QR code to scan. If it’s set up properly, it will instantly dial your number on their phone and connect them with your sales center.There’s no real mystery to using QR codes to grow your business. All you have to do is generate the code, and drop it into your promotion. Be sure you test the campaign before you go public with it – people who scan your code expect things to work relatively smoothly the first time out of the gate. But other than that, running a QR code promotion is a snap.Good luck! And let us know about your QR code experiences in the comments section below.What are you doing to make sure your mobile marketing efforts generate leads? Join us for our free mobile marketing workshop on Thursday, January 12 at 12 PM ET to learn how to master mobile marketing in 2012. Reserve your seat for the webinar here. Topics: